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Top 13 Digital Marketing Modules To Study For Growth

Digital marketing modules refer to those components that constitute digital marketing strategies for effective online marketing initiatives. All digital marketing modules are important independently because they require special skill sets to optimize web marketing efforts. As we have discussed, there are 10 primary digital marketing modules that marketers have to be familiar with.

Digital Marketing Modules To Study For Growth

However, digital marketing modules contain sets of sub-modules that require specialized skills and expertise for a smooth digital marketing campaign. Considering your key goals and objectives, you can consider them as separate modules when strategizing for your campaigns. These elements are salient features of our main modules and are indispensable. They hold notable importance to carry out a successful digital marketing campaign. Therefore, they are treated as the main modules of a digital marketing campaign sometimes.

The digital sphere is evolving constantly and consistently. It is a fascinating mix of various elements that help us make better choices every day. The internet comes up with newer, more Innovative user-oriented content and software to make our lives easier. Digital marketers spare no effort to take all necessary steps to create quality material for customers. However, it is important that they update themselves with newer technological advancements as and when they come. 

A digital marketer needs to gain insights into these particular elements of digital marketing. You don’t have to be an authority in all of these models, but a specialized study and skill set in one or two of them will go a long way in making you a champion digital marketer.

The 13 vital digital marketing modules to make you a winning digital marketer are as follows:

  1. Creating A Website

Creating a website is one of the first things to do when embarking on the journey to becoming a digital marketer. A website is your identity in the web world. And without an identity of your own in this world of competition, you are doomed. Fortunately, planning and creating a website has never been easier. WordPress is one of the finest CMS(Content Management Systems) available that can get you started with your website well within an hour. You need to be proactive and follow the steps to creating a website.

There are various hosting services available with clear instructions on how to proceed. You need to acquire some knowledge of the terms that are intrinsic to a website like domain name, web hosting, integrating the two, and customizing your website. Once you have a website of your own, play around with the application to become familiar with it. After all, there is no greater education than practical experience.

Learn about the importance of maintaining a website for your professional reasons and become familiar with the workings of WordPress or the CMS you sign up with. There are countless advantages of having a website of your own. It’s a cost-effective way of having an online presence 24*7. A website instills trust in your consumers. You get to better express your viewpoints and it encourages greater customer engagement. If you are thinking of becoming a digital marketer start learning how to create a website. And get a site of your own ASAP.

  1. SEO

While learning digital marketing modules, knowledge of SEO is mandatory. Search engine optimization is the most credible way of gaining the reputation of being an authority in your domain. Since it is an absolutely organic way of gaining traffic, it is all the more desirable.

SEO is a specialized subject is one of the most popular modules of digital marketing. After the step of creating a website, it is of paramount importance to know how to make your content noticeable to the public. Today, several institutes offer specialized courses and certifications on Search Engine Optimisation.

This course not only introduces you to the technical aspects of SEO but makes you ready to face all the challenges that might come with maintaining a website. Some of the key tools to learn about in the SEO module are Yoast or any similar search engine tool, Gtmetrix, Keyword Search, Google Analytics. Pagespeed, Keyword and their uses, URLs, meta tags are some of the categories that are given importance in the SEO courses.

  1. Social Media Optimisation

Social media is an integral part of a business as well as a consumer’s journey today. The digital marketer has to be aware of the abundant qualities of social media to leverage its benefits. Social Media optimization is simply one of the important digital marketing modules that deal with the method of determining what works for your audience and what doesn’t.

You have to get your brand and its unique qualities noticed. You grasp the key to successfully promoting your brand on social media. Your leads are mostly present on one or more social media platforms. Connect with these leads effectively. Ensuring your social media page is optimized is very important. A digital marketer has to be familiar with Optimisation tools like SEMRUSH, Buffer, Hootsuite, google insights, Howsociable, etc and how they work to your advantage. 

Social media has so much relevance for any business today that it is of great advantage to marketers if they specialize in this module.

