Best Digital Marketing Course In The Republic Of Benin In 2022 (Updated)
Digital Marketing is an aspect of the marketing process that plays a very vital role in the progress and improvement of a business. Whether it is a product-based business or service-based enterprise, Digital marketing can help you flourish with successful strategy and planning.
Republic of Benin or Dahomey as it was formerly called is a French-speaking country in West Africa. Benin though, had a low literacy rate is gradually moving towards becoming a country that places importance on acquiring education.
More and more people are enrolling in universities and tertiary education over the last few years. They are getting admitted to diploma programs a lot, along with Masters, Ph.D., and Bachelor programs as well.
The interest of the young generation in different diploma education and higher studies can result in major changes in the education sector of Benin. Digital Marketing Programs and Certifications are the most popular courses today all over the world.
It can open up innumerable opportunities in The Republic of Benin with new career avenues for students and professionals. The burgeoning demand for competent digital marketing professionals will not only help individuals, but a gap in the demand and supply will result in the economy flourishing as well.
The economy of The Republic of Benim is highly dependent on agriculture, and cotton. However, there are several other industries like textiles, FMCG, cement, construction, and others in Benin that can benefit enormously from the advantages of the digital world. Hence, education in different Digital marketing modules is a necessity.
There are many Digital Marketing courses today that offer to provide high-quality training on the different facets of Digital Marketing. However, few institutes offer the best curriculum while giving priority to the needs, abilities, and demands of the students.
IIMSKILLS offers the best curriculum in digital marketing in the Republic of Benin. It is not only one of the top online education and digital training providers but also one of the best in creating a curriculum that can benefit people from all spheres of life.
IIMskills offers Digital Marketing Course with a comprehensive education in all the key aspects of digital marketing. They have 180 hours of digital marketing training in live online interactive classrooms.
In this course, a candidate will cover 40 essential Digital Marketing modules and work with several tools that are of utmost importance while implementing Digital Marketing.
It is 3 months Online Program that delivers the best quality education in digital marketing. They also have Master Certification after completion of the Course and 13 other Certifications Preparation for Google, HubSpot, Facebook Blueprint, and others.
The Republic of Benin needs an exhaustive course that will prepare them for career advancement as well as economic development. Digital marketing is an intrinsic part of any marketing process today. Therefore, it is of paramount importance that every individual working for an organization big or small possesses knowledge of Digital Marketing
The course at IIMSkills helps you become industry ready with their jobs specific career-oriented curriculum. The course focuses on imparting the best education available. They are one of the top-rated online education providers with a record of academic brilliance and superior course structure.
You can always take an online demo before enrolling for the course to understand how the digital marketing course will be delivered on the internet. For greater clarity, you can talk to an expert at the institute who will be able to provide more clarity on how this course is going to be beneficial for you.
Distinctive Features that separate IIMSKILLS from the rest
One of the distinctive features of the institute is the course design that is practical in its entirety. There are 60 hours of live online training and 120 + hours of assignments with an emphasis on industry cases. The various cases and reference materials help you to comprehend the digital scenario better. It also gives you clarity on what works and what doesn’t in the online world.
It is also a tool-driven course which means you work with several tools available at your disposal in the online domain that makes your work easier and your campaigns more efficient to implement.
Another vital element of the course is the Learning Management System (LMS). The e-portal houses all the useful materials, course content, class recordings, and class presentations.
The Lifetime Access feature of the content reassures you that even if you miss out on your classes or want to go back and understand a particular aspect of the course you can always access their LMS and brush up your skills whenever and wherever necessary.
It is an online mode of training, hence you can take the course from anywhere you are comfortable. It can be learned even while you are traveling.
This digital marketing course is designed in such a way that it is ideal for beginners as well as people with some knowledge of digital marketing.
The good thing is if you are inclined to learn about digital marketing whether you are a homemaker or a professional in the Digital Sector itself, you will benefit from the course. It will give the required push to your professional life.
- Search Engine Optimization 25 Hours
- Content Writing 30 Hours
- Email Marketing 15 Hours
- Google Adwords 10 Hours
- Micro Video Marketing 10 Hours
- Affiliate Marketing 10 Hours
- Social Media Marketing 15 Hours
- Web Development 15 Hours
- Hands-On Assignments 120 Hours.
