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Top 16 Content Writing Courses in New Zealand With Placements

Boyd Wason of Engaging Partners mentions that New Zealand’s role in content marketing is still young. Listed below are the top 16 content writing courses in New Zealand that equip aspirants with all the wisdom of strategies and tools that make a great content writer.

Content Writing Courses in New Zealand

New Zealand prides itself on a first-rate education that is contemporary and flexible. Being on the list of top 20 nations for quality schools according to OECD in 2016, all the 8 Enzedder universities comfortably ranked in the top 500 QS World University rankings (2016-17).

New Zealand Now comments that their present-day education is academic and practical with careful regard for developing skill-sets. HSBC’s 2015 Expat Survey pointed out that over 90% of the parents of ex-pat students were satisfied with the education that their wards received in New Zealand.

With the rise of Digital Marketing in the last decade, the skill of content writing has gained an elite yet practical importance. As marketing trends adapt to accommodate new audiences, content writers perform their tasks with more consideration for factors that help identify an audience. This phenomenon makes content writing a vital component for any service provider. However, according to Boyd Wason of Engaging Partners, New Zealand’s role in content marketing is presently developing.

While New Zealand works its way up the content marketing ladder, workshops, conferences, and courses on the subject become more popular and necessary.

Top 16 Content Writing Courses in New Zealand


The widely known Institute of Internet Marketing Skills provides a detailed course in content writing. Students from New Zealand can opt for this if they want full support to build a career in Content Writing. It is one of the top content writing courses in New Zealand available to anyone with the desire to be a content writer.


Module 1) Introduction to Content WritingModule 2) WordPress Web Development
Module 3) Digital Content (Articles, Blogging, Web Pages)Module 4) Copywriting
Module 5) Marketing CollateralsModule 6) Email Writing
Module 7 Social Media Writing & Video ScriptsModule 8) Creative Writing
Module 9) SOP & Business ListingModule 10) Legal Writing
Module 11) Technical Writing 101Module 12) SEO (Search Engine Optimization)
Module 13) Content MarketingModule 14) Affiliate Marketing & AdSense
Module 15) Freelance Content WritingModule 16) Resume Writing

Course Name- Content Writing Master Course

Course Duration- 1 month of live classroom training + 3 months of internship

Mode- Online Live Classes

Fees- 287 NZD (including taxes)

Key Features

  • 60 hours of Practical Assignments
  • Free Tools Worth 35k
  • 10+ hours Internship Lecture
  • Freelance Opportunities
  • Dedicated Placement Cell
  • Master Certification from IIM Skills
  • Preparation for HubSpot Certification

Tools You will Use

  • WordPress
  • Web Hosting
  • Various Plugins
  • Facebooks Ads
  • Tweetdeck
  • Buffer
  • Social Media Listening Tools
  • Ubersuggest
  • Google Keyword Planner
  • Rank Watch
  • SERP Rank Checker
  • Google My Business
  • Social Book-Marking sites
  • Small SEO Tool
  • Plagiarism Detector
  • Grammarly

IIM SKILLS Content Writing Course Review

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#2 Institute of Digital Marketing New Zealand

This institute offers several agile courses in marketing skills that come in several modes. Their course design is Sprint Workshop. Students can choose between a half-day class and a full day of classes. Students have the liberty to choose between online, in-house, workshop, or event form class. They offer Content Marketing, Agile Social Media Marketing, and several other courses that feature internet marketing skills. Their masterclass qualifies as one of the best content writing courses in New Zealand.

Course Name- Content Marketing Masterclass

Fees- 750-900 NZD for one

Mode- Online/ In-house/ Workshop/ Event. You Decide.

Course Details

Concepts and strategy

Using content research to find opportunities

Creating a content marketing plan

Creating and curating content

Publishing and distributing content

Metrics of success in content marketing for publishing and distributing content

Recommended Reads

#3 Berghs School of Communication

Situated in Stockholm, this institute offers an online course for content marketing. Anyone from anywhere can access the course. Designed for future content managers, this course offers to develop a working content strategy, a toolbox for content production, and case studies for practical learning.

Aspirants learn how to plan and produce good content and understand how to measure and improve their content value and performance. Another great addition to content writing courses in New Zealand due to its online/distance mode of learning.

