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Top 6 Digital Marketing Courses in Kanpur

Be it a town or city the rays of glory of digital marketing are proliferating. It is an emerging spectre and is expected to rise above the horizon. With the growing knowledge, people are bending towards the internet which is igniting its growth. The role of a digital marketer has become the most in-demand job and also a room to manoeuvre for freelancers. Are you from Kanpur and seeking to rejuvenate your career? This article addresses the top 6 digital marketing courses in Kanpur. Read this article to gain insights.

TOP DIGITAL MARKETING COURSES IN KANPUR-compressed

Digital marketing has embedded its route in India. Companies are encouraging the use of digital marketing to publicize themselves. Digital marketing is the fastest way to get engaged with their potential customers. People all over the world are now dependent on the internet for seeking information or for entertainment purposes. As per data, an individual surfs the internet for around 2 to 8 hours per day. They are spending a lot of time using Internet access.

Earlier television and radio gained a major attraction, which has reduced after the inception of smart mobile phones. Companies took this to their advantage. They are advertising themselves where the audience spends the maximum time. So, that their branding will be apt and can reach their actual customers. This entire marketing concept can be effectively done with efficient resources. One major aspect of the digital marketing course is that it is open to all. Anyone can excel in the profile with excellent knowledge, skills, techniques and experience. And from where you will get these? Yes, correct. We can gain this quality by getting enrolled in various courses in this profile. There are many of them. Here we will discuss the top six digital marketing institutes in Kanpur.

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Fundamentals of Digital Marketing

Knowing about the fundamentals of digital marketing is important before we proceed with the digital marketing courses in Kanpur. This will help in giving a clear picture of the concept of the subject.

In layman’s language, digital marketing is a part or process of marketing that uses many digital platforms to advertise the product or services of the company. The company uses the online platforms to market itself. Despite advertising on television, radio, newspapers, magazines and others as such, companies prefer to choose the Internet to advertise themselves. Are you aware of the various internet platforms that gained attention?

Some of Them Are Listed Below:

  • Social media platforms (YouTube, X, Meta, LinkedIn, Instagram etc)
  • E-mails
  • Applications
  • E-commerce
  • Websites
  • Texts

These are some of the online channels that digital marketing uses to brand the brand houses. Through these mediums, companies advertise their products and services to their customers. Sometimes they advertise through videos like on YouTube and sometimes may be through e-mail marketing like Swiggy or some banks send you e-mails on the launch of their new projects or keep posted about their offers.

Though the digital marketing institutes in Kanpur discuss elaborately the various strategies that are used by digital marketing, here we can just have a look at some of them.

  • Content creation
  • Search Engine Optimization (SEO)
  • Social Media Management (SMM)
  • Pay-per-click (PPC)
  • Affiliate Marketing
  • Video Marketing
  • Messages
  • Websites

These are some of the digital marketing channels that are usually used by companies for better visibility to their audience. These channels help the companies market themselves in a better way so that they can gain more leads that will help them earn better profits.

So, this was the fundamental knowledge about digital marketing in brief. When the candidates enroll in the digital marketing courses in Kanpur, the training providers teach in-depth and practical knowledge about these strategies. This is the basic knowledge that all digital marketers are expected to know.

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What will Digital Marketing Institutes in Kanpur Teach You?

Now, the important question is why will you join the course and how it will benefit you. Is it worth to join the course? How will you benefit from these courses? The below-mentioned aspects will provide you with the solutions.

The Benefits of Getting Enrolled in Digital Marketing Courses in Kanpur Are:

  • To achieve vast knowledge and skillsets required for the subject.
  • The course boosts self-confidence in the individuals by providing the correct training that is required to build their careers.
  • These courses are usually short-term, so they try to immerse you with practical knowledge and exposure so that it is easy for you to handle the jobs that you will get.
  • Some of the courses like IIM Skills offer internship facilities. The internship is such a useful factor for career development. In an internship, the trainees get to know real-life situations and how to deal with them.
  • These institutes offer tool-based training. The learners will be able to use the free tools worth a specified amount. These tools help the digital markets to handle their projects in a fast, efficient and effective manner.
  • The greatest advantage of enrolling in these courses is that they offer job assistance.
  • Some of these courses prepare the learners to become freelancers. Through this, they can build up their business brand.
  • The institutes aid you in building up your resume and help you prepare for your interviews.

