9 Best E-commerce Marketing Courses in Pune

By 2024, the Indian e-commerce business is expected to be worth USD 111 billion. Despite the economic slowdown, the e-commerce market is still growing. So, if you are planning to learn e-commerce, this article has a list of e-commerce marketing courses in Pune. 

Before we check the e-commerce marketing courses in Pune, let us first learn about e-commerce.

What is E-commerce?

E-commerce marketing is the process of improving consumers’ knowledge of an online store’s product line and brand in order to boost sales. It is crucial for an online business to flourish. The demand for e-commerce specialists is rising. The estimates say that the e-commerce market in India will be reaching USD 350 bn by 2030.

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Why should you learn e-commerce marketing?

Upskill with the Trend

E-commerce is quickly becoming the new normal, thanks to smartphones and the ability to shop from any place when you can’t get out. More and more consumers are exploring products online. As a result, gaining this in-demand expertise can help your company generate continuous revenue online rather than brick-and-mortar stores.

Increase reach

When businesses shift to online stores, i.e., e-commerce sites, there’s the probability of higher reach. Right eCommerce strategies, advertising, and messaging all put together aid in increasing quality traffic.

Scalable

You might know that scaling a traditional street store is not easy if you own a business. Launch and promotion of products have become easy due to e-commerce. Since online stores lack the physical store problems, it’s easy to scale.

In addition to that, round the lock business is possible. People can make purchases from anywhere and anytime. Rather than spending money on a physical store, one should invest in an online business. 

Personal brand

An e-commerce business helps you build a brand. This, in turn, builds a loyal fan base of customers. People who resonate with your content on your social media profiles or website are more likely your potential customers.

A personal brand builds trust as well as brand awareness. While you focus on your products, it’s equally important to create a brand. In addition to products, you can provide online customer service and education through blogs articles and social media posts. This, in turn, brings in traffic even while you’re asleep.

Automation

As a result of opening an eCommerce store, automation of services is possible. Chatbots and automated emails can help in solving customers’ problems. While it’s could be cost-effective, it can help in 24×7 customer service. Automation can help customers immediately rather than having real people doing it.

However, you might need customer service executives for limited tasks which automation can’t do. Businesses can provide smooth and excellent customer service with the help of automation tools and customer executives.

Types of e-Commerce marketing

• B2C e-commerce is the most common type. Customers engage in business-to-consumer e-commerce when they purchase something from an online retailer.
• B2B refers to when firms sell raw materials or pieces to other businesses that use those materials to make their products.
• C2B e-commerce refers to consumers selling their products or services to businesses via C2B e-commerce.
• C2C e-commerce means consumers sell products or services to other consumers like eBay, OLX, etc.

Skills Required for e-commerce business

Copywriting

One of the required skills for a successful online business is copywriting. Copywriting can act as a catalyst for customers to make purchases. It’s important to realize that a convincing copy is crucial to online business as much as product quality is. 

For instance, you have an excellent product that can solve customers’ problems, but it might not have any sales if your copy is poor. For that reason, copywriting skills are necessary to educate and persuade visitors to buy your product. An excellent copy acts as a salesperson persuading visitors to turn into customers.

E-commerce SEO

SEO is a cost-effective method to gain more visitors to your e-commerce store. However, any traffic won’t increase your sales, but your target audience will make purchases. What does that mean? It means SEO can land potential customers on your e-commerce store who are searching for that kind of product. Search engine optimization improves the visibility of an online store on search engines. But, note, SEO will take time to show actual effects. Don’t expect it to increase your sales overnight.

Facebook Marketing

Don’t have time for SEO? Then there are Facebook advertisements, which is another way to drive paid search traffic to your site. Facebook ads and Instagram ads are excellent skills to acquire. You can use it on your business and provide FB ads services and earn from clients.

Email Marketing

Email marketing is another inexpensive method to build organic traffic for your website. It’s an extremely useful skill to possess.. Email marketing has long-term benefits, and the larger your email list is, the better will be your business. Because there’s no guarantee if social media platforms will b there tomorrow, but emails will always be there.

And another aspect of email marketing is that you have complete control over it. While you have limited control over social media, you can connect with your email subscribers more emotionally and regularly. So why not? Leverage this marketing method to the fullest.

Product photography

High-quality photography of your products for your online store can entice customers. Visual imagery is what catches the eye first. So, you cannot miss the opportunity to present your product in the best possible way.