- Search Engine Optimization – 4 Modules
- WordPress Web Development – 2 Modules
- Search Engine Marketing – 6 Modules
- Email Marketing – 4 Modules
- Inbound Marketing – 3 Modules
- Social Media Marketing – 6 Modules
- Web Analytics – 3 Modules
- Integrated Digital Marketing Strategy -1 Modules
- Online Reputation Management- 3 Modules
- Content Writing And Blogging -3 Modules
- Media Buying – 1 Module
- Affiliate Marketing – 1 Module
- Video Marketing -1 Module
- Digital Infographic Resume Preparation- 1 Module
The Course Topics includes
- Why Digital Marketing
- Benefits of using WordPress
- Use of plugins
- Google Algorithms
- Search Console
- Indexing and Crawling
- Keyword Stuffing
- Keyword Research
- SEO influence through GMB
- Search Advertising
- Display Advertising
- Shopping Advertising
- YouTube Analytics
- Setting up your Email Marketing Channel
- Marketing Funnel
- Web Visitors Engagement
- Landing Page optimization and so many more such core concepts that help to build a sound Digital Marketing strategy.
The Course Fee is 277253 West African Franc. It can be paid in installments.
Website URL – https://iimskills.com/digital-marketing/
Now let’s have a look at the Digital Marketing Master Course Content in detail.
There is a time allotted to the Introduction to Digital Marketing that covers concerns like setting up the right expectations from the course, delivery instructions, assignments, exams, support desk timing and process.
It is an orientation session that gives you a thorough detail on how the institute is going to proceed with the course in the coming weeks.
Brand Partners In collaboration With IIM SKILLS For placement
Web development and WordPress
In this session, you will learn the importance of a WordPress website while working on creating your own website.
The syllabus includes
- Benefits Of Using WordPress Website
- Technical Understanding Of WordPress
- WordPress Customization
- Secure Socket Layer (SSL) For Your Website
- Understanding Themes
- WordPress Speed Optimization.
In this module, some of the tools that you will work with are WordPress Yoast SEO, Succuri Security, Cloudfare for Content Delivery Network, Facebook Ads, Google Trend, Facebook Insights, Google Analytics, and others.
The Search Engine Optimization Module covers
- The History Of SEO
- Indexing And Crawling
- On-Page Optimization
- Keyword Research
- Content-length In SEO
- Keyword Stuffing
- SEO Content Structure
- Cornerstone SEO Content
- Off-page Optimization
- Link Building
- Guest Blogging
- Social Bookmarking Roles
- Avoiding Negative Practices.
You learn about local SEO pages and Google My Business. You also acquire an in-depth understanding of the Agency Module for Google My Business reviews, and other aspects of GMB.
Some tools you work with are
- Google Keyword Planner
- Keyword Finder
- Answer The Public
- Google Developers Tools
- SERP Rank Checker And Many Others.
Search Engine Marketing
This module will give you a thorough understanding of paid marketing components like Search Advertising, Display Shopping, Advertising, Re-marketing, Video Advertising, Bidding And Ad Strategy, Mobile Ads, Shopping Ads, Etc.
This module covers the essentials of email marketing like
- Delivery Of Emails
- Open Rate
- Setting Up An Email
- Email Marketing Channel
- Drip Email Marketing
- Spam Score Checker.
You Will Work With Tools Like Mailchimp, Mailer Lite, Mass Mail Tester, Campaign Builder Etc.
Next comes a very important part of Digital Marketing which is Inbound Marketing. This module covers topics like the importance of Inbound Marketing. The syllabus covers the essentials of Reach, marketing funnels, Nurturing Leads, Conversion and how the entire process of inbound Marketing reaps results.
The tools you work are
Canva, Mailchimp, Modal Popup, Landing Pages, and Social Media Channels.
Social Media Marketing Module
That will deal with the various Social Media Marketing Channels like Facebook, LinkedIn, Twitter, Instagram, Pinterest, WhatsApp. You will set up business profiles, run an ad campaign budget for social media, and learn about social media automation.
The tools you work within this module are
- Canva And Other Social Media Tools
Web Analytics Module
You gain incisive training on different metrics that drive your digital campaigns towards success. You will learn about Traffic Sources, Treemap, Goals Set Up, Growth Metrics, Types Of Traffic Campaign Building, Google Analytics, Social Media Analytics, Like Facebook Pixel Twitter Ads Linkedin Email Analytics Etc.
Content Marketing And Strategy
It is the mainstay of any digital marketing campaign that has the goal of engaging with their customers and creating a positive reputation of their brand in the minds of the consumers.
This module covers content writing and advanced blogging and content management extensively. Blogging helps in building and consolidating your position in the online domain facilitating customer engagement and increasing the awareness of your product or service.
