10 Best On-page SEO Tactics to Increase Organic Traffic
A 2021 report suggests that Google drove more than 600k experiments and revised its search algorithm over 4,500 times in 2020. You can imagine how competitive it is now to rank high on such an intelligent search engine. The good news is you can invest in on-page SEO techniques. It is a powerful tool that can bring more organic traffic to your website and improve its search rankings. Yet, to make the most out of this SEO type, you need to understand the subject deeply. An ideal way to start is by enrolling in a top-rated SEO course. But before you start looking for professional SEO training, here is an overview of on-page SEO, as some prior knowledge can depict the better of you.
What is On-page SEO?
It refers to optimizing your website content to make your website more user-friendly for your site visitors and improve its search engine ranking. Typically, this SEO type involves optimizing headlines, URLs, internal links, and images on your website, to name a few. And if you have SEO-optimized content writing skills, you can ensure trustworthiness, thus enhancing your website’s credibility and visibility in search engine results.
Crucial On-page SEO Elements
The critical elements that you need to target while performing on-site SEO include:
- Website Content
Content is the element that adds value to your website; it is the engaging information that attracts more readers and compels them to become your loyal customers or subscribers. It could range from product descriptions blogs to contact details. And focusing on SEO-optimized content writing yields positive results.
- Page Titles
Your website will have different pages, and each page requires a title. Titles help site visitors and search engines to know what they can expect in the respective pages. They play a paramount role in improving the organic traffic on your website and its search engine ranking, with the site topping search results for specific pages.
Headers are the titles you use in different sections of your webpage content, highlighting the context. It helps readers and search engines to identify the part of the content that answers their search queries.
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- Meta Description
A meta description is a brief explanation, provided just below the titles in search engine results, describing what information the corresponding webpage offers. It’s an on-page SEO facet containing keywords that help your site visitors to know more about your webpage in question at a glance.
- Organized Markup
It involves organizing your website content features, such as snippets, in the way they should appear to your site visitors, in line with their search intent. The procedure requires you to mark up your site’s source code so that search engines understand various aspects of your website in the best way possible.
- Alt Tags
As search engines cannot see multimedia content, such as an image, an alt tag can help them understand it. These enable search engines to show your site in search results via your site’s multimedia content.
- Page URLs
These are the addresses of your website pages that appear in search engine results, just above the titles. Visitors can understand them, as the URLs maintain your webpage hierarchy, showing where precisely the content they require, features on your website.
- Internal Linking
Internal linking is a way that enables your site visitors to discover other content on your website from the web page they are browsing through and get to know your offerings better. In this process, you will have hyperlinks embedded in your webpage content to other relevant pages on your site.
- Page Speed
Page speed is a factor that has a colossal impact on on-page SEO. In simple words, it denotes how quickly your website loads, whether your site visitors use a mobile device or their desktop to access your site.
- Mobile Friendliness
This aspect measures your site’s responsiveness when users open it on their mobile device, say a smartphone. The more optimized your website is for mobile usage, the higher customer engagement you can expect. Now that you are familiar with the elements pivotal for on-site SEO, you will better grasp the search engine optimization techniques you can apply to your website.
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10 Outstanding On-page SEO Practices to Increase Organic Traffic
Here are the most rewarding on-site SEO techniques that optimize page-specific elements, ensuring more prospective leads find your business website when searching online. While they rely on high-quality content, aspects such as metadata and internal linking also substantially improve organic traffic on your website.
1. Work on Publishing High-quality Content
If you aspire to increase the traffic on your website, it is best to focus on SEO-optimized content writing methods. You will develop astute content for your website, thus making it perform brilliantly. When publishing content on your web pages, you need to consider specific attributes. To start with, work on creating original and unbiased content.
Whether articles, multimedia, or infographics, develop unique items to elevate your site quality and appeal to the masses. It is best to avoid using your work published on other platforms, again on your website; it will help maintain your website’s exclusivity. The other high-priority aspect is coming up with content, which provides the information your site visitors require.
And focusing on detailed research about your audience preferences will ensure your website fulfills its search intent. Search intent typically falls under four categories. They are informational, navigational, commercial, and transactional.
The keyword or phrases your audience searches on search engines will help you determine the category. Accordingly, you can develop the appropriate content type and multimedia. Your site visitors will find them more informative and easier to understand, eventually improving your website’s search engine ranking.