Designing

When it comes to e-commerce advertisements, creativity is crucial. In today’s environment, graphic design is a must for online marketing. You must demonstrate that your brand is genuine through advertising through creative design. It should be exciting and engaging.

In the E-commerce Sector, there are numerous job opportunities. So, now that you know the fundamentals, why not go for it? It might be your calling. Below I have listed some of the best e-commerce marketing courses in Pune.

Best E-commerce Marketing courses in Pune

1. HubSpot eCommerce marketing course 

This brief course provides an overview of eCommerce marketing and supports the concepts covered with interactive quizzes. The information is presented in ten short videos that range in duration from a few minutes to roughly ten minutes. The course is completely free and simple to follow. 

This course is one of the best free e-commerce marketing courses in Pune. At the end of the course, you will receive a globally-recognized certificate. If you plan to go for eCommerce jobs, you can show this certificate.

Course contents:

• Intro to eCommerce inbound marketing
• Inbound marketing plan
• Creation of Inbound marketing strategy
• Shopify integration

Contact Details:

Website: www.academy.hubspot.com

2. Ecommerce marketing mastery

The course is roughly 4 hours long. It takes around a week to complete the course. Each of the five modules has 40 video lectures, several workbooks, and quizzes. The eCommerce ecosystem and accompanying technology are discussed. Besides that, shop architecture, optimizing various areas of your store, email automation, and some content marketing essentials.

 In addition to the above modules, you will be exposed to some of the best eCommerce tools. Besides tools, you will know about automation systems.

     Course content:

• E-commerce system
• The core architecture of the store
• Store advanced modules
• Email automation
• Content amplification
• List nurturing
• Online course

You will receive a certification on completing the course and passing the exam. But what’s more beneficial for you is the experience and knowledge you will gain. You will end up being the e-commerce marketing specialist having a deeper understanding of e-commerce.

Who can take this course?

• Agency owners
• Founders and CEOs
• Marketers
• Team leads

     Contact details:

     Website: www.digitalmarketer.com

3. Udemy: E-commerce Marketing Course

This Udemy course covers everything about eCommerce. So, anyone who is a freelancer, agency owner, affiliate marketer, or product owner can learn from this course. The course includes topics on FB and Instagram marketing modules. Besides, you will also learn about Pinterest, YouTube marketing, and content creation. The funnel, copy, SEO, email marketing, and website creation are included in the later modules.

Course Outcomes:

• Students will learn about all social media marketing channels
• Website creation and SEO
• Connector marketing
• Persuasion strategies

Course highlights:

• 49+ hrs Video learning
• 15+ downloadable resources
• Assignments and Quizzes

Contact Details:

Website: www.udemy.com

4. Mizoram University: Online E-commerce degree

Mizoram University has come up with a unique e-commerce online course. Because of its detailed curriculum, I had to add this to the e-commerce marketing courses in Pune list. This course is three years B.com degree program. Under this course, students will learn all about how to handle accounts, marketing, finance, and more.

Ultimately, this will help you become a self-made entrepreneur. An allrounder course it is. Besides finance and management, you get digital marketing modules to educate you about the various marketing aspects of the digital world.

Course fee: INR 14k per year

Course Duration: 3 years

Contact details:

Website: www.mzuonline.in/bcom-e-commerce.html

5. LIPS India

LIPS India is the brainchild of IIT and IIM alumni. The institute has its branches in Pune and Mumbai. The institute has developed one of the best e-commerce marketing courses in Pune. Following is the course curriculum.

Course contents:

• Fundamentals of e-commerce
• Server and Domain
• Understanding CMS
• Creating your store
• Payment Gateway Integration
• Setting up features
• Affiliate network setup
• Setting up offers
• Designing dashboards
• Google analytics
• Google merchant center
• SEO
• Facebook Store
• Google tag manager
• Amazon PPC
• Ecommerce strategies
• CRO
• Content creation tools
• Affiliate marketing
• Email marketing
• Shopify
• Marketplace
• Multi-Vendor

You can log on to its learning management system if you miss any classes. Book your seat with INR 2000 and attend initial lessons.

If you like the teaching, pay the rest of the fees; otherwise, you can ask for a refund. 

Contact details:

Phone: 7350787800

Website: www.lipsindia.com

6. IIM SKILLS

Another course in the list of e-commerce marketing courses in Pune is a digital marketing course by IIM Skills. IIM Skills is a leading training provider in the digital space. The course covers all you need to know about eCommerce marketing. 