Average response time, Brand advocate, alerts, emoji, Dark social, P2P, Handle, Visual listening, Nano influencers Google Analytics, News-jacking are just some of the terms that a digital marketer should be fluent with when dealing with social media optimization methods.

  1. Content Marketing

Content Marketing is the process of disseminating relevant data and information to your leads and consumers so that they can benefit from that information. You get visibility and cognizance in return. Strong and effective content marketing keeps you at the forefront in your consumer’s list when they are making a purchase decision.

Content marketing has a list of sub-modules that need specialized skills to reap optimum benefits. They are as follows:

  • Infographics

Infographics are one of the most productive digital marketing modules. They are a category of content marketing. Also, a very important one at that. It is a very powerful tool in your content strategy. Infographics not only lend a classy touch to your website page but they are filled with interesting information in the form of text, images, animations, banners, etc. That helps retaining information better. The benefits of infographics to digital marketing are plenty. You can create appealing colorful images loaded with information. They are easy to comprehend and would help in scanning your webpage better. 

A digital marketer can learn to create effective infographics through the various high-grade tools available like Canva, Piktochart, Easel.ly, Visme. They come with great templates and are super helpful when creating reports. 

Content writing is one of the top digital marketing modules. The whole digital marketing process is based on the foundation of content. Now, you need communication to get your message across to your prospective consumers. Without significant content writing, it is impossible to successfully market your product or service. Words form the basis of any successful marketing campaign. You need to be able to put forth your ideas in words and disseminate important information.

There are so many reputed institutes that teach effective content writing. Yet, it is not only the writing aspect that deserves attention in the content writing process. There are a lot of factors that go into creating a content copy replete with relevant information that you want to post on the internet. You need to take care of the quality of your writing, keyword density, paragraph length. For digital marketing purposes, simple writing is the key to success. The content writing module comprises guidelines to write that inspires important words that encourage the readers to take a call to action, researching, editing, rewriting, etc.

Some of the course includes in-depth knowledge of information collection, knowing about the life cycle of writing, the key to writing good blog content, effective subheadings, Writing for different mediums like PR, white paper, Press kits, e-books, etc, structuring wireframes, developing sitemaps.

Enroll in the best content writing course to gain knowledge on different content formats.

  • Blogging

Blogging for digital marketers is a great way to engage and interact with consumers providing them with relevant important information that helps them with variously challenges in everyday life. Digital Marketers have their specific goals and objectives. Blogging ticks all these boxes quite effectively. They not only help in disseminating useful information but also help in nurturing leads and giving them the incentive to take your work seriously. Good content will always invite attention. Attention means more backlinks that will improve your overall strategy.

To become an effective blogger, you need to learn about some of the elements that go into making a good blog post. Yoast SEO, Sumo, Grammarly, Wordcounter, Smallseotools are just some of the applications you need to be conversant with to derive the best results from blogging. My stock photos etc.

Interested in implementing paid ads? Sign up for the best Digital Marketing Master Course. 

  1. Link Building

As a digital marketer, your first thought is to gain reach and exposure. The fundamental goal of your digital marketing efforts is to get noticed. How do you do that? You try to gain visibility by trying to build backlinks to your website. Link building is the simple process of getting backlinks to your website through other notable channels and websites of repute. A link is proof of a good online reputation.

A digital marketer needs to engage with similar communities, forums to be able to build goodwill. Of course, good content is an absolute necessity to get backlinks. But mere good content isn’t enough. Networking is a very great factor for successful digital marketing. Your product is superb yet no one knows about it. That will not bode well for your business or your reputation. Do your research and study the workings of the various link-building tools available. Use them to your benefit. Some of the tools are Ahrefs, JustReachOut, BuzzStream, MozLink, GroupHigh, etc.

