All You Need to Know About Google SEO: Stats & Facts

Wondering what is Google SEO? How does it work? How to optimize your page? What is OnPage and OffPage SEO? And what are the common Google SEO problems? You are on the right page to solve all these queries. Search engine optimization is optimizing websites and web pages to get free organic traffic from search engines like Google. No matter what type of firm you own, people search for your products and services on Google.

Despite billions of searches per day, our recent research shows that 91% of content gets no traffic from Google. So how do you reach the remaining 91% of websites and start getting free, consistent, and passionate traffic from Google?  Think of Google SEO as your library’s filesystem.

Libraries contain billions of books, each with hundreds of trillions of pages. Google searches these books and finds pages that contain your keywords or related words. Search results are not returned. Google SEO uses complex algorithms to return the most relevant results first.

They are so proficient that most of us don’t need to go to the second page of search results. No one knows how these algorithms work, but we don’t know what factors they consider when ranking webpages, but we know a lot of the so-called “Google ranking factors”, so we can do some optimizations.

On-Page SEO

Now that you have a list of keywords, it’s time to optimize your page. Because we know the keywords Google is looking for, we give you a clue about the language you should use to find out if Google and its audience know about your page. For example, “Tamilnadu Wedding Photographer” will help you create a smart copyright protection solution for “Tamilnadu Wedding Photography”.

So the content of the main page is “Hello, I’m “ABC”, Tamil Nadu wedding photographer”, “Howdy, I’m “ABC”, I create weddings for Tamil Nadu couples.” But we have to make two of them very clear. First, you don’t have to use the right combination of keywords when Google has a hard time understanding this page.

Second, it is important to note that you should not try to fool Google with keywords that do not belong to Google SEO. Your top priority is to optimize for humans, robots won’t pay for their services.

Off-Page SEO

The next part, and arguably the most important part of ranking high on Google SEO, is off-page SEO. Off-page SEO often refers to link building. Link building is the process of obtaining a link from another website to your webpage.

Essentially, a link acts as an endorsement for your site by votes or other people’s endorsements, saying “ These people are really good at what they do and trust them enough to send visitors to your site.  In general, the more high-quality backlinks you can get from a relevant page, the higher your ranking on Google.

What Are Some Important Tips to Optimize the Page?

For On-Page SEO, we want to share with you four basic yet important tips that you can use on any page you optimize. First, optimize your title tag and meta description. If you look at the Google search results, you’ll see the blue highlighted area and the text below.

The top part is called the title tag and the other part is called the meta description. Their goal is to get someone to click on your page. And when people click on your page, it tells Google SEO that your page may have something to do with why they searched for a search term in the first place.

You can see that Google has highlighted and bolded these keywords and keyword variations in the search results. With that in mind, you can make headlines like “Award-winning Tamilnadu Wedding Photographer” and then create your own brand name. For meta descriptions, you can describe what a page is in a few short sentences.

Instead of giving a general description of what other people do and calling the best, “Eppy was named Best Tamilnadu Wedding Photographer by Star magazine. She combines creativity and science to capture the happiest days of her life in a million pixels.”

Now, as a consumer, they want to know who this amazing photographer is. The last part of optimizing the page is the most important and the actual content of the page. A typical wedding For a photo homepage, you might have a few images, an About Us or About Me section, perhaps a service we offer, and a review of a happy bride and groom.

Keyword Research Tools for SEO

1. Wordstream

Wordstream has a free keyword research tool. The tool allows you to select a niche and provides a list of suggestions for using real keywords in that niche. You can use it for 30 free searches, and if you use all 30 free searches, You get a 7-day free trial, so you can actually use this useful site for free for quite some time.

2. Ahrefs Keyword Explorer

Ahrefs Keyword Explorer is a great tool for advanced keyword research. He has a huge number of keywords in his system and adds new words to the database every month. This means that if you need to use it more than once on the same subject, you will continue to get new results from this tool.

However, the subject he has now will suffice as his database has about a million keywords. Study clicks, search clicks, and return rates while deciphering which keywords are the best. It works with three types of keyword suggestions, including autocomplete, question, and suggestion.

3. SEMrush Keyword Magic Tool

The SEMrush Keyword Magic tool can also help. There are fewer keywords in the database, but still enough to find what you need. It shows a graph of how many keywords have been used over the past year. It’s a good tool if you’re good at learning visuals.

4. Google AdWords Keyword Planner

Google AdWords Keyword Planner is, of course, also a good keyword research tool. Being part of Google helps a lot with SEO in Google search results. This tool is easy to use because it is simple.

Here are the best Google SEO Courses

Best Optimization Tools

One of the best optimization tools for Google SEO is Google Analytics, which we have already talked about in this book. As we said before, Google Analytics shows you how your website works on the web. It shows who visits your site, how long they stay, what they click on, and what they interact with.

You can tell us the peak hours of your site visitors and the types of people following you in categories based on things like gender and age. This information can help you see how your SEO is performing, and it can also help you understand your audience. If you know your viewers, you can keep them happy and keep your ratings high.

1. Google Page Speed Insights

Google Page Speed ​​​​Insights is also a good optimizer. This tool checks both the speed of the site and the usability of the site. As we learned earlier, both of these are very important factors when it comes to improving your SEO. This tool will also give you an idea of how you can improve your website speed and the usability of your web pages. User experience evaluation tells you what needs to be changed and what hasn’t.

2. Moz Local Listing Score

The Moz Local Listing Score is a great tool to use when learning about local SEO. This tool allows you to check your current position compared to other local sites in terms of SEO. Based on the information found by this tool, you can further optimize your SEO. When you reach the top, you can continue what you were doing.

