8 Best Email Marketing Services To Boost Your Business

Finding the best email marketing services is an important step to grow your business. Email marketing is one of the most effective and efficient tools to promote and expand your business.

In today’s time, email marketing has been openly accepted by businesses around the world as a way to acquire customers. It can be set up with limited resources to show amazing results.

In this article, we will be discussing the best email marketing services in detail for you to expand your customer base. But before that, it is important to know what should we look for to find the best email marketing services for us.

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What to look for in Email Marketing Services?

Choosing the best email marketing services is an important decision to make. Following are some of the things to look for in an email marketing service:

1. Easy to use – A user-friendly interface is necessary for an email marketing tool. They should not require any amount of coding and should not be time-consuming. Any user should be able to make attractive emails with easy drag and drop features.
2. Email marketing automation – Email marketing automation is the most important part of email marketing. Sending personalized emails to your subscribers helps in growing your community. It is also an important instrument to get new leads.
3. Contact management – The ability to put your contacts into categories and send each of them personalized emails can be very useful.
4. Automated contact update – Automatic updating of the contact list after a user has done a specific action is an efficient and effective tool in email marketing.
5. Third-party integrations – Bigger organizations generally tend to use customer relationship management services (for example, Salesforce). So they might require an email marketing service that is compatible with third-party apps.
6. A/B testing – A/B testing refers to showing your customers two different landing pages. You can then analyze the results and choose the page with better engagement. A/B testing is an important aspect of website optimization.

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Here are the 8 best email marketing services for you to choose from:

1. Constant Contact

Constant Contact is an easy-to-use email marketing tool. It is the perfect tool for a beginner in the world of email marketing. It incorporates drag and drops features to make the process user-friendly.

It supports email automation which is a key feature in any email marketing service. It helps you to give new subscribers welcome emails. It has triggered email series and contact segmentation. It has features to resend emails to people who did not open the previous emails and has got powerful list-building tools.

Constant Contact enables you to send unlimited emails which makes it one of the best email marketing services. It also has features for social media posting and creating Facebook and Instagram ad campaigns. Constant contact supports third-party integration.

It has real-time email tracking tools. You can see who opens, clicks, and shares your emails. You have the option to create personalized emails for your audience on the basis of what they click on.

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You get a free month with the purchase of a plan with Constant Contact.

Constant Contact has two basic plans. The plan’s cost is determined by the number of subscribers.

Email:

• 0 – 500 subscribers – ₹1,289 per month
• 501 – 2,500 subscribers – ₹2,900 per month
• 2,501 – 5,000 subscribers – ₹4,189 per month
• 5,001 – 1,0000 subscribers – ₹6,122 per month
• 10,001 – 15,000 subscribers – ₹12,566 per month
• 15,001 – 25,000 subscribers – ₹14,499 per month
• 25,001 – 30,000 subscribers – ₹19,010 per month
• 30,001 – 35,000 subscribers – ₹20,298 per month
• 35,001 – 50,000 subscribers – ₹21,587 per month

Email Plus:

• 0 – 500 subscribers – ₹2,900 per month
• 501 – 2,500 subscribers – ₹4,511 per month
• 2,501 – 5,000 subscribers – ₹6,122 per month
• 5,001 – 1,0000 subscribers – ₹8,055 per month
• 10,001 – 15,000 subscribers – ₹12,566 per month
• 15,001 – 25,000 subscribers – ₹14,499 per month
• 25,001 – 30,000 subscribers – ₹19,010 per month
• 30,001 – 35,000 subscribers – ₹20,298 per month
• 35,001 – 50,000 subscribers – ₹21,587 per month

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2. Sendinblue

Sendinblue is one of the best email marketing services out there to help you grow your email list. Sendinblue allows you to share the word and increase sales with stylish email messages that you can build in no time.

It provides you with all the details of your customers in one place. It also includes segmentation features to send marketing messages to a more focused audience which increases interaction. With dedicated pages for each of your promotions, you can have a more targeted visitor experience.

It helps you set up Custom forms that you can embed in your website to help you expand your email contact list. It can be used to create Facebook ads to reach new customers or retarget your contacts.It also allows you to do A/B testing. It also shows you real-time analytics and opens and click-through reports.

Pricing

If you are only starting with your website, you can use Sendinblue for free with unlimited contact and 300 emails per day.

The Lite plan starts at ₹1510/month for 10,000 emails per month. It includes everything in the free plan and no daily sending limit, A/B testing, advanced statistics, and removing the Sendinblue watermark.