 Course contents:

• Web development
• SEO
• Email Marketing
• Facebook and Instagram marketing
• YouTube Marketing
• Inbound marketing
• Content writing
• Web analytics
• Marketing automation
• Affiliate marketing
• And much more.

Students get a guaranteed two months of paid internship to practice their skills. Moreover, you will practice using tools like WooCommerce, google analytics, FB ads, MailChimp, and more.

 Course fee: INR 34,900+ GST

 Contact details:        

 Phone: +91 9911839503

Website: www.iimskills.com/digital-marketing/ 

7. IIDE

IIDE offers a 10+ hours long e-commerce certification course. Other courses by IIDE are digital marketing and SEO courses. The eCommerce course covers eCommerce terminologies, amazon stores, Shopify stores, marketing, and best practices.

The course comprises 6+ hours of live classes and 4+ hours of self-paced learning. Besides classes, students have to complete assignments to get the certification. In case of any doubts, dedicated support channels are available for students. 

Course contents:

• Intro to e-commerce
• Setup Amazon seller account
• Optimizing product page
• Setup Shopify store
• Marketing
• Analysis reports

Course fee: INR 6355

Contact Details:

Website: www.iide.co

8. Avimantra IT Academy Education Center

Avimantra Academy is a training center in Pune providing IT courses, Web development, and internship opportunities. This institute was formed in 2018 to impart the best It training services has treaded into eCommerce training. 

Course contents:

• Intro to e-commerce 
• Magento CMS platforms
• WordPress CMS
• Zepo
• Shopify
• Big-commerce
• On-page SEO
• Practical training

Course duration: one-month specialized program

Contact Details:

Phone: +91 7499320240

           +91 8380897661

Website: www.avimantra.com

9. Indian Institute of E-commerce

The course offered by IIEC has 17 industry accreditations endorsed by top companies like Tata, Amazon, Google, etc. For this reason, this course had to be added to this list of e-commerce marketing courses in Pune. This course has live classes of 200+ hours. Former students of IIEC work in global companies like Google, Amazon, Alibaba, etc.

Course Modules:

• Basics of e-commerce
• E-commerce web developer
• E-commerce operations manager
• Dropshipping expert
• Security manager
• Retail e-commerce executive
• GST
• Digital marketing
• Marketing automation
• Growth hacking
• SEO
• Social media marketing
• Content development
• Content marketing
• Affiliate marketing

Besides completing the program, students get a chance to intern with eCommerce startups. In addition, to live training, students get assignments and LMS access. 

Another plus point of enrolling for IIEC’s course is that students get 24×7 online support. Video calls, SMS, WhatsApp support are also included in the course.

Along with above all benefits, students get placement assistance, mock interview sessions, and mentorship sessions. 

Course fee: INR 25000 + GST        

Contact details:        

Phone: +91 9731508888          

Email: [email protected]          

Website: www.online.iiec.edu.in

FAQs

1. Is e-commerce a promising career?

Internet usage in India is rising at a fast pace. As a result, businesses want to capture more online consumers. But, it’s only possible with e-commerce stores because e-commerce specialists are most needed right now. Despite accounting for only 3% of total retail sales in India, e-commerce has evolved to become a $61.1 billion business worth INR4,299 billion.

In other words, the potential of eCommerce in India is enormous. And so can is for the eCommerce specialist careers.

2. What are the three types of e-Commerce?

 There are 4 types of e-commerce marketing, they are, B2B, B2C, C2B, and C2C. For further explanation on these types, please refer to the beginning of the blog.

3. How do I start a career in e-commerce?

Firstly, research all that you need to know about e-commerce. Then you can start by picking your niche. Once, you picked your niche e-commerce business, take a course. This article has listed some of the best e-commerce marketing courses in Pune. You check that and choose your course accordingly.

Once you are thorough with e-commerce concepts, you can start applying them on your website. Try to implement as much as you can, so you learn as you go. In addition to implementing, make sure you jot down all your learnings. Besides that, create your portfolio.

Finally, you can apply for interviews or if you want to freelance, pitch clients with your portfolio. Your portfolio is your work experience.

Conclusion

We looked at the best e-commerce marketing courses in Pune in the above blog. Acquire these vital e-commerce skills now and start an excellent e-commerce career. Whether you want a job or grow your business, these courses will help you. All the above courses cover the topics in detail. Besides, they also provide industry-recognized certifications.

Courses might give you the tools you need to grow or thrive even more if you’re already doing well. If you want to recheck the courses, sure, retake a look at the blog. Sign up for any of the courses that suit you. And start your online journey.