Best 5 Social Media Marketing Training Institutes
The internet is buzzing with a lot of current trends, and the most popular ones these days are social media trends. Through this article, we will help you pick a course in social media marketing training that can give your career a push.
What is Social Media Marketing?
Social media marketing is the process of using social media platforms such as Facebook, Instagram, Twitter, Pinterest, Linked In, etc to connect with your target audience to build your brand, drive traffic and increase sales.
In today’s times, social media marketing has become a powerful tool for all types of businesses to market themselves. It primarily involves publishing catchy content on the social media profiles of the business to advertise themselves. Many social media sites have an ingrained data analytics tool enabling companies to track the progress, engagement, and success of the campaign.
It can be stated that social media marketing is the new advertising platform; it is a type of digital marketing that involves creating and sharing promotional content including posting videos, images, and texts. While it may be a very effective tool for brand promotion, it is imperative to understand that every platform requires a different type of content strategy for it to get noticed.
Benefits of social media marketing:
There are some very crucial benefits for any type of business to use social media marketing training for their brand promotion. They are:
It increases Brand Awareness And Trust
Almost 70% of all internet users in the world have their profiles listed on social media websites and that implies that there is a larger scope for your business to reach new customers around the world at any moment. Social media has no limitations of location, demographics, or the type of consumer your content can reach. It uses tools like comment, share, subscribe, like, and repost to circulate content and create viewers.
It accomplishes Advanced Audience Targeting
You can target the exact audience your business is looking for through social media and can find them through their profiles which is a huge advantage for brands with a niche. Before the advent of social media, it was very difficult to achieve the attention of the target audience and there was no way of knowing how it was received.
It helps to Build Brand Community and gives Direct Access to Customers
A great advantage of social media marketing for brands is that it provides a direct line to your audience. One can even build a community around the brand which comprises loyal patrons. In other forms of advertising, it’s not possible to communicate directly to the consumer and get first-hand reviews.
It has the Scope of Measuring the Impact of the Marketing Campaign
With traditional marketing, it was never truly possible to measure the impact of a promotional campaign, but with social media marketing, it is easy and quick to find out the performance of a campaign which is of great use to any business.
It is Cost-effective
Anyone can understand the huge gap in the money involved in putting up a billboard or playing an advertisement on T.V. vs. advertising on social media. Most of the time posting on social media platforms involve no real cost and has greater reach than an advertisement in a local newspaper.
Here is 8 Point Checklist for Social Media Marketing Plan
Types of Social Media Marketing
Social Networking
The purpose of social networking sites is to provide users with a platform to connect with known people as well as other people who may have similar backgrounds and interests. Most sites let users share thoughts, photos, and videos and also participate in group discussions.
From a business point of view, these sites are used for sharing announcements, information, sales, and promotions. Many of these sites support groups/communities that permit scope for targeted marketing example, Facebook, Google +, Linked In, Twitter. Of these, LinkedIn is a professional networking site that focuses on employment and jobs.
Social Bookmarking Sites
They are like personal bookmarks for your favorite sites that can be accessed from anywhere on the internet. They allow users to organize and save links to any number of websites. A great example is book reading sites where readers recommend books to each other using a ‘tag’.
Others include news sites like Reddit and Digg where your approved groups can suggest recommended articles and news. Other popular examples include StumbleUpon, Pinterest, Flipboard, etc.
With these sites, social media marketers can simplify content curation and speed up the marketing strategy. Most sites also allow businesses to see which topics are trending or attached to a specific issue, which in turn helps create a content ideal for your brand and targeted audience.
Media Sharing Sites
Media-sharing websites allow users to share images and videos, and in an age dominated by visual content, this type of marketing has become a top priority for brands.
Through sharing a photo of the brands’ products and services, a business achieves greater engagement and reach. Popular media sharing sites include Instagram, Pinterest, Youtube, Vimeo, etc.
Social Blogging
Social blogging sites are the place where you can freely express your thoughts and point of view without having to maintain your website. These sites are very popular and have even celebrities publish their write-ups. Quora, Tumblr, Medium, yahoo! Answers are famous social blogging sites.
As a business marketing platform, blogging is quite critical as it can help the multimedia representation and promotion of the company’s interests. With the help of SEO strategies like keywords, titles, meta descriptions, etc, a blog post can help increase the overall visibility of the business’s website.
Blogging can also help in the formation of communities around your organization and the ethics you promote which helps build a loyal customer support cell. Most importantly, blogging is a consistent form of advertisement which helps provide accurate information and content around the brand.
Social Review Sites
A social review is a website that allows users to post reviews about people, products services, and businesses. The most popular choices are TripAdvisor, Yelp, Foursquare, etc.
Every company understands the importance of having a good reputation online, positive reviews directly increase your credibility and reliability in the market, whereas negative reviews can help you understand what is lacking as per the user.
In case of a new product launch, it is a great platform for a brand to understand what the user feels, and that helps a business to create an effective marketing strategy.
Learn How Social Media Marketing can help your Business Grow
The Best Social Media Marketing Training Courses
As we have understood above the importance of social media marketing in today’s times, we have found out the best 5 institutes offering this course online today. We would like to mention that a large number of institutes offer social media marketing as a part of a digital marketing course, however, we have enlisted the institutes that offer this course as a stand-alone subject.
Simplilearn
Simplilearn is one of the world’s leading certification training providers in the field of digital education. With headquarters in U.S. and India, they have trained over 2 million professionals.
Their online social media marketing training course has been designed to impart the skills required to become an expert social media marketer and leverage the knowledge gained to effectively promote your business.