These are some of the benefits that the training providers offer to their candidates. These benefits no doubt help you to build up a career in digital marketing.

Now as the concept of digital marketing and why to take up digital marketing is clear; we can check on the various courses in digital marketing subject. These courses will help the aspirants to get a better future ahead.

Top 6 Digital Marketing Courses in Kanpur With Placements

There are many courses in digital marketing available in the market. There are many online as well as offline courses exists. All these courses try to help the learners achieve the maximum learning opportunities, be job-ready, get placements and pup them up for digital marketing freelancers. Let us get insights about the top 6 digital marketing courses in Kanpur.

1.     IIM SKILLS

This Delhi-based edtech is one of the best-known digital marketing courses in Kanpur. It is also one of the most reputed training providers in the country. It has also expanded in Dubai and Singapore. The institute is a powerhouse of knowledge and skills.

The training providers teach the students through projects and case studies, which makes it easier for them to understand. It also provides the opportunity for one-on-one mentoring, 24*7 assistance and doubt clearance sessions, access to class recordings and presentations and resume building.

Core Modules
Content Writing And Blogging
Search Engine Optimization
Social Media Marketing
Search Engine Marketing
Inbound Marketing
Email Marketing
Web Analytics
Special Modules
WordPress Web Development
Integrated Digital Marketing Strategy
Online Reputation Management
Content Writing And Blogging
Media Buying
Affiliate Marketing
Video Marketing
Marketing Automation
Digital Infographic Resume Preparation
  • Course Name: Digital Marketing Course
  • Course Duration: 5 months (3 Months Training + 2 Months Paid Internship
  • Course fees: INR 29,900+ Taxes

The faculties are the industry experts who not only coach you theoretically but also help you gain the practical knowledge and impact of digital marketing in the market. The institute offers job assistance as well as pushes up your freelance career. It tries to make you stable and independent. They offer certification after the end of the program and also help you prepare for the 13 other certifications from Google, HubSpot, and Meta.

Other Professional Courses from IIM SKILLS

Contact Details:

+919580740740, [email protected]

Website: https://iimskills.com/

2.     Max Digital Academy

This academy is a promising institute among all the digital marketing courses in Kanpur. They are an award-winning institute in Uttar Pradesh. They provide training in digital marketing across Uttar Pradesh. They started their journey in 2019. It has been awarded by Silicon India.

This institute offers practical and theoretical training that is essential for the learners to get good placement. The institutes take pride in providing internships to the students for their better practical exposure. It offers live training sessions and an advanced dual certificate course in digital marketing. The institute offers placement support and also helps the learners to build their brands. The institute offers customized courses for different profiles. It provides certifications and also aids in preparing certification courses from Google and HubSpot.

It has two levels; one is a certificate in digital marketing for 2.5 months and 27 modules with an internship. The other level is an advanced dual certificate in digital marketing for 5 months, 58 modules and an internship. They support both online and offline classes.

Course Modules:

  • Introduction
  • Market research
  • Graphic Designing
  • Video editing
  • Website Designing
  • E-commerce website designing
  • SEO
  • Google Search Console
  • Google Analytics
  • Mastering Landing Pages
  • Email marketing
  • SMM
  • Search Engine Marketing
  • Quora Marketing
  • Google Ads creation
  • Freelancing
  • Online Reputation Management
  • Blogging
  • Growth Hack Fundamentals

Duration: 4-5 months

3.    Smiloe Group

This is one of the leading training providers in digital marketing courses in Kanpur. The institute offers both classroom and online live sessions.

