Transition From Sales Profile To Digital Marketing in 2022
If you are planning to switch from a sales profile to a digital marketing career, then, this is the best time to make that transition. Digital Marketing has gone through a mammoth transformation over the last decade and has come a really long way.
Today, it has successfully proven to be one of the most coveted professions. From people not even knowing what digital marketing was, to consumers majorly in the digital medium today, it has been a highly successful journey. It has only empowered consumers to make more informed decisions.
Let’s delve into whether People from Sales can move to Digital Marketing and be successful. The only prerequisite to making a successful career in digital marketing is to think about your prospects and target consumers. Your entire campaign should be formulated keeping in mind their demand, preferences, and behavioral patterns.
The most important aspect of it is that anyone from any career field can choose to move to digital marketing and make a very rewarding career out of it. This enables people to explore a new and exciting avenue of work and leverage the benefits of the online domain to become successful.
The online landscape has gone through a shift due to the continuous advancement in technology. A lot of people from different walks of life have made a transition to a digital marketing career successfully. Just like any other work profile, a vast number of individuals from sales harbor the ambition of getting into digital marketing, owing to the immense prospects it presents. You can have an interesting dynamic career field with a lot of room for improvement here.
The promulgation of products, brands, and services has become easier with digital marketing and its various channels. Because most of our consumers today are found in the online domain, it makes sense to change your career trajectory and move to a place where you find most of your consumers. The qualities of a sales professional can come in extremely useful in digital marketing. They can convince customers which facilitates great conversions.
Some of the key statistics that will compel you to contemplate and decide whether a switch to digital marketing is necessary are as follows:
- It is touted that by 2021 global revenue from offline commerce channels will decrease by approximately 20%. (Smallbiz Genius).
- According to Accenture, B2B digital commerce revenues will double by 2020. It will account for half of all business-to-business revenues
- Sales personnel can take advantage of this potent digital medium to drive their strategies successfully and propel a business towards success. Today more than 40 percent of global shoppers research their products online through social media networks. They are greatly responsible for empowering the consumer with information regarding products and services. These help in making purchasing decisions easier and smoother.
- With E-Commerce becoming a major part of the online trade it is estimated that by 2023, more than 20% of global retail sales will be through e-commerce. This can very well completely change the way consumers make choices and purchasing decisions.
This can very well give you an idea of how important and pertinent sales efforts will be in the coming years. It will be the responsibility of the sales department to build relationships and foster trust among consumers to increase this percentage even more.
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Let’s see what the Key Qualities of a Sales Professional are and how they can help them to prosper in any digital marketing position.
The Ability to Articulate the distinctive features of a brand
Sales professionals are enterprising and can grasp your interest by providing you with appealing stories and meaningful conversations. They can articulate the prime features of a business confidently. This allows your brand to gain trust among your prospects.
People are going to be interested in learning more about your product. A good salesperson is considered a peoples person because they can empathize and relate to the challenges of your target consumers. It is only through providing value that you become useful for your consumer and your brand becomes a popular business.
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Tenacity and Resilience
A sales professional is discerning enough to understand where new business opportunities lay. They are incredibly resilient which helps them to go and find the prospective buyers who need relevant products and services.
Then through a strategic approach of providing value, sales professionals go for cold calls as well. Sales professionals are also communicative. They can start and sustain a conversation without it getting cumbersome for a client or customer. It requires clarity of thought and conveying everything with clarity and brevity.
Confidence and Patience
For any sales professional, confidence is a key attribute that needs to be cultivated. We have earlier mentioned how a sales professional has to be tenacious. Patience is also a virtue that they have to imbibe to create successful results.
No two consumers have the same bent of mind. Some consumers need more work in convincing them to try out your product and services. Therefore sales professionals have to be well informed on the various aspects of the business to be able to articulate confidently. They will also have to possess the trait of engaging their consumers through patience.
Incisive and Goal Oriented
A sales professional has an analytical mind and is good with numbers. They are acutely efficient in calculating and modifying their sales approach to fulfill their goals.
Salespeople are also adept at comprehending complex financial statements. They have a clear idea about return on investment, cost of acquisition, relevant strengths, and weaknesses of the business. This helps to create more incisive sales campaigns that highlight the strong points of the business while improving on the weaknesses.
Responsible and Optimistic
When you venture into the world of business it is full of uncertainty and challenges. A sales professional knows the herculean demand of getting into a business and reaping results from sales efforts.
Along with an active mind, they are also optimistic and never wither in the face of a crisis. Rather, they become more responsible and are the strengths of any business.
In a bid to become responsible and achieve the objectives, they do not lose sight of long-term goals. They understand the value of time and take all efforts to create a crisp sales strategy that minimizes any chances of distraction or failure.