2. Focus on Using Appropriate Keywords Strategically
Keywords play a pivotal role in SEO, and it is through these phrases your audience finds and reaches your website. While you may think identifying the target keywords will do the magic, their placement is vital to perform on-site SEO more productively. It will help make your website easier for search engines to crawl.
Your primary and LSI keywords should occur naturally throughout your website content, with the keyword density limited to 0.5% for achieving the best outcomes. Use your primary keyword once within the first 100 words of the article on your webpage. And ensure it appears at least once in different heading tags, but don’t overstuff your heading and titles with the target phrase.
Also, avoid creating multiple web pages for the same search keyword, a scenario of keyword cannibalization. It will adversely impact your site’s search engine ranking. The reason is different pages of your website will compete for the same search query in question and affect your site authority.
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3. Optimize Page Titles and Meta Descriptions
The page title and its corresponding meta description are critical aspects that search engines check when reading your particular webpage. These facets help search engines understand what your webpage in question is all about. These enable search engines to determine your page ranking in search results.
It is best to have a unique title for each page. Try using your target keywords at the beginning of your page titles; it enables search engines to understand your page context quickly. Short and descriptive titles always appeal to the audience. Ideally, the character count should remain below 60, as it is the average number of characters in a title listed in search engine results.
Thus, the chances for a larger audience to choose your site over others increases. Another tactic that shows incredible outcomes is using numbers and power words in the page titles. Your customers typically use search engines to find solutions for their queries.
And when they see a page title with numbers and power words, such as a checklist, best, and top, they get compelled to visit your site. This technique, thus, increases your web traffic organically. Besides the page title, search engine results also show a unique page description of up to 200 words. It’s a feature you can use to describe your page to your site audience in the quickest and best way possible.
You may take advantage of this on-page SEO element by using your target keywords in the description. Google highlights the keywords in the page titles and meta descriptions, which match the users’ search terms. It can make your web pages more relevant to intended search queries, thus attracting a broader audience to your website.
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4. Format Your Content
Whether you have a business website or start a blog or articles, each page on your website will have headings, subheadings, and textual content. And only when each of these pages has a proper format will they help improve the organic traffic on your website. Every content element has a specific format setting, which search engines recognize.
For instance, a page title should have an H1 tag, and the opening paragraph should have an H2 heading setting. The other headings that follow should have an H3 tag. And it is best if you use catchy and proper ones, as it will engage your audience better. You may insert related keywords in subheadings, which is an adept way to boost your search engine ranking.
5. Use SEO-optimized Multimedia Facets
Images and other multimedia elements make your website more attractive to your target audience. The content becomes more understandable for the readers. However, there is a catch. While the search engines cannot read multimedia content, they add to your webpage loading speed.
You can overcome these roadblocks by using original, smaller-sized images. You may use your SEO-optimized content writing skills to create Alt tag and descriptive file names for describing the multimedia items better.
6. Optimize Your Webpage URL and Its Structure
An optimized webpage URL can get you excellent on-page SEO outcomes. A URL structure includes a domain name or site address followed by a permalink. The permalink is unique for every page on your website. A webpage URL optimization involves two action items: optimizing the URL, and the second, making its structure more user-friendly.
Such URLs appeal to the audience, compelling them to click on the link and reach your website. It is best to have descriptive URLs of less than 255 characters and use hyphens between phrases in the permalink. Also, if you include your target keywords in your URLs, you can make the most out of your SEO efforts.
Furthermore, categorizing your pages can help your target audience and search engines quickly find the information they need. It gives an added advantage to your site over others, thus increasing the probability of more online users visiting your portal organically.
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7. Work on Internal Linking
Internal linking works well for structuring your blog. Once your site visitors come across a link while browsing a page on your site, which will take them to another page on your website, prospects are, they might click it and dwell on your portal longer. It will reduce your site bounce rate, which is a good sign from the SEO perspective.
If you wish to seek maximum benefit from this on-page SEO technique, link to resource articles, complementing your current web page’s content. Also ensure, these links are Dofollow. Only then can search bots follow the linked pages, and you can keep using your old content to improve your site’s ranking in search engine results.
8. Include External Links to Your Webpage Content
When a link you add in your webpage content points to a page of another website, it’s called an external link. And for the site that receives the link, it is the backlink. And typically, the other site in question has a higher domain authority. It assists search engines in understanding your page context. Also, when you use your SEO-optimized content writing techniques and embed external links in your page content, it becomes a testament to your website quality.