If you have competitors ahead of you, study their SEO strategies to see what works for them. After gathering this information, you can change your game plan to match or beat your opponent.

3. Incognito Window

Just using an incognito window in your computer’s web browser can be a great optimizer. An incognito window lets you see where your site is in Google Search. Because Google SEO knows you own your site, you can’t do this in a normal browser window, so it’ll show up high in search results.

That doesn’t mean he appears in the same place as everyone else. With an incognito window, everyone in the world sees what your webpage is looking for. Based on your findings with this tool, you can reflect on your tactics to better optimize your search results ranking.

Recommended Read: Digital Marketing Courses in India

Common SEO Problems

Sometimes SEO optimization can be a frustrating process. When things go wrong, you can lose the results of your hard work. You’ve done everything you need to, but you may still not see the results you want to see. This can be tricky and frustrating, so let’s learn about common SEO problems and how to solve each of the tough ones.

First, let’s look at what to do if your site doesn’t show up in Google search results at all. The best way to verify that your site is visible is to enter the correct URL into the search bar. This will display a clickable link to the web page. Otherwise, your site will not appear in  Google search results at all.

How to fix it? This seems like a very difficult problem, but it is a fixable problem. You’ll want to check your site’s performance on Google Search. In order to appear in the rankings, you will need to make significant improvements to your SEO and other aspects of your web pages.

Another reason your site isn’t showing up in Google SEO results is very new. Because Google takes time to process and rank new sites, they may not appear in Google search results for a while after they’re created. If this is your problem, then you don’t need to put much effort into fixing it.

They want to fix it, but there is nothing they can do. In this case, you just need to give Google time. If your site is set up well and has a good level of search engine optimization, your web pages will appear in Google search results in no time. Also, if you don’t see it in Google search results, it could also mean that your keyword needs action.

If your keywords are misplaced or your site’s keyword density isn’t optimal, it can have a huge impact on your Google results. It can also mean that the keywords you’re using aren’t giving you the results you want. If so, you should research new keywords and choose the ones that will perform better on your site.

Your Google ranking may also drop when another search result, one of your competitors, ranks ahead of you. This could mean that they somehow improved their SEO to the point where they perform better than you. It takes time and is a bit more difficult to get back to, but to beat this competitor again, you have to put in some SEO effort.

Take a look at your competitors’ websites. What are they doing to improve SEO? How do you do the most important task of building links? Obviously, what they do works well, so you might consider copying what they do. They show that their tactics are giving you the results you want and need, so you can try these tactics yourself.

Problems on the page can also cause your site to lose its ranking. These problems can be as simple as broken links. If you think a page issue is causing your Google search results to decrease, take a closer look at all of your site’s content and its features. If you can find a bug, fixing the bug will take you back to where you were and where you wanted it to be in the search results.

Another reason for the drop in search rankings is a recent change from Google. Google has many updates and we are constantly working to improve it. Because of this, we also frequently change the algorithm we use to rank search results.

If you can’t find a reason why your site should crash because of the appearance of your site or the look of your competitors, sign up for Google. If they’ve recently updated, they’ve found the problem. You can also try to stay ahead of Google Update. Knowing when an update is coming, you can set up your site so it doesn’t drop to the point where the rankings drop.

The final reason your site may crash is in the Google Flux category. This Google Flux is out of your control. It is also unpredictable, so you never know when it will happen. They crashed the site for no reason. Luckily, this is not a permanent decline and your site will return to its ranking within a few days.

If you can’t find out why your site is down based on your web pages and competitors, and you don’t see any signs of a Google update, it’s probably a Google thread. Don’t worry, check back in a few days. In most cases, the ranking of search results will return to normal.

Frequently Asked Question

1. What is keyword stuffing?

Here is an example of what not to do: “ABC” is a Tamil Nadu wedding photographer taking Tamil Nadu wedding photos for Tamil Nadu weddings.” This is called keyword stuffing, and in short, it does more harm than good.

2. How to find your keyword?

Throughout this paragraph, we say that “ABC: is a new and promising photographer. “ABC” live in Tamil Nadu, India.  “ABC” is starting a new wedding photography business called Eppy Photography. Find relevant keywords people are searching for and see how those search terms fit your business. The easiest way to search for relevant keywords is to put yourself in the shoes of a potential customer.

So, any bride or groom looking for magical wedding photos will find Tamilnadu wedding photos. You can view all the different keywords and their ranking positions in Google Search by clicking on Keyword Rank Count on SEO Tools. This is good because we already know that Google ranks this single page for every keyword. So how about ranking for those keywords and beyond?

3. What can I do after an SEO certificate?

An SEO Analyst will work on creating quality content and optimization of the website. The average salary of an SEO analyst is 232,386 per annum. An SEO Strategist is responsible for strategizing, creating, and analyzing SEO campaigns. Their average pay is around 266,000 per annum. An SEO director looks into working with other team members for inter-department projects. Their average salary is about 7,00,000-18,00,000 per annum.

Conclusion

Without complicating things too much, you’ll want to use your main keywords in your main headings, often referred to as H1 tags. Remember, your job is to help Google identify your page as the page most relevant to your search terms. One final Google SEO tip that many beginners avoid. Now, if you have something to sell, setting up a home page and product/service page is the first thing you will or will do, and for good reason. A page that directly generates leads and revenue for your business. But here’s one final tip. Start a blog. We are not saying you should write about how you changed the store’s red sign to green. Blogging means providing actionable content that can and will help your audience solve their problems. People are more likely to link to your content if it’s useful, practical, and solves a problem.