The Premium plan starts at ₹3895.5/month for 20,000 emails per month. It includes everything in the lite plan along with Facebook ads, landing pages, marketing automation, and multi-user access.

The Enterprise plan has customizable price ranges. This plan includes everything in premium along with custom volume emails, access for 10+ users, 20+ landing pages, and priority sending.

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3. Convertkit

Convertkit is the most beneficial tool for online content creators. It primarily focuses on expanding the audience by motivating casual social media fans, YouTube subscribers, and blog readers to engage more which makes it one of the best email marketing services for content creators.

You can create free landing pages to share your projects and ideas. It has features to sell digital products specially designed for creators. You can set up one-time payments for items like an ebook or annual subscriptions for premium monthly newsletters with ConvertKit Commerce.

The automation tool in ConvertKit is simple to use. You can submit well-timed, targeted content to your audience using their visual email automation platform, allowing you to concentrate on what matters most, that is, growing your online company. Convertkit also allows for a lot of third-party integrations which is a big plus.

Pricing

Like most, Convertkit’s price range depends on the number of subscribers. Convertkit is available for free for up to 1000 subscribers. The free plan includes unlimited landing pages and forms, email broadcasts, and digital products and subscriptions.

The creator plan includes everything in the free plan along with free migration from another tool and automated funnels & sequences.

• 0 – 1,000 subscribers – ₹1,834 per month
• 1,001 – 3,000 subscribers – ₹3,008 per month
• 3,001 – 5,000 subscribers – ₹3,595 per month
• 5,001 – 8,000 subscribers – ₹5,796 per month
• 8,001 – 10,000 subscribers – ₹8,731 per month
• 10,001 – 15,000 subscribers – ₹10,932 per month
  15,001 – 20,000 subscribers – ₹13,133 per month
• 20,001 – 25,000 subscribers – ₹14,600 per month
• 25,001 – 35,000 subscribers – ₹19,002 per month

The creator pro plan includes everything in the free plan along with Facebook custom audiences, a Newsletter referral system, and advanced reporting.

• 0 – 1,000 subscribers – ₹4,328 per month
• 1,001 – 3,000 subscribers – ₹5,796 per month
• 3,001 – 5,000 subscribers – ₹8,144 per month
• 5,001 – 8,000 subscribers – ₹10,198 per month
• 8,001 – 10,000 subscribers – ₹12,252 per month
• 10,001 – 15,000 subscribers – ₹15,334 per month
  15,001 – 20,000 subscribers – ₹18,415 per month
• 20,001 – 25,000 subscribers – ₹20,470 per month
• 25,001 – 35,000 subscribers – ₹26,633 per month

You can get discounts and two free months by choosing yearly plans.

4. MailChimp

MailChimp is a popular choice among new start-ups because of the affordable prices. You can also use many of the features of MailChimp for free until you have less than 200 subscribers. The cheap pricing with good quality makes MailChimp one of the best email marketing services.

MailChimp uses simple to use drag and drop features which makes creating attractive emails easy. MailChimp lets you automate many of the features using the automation settings. This gives you the opportunity to improve and personalize the quality of your emails.

MailChimp can also be used to create sign-up forms. It also allows you to sync your contacts from your mobile devices.  You can use Mailchimp to give your customers emails with product reviews based on what they liked and purchased previously.

Share your emails on Facebook, Instagram, and Twitter to get more people to see them. From the email builder, Mailchimp makes it simple to create posts for and of your social media sites. Simply upload a picture and write your copy, and once you submit your email, your post will get shared.

MailChimp also provides you a dashboard with simple visual reports. You’ll be able to see who is reading your emails by looking at the open, click, and reply rates. These reports can be accessed on any screen, from a computer to a mobile phone.

For the new websites, it is considered one of the best email marketing services.

Pricing

MailChimp provides you with 4 plans to choose from.

The Free plan can be used with below 2000 contacts. The free plan includes Marketing CRM, Website Builder, Mailchimp Domain, and Forms & Landing Pages.

All Email Templates, Multi-Step Journeys, Custom Branding, and A/B Testing are included in the Essentials package, in addition to everything else in the Free plan.

• 500 contacts – ₹770 per month
• 1,500 contacts – ₹1,500 per month
• 2,500 contacts – ₹2,300 per month
• 5,000 contacts – ₹3,850 per month
• 10,000 contacts – ₹5,800 per month
• 20,000 contacts – ₹12,200 per month
• 30,000 contacts – ₹17,000 per month
• 50,000 contacts – ₹20,000 per month

Customer Journey Builder + Branching Points, Send Time Optimization, Behavioral Targeting, and Custom Templates are included in the Standard plan, in addition to everything in the Essentials plan.