  1. Video Marketing

Video marketing is another very powerful module in a content strategy that can yield excellent results if done properly. The major advantage of video marketing is that the medium itself is very attractive. Coupled with the right elements with all the shareable features video marketing can be very helpful for digital marketers. According to reports online videos are 600% more effective than other elements combined. 

A digital marketer who is proficient in creating videos has an edge over other marketers. Since videos are the most engaging of content elements, specialized skills in creating relevant videos reap great benefits. Therefore a digital marketer today should know about video marketing to have a greater impact.

You can learn video marketing through the effective tools available online. Animoto, Common craft, Filmora, Magisto, nFusz, Loomly, Mixkit, etc are great tools that can help you augment your social media presence too. They can do it by helping you create amazing videos for the different social media channels.

  1. SEM

SEM or PPC advertising as it is popularly known is another very important course module to study in digital marketing. When you need to gain instant attention to your brand, website product you can always leverage the benefits of pay per click ads that allow for your content to be displayed first on a SERP page. PPC ads are cost-effective and can assist you in instant recognition of your product in a very short span. Because they are displayed first, the reader’s attention goes to that topic as soon as they search for their queries.

Just like search engine optimization courses, search engine marketing is also taught in detail in many reputed institutes. A digital marketer with a certificate in search engine marketing is a great asset for any business. They help in creating feasible strategies to promote your product with being cost-effective. Some of the categories that are covered in the SEM study module are ADWORDS terminology, Google AdWords, Adsense, Smart Display campaigns, customer targeting, etc.

  1. Viral Marketing

We are very familiar with the term “viral marketing” today. Viral marketing essentially means spreading a certain message across different marketing channels, especially social media channels to gain rapid attention and promote a product. Consumers are expected to be highly influenced by the content and share them with alacrity across digital mediums. A good example of viral marketing is Hashtags. You will often see that a certain hashtag on Instagram, Facebook, Twitter comes to your attention. That proves that it is getting popular and is gaining recognition. It has now become a sought-after element of digital marketing campaigns. Companies have started to use this type of marketing to promote their brand features.

There are several types of viral marketing today. Referrals, Raffle contests, Milestone referrals, Gamified leader board points, etc. A digital marketer should be acquainted with the terminology and types. They should learn how to incorporate viral marketing when needed to leverage benefits from its attributes and garner customers. It gives you immense mainstream exposure. Some of the tools that can get you started in this module are SUMO, Entice, Wishpond, Vyper, etc.

  1. Mobile Marketing

Since mobiles are such a vital part of our daily life, we have to take advantage of the various benefits they offer to grow our businesses. Digital marketers should be well versed in using mobiles to optimize their digital marketing growth. These certifications from noted institutes give you specialized knowledge on the various secrets to successful mobile marketing. The key elements to learn are how to optimize your website and emails for mobiles, to make your user’s mobile transactions trouble-free, advertising for mobiles.

Incentive programs, how to optimize the integration of social media benefits with that of mobile marketing are some of them. The courses cover planning, creation, and building your mobile site as well as app marketing. There are several subdivisions of mobile marketing like IVR(Interactive Voice Response, QR codes and how to incorporate them. Mobile Marketing covers all these pertinent areas.

As for all you budding digital marketers you can always explore the different mobile marketing tools available online for hands-on experience. ADMOB by Google, buffer, GetResponse, Localytics, Kiip are some great tools to get started in the world of mobile marketing. One other very important feature that requires special mention in mobile and email marketing is marketing automation. A digital marketer should be at home with different glossary terms relating to marketing automation. It is regarded as one of the best features of digital marketing

Agency focussed features, white labeling, rebrandable marketing, drip campaigning, buyer persona, CRM, Cross channel analytics, interruption-based marketing are some important areas of automation marketing that a digital marketer needs to learn about. Thus mobile marketing is one of the significant digital marketing modules.