Course Name- Content Marketing

Course Duration- 12 weeks

Fees- 5340 NZD (incl. taxes)/ 4272 NZD (excl. taxes)

Mode- Online/ Distance

Course Curriculum

Why Content Marketing (Week 1)

Swipe left – date your audience (week 2)

Authenticity and tonality (Week 3)

Crafting meaningful user journeys (Week 4)

Storytelling (Week 5)

SEO, visibility, and content hygiene (Week 6)

Crafting exciting copy (Week 7)

Measuring success (Week 8)

Project brief and content marketing toolbox (Week 9)

From words to WOW (Week 10)

Engagement matters (Week 11)

Project presentation and feedback (Week 12)

Course Summary

This lucrative course offers an introduction to content marketing. What content works on which channel is covered. How one can use storytelling to put across the message is focused on. Tools needed to craft engaging valuable content are introduced. The course offers many tools for efficient content creation.

Recommended Read: Digital Marketing Courses in New Zealand

#4 Future Learn

This British MOOC platform offers courses in hobbies, skills, and career-changing areas. Owned in collaboration by The Open University and SEEK Ltd., almost 200 reputed universities offer courses on it. There are quite a few courses that focus on content creation. For content writing, students can take a particular course that focuses on marketing skills. This is a good addition to any list of short-term content writing courses in New Zealand.

Course Name- Content Marketing Strategy with Advertising Week

Course Duration- 2 weeks

Fees- Part of package deals (Expert Track deal costs 39 USD/month which allows several courses to be taken at once)

Mode- Online

Course Topics

What is Content Marketing?

Why do Content Marketing?

The Different Types of Content Marketing?

How to reach customers?

Planning a Content Marketing Strategy

Course Details

  • Case studies of the world’s several famous brands and their content marketing strategies for a practical knowledge
  • Strategic content creation with insights from Nike, Etsy, Burger King, and more
  • Analyzing examples from Goop, Glossier, Buzzfeed, Siemens, Chipotle as successful content marketing strategies
  • Defining and setting content goals that align with marketing strategies

#5 Udemy

One of the most trusted affordable learning platforms today, Udemy offers a wide array of courses that deal with generating web content, content writing, and content marketing. It has several courses that can have the quality to come under the category of top content writing courses in New Zealand.

Course Name- Ultimate Web Content Writing Masterclass

Course Duration- 4.5 hours

Fee- Mostly available at 9.37 NZD

Offered by – Sivakumar Kannan

Mode- Online

Course Topics

  • Difference between Content Writing, Copywriting, Content Marketing
  • Writing Content for Website Home Page
  • How to Outsource Content Writing
  • Writing Content for the About Us Page
  • How to Write Great Blog Posts
  • Product and Category Pages for E-commerce and other Business Pages
  • Writing Attractive Content that Sells

#6 Udemy

Course Name- Content is King

Course Duration- 3 hours

Fee- Mostly available at 9.37 NZD

Offered by- Steve McDonald

Mode- Online

Course Topics

  • How to Write Content for Kindle eBooks
  • How to Write Content for a Blog
  • Use Powerful Keyword Research Tools to Discover More Topics
  • Creating Valuable and Quality Content
  • How to Write Content for a Website
  • Brainstorming Tons of Great Content Writing Topics
  • Additional Ways to Discover Topics
  • Editing Content to Make it Sparkle
  • Similar Content Writing Courses in New Zealand from Udemy
  • How to Write Content with High Rankings
  • Starting a Successful Content Writing Home Business as a Side Hustle


#7 Udemy

Course Name- Writing Tools & Hacks

Course Duration- 1.5 hours

Fee- Mostly available at 9.37 NZD

Offered by – Tyler Speegle

Mode- Online

Course Topics

  • Writing More Efficiently
  • Secrets to Producing Persuasive Marketing Copies
  • Analyzing Headlines Options to Find the Most Effective Option
  • Capturing and Organizing Content Ideas
  • Creating Viral-Ready Headlines
  • Hacks for Better Writing and Content Development
  • Generating Endless Amount of Blog Ideas
  • Creating Inspiration Feeds to Keep New Ideas Flowing

Recommended Read: Technical Writing Courses in New Zealand

#8 Coursera

Content writing courses in New Zealand include this amazing platform due to several factors. The accessibility of quality courses from great institutions is a perk offered by Coursera.