Course Offered: Advanced Social Media Certification Training Course.
Course Duration: Self-paced learning.
Curriculum:
- Social Media Strategy
- Online reputation management
- Influencer marketing
- Content marketing
- Web analytics
- Youtube and video marketing
- Facebook advertisement and marketing
- Social media platforms
- Twitter, Pinterest, LinkedIn, Instagram, Snapchat
Course Highlights:
- A nominal fee of INR 15,999/-
- Lifetime access to all material
- 25+ real-life industry-based projects
- Experienced faculty
- 24 X 7 learners support and assistance
- 7-day money-back guarantee
- Free demo class
Read about the Top 15 Social Media Marketing Companies in India
NIIT
NIIT (National Institute of Information Technology) needs no introduction, as it is a leading training provider in the digital learning world in India for 4 decades. The institute has addressed the needs for digital transformation for individuals as well as corporate houses by offering training to their employees. It was even awarded the ‘Best Education Company’ at the Indian Education Congress & Awards in the year 2020.
Their social media marketing training course will equip you with strategies to run campaigns through a hands-on learning experience.
Course Offered: Social Media Marketing Short Term Course.
Course Duration: 40 hrs.
Curriculum:
- Fundamentals of digital marketing
- Introduction to social media marketing
- Creating SMM strategy
- Marketing with Facebook, Instagram, Snapchat, LinkedIn, Twitter, youtube
- Content marketing and resources
- Planning content and technology
- Content promotion strategy
- Creating editorial calendar
Course Highlights:
- Expert faculty
- Student support through the app
- NIIT certification upon completion
- Weekday/weekend batches
- Live sessions and e-learning based teaching
TGC Animation and Multimedia
Formed 16 years ago, this Delhi-based training organization has been imparting education to students across IT streams, CAD, and multimedia.
They offer a social media marketing training course that aims at blending technology and ideology to create content for social media. Students are exposed to live projects to master the art of selling products or services while understanding and leveraging social media.
Course Offered: Advanced Social Media Marketing Course.
Course Duration: 4 weeks.
Curriculum:
- Overview of social media optimization
- Facebook Advertising
- Instagram advertising
- Twitter marketing
- Pinterest marketing
- LinkedIn marketing
- Quora ads
- Native advertisement
Course Highlights:
- Live industrial project
- Comprehensive curriculum
- Expert faculty
- Industry based training
Learn to create content for your website with the Best Content Writing Course
IIDE
IIDE is an institute dedicated to imparting digital marketing training, taught by digital marketers. Established in 2016, this Mumbai-based institute has trained over 60,000 students so far.
Their online social media marketing training course includes tips from industry experts alongside a comprehensive syllabus.
Course Offered: Online Social Media Marketing Course.
Course Duration: 20 hours (16 hrs live sessions and 4 hr of video sessions.)
Curriculum:
- Introduction to Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat
- Introduction to Facebook ads and Instagram marketing
- Building a quality customer base
- Understanding the target audience
- Placing ads on Twitter and LinkedIn
- Importance of landing pages and remarketing
Course Highlights:
- 30 days access to all video lectures
- Tests and assignments for better understanding
- Dedicated Q & A support
- Industry recognized certificate from IIDE
- Instructors are all established, industry experts
Digital Academy India
Digital Academy India is another leading institute offering a social media marketing training course. They have trained over 500 students so far in different fields of digital marketing.
Their approach is to integrate academic and practical lessons to ensure their students acquire skills that put them ahead of the evolving marketing landscape. Digital Academy India offers a flagship program designed to provide students an understanding of brand building, loyalty marketing, and customer services.
Course Offered: Social & Mobile Training Program.
Curriculum:
- Social Media Marketing:
- What is a social media marketing
- Overview of Facebook, Twitter, Linked In, Instagram
- Increasing website traffic using social media platforms
- Building brand awareness using SMM
- Best practices examples and case studies
- Mobile Marketing:
- Email marketing
- Development of mobile marketing
- Various forms of mobile marketing
Course Highlights:
- Free webinar to understand the course content and methodology
- Updated curriculum
- Skilled faculty
More Courses
Frequently Asked Questions
Q. Does social media marketing help companies to make money?
A. Yes! Every business has the potential to make money from social media marketing. However, it does not show extraordinary results in a very short period. In due course, with diligence and exposure, your business will begin to make money.
Q. Is blogging necessary even after effective social media marketing?
A. In a blog, you can publish relevant content about your business using SEO tools to get a better ranking at Google. Whereas, social media marketing is specific for the site you are posting on and hence these two are different marketing approaches. Used together efficiently, they can boost the overall reach of the brand.
Q. What if a business doesn’t practice social media marketing?
A. In today’s times not using social media marketing may hurt your business by constraining its reach. You could lose out on many prospective customers as your business remains undiscovered to a large audience.
Q. Can a social media marketing certificate boost my career?
A. A social media marketing certificate will give you an edge by preparing you for all the intricacies of the subject. A certification from a good and reputed institute can add more value to your resume.
Q. What is the average duration of an online social media marketing course?
A. Since there aren’t too many institutes offering a specialized social media marketing training course (most being a part of the digital marketing course), there is limited choice to choose from and all these courses are roughly about 20 hours in duration.
Conclusion
This completes our list of the best 5 social media marketing training institutes. Social media marketing jobs are one of the fastest-growing job opportunities globally, and it is expected to cross 3 billion users by 2021.
Even though we have done painstaking research to compile this list, you must also do your thorough search before finalizing a course and check for comprehensive curriculums and special features of every course to select the most suitable social media marketing training course for you.
All the best.