  1. Online Reputation Management

Online reputation management deals with maintaining the constant goodwill of your brand in the online world. When you have a good reputation, consider the job half done. The other half is to work and strive to maintain the quality of your digital marketing initiatives. There is a plethora of information available to you when you embark on a digital marketing career. It becomes important to observe and track your digital goodwill. Thus it comes under compulsory digital marketing modules to consider.

Minimizing negative impressions is a big part of it. It is a much desired and complex skill set that requires diligence. Role of behavioral targeting, effective corporate communications, monitoring SEO activity and review submissions, audits, and evaluation, comprehending reports generated, etc. You have to learn about the glossary that constitutes online reputation management like affiliate links, attack blog, anchor text, brandjacking, EdgeRank, Doxxing, etc.  

Many competent online reputation tools render great benefits when you start using them. BRAND24, BuzzSumo, Google Alerts, The Brand Grader, etc are some such reputation tools. You can always apply for the courses available online or offline to gain more specialized knowledge of ORM. It is a much-desired field of study owing to the massive digital proliferation.

  1. E-commerce Marketing

E-commerce Marketing is the process of purchasing goods, services, and products online. It is essentially electronic commerce. Today, most consumers read reviews and buy products online. Therefore, you can see a surge in eCommerce websites that offer a range of products to buy online. Amazon, Flipkart, Myntra, OLX are some examples of very successful E-Commerce marketing.

Ecommerce is a specialized area in the entire digital marketing module. It is a very important element today. A digital marketer should be abreast of the eCommerce industry and its developments provided they deal with brands, products, and services. 

You have to be familiar with eCommerce glossaries like B2B, CTA, brick and mortar, conversions, domain, cookies, conversions funnels, gateway, Google Trends, Google Adsense, Google Adwords, HTML, etc.

With the abundance of eCommerce websites coming up, several reputed organizations gave come up with eCommerce marketing courses. As a result, these courses make you an authority in the eCommerce domain. Starting from introducing you to an eCommerce business model from scratch to building a highly successful eCommerce website, these courses offer a detailed systematic study module for you to start with your e-commerce website.

  1. Lead Generation

Lead generation is the method of pointing out and nurturing the different prospective customers for your brand. It is one of the foremost steps for a digital marketer. Furthermore, lead generation requires a keen discernment of audience behavior through observation, studying, and researching your audience. 

It is a very specialized skill set and courses can offer great advantages to a digital marketer. Lead generation framework, maturity assessment, qualified lead definition tools, Marketing funnel calculations, and terms like TOFU, MOFU, BOFU, metrics, are some of the key areas that need special attention. A digital marketer has to be familiar with terms of lead generation like BANT, B2C, closed-loop marketing, B2C, lead distribution, lead segmentation, verification.

  1. Analytics

Analytics is an esoteric branch of the digital marketing module that needs a detailed understanding of different metrics. A web analytics expert generally has a background in technical fields and should be good at calculations. Web analytics deals with the collection and assessment of data and information about your key components in a business. That, in turn, helps to optimize your web pages across different marketing channels for maximum impact. It is of the essence that a digital marketer knows about the various jargon related to web analytics. 

Bounce Rate, Data visualization, Conversion, organic search, keyword, returning visitor, broken link, uptime, etc are just some of the hundreds of aspects that a digital marketer having analytics as an expert domain should be aware of.


There are several top digital marketing modules and sub-modules to choose from for your area of expertise. Hence, you have to remember that the true success of a digital marketer is the knowledge of as many of the elements of digital marketing as possible. Digital marketing courses are plenty today. Therefore, you have a variety of options to choose from. Apart from all the institutes that offer premium courses to propel your digital marketing career, Google offers certification courses in digital marketing. They are mostly valid for a year from the date of the exam.

The goodwill that Google enjoys in the web world provides great benefits to digital marketers. Moreover, these courses offer a great many opportunities and open up new avenues for digital marketers. Make sure that you explore the subject matter and see to it that it interest you. Only then will you be able to study and ultimately do justice to your digital marketing efforts.


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