Course Name- The Strategy of Content Marketing

Course Duration- 5 Weeks

Offered by- UCDAVIS (University of California)

Mode- Online

Course Curriculum

The Content Marketing Ecosystem

The Strategic Context (The 7A Framework)

Crafting Content Marketing Strategies

Strategic Content and its Types

Managing Content

#9 Coursera

Course Name– Content Strategy for Professional Specialization

Course Duration- 4 Months

Offered by- Northwestern University

Mode- Online

Course Curriculum

Engaging Audiences

Managing Content

Expanding Your Content’s Reach

Ensuring Your Content’s Impact

Capstone Project

#10 Skillshare

Skillshare offers several content writing courses in New Zealand that are also free. Hence, aspirants can take their pick. The courses are self-paced and can be finished at convenience. These are the perfect icebreaker for people who wish to dabble a little in the field first and then start investing in their learning.

Course Name- Content Writing 101

Course Duration- Self-paced

Offered by Thirsty Indians

Mode- Online

Course Details

What is Content Writing?

Who is a Content Writer?

What does a Content Writer do?

What’s the Purpose of Content Writing?

Tips on How to Get a Content Writing Job

Different Types of Content Writing Jobs

Freelancing as a Content Writer

How to Write a Blog/ Article/ Web Content?

#11 Udemy

This particular Udemy course is the best among all affordable content writing courses in New Zealand. It covers SEO in depth for beginners.

Course Name- Content Marketing Masterclass

Course Duration- 3.5 hours

Fee- Mostly available at 9.37 NZD

Offered by Brad Merrill

Mode- Online

Course Topics

Increasing Sales, Traffic, and Brand Recognition Using the Power of Digital Content

Understanding the Cognitive Buying Journey and How Content can Inspire Action

Developing a System for Constantly Generating New Ideas

Familiarization with Most Effective Types of Content

Optimizing Site for Search Engines to Consistent Stream of Free Traffic

Using Valuable Content to Grow Email List and Building Effective Sales Funnel

Collecting and Analysing Data to Measure Results and Optimize Future Campaigns

Growing a Business from Scratch or Building on Existing Strategy

Optimizing Site for Content Marketing and Driving Profitable User Action

Understanding the Importance of Effective Writing and How to Be a Better Writer

Repurposing Old Content to Generate New Content Endlessly

Promoting Content and Driving Traffic from a Wide Variety of Sources

Learning about Facebook, Twitter, and Instagram as External Marketing Channel

#12 HubSpot

This is the certification that you want if you want to be a content writer with credentials. Their course is designed to be understood by beginners and hence, is essential in the list of content writing courses in New Zealand.

Course Name- Content Marketing

Course Duration- 9.5 hours

Fee- Free

Mode- Online

Course Curriculum

What is Content Marketing

Power Of Storytelling

Building a Content Creation Framework

Planning a Long-term Content Strategy

Generating Content Ideas

Creating Blog Content that the Audience Loves

HubSpot Strategies for Ranking #1 on Google

Repurposing Content to Extend Value

Creating Topic Clusters and Pillar Pages

How to Create a Successful Video Marketing Strategy

SEO-Powered Guest Blogging Strategy

Promoting Content Effectively

Measuring and Analysing Content

Recommended Read: Content Writing Courses in the UK

#13 LinkedIn Learning

Another trusted platform that delivers great content writing courses in New Zealand is LinkedIn Learning.

Course Name- Advanced Content Marketing

Course Duration- 1.5 hours

Mode- Online

Offered by Colleen Jones; Madecraft

Course Curriculum

Building Message Architecture

Creating Compelling Stories

Creating effective Thought Leadership

Growing and Engaging Your Audience

Personalizing Content Experiences

Scaling Content Marketing Operations

Assessing Content Marketing

#14 LinkedIn Learning

Course Name- Introduction to Content Marketing

Course Duration- 1.5 hours

Mode- Online

Offered by Colleen Jones, Madecraft

Course Curriculum

Defining Content

Defining Content Marketing

Elements of Successful Content Marketing

Develop a Winning Content Strategy

Create and Source Effective Content

Grow Content Operations

Establish Content Intelligence

Maximizing Content Technology

Content Marketing Opportunities

 #15 UNITEC Institute of Technology

New Zealand’s largest technology-focused institute offers a wide array of courses that are work-centered. They have both short-termed and long-termed courses suitable for all who hope to learn content marketing. The institute offers a Bachelor’s program in Business (Marketing) spanned over 3 years.

The career options for graduates are AdWords specialist, Advertising specialist, Brand manager, Digital marketing executive, Marketing Manager, Marketing specialist, Market researcher, SEO specialist, Social Media executive, etc. However, short courses are also favorable for people who hope to build a career in web content writing.