Here you will learn to work with crucial elements like keyword research, formats of content and writing, plagiarism. Also, how you can stop yourself from duplicating content even unknowingly.
Online Reputation Management
Reputation Management is the most important practice for any business focused on having a great Goodwill of their brand in the digital medium.
You will learn the methods of Online reputation management and how different elements like PR, Paid Media, Content, Social Media And Blogs can help in creating a positive impact of your brand on potential and existing customers.
Other Modules like Media Buying and Planning, Affiliate Marketing, Video Marketing, Automation, Digital Infographic Resume Creation and Digital Integration for a successful business are taught in full detail for a 360 degree understanding of Digital Marketing.
Practical assignments like Affiliate Marketing will allow you to earn your first hundred dollars in the program itself. You also learn about the various tools and techniques of Affiliate Marketing and implement practical exercises like setting up Affiliate Payments, Integrate Paypal, and the various documents required for Affiliate Marketing.
As mentioned earlier it must be noted that the courses at IIMSKILLS are created by industry experts who have a wide variety of knowledge in digital and online marketing and online.
They are associated with several brands and have been consulted by several reputed organizations for their digital marketing endeavors.
The way the course has been structured benefits everyone interested in learning the essentials of digital marketing to propel their career and/or business towards great success.
How will the Digital Marketing Master Course benefit people from diverse fields?
The course will help students who want to start their career in the corporate world or begin their own business. This course will help you to understand the digital marketing industry and how Digital expansion has opened up a plethora of opportunities for students.
It is also a very beneficial course for Working Professionals in various areas like HR, Sales, Traditional Marketing. It is a pleasant change and an opportunity to grow out of stagnancy and explore the area which needs highly skilled marketers. This can be a win-win situation for employers and employees. Employers get competent Digital Marketers and employees get rewarding careers with a hike in their remuneration and other benefits.
Customer Acquisition, Return on Investment, Lead generation are some of the key features that concern an entrepreneur of a small and medium business enterprise.
Digital marketing is a method by which entrepreneurs can promulgate their brands online, They will invariably get heavy returns on investments with a minimum cost of acquisition.
Most of the consumer is found in the online domain in one or more of the digital channels today. The reach and visibility of any business are manifolds in the web space. Digital Marketing gives entrepreneurs a platform like no other medium.
Key Features & Advantages
IIMSkills come with numerous advantages like a 100% money-back guarantee which states that if you do not like the curriculum, you can always claim the money back after your first session.
Also, the course fee includes exam and certification fees and you don’t have to pay anything extra after the course fee payment.
After you register for your course 3 months intensive program you select your batch from the weekday or weekend options. The classes are for 3 hours per session and you cover each module extensively in that session.
The only prerequisite to completing the course at the institute is that you have to attend and attend 70% of the classes through online live classes or recorded sessions.
There is also a 3 months internship opportunity available which is non paid and virtual. You will get an internship certificate after completion of the internship.
They provide placement assistance as well as soft skills training like interview tips, digital infographics resume, and also help the students to schedule interviews in reputed organizations that approach IIMSkills for recruitment.
Job Designations one can Apply for after the Course
- Digital Marketing Manager
- Digital Strategist
- Director Of Digital Marketing
- Director Of Web Marketing
- Operations And Strategy
- Internet Marketing Specialist
- Paid Marketing Manager
- Content Strategist
- Web Analyst
- Online Reputation Management Specialist
- Brand Specialist
- Marketing Data Analyst
- Marketing Technologist
- Creative Assistant
- Content Strategist And Many Others.
So far, IIMSKILLS has taught more than 6000 students across 30+ countries. They have conducted more than 1000 training sessions.
It is an internationally recognized online training provider with some of the most coveted authority figures as part of their faculty.
The students have been known to work some of the most reputed brands like Amazon Flipkart Accenture Barclays Google Philips.
Once you register for the course, your association with IIMSKILLS stays for a lifetime. This means, that you can approach them to solve any queries, can ask for advice and assistance long after you have completed the course. They also have 24×7 Doubt Resolution Support for your assistance.
IIMSKILLS today is one of the finest online training providers having carved a niche for themselves in the sector of online education. They are a bastion of support for their students which is the greatest quality of any institute.
Digital Marketing is all practical implementation of the core modules that make up the digital marketing system. Their course is completely practical which further improves your overall digital marketing knowledge.
Check out these professional courses from IIM SKILLS