A sagacious time management plan helps to streamline the activities thereby eliminating any chance of dilly-dallying. They are also well informed about their competition. They analyze the performance from time to time to understand how the business is leveraging the sales strategy.
Key Qualities of a Digital Marketing Professional
Understanding the Consumers
This is one of the fundamental skills that a digital marketer has to adapt to be able to become a formidable marketer in the digital domain. Your entire digital marketing efforts depend on the study, and analysis of your consumer.
It is only when you understand their situation, challenges, and wants efficiently are you able to create a strategy. One that accelerates the entire marketing process. Otherwise, your efforts become tedious and you lose your enthusiasm to perform.
Accomplished digital marketers research, read, and comprehend the market space. They understand the demands of their niche market. There are also acutely aware of their competition as well as complementary businesses.
Evolving and Continuous Learning
Digital marketing is an area of work that goes through continuous change evolving into something better and superior. A skilled digital marketer understands the demands of this field and continuously upgrades their knowledge with the latest information available.
It is essential to learn about the latest technological advancements and skills. This knowledge helps to create even more focused digital strategies that are goal-driven. For any digital marketing endeavor, it is important to imbibe information. It is also just as important to apply this information in your work to see the results.
Flexibility and And Zealousness
This is a derivative of the above point. Since digital marketing is a space that is continuously evolving, flexibility is an absolute necessity for any digital marketing professional. As new technology develops, new information comes in.
You have to apply this in your strategies to see its effectiveness. Someone who has had a successful career in digital marketing never shies away from trying, incorporating, new practices in their strategies for better assessment.
Communication is the crux of digital marketing. it is the basis on which businesses formulate entire digital marketing campaigns. A digital marketer is proficient in disseminating relevant and useful information to target consumers.
For that to be effective, digital marketers have to possess excellent communicating abilities. Any accomplished digital marketer knows how to disseminate the most accurate information in an appealing way to attract the consumer’s attention.
Strategic Planning Skills
Digital marketing is a skill-based occupation that requires great leadership skills as well as strategic planning. The intrinsic nature of digital marketing is multifaceted. Digital marketers have to take into consideration a lot of factors to create 360-degree Digital campaigns that would incorporate all the core elements.
Since the domain of digital marketing is dynamic, they have to make edits in a digital marketing campaign to suit the demands of the ever-changing online world. Experienced digital marketers are equipped with the knowledge, adaptability, and understanding to ideate, and execute strategies smoothly.
How Sales Professionals can shift to Digital Marketing
There are a few things that are common to both the sales professional and digital marketing professional. Facing challenges, confidence, proper judgment, and discernment of the customers’ needs are some of the fundamental traits.
This enables an individual from a sales profile to transition smoothly to a digital marketing profile through certain adjustments and changes.
The key attribute of a sales professional is that they are inherently conversational. They can build a strong camaraderie with the consumers. Businesses can take advantage of this trait in the online world. They can engage in real-time conversations on different social media channels and other digital avenues. This entails understanding the different applications whether mobile apps, social media channels, websites, or blogs very thoroughly.
Steps to take
Enroll in an Online or offline course according to your convenience
For a sales professional who has been in the industry for a considerable period, it is easier to shift to a digital profile. This is because they are aware of the operations in their industry, their competition as well as the complementary businesses.
They can make informed decisions on sales strategies already. Hence one of the primary steps is to take up an online course in digital marketing. That will further bolster their skills and knowledge.
There are many online as well as offline courses available. You can enroll in these courses according to your time and convenience. Also, it opens up so many opportunities in different modules of digital marketing.
Read and Write
Some sales professionals have a knack for words. They can pursue a successful career in content and copywriting in the digital domain. You have to be able to write and write well. Also, you can describe your work experience, your projects. You can delineate how all of it has shaped up your career. Moreover, good writing skills always help you to provide result-driven content. You also need to read a lot because that will give you clarity of thought. Also, make notes frequently to refer back to when necessary. Go through your notes to retain information better.
Identify your area of interest
Someone with a penchant for numbers can pick up web Analytics. There are people from Sales who are well versed with the different social media channels like Facebook Instagram Twitter, etc. They can become social media marketing specialists.
Moreover, these courses give you an incisive understanding of all the fundamental aspects of digital marketing. Whether it is SEO, SEM, Content Marketing, Online Reputation Management.
The courses that span over 3 to 6 months can provide various training for certifications also. HubSpot, Google AdWords, Google Analytics, Digital Garage are some of the certifications that a sales professional can consider when thinking of switching to a career in digital marketing.
Understand how Sales and Marketing are interrelated
Digital marketing and sales are intricately connected. They are a part of the entire marketing process of a business. Both play extremely significant roles in the promulgation of the products and services for business.