The training institute provides job support and helps students learn through live training projects. It offers tool-based learning and certificates at the completion. The faculties involved in nurturing the students are all industry experts.

Course Module:

  • Introduction
  • WordPress
  • SEO
  • Google Ads
  • SMM
  • Video Marketing
  • Email marketing
  • Content marketing
  • Google Analytics
  • Google AdSense
  • Local Business Marketing
  • Graphic Designing
  • Affiliate Marketing
  • Influencer Marketing
  • Digital Marketing for business
  • Dropshipping
  • Online Present Audit

Course Duration: 300+ hours of training

Course Fees: INR 30,000

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4.     Digibask Training

Digibask is a renowned name among the digital marketing courses in Kanpur. The institute offers digital marketing certification courses and other IT courses too.

The institute is full of experienced teachers from the industry and it has a system of concrete classrooms. As per the institution, classrooms are better than online classes and the students and faculties can interact and learn and the concept is clearer. The institute is keen on providing on-demand classes and target-oriented programs.

It helps the aspirers of digital marketing to get ready as digital advertisers as per the industry. They offer a course which is practically orientated.

Course Module:

  • SEO
  • SMO
  • Search Engine Marketing
  • SMM
  • Basics of blog development and web analytics
  • Email marketing
  • Pinterest marketing

Course Duration: 24 weeks

5.     Rank Keywords

Rank Keywords is a famous name in the world of digital marketing courses in Kanpur. The institute has trained many individuals and provided them with a stable career. It is a digital marketing agency that trains people and provides them with a rich experience in the practical aspects of digital marketing.

The institute teaches white hat SEO practices for better rankings and also helps the learners gain knowledge in SERP rankings. The institute offers both online and offline classes for the benefit of the learners. They offer placement support and also provide certificates after the course.

The institute works on live projects and case studies. The learners can get access to tools. It also offers doubt clearance sessions and lifetime access to class recordings and sessions. The learners also have to go through quizzes and exams.

Course Module:

  • Digital marketing introduction
  • Website development
  • SEO
  • Web analytics
  • Content writing and marketing
  • Blogging and Google AdSense
  • Graphics design
  • SMM
  • Freelancing
  • Google AdWords
  • YouTube marketing and video editing
  • Sales and e-commerce platforms
  • Email marketing
  • Leads generation and CRM
  • E-commerce and website development
  • Dropshipping
  • Video and content marketing
  • Advance SEO and deep blogging secrets
  • Affiliate marketing
  • Influencer marketing and ORM
  • Google Double click and media buying
  • Digital marketing for your business
  • Permanent income from the online world
  • Jobs and interview

Course Duration: 6 months

6.     Iclass Training

Iclass is a reputed institution among the digital marketing courses in Kanpur. It has nearly 20+ years of experience in the field providing training. It is spread across 45 cities in India. It is the largest training network in India. The institute has over 250+ associated training centres, a 500+ trainers’ network and 45+ training courses.

Iclass trainers are all industry experts. The institute offers training in small batches for better coordination. They offer both online and classroom modes of teaching. It guides its learners practically and has an excellent lab facility. They assist in placements and provide certificates. The institute also helps in preparing resumes that will help you to open the lock of your career opportunities.

Course Modules:

  • Principle of digital marketing
  • Website designing with WordPress
  • SEO
  • Search Engine Marketing
  • Social Media Marketing
  • Email marketing
  • Google Analytics

Course Duration: It depends on which class you choose

These are the six digital marketing institutes in Kanpur. These institutes help learners to build a good career in digital marketing. The candidates can either avail jobs or they have the option of freelancing. Digital marketing is open to all and it can be pursued by anyone provided one should be possessing a good interest in marketing.

After discussing the details of the courses, we can check on the scope of digital marketing in Kanpur.

Scope of Digital Marketing in Kanpur

Digital marketing is emerging and evolving at a huge speed. It is spreading to every town and city in the world. As the economy of India is soaring high, technology is increasing and people are using the internet more and more, there is a surge in digital marketing.