• 500 contacts – ₹1,150 per month
• 2,500 contacts – ₹3,850 per month
• 5,000 contacts – ₹5,800 per month
• 10,000 contacts – ₹7,600 per month
• 20,000 contacts – ₹14,500 per month
• 30,000 contacts – ₹19,500 per month
• 50,000 contacts – ₹23,000 per month
• 1,00,000 contacts – ₹38,500 per month

Advanced Segmentation, Multivariate Testing, Comparative Reporting, and Unlimited Seats & Role-Based Access are included in the Premium plan in addition to everything in the Standard plan.

• 10,000 contacts – ₹23,000 per month
• 20,000 contacts – ₹31,000 per month
• 30,000 contacts – ₹38,500 per month
• 50,000 contacts – ₹46,000 per month
• 1,00,000 contacts – ₹54,000 per month
• 1,50,000 contacts – ₹69,000 per month
• 2,00,000 contacts – ₹84,500 per month

5. Hubspot

Hubspot is a highly recommended easy to use marketing tool. You can use some of the product services of Hubspot for free for up to 2000 emails per day, like email marketing, forms, landing pages, contact management, traffic and conversion analytics, Facebook, Instagram, Google, and LinkedIn ads. It is widely known as one of the best email marketing services.

It helps you to easily create email campaigns that look professional and display perfectly on any device with a drag and drop editor. Hubspot features a range of pre-made templates for you to choose from. Hubspot lets you create landing pages that look great on every platform, add forms that are designed for completion in a single click, and adjust content based on who is viewing your page.

Allow your leads to choose their own route to buy in order to close further sales. You can use marketing automation to customize emails, content, deals, and outreach to each lead based on their actions. You can see any interaction you’ve had with each contact and access their details. You can use this information to create hyper-targeted campaigns that result in further deals being closed.

It helps you discover which marketing assets are most effective by looking at the entire consumer journey.

Pricing

Hubspot provides free marketing, CRM, sales, and service tools.

Hubspot has 3 plans to choose from.

The Starter plan includes Landing pages, Ad management, Forms, List segmentation, Email marketing, Ad retargeting, and Form follow-up emails.

• 1,000 contacts – 3,301 per month
• 5,000 contacts – 15,847 per month
• 10,000 contacts – 29,054 per month
• 20,000 contacts – 55,467 per month
• 50,000 contacts – 1,34,707 per month
• 75,000 contacts – 2,00,740 per month
• 1,00,000 contacts – 2,66,773 per month

The Professional plan includes everything in the Starter plan along with Marketing automation, SEO recommendations & optimizations, Social media, ABM tools, A/B testing, Website traffic analytics, and Salesforce integration.

• 2,000 contacts – 58,696 per month
• 10,000 contacts – 91,639 per month
• 20,000 contacts – 1,24,655 per month
• 50,000 contacts – 2,10,351 per month
• 75,000 contacts – 2,71,395 per month
• 87,000 contacts – 2,92,819 per month

The Enterprise plan includes everything in the Professional plan along with Partitioning, Field-level permissions, Adaptive testing, Programmable chatbots, Behavioral event triggers, and reporting, and predictive lead scoring.

• 10,000 contacts – 2,34,784 per month
• 50,000 contacts – 2,64,132 per month
• 1,00,000 contacts – 2,97,148 per month
• 2,00,000 contacts – 3,55,844 per month
• 5,00,000 contacts – 5,09,921 per month

For more than 5,00,000 contacts you can get a customized price.

6. Moosend

Moosend is another great email marketing tool. With the simple drag-and-drop editor you will be able to create professional newsletters that look great on any device with no HTML knowledge. You can choose from hundreds of up-to-date templates.

With cart abandonment automation, Moosend suggests goods based on your customer’s past purchases, reminds them what they’re missing. With Moosend’s insightful behavioral analytics, you will discover everything there is to know about your subscribers and make accurate decisions to boost your email presence.

You can use Moosend to make new landing pages and subscription forms to quickly collect prospect information and develop your customer base. Moosend lets you track opens, click, social shares, and unsubscribes to optimize your return on investment and better serve your customers.

Pricing

You can use Moosend’s best email marketing services for free for under 1000 subscribers. You get unlimited emails, sign-up, and subscription forms, and reporting and analytics.