Marketing essentially concentrates on disseminating useful and valuable information. The department of sales is concerned with the conversion of prospects to consumers.
A lot of times the different strategies overlap with one another. Both of these areas are then interweaved together to create a consolidated strategy for the business.
When we talk about email marketing, it is predominantly a part of the digital marketing technique where you disseminate valued information to your prospective consumers.
By incorporating incentives (for sales) like discounts, offers, limited period deals you are merging the two elements that are marketing and sales together to form a strong campaign for your business.
Make changes to your resume as and when you garner more knowledge
As you become proficient in your digital marketing skills you should incorporate them into your resume as soon as possible. Incorporate all the things that you learn and everything that you implement in your digital course in your resume. Most of the time these courses come with real-time practical projects that help you to create strategies and campaigns.
That would work as your experience for the job you desire. Make changes to your resume to make it perfect when you are applying for a better digital marketing job.
Now let’s look at how digital marketing and sales can work together to create the most optimized strategy for the promotion of your business turning it into a brand.
Digital Marketing and Sales helps in more focussed message dissemination
A business should make a concerted effort to be present where they can find the majority of their target and existing customers. Most of the consumers are present in the digital medium today.
Therefore, digital marketing helps to convey the message of the brand to these consumers through various channels. This helps in accelerating the different stages of the sales funnel. People who want to transition from sales to digital marketing will find it extremely useful to exhaustively study the benefits of the digital channels to make an impact on consumers.
It is easier to find customers and leads owing to digital marketing techniques
Several digital marketing techniques like Google AdWords, search engine marketing, Search Engine Optimization, blogging content marketing helps to find consumers without explicitly trying to advertise their brands and businesses to them.
Through a judicious inbound marketing technique, customers find products and services that are of use to them. All you have to do is create quality content and disseminate it on digital channels.
If your content is high-quality Google will rank your article on search engine results pages. Also for quick results, you can always opt for Google AdWords that helps to place your ads on the first page of a search engine. Once your business gets recognition in the digital domain, sales professionals can connect and engage with customers providing them with details about the business, products, and services.
Digital Modules can facilitate Brand awareness and sales considerably
Along with brand recognition, digital marketing modules can greatly help in the sales strategy of a business. As has been mentioned earlier, the combined strategy of digital marketing modules and sales techniques can boost the overall productivity of the business in the online domain.
Building the element of trust with persuasion
Business organizations and digital agencies are today on the lookout for individuals from sales profiles. Someone with strong networking and interpersonal skills.
An affable, enterprising salesperson can be an asset to any digital agency or a business house. Whether you are a large corporation or a startup, the attributes of salespersons can help you in generating leads.
Usually, people from the sales department have great contacts that can help you to get prospective customers through various channels like Facebook, LinkedIn, Emails, Automation, etc. Through their efforts, they are also able to step up the conversion rate optimization of companies.
Facilitating sales through nurturing
One of the main objectives of sales personnel in the sales department is to foster and nurture customers, potential and existing. It is important to provide value, interact, and have a conversation with your existing customers. This helps to keep your reputation intact as well as develops relationships in the long run.
To be able to give your hundred percent a sales professionals should research the specific markets and understand which industries attract them more.
Once you understand where your interests lie, you can effortlessly devise and implement sales strategies to create brand awareness. Your enthusiasm will draw customers in. You will be able to successfully communicate your points to them and they will become brand advocates.
With digital marketing, you can capture attention, get traffic to your website, and analyze your leads. Based on the behavioral pattern of these leads on your website, you can divide them into cold and hot leads. You can then create a strategy by which they can reach out to be hot leads. With great persuasion skills, you can help in making sales and complete campaigns successfully.
Digital marketing is creating new jobs every day. This is a great time for sales professionals to contemplate seriously about making a transition from their current job to a digital marketing profile.
You are already aware of a lot of elements that make up the Digital Marketing system. With proper training in the essential concepts of digital marketing, sales professionals can successfully foray into the web space. With their existing persuasive skills, they can be a great asset for any digital marketing initiative for businesses of several sectors and sizes.
Companies whether B2B or B2C scout for skilled and competent sales professionals who can seamlessly transition to digital marketing profiles. Sectors like the hospitality industry, healthcare, information technology, finance, travel and tourism, retail, e-commerce, real estate always look for sales professionals who can perfect their digital marketing efforts.
Before entering into the digital domain you have to be well versed with the terms of the concept that are intrinsic to the digital system. Identify your strengths as well as your inclination. A salesperson can take up any digital marketing module as a topic of specialization. They can hone their skills and take up various job designations in the online space.