Kanpur has always been known for its industries. It is the industrial estate of Uttar Pradesh. It is also known for its rice culture and academics. The place is surrounded by IT firms and textile, leather and plastic products. All these aspects help Kanpur become a rich digital marketing area.

Many digital marketing agencies have been established in Kanpur, which proves that the people of Kanpur are favouring the marketing change. Some of such agencies are:

  • Maiden Stride
  • Digi Nexen
  • Acecliq
  • Infortechlore
  • Grow digital marketing agency
  • KP digital world

When the demand for digital marketing agencies increases, this signifies that the market needs skilled, eligible, knowledgeable and responsible digital marketers. There are opportunities for digital marketing not only in Kanpur but also in India.

Digital market jobs are stable and with the shift in technology, it is growing more. Plenty of jobs are available on the job websites.

Digital marketing increases your scope by not only focusing on one area but also offering you a job in various areas. Like, after completing the course the learners can go for video editing, graphic designing, design of websites, content creators, social media managers, strategists and various other options. Each strategy of digital marketing is huge and it will offer you a new career opportunity.

Not only this, freelance digital marketers are the talk of the town, they are much in demand. Freelancers can take up their projects by selecting their clients. Freelancing allows digital marketers to work from home at their flexible hours.

So many varied options with one course. Is not that interesting? Digital marketing institutes in Kanpur are also getting increased due to the high demand.

Here I want to add the salary details of the digital marketers. The salary of the digital markets depends on their experience, qualifications, knowledge and skills. But year on year, as the experience increases, so does the salary.

As per Ambition Box, the average salary of a digital marketer in Kanpur is approximately INR 4.0 lacs per annum. The estimated take-home salary is around INR 13, 765 to INR 15,226 per month.

As per Glassdoor, the average salary in India is around INR 15,000 to INR 30,000 per month.

As per Ambition Box, the average annual income of a freelance digital marketer may vary around INR 3.6 lacs per annum. This depends on the number of clients you get and how much clients provide you. Based on your work and performance you will get the opportunity from your clients.

This was the scope of digital marketing in Kanpur. By glancing at these scopes only digital marketing courses in Kanpur are making their way. Aspirers should enrol on these courses and get a good career guide.

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Frequently Asked Questions (FAQ)

1.      Will the digital marketing courses provide internships?

Yes, the majority of the courses mentioned in this article provide internships. IIM Skills offers a paid internship for 2 months. Internships are very important to gain the right skills associated with the career of a digital marketer.

2.      Can Artificial Intelligence (AI) replace the roles of digital marketers?

AI can support digital marketing by making it more efficient and smoother. IIM Skills provides digital marketing courses using generative AI. Human resources strategies are always favoured for profitability.

3.      Will the course provide growth in one’s career?

Yes, it provides stable career growth for individuals.

4.      Is an offline course better than an online course?

It depends on an individual’s preference. Live, interactive online courses provided by IIM Skills are similar to classrooms.

Conclusion

Digital marketing institutes in Kanpur are vital as they provide learners with various opportunities and scopes. They redefine the career of the learners who are willing to participate in this huge arena. It may seem very simple by looking at the course overview and the individuals may not be prepared to spend money, but these centers provide with you the techniques and nitty-gritty of digital marketing which is very useful in the long run and a stable future ahead.

Do join one of the digital marketing courses in Kanpur and have a good career that you deserve. All the best!!

Author:
Passion for writing contents, blogs and novels, has motivated Aritra Bose to pursue her career in content writing from IIM Skills. She is eager to explore her journey as content writer and work with an organization where her communication, creativity, adaptability, research work, SEO knowledge and organization skills are utilized and enhanced. Prior to this, Aritra gained 5+ years of experience in HR and Marketing profile, with KONE Elevators, HPE, GAVA Ecocrete and ICICI Bank. She has completed her MBA in HR and Marketing from KIIT University. Her hobbies are reading, content creating in YouTube, cooking and travelling.

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