9. Improve Your Site Loading Speed
Statistics suggest online audiences abandon a site if it does not load within 3 seconds. And Google considers page load speed a critical criterion in its ranking algorithm. Thus, as every second counts, ensure you don’t have elements on your website that add to its load time.
Using various on-page SEO tactics, in combination with other search engine optimization techniques, aim to make your website load faster. While it will rank exceptionally well in search results, you can ensure your potential leads to convert into your loyal clientele.
1o. Make Your Website Mobile Responsive
A recent report suggests that over 55% of Google searches come from mobile devices and people now do online searches even while on the go. So, reaching such an audience can potentially increase your organic website traffic by manifolds. You can test your website on a mobile and fix any problems you face while browsing it.
Ensure all the information you wish to present to your audience is evident when viewing your site on a mobile device screen. Also, you need to place crucial elements, such as CTA and other interactive buttons, at the appropriate positions on your web pages. Such as, a user-friendly page design enables site visitors to access your website through their mobile devices comfortably.
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Benefits of On-site SEO
When you incorporate these constructive on-page SEO techniques in your website SEO optimization process, here’s how you will benefit.
- Your website will have a higher rank on search engine result pages. The high-quality, original content and SEO-optimized web pages will ensure your website’s domain authority improves.
- The organic traffic on your website will get a boost. The on-site SEO tactics will increase your CTR while your site ranks high in SERPs, which attracts a vast audience organically.
- You can experience a step-up in conversion rate. The best equation is when your website has sizeable organic traffic, provides the best user experience, and ranks better than your competitors in SERPs. And on-site SEO techniques help you achieve this goal, which eventually spawns increased sales and scales up your earnings from your website.
- On-site SEO aids in boosting brand awareness. When your website ranks well in SERPs and more of your web pages get organic traffic through search results, it enhances your brand value, thus thrusting your business.
- You can cut down your brand-promotional expenses. With on-site SEO, your website will gain more web traffic organically. So, you don’t have to invest a lot in ads to promote your brand. All you require to do is focus on optimization procedure; in the long run, your expenses will reduce, eventually leading to phenomenal ROI.
Choosing the Best Advanced SEO Course
On-page SEO is one crucial part of search engine optimization, the other facets being off-page SEO and technical SEO. While on-site SEO, on its own, is fruitful, when you combine it with different SEO types, you achieve maximum optimization. A well-curated SEO course can help you master these SEO tactics; all you need to do is look for a top-rated institute offering world-class professional courses.
Ensure the course you choose provides live lectures by a highly-competent faculty, assignments, and projects for a practical hands-on experience. Check if you get access to free SEO tools during the training. Please look at their curriculum; it should have modules covering each SEO type in detail while thoroughly dealing with other aspects of the discipline.
At the end of the course, you should have in-depth knowledge about SEO fundamentals, on-site SEO and different SEO types, SEO content, keyword research, link building, and advanced SEO tools. Confirm if you will earn a highly-recognized certificate, a value-add to your resume.
And a solid internship program with dedicated placement support can be a scoring point, as it guarantees you become job-ready at the end of your training period.
Q1. What are the most critical on-site SEO factors?
The most crucial on-site SEO factors are a well-thought title, informative and original content, descriptive tag, quality images, user-friendly URLs containing target keywords, and well-structured and formatted webpage design.
Q2. What are the other SEO types, apart from on-site SEO?
There are two other SEO types: off-page SEO and technical SEO.
Q3. Is there an eligibility criterion for enrolling in an SEO course?
As such, there is no eligibility criterion. If you are a school pass-out, graduate, or SEO executive, you can apply for an advanced SEO course and become an expert in this subject.
Q4. Are the salary packages in the SEO industry attractive?
Salary packages in this industry are pretty lucrative. Initially, you can earn 1-2 Lakhs per annum. But as your experience increases, you can earn up to 7 to 18 Lakhs annually.
SEO has become a crucial facet of a successful digital marketing strategy. And on-page SEO is one aspect you have to excel at to capitalize on optimization outcomes in the best way possible. Find the best SEO course near you and understand innovative on-site SEO practices. Implement them along with your other marketing tactics. Rest assured, your website will rank on the first page of search engine results, and it will experience an exceptional surge in organic traffic, thus enhancing your brand value brilliantly.