Course Name- Social Media Marketing Course

Fee- 814 NZD

Course Details

Setting appropriate goals for social media marketing

Designating, producing, and making content accessible to a niche audience

Social media advertising tools and budget management

Application of social media analytics

Course Topics

Social media characteristics and functionality

Customer engagement, social media networking groups, and creating a brand identity

Principles of social media marketing

Marketing research with social media

Social media advertisement

The Role of social media in Web Optimization and Content

Social media ROI

Course Summary

The student navigates through the essentials of social media platforms, key principles, knowledge of content creation and management, and content result analysis.

The course focuses on innovative ideas and new digital literacies that can help organizations add value to their customer interaction and engagement.

The course was created after several consultations with field experts to ensure the content is appropriate and relevant to market demands. Practical projects and case studies accompany the course.

The final project includes the task of developing a social media campaign for a company/ a product/ an idea/ a brand which gives the student a pearl of working wisdom regarding how they must function in the profession.

#16 NZ Marketing Association

This institute keeps conducting training workshops across several locations in New Zealand, such as Wellington, Christchurch, and Auckland, frequently. Search for ‘Content Marketing’ under the ‘Training’ Option in the menu and you shall now be directed to a page listing all upcoming workshops.

These are core courses to become a certified marketer. They teach you how to create content that draws more audience and measures the effectiveness of content strategies to deliver the best return on your investment.

Course Name- Content Marketing

Course Duration- 7 hours on the workshop day

Fee- 595 NZD + GST for members/ 895 NZD + GST for non-members

What to Keep in Mind While Choosing a Content Writing Course

#A) Know What You Expect from the Course

This is very important before you engage your time and money in your learning. Explore what content writing is, what its practitioners do and what its influencers have to say. Read up on the profession. Draw a rough idea of what you expect to learn. Compare courses and their content. Select a course that supports your requirements.

#B) Agreement over Time & Location

You either need an offline course that is geographically close to you and cooperates with your busy schedule or you need an online course that is self-paced or happens on your days off.

Without such basic conveniences, you will be left exhausted even before you step foot in the industry.

#C) Course Format

—whether it’s interactive and helps with doubts and questions (if you need it to be)

—what support does the course provide its students

—what tools and types of content writing are covered in the course

—whether you get to work on practical projects

—whether they provide certification

#D) Internship and Placement Assistance

This is especially helpful for people who are novices in the field and seek some kind of support in setting themselves up as professionals.

 Frequently Asked Questions:

 1. What are the benefits of joining content writing courses?

Joining a content writing course is going to be beneficial for you because it provides you with a lot of opportunities and platforms to explore the world of creative writing.

2. How much does it cost to join content writing courses in New Zealand?

Based on the course that you opt for it is going to cost you around 10 to 600 NZD. You can opt for free online courses as well. But you have to keep one thing in mind certification courses are better as they provide you with an authentic course completion certificate at the end of the course.

 3. How long will it take to complete a content writing course?

You will need around 3 to 6 months to complete a course if you opt for internships.


At the end of the day, whichever course an aspirant chooses their commitment is the factor that would decide their skill and employability. Certifications and coaches can help to a large extent. This makes live classrooms the best option for people who hope to build a business in content writing or want to be a freelancer in the field.

We hope you shall be able to select your favorite from these content writing courses in New Zealand.

  • Hello, I am Amelia. I am working in a child care center. Content writing for the child care center is the task offered to me. Since, i do not have any formal training in content writing. Penning down few articles is easy. But, creating relevant contents and at regular intervals is not easy. I want to learn the scientific way of content writing. Does admission to the course requires pre-requisite?

  • Hello. I am lawrence. I am a trainee in a Mass Media Company. I want to also learn content writing to be better at my writing skills. When is your batch starting?

  • Hello, I am a student. I want to take up freelancing as a career after my studies. Your write-up has done most of my research part. Thanks.

  • hey, I am thinking to do an in-demand course. your blog has been very helpful and it has cleared most of my doubts regarding content writing. can you please suggest to me if there are any other resources on the internet I should use to learn more about content writing before enrolling in any course?

  • I’m excited to go from professor to content writer. My current job seems monotonous to me, so I’m looking forward to learning a new skill and changing careers. I’ve always been fascinated by books and have read a lot about them, so I’m sure content writing will be something I enjoy. This post about the top content writing courses in New Zealand is quite helpful in narrowing down the options.

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