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Digital Marketing For Housewives Guide, And Its Importance In 2024

Are you a housewife? Do you want to work but cannot find the time? Learn how digital marketing for housewives can help you earn money from home. Digital marketing is a great opportunity for housewives where they can work from home online and earn good money. It is the perfect online job for housewives who had to give up their careers in the past for personal reasons and are now looking to earn money part-time. Digital marketing is one of the jobs in high demand. Housewives can earn a decent salary in the early days and a much higher income when they become skilled.

Digital Marketing For Housewives Guide

Learning digital marketing is also easy. There are many digital marketing courses, even online. housewives can learn digital marketing by sitting at home and also getting jobs online.

All you need is a laptop, internet connection and an interest in marketing for businesses. If you can provide value to businesses, in the form of search traffic, leads or sales, they will pay you as per your demand.

There are many ways to earn through digital marketing. There are many sections or parts of digital marketing. Digital marketing is an umbrella term for many different skills. Skills like:

  • Blogging
  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • E-mail Marketing
  • Web design
  • Graphic design

All these skills can be learned online while sitting at home. Housewives can learn them without leaving their responsibilities at home.


Do check out the top in-demand professional courses

Let’s learn what the different skills in digital marketing are.


Blogging is a great way to work from home for someone who has good writing skills and can understand the needs of businesses. The writing must be promotional in nature and generate leads and conversations for the business.

Blogs provide information to readers. And the job of Google is to provide information that is relevant to the search request. So if there is a blog that provides relevant information to the reader, Google will list it first in the search results.

If a post is listed on the first page, especially in the first 3 results, for any keyword, it will generate huge traffic for that website. If the website sells a product, this will lead to a vast number of leads and sales that were practically acquired for no money.

Housewives can learn this skill if they think they are good at writing. Language is not a barrier as long as you understand the target market. They can find work online and can complete assignments without going out of the home.

This is one of the ways housewives can earn extra income through digital marketing while sitting at home.

If you are confused about how and what to pursue to make a rewarding career, talk to an expert. 


Search Engine Optimization

Search Engine Optimization or SEO is another great digital marketing skill that housewives can learn at home. SEO can be learned online.

There are many ways of SEO including keywords in the content found at various places on a website like articles, HTML tags, meta tags, website copy, etc.

SEO is done so that the search engines like Google, Bing, and Yahoo, know more about your website.

For example, if a website that sells shoes online does not mention anywhere that they sell shoes online, there is no way search engines would find out. Then if any user makes a search to buy shoes online, that website will not show up in the search results.

Good SEO can make a website rank very high in the search results page. All you need to do SEO for a website is a laptop and an internet connection.

Create the best content for your blog with the Best content writing course

Search Engine Marketing

Search Engine Marketing or SEM refers to a paid form of marketing in search engines like Google, Bing, Yahoo, DuckDuckGo. With SMM, a webpage can be made to appear at the top of the search results whenever a related search query is made by any user.

With SEM, there is no need to do good SEO in order to rank high. All you need is good search engine marketing skills.

You need to understand the bidding strategy and target the right keywords that will lead to sales on your website. You need to properly identify the search intent and match that with the website.

If you are a housewife, you can learn SEM by many online digital marketing courses and digital marketing tools like Google keyword planner, Ubersuggest, Ahrefs and many more.

You can also become a prolific technical writer with the top  Technical Writing Course

Social Media Marketing

If you think you can create and post regular social media content and enhance a brand’s relationship with its customers and the target market, SMM is the perfect skill for you.

SMM includes many jobs like posting promotional content on social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others. It also includes designing ad campaigns with the help of Facebook ads, TweetDeck and other tools.

Here you do not need to produce lengthy content as in blogging. You only need to write a few words that you think will get enough buzz among users.

As a housewife, if you think you can create social media posts that have the potential of going viral, social media marketing is the perfect job for you while sitting at home.

Want to learn digital marketing at your own convenience? Download the course brochure of India’s No 1 Digital Marketing Course. 


E-mail marketing

Many people consider e-mail marketing to be ineffective. This is why they are shocked to hear that e-mail marketing has one of the highest returns on investment out of all forms of marketing. A great thing is that e-mail marketing can be done from home itself.

The reason e-mail marketing is so successful is that e-mail lists are prepared by looking at the buyer profiles of different users. This is done by voluntary subscriptions, buying behavior, search history, and app usage behavior.

You just have to write a copy of the e-mail that brings customers to the website. Once they are on the website, they can be persuaded to make the sale. They can also read the article if that was the purpose.