Starting at ₹733 In the pro plan, you can get the free features along with landing pages, transactional emails, SMTP server, and 5 team members.

You can get a custom plan at custom prices. It includes all the features included in the pro plan along with account manager, SSO & SAML, on-boarding & migration, 10 team members, and service-level agreement.

7. GetResponse

GetResponse has got very powerful online marketing tools. It has all the tools you could possibly need for your business to cultivate online customers. GetResponse has powerfully automated tools to make your work a lot easier.

It helps you create attractive landing pages, sign-up forms, and pop-up forms. It provides you with ready-made automated workflow templates to save time. You can build custom segments based on your contact’s behavior.

It allows you to make emails about abandoned carts, send relevant emails based on visits and send automated product recommendations. On-demand webinars are also available with it.

It has prebuilt funnels designed for specific automated campaigns. Funnels can be used to sell products and services online, grow your list using lead magnets and get more signups and nurture your growing email list. GetResponse also helps you create and manage paid Facebook and Instagram ads. It also has a tool for your subscribers to opt for web push notifications.

Pricing

GetResponse provides you with 4 plans – Basic, Plus, Professional, and Max. You can get an 18% discount for the 12-month billing period and a 30% discount for a 24-month billing period which makes it one of the best email marketing services.

The Basic plan includes Email Marketing, Autoresponders, Unlimited landing pages, Unlimited automation templates, and Facebook & Google Ads.

• 1,000 subscribers – ₹1,100 per month
• 2,500 subscribers – ₹1,834 per month
• 5,000 subscribers – ₹3,301 per month
• 10,000 subscribers – ₹4,769 per month
• 25,000 subscribers – ₹10,638 per month
• 50,000 subscribers – ₹18,342 per month
• 1,00,000 subscribers – ₹33,016 per month

The Plus plan includes everything in the Basic Plan along with Automation builder, Webinars, Contact scoring & tagging, Sales funnels, Work together, and Webinar funnels.

• 1,000 subscribers – ₹3,595 per month
• 2,500 subscribers – ₹4,328 per month
• 5,000 subscribers – ₹5,796 per month
• 10,000 subscribers – ₹6,970 per month
• 25,000 subscribers – ₹13,133 per month
• 50,000 subscribers – ₹21,937 per month
• 1,00,000 subscribers – ₹36,611 per month

The Professional plan includes everything in the Plus plan along with Unlimited automation builder, Web push notifications, Paid webinars, Webinars, Unlimited sales funnels, Unlimited webinar funnels, Work together, and On-demand webinars.

• 1,000 subscribers – ₹7,263 per month
• 2,500 subscribers – ₹8,731 per month
• 5,000 subscribers – ₹10,198 per month
• 10,000 subscribers – ₹12,106 per month
• 25,000 subscribers – ₹16,508 per month
• 50,000 subscribers – ₹27,146 per month
• 1,00,000 subscribers – ₹42,554 per month

The Max plan includes everything in the Professional plan along with Transactional emails (paid add-on), Dedicated support, Multiple accounts and users, Account migration support, Team, and role management, Single sign-on, Webinars, and Assisted IP warmup.

The Max plan has a customizable pricing option.

8. Drip

Drip is one of the best email marketing services for new e-commerce websites. Drip helps you track the behavior of your customers(every click, cart add, and purchase). It includes deep segmentation, behavior-based automation, and personalized content. Drip provides one of the best services to keep track of important e-commerce metrics like consumer intent and purchasing history.

With Drip, you’ll have everything you need to keep track of how much each text, experience, and strategy affect your bottom line. Check in on all of the data you can manage with ease to improve your tactics at every turn.

Pricing

Drip’s pricing depends on the number of contacts.

• 1-500 contacts – ₹1,394 per month
• 501-2,000 contacts – ₹2127 per month
• 2,001-2,500 contacts – ₹2,861 per month
• 2,501-3,000 contacts – ₹3,595 per month
• 3,001-3,500 contacts – ₹4,328 per month
• 3,501-4,000 contacts – ₹5,062 per month
• 4,501-5,000 contacts – ₹5,796 per month
• 5,001-6,000 contacts – ₹7,263 per month
• 6,001-7,000 contacts – ₹ 7,997 per month

The price range goes up to 1,40,000 contacts until it gets to the custom price.

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Final Words

As you may see, most email marketing services have the same features and services. Some of them are preferred for certain specific types of needs. You must see for yourself which user interface and price range suits you.