What is creative writing? What are its career prospective?

What is creative writing? What are its career perspective?


“Writing is a form of personal freedom. It frees us from the mass identity we see all around us. In the end, writers will write not to be outlaw heroes of some underculture but mainly to save themselves, to survive as individuals.” – Don DeLillo


The creativity of the human mind knows no bounds. It allows the writers to arrange their words on a blank screen unique in ways as much as there are twinkling stars in the night sky. The common objective of such a form of writing is to express feelings, emotions, ideas in a manner which is distinctively creative, reflecting the individuality of the writer.


Creative writing is different from other forms of professional writings. The other forms of writing generally incorporate facts, figures, happenings, routine descriptions in a conversational and readable tone to cater to the needs of the readers. Creative writing, on the other hand, is an original piece of work which gives a clear insight into the mind and the heart of the writer, exposing the fragility of being human, providing space for the reader to relate, feel and above all, THINK! Creative write-ups mean whatever the reader wants it to mean.


Often referred to as the art of making things up, creative writing is an artistic pursuit that pushes the boundaries of reality, juggling and experimenting with what is universally true and what is not. This type of writing essentially requires a boundless form of brainstorming, the crucial ingredients of which happen to be the ability to see the world as it is known in an unorthodox light. Observational power, empathy, sensitivity and rooting the cause of all that is learnt, eventually becomes the necessary ingredient of originality and creativity which when combined with the ability to write does wonder.


For creative writers, writing is a very liberating activity. There are endless reasons why people write. Some want to get officially published and for some writing is therapeutic.


The quality of someone’s life is majorly dependent on the quality of thoughts they allow to seep in their minds. Their attitude towards living also gets shaped by the environment they get exposed to since they become conscious of the world they live in. The sensitivity to every happening and the conclusions drawn from every writer’s observational powers bring about a storm in their hearts and minds. Allowing the vulnerabilities of human existence touch them, makes a writer see part of themselves they never thought, existed.


A good writer knows almost every possible human emotion inside out; restlessness, extreme happiness and extreme sadness, heartbreaks and indifference, success and failures. The most constructive way to channelize the accumulation of these complex and overwhelming emotions is to express them in words in ways they like.


Often, creative writers have their own style of writing and most of them chose and try to master one out of the many categories of write-ups that is encompassed under the work that can be recognized as creative writing.


Categorization of creatively written accounts:


Broadly creative writing can be classified into poetry, fiction and creative non-fiction.


Fiction: It is generally written to entertain and educate the readers. Fictional work is a product of the creative imagination of the author’s mind. The author creates a storyline, its characters, dialogues, circumstances and overall a whole new world which does not exist in reality. The fictional accounts are written in the manner that push the boundaries of the imagination of the readers, making them live a whole different experience which otherwise they won’t be able to know in real life. Fictional work generally includes short stories, novels and novella.


Short stories are pieces of fictional work that contain between 1,000 to 20,000 words and run its course not more than 30 pages. It focuses on one major storyline and a handful of characters.


Novellas encompass fictional write-ups of about 20,000 to 50,000 words, expanding between 60 to 120 pages. Because of their bigger size, they focus on more complication plots and more characters compared to short stories.


Novels, on the other hand, cover about 50,000 words or more. This fictional work expands over 120 pages or more revolving around multi-dimensional story plot, with characters spread over a more complex combination.


Creative non-fiction: It is a type of creative writing which involves a non-fictional plot of information written creatively. Creative non-fictional work includes autobiographies, biographies, memoirs and essays.


Autobiographies are creative accounts of a life story of a person written by the person itself. Biographies, on the other hand, are a complete account of someone’s life published by someone else in the form of books, essays and sometimes documentaries. It has become a trend to write autobiographies and biographies in the political landscape and also in the glamorous world of show business. Memoirs are a subclass of autobiographies, where the writer describes only a single event of his/her life. He/she is called a memoirist.  


Poetry is an artistic form of writing that uses rhythm and other literary devices, with the main objective to express human emotions in a way that forces its readers to broaden the way they see the world. Poetry has many forms. The meaning deduced out of a poem can be different for different readers and that is the very beauty of poetry.


Career prospects of creative writing:


One can earn a degree in creative writing at the undergraduate and post-graduate level at university.


Jobs that are directly related to a degree in creative writing are many, especially for people who have dedicated all their energy and will to master the craft of creative writing. It is a skill that is employable in the field of advertising, journalism, entertainment and business world.


Advertising industry: The industry hires copywriters who are people skilled with creative writing abilities and employ this skill to write catchy texts of advertisements and publicity material.


Journalism: Creative writers are employed as journalists to write for newspapers, magazines and their digital counterparts.


Entertainment industry: This industry is in dire need of people with creative minds. Creative writing is a much-needed skill required to create film/TV or web series and bring this art of making things up to reality on the big, small and internet screen. From writing the whole script including the dialogues, the creation of characters, storyline and finally direction requires the skill of creative writing.


Business world: Marketing plays a very crucial part in the success of any business model. Marketing executives with creative writing skills are a great asset to the organization they work for. Public relations is the practice of managing the kind of information that is shared between the consumers and business organizations. Public relations officers with creative writing skills impart this information creatively to gather the required attention of the consumer, hence helping the business to touch new heights.


Here is an excerpt from the book “Teach Yourself Writing a Novel”


“There is a common belief that because most of us are literate and fluent, there is no need to serve an apprenticeship if we want to become a successful wordsmith. … That’s what I thought until I tried to write my first novel. I soon learnt that a novel, like a piece of furniture, has its own set of requirements, laws of construction that have to be learnt. Just because I had read plenty of novels didn’t mean I could write one, any more than I could make a chair because I had sat on enough of them.” – Nigel Watts


If creative writing is something that you thoroughly enjoy and if you look forward to dedicating your life to the creative literary world or simply apply this skill in other fields that are of your interest, you will actually need to learn the basics of it.


As a matter of fact, there are really very few universities in India which offer a full-time course of creative writing here in India. But, we can not also run from the truth that the present market, values skills over anything.


Proper guidance can help you hone your writing ability effectively in a short span of time and help you climb the ladder of success.


IIM Skills provides a four-week online content writing course to master creative writing skills to the point that you can start making money fresh out of this internationally accredited certification course! Above all, it will help you immensely to sharpen your writing abilities and direct your career in whatever direction you please.



I'm Srishti. "Srishti" means the world. I always try to see the world from a non-conventional perspective. I love to read and I absolutely love to write. Soon, I will be graduating with a bachelor's of science in Geology. I can tell you the secrets of the earth by studying a rock. I look forward to building a life that aligns with the lessons and values I have earned over the last 22 years of my existence.

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