The advantage of e-mail marketing is that the advertising material reaches directly on their mail. If they have subscribed to a newsletter, the message goes to the inbox, not the spam. They are sure to read it.

As a housewife, you can work from home and create e-mail marketing templates for business mailing lists. You may also be required to mail the material to the recipients according to the mailing list provided by the company.

Web design

Web design refers to the process of buying a domain, hosting, and designing it with the help of tools like WordPress, six or other tools. It is important to buy a domain name that reflects the subject of the website.

There are a few signs of good website design.

  • A new visitor instantly knows what is the subject of the website
  • Easy navigation
  • Contact information
  • Content that user desires are readily visible
  • The website must be visually pleasing

and many more.

Web design can be easily learned online. You can also learn web design by closely analyzing different websites you visit and find what are the features you like and which ones annoy you.

Graphic design

Graphic design is one of the hottest jobs and the best part is that it is very creative and you can work from home. You can earn a good income even at the beginning of your career.

Graphic design involves designing logos, typography, color schemes. graphics, and creating a distinct brand image. Although content gives information and is a fundamental part of any marketing strategy, graphics are what make the content visually appealing and captivating.

This is a great job in digital marketing for housewives if they have a talent for designing and can make a difference between good design and bad design.

So these were the different roles of digital marketing for housewives. You can either start by learning all of them or learning them one by one until you master each one of them.

You can also learn all of these skills from a digital marketing course like the one at IIM SKILLS. You can learn all these skills from instructor-led live online sessions. These are the benefits of the IIM SKILLS digital marketing course. 

  • 16-hour theory and 60-hour practice sessions
  • Online classes can be done at home
  • Lessons from expert trainers
  • Certification of digital marketing that will help you get digital marketing work from home
  • Skills for digital marketing certification from Google, Facebook, and Hubspot.
  • Assistance for finding freelance work
  • Internship

By doing this course you can have complete knowledge of digital marketing. You get internships and help to find freelance work so that you can start earning from home as soon as you complete the course.

Now let’s learn why digital marketing for housewives is great to work.

Benefits of digital marketing for Housewives

Digital marketing work is a boon for housewives. There are many reasons why housewives should learn digital marketing skills.

Financial independence

For housewives, working is a way to reclaim their independence, to not depend on anyone for their expenses. It is important for any person to not be accountable to anyone.

But often housewives find it hard to go back to their career they left years ago due to responsibilities. Many times it is not possible for them to leave their house for a whole day, mostly because of kids.

But if they work from home, both these problems can be solved. They can earn a good income from digital marketing by only working for a few hours every day. And they also don’t have to leave their home for an extended duration.

By having their own money, housewives can spend on whatever they want without asking anybody for money. They do not have to be dependent and this also gets them respect from others.

Work from home

The biggest advantage of digital marketing for housewives is that they can work from home itself. They do not have to leave their house and worry about their responsibilities.

Our world is well-connected thanks to the internet. A lot of work today is done from home. Working from home is safer, easier, and convenient. As a housewife, you also don’t need to leave your children alone or with a nanny.

The only things you need are a laptop and an internet connection. If you can work for 3-4 hours from home, you can easily earn sufficient money that only increases as you gain experience.

You can work at your convenience. At home, housewives typically prefer to work in the afternoons because that is the time they are relatively free and get a break from the day’s work.

As long as you complete the assignments on time, nobody cares when you work.

Good income

As a new blogger, you can charge as much as 25-30 paisa per word for miscellaneous topics. If you are an expert in a niche, you can charge much more. This way you can earn around Rs. 300-400 per the article in the beginning. If you write 20 articles in a month, you can easily earn about 8000-10000 Rupees.

If your writing is good and shows expert knowledge, you can earn even 2 or 3 times than that. This is because blogs generate a lot of value to the business you are writing for. It directly helps in lead generation and sales.

You can also earn a decent income as a web designer and graphic designer if you have a good design portfolio to show to the employer. The starting pay can range from 10k to 15k which rises with experience.

Find work online

As a beginner, you can easily find digital marketing work form itself by looking for work in websites like Fiverr, Upwork, LinkedIn and job portals like naukri.com.

Make sure to have a work portfolio. A portfolio is a collection of your work that you show to the employer as proof of your competence. Your portfolio can contain samples as well as actual assignments.

For example, if you want to work as a blogger, write a few sample blog posts in your portfolio. If you want to work as a graphic designer, keep a design portfolio.

Digital marketing courses teach you how to look for freelance work online. You will also learn how much you should charge for what work. This way you et the right amount for what your work is worth and don’t feel cheated because of misinformation.

Earn passive income

You can write for your own blog on any subject you feel you can provide expert knowledge. You can select a niche based on your college education or your interest and hobbies.

Blogging can open many avenues for your career as a housewife. You can be invited for writing for other’ blogs and get paid handsomely.

You can also create a passive stream of income from your blog through ad monetization. With this income, you can start your own business.

If you have basic video editing skills, you can also start a youtube channel. Youtube channels get more traction than blogs, and you can earn much more passive income through Youtube.

You can sell merchandise online through your own website and earn profits.

Become a businesswoman

If you deliver a few projects successfully, you can become a professional and start your own digital marketing agency. You can take projects from local businesses.

Having an agency will get you more money as you can hire people to work under you.

This way you can start the whole business in marketing.

Resuming career

If you are a housewife and are looking to resume your career at some point in the future, it is better to start working from home now. This way you will have a strong resume and will be favored more for any job.

Having work experience will show your credibility and it can serve as proof of your performance and work ethic. You can take a full-time marketing job in a company.

The Outlet for your creativity

Writing and graphic designing are very creative jobs and if you think you are creative, digital marketing for housewives can help you create a name for yourself.

If you can write fiction, you can promote it through your own blog. If you are good at designing and visual art, you can promote your works through Instagram. 

This way you can gain a huge following and be known for your work.

Become an influencer

As a housewife, you can use various social media platforms to gain a huge following and become an influencer.

Influencers earn a lot of money by promoting products for different companies because they have a large user following.

You can use twitter for micro-blogging, Instagram or Facebook for visual content. As you keep publishing work that people like, you will start gaining followers.

Marketers will try to reach you to promote their products in exchange for money or free merchandise.

Teach your kids

A great advantage of having a successful mother is that kids can learn a lot from your experiences. If you are a housewife, you obviously spend a lot of time with your kids.

At this time you can teach them a lot about work and success, teach them language skills, etc. They can learn from you firsthand.

Low investment

Digital marketing for housewives is one of the highest paying jobs from home that require the least investment to get started. There are no tools or special gadgets needed.

All you need is a laptop and an internet connection. If you can devote a few hours every day, you can earn enough.

There are many digital marketing courses that also cost very less. You can easily recover that much amount in 2 months of working.

Digital marketing for housewives is a great job that provides one of the highest incomes in the lowest amount of working hours.

Even buying a website is very cheap. And opening social media accounts is free.

Easy to learn

Digital marketing is easy to learn if you join a digital marketing course. You can learn all the fundamentals of digital marketing within a month and find a job instantly.

It is a skill so you get better with practice. You only have to follow the instructions provided by the trainers.

No degree required

In order to start work in digital marketing for housewives, you do need any degree or qualification. As long as you can produce quality work that satisfies the demand of the client, that is enough.

You can also start your own blog or social media account for which there is certainly no educational requirement.

Travel while you work

A great advantage of digital marketing for housewives is that you can work also while traveling. You can carry a laptop with you and connect it to the internet.

You can live anywhere and work at your convenience. You only need to take out a few hours every day from your schedule.

Huge demand

As more and more businesses start their website, there is a large demand for digital marketers. Lots of websites need designing, content creation, and a digital marketing strategy.

There are many works listed on online freelance work websites and job portals. You can easily get jobs from home based on your portfolio.


As we can see digital marketing is a boon for housewives. They can start working and earn money from home and do not even need to leave the house.

Housewives can work at their convenience and work as many hours as they want. The more they work, the more they earn.

With digital marketing for housewives, there is also a potential for earning a name for yourself as a businesswoman or an artist. 

You can showcase or publish your work through various channels and get recognition. This will open many avenues for you as you present your work to the public.

By having a business, you can work with local businesses and also mentor other people.

There is a huge demand for digital marketers, both full-time and part-time. Housewives can fulfill these demands easily by working at their convenience.

Professional Courses from IIM SKILLS

Frequently Asked Questions- FAQs

Q1. Which is the best suitable course in digital marketing for a homemaker?

IIM SKILLS have the best online courses that offers flexible learnings. The course provides the live recording sessions so that the homemaker can learn as and when they are free from their house chores.

Q2. Does IIM SKILLS provide internship opportunities and career guidance?

Yes, IIM SKILLS offer 100% internship and also full support in career building.

Q3. Is digital marketing a good source of income?

Yes, digital marketing offers decent source of income, provided you are upgrading yourself with new trends and the digital tools.


Gaurav is a Content Writer at IIM Skills. He has a B.Tech. degree but then he switched to the creative side by doing his master's in advertising and public relations. Gaurav is also a part-time blogger and graphic designer currently living in Mumbai

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