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Top 10 Ways To Become A Content Marketer in 2024

Content Marketing is the common buzzword these days. No matter in which field you are, in which profession you are, you can always start your career in content marketing at any stage of your life. All you need is a burning desire and will to write. If you want to know how you can kick-start your career in this field, look no further, you are at the right place. Below I have written a step-by-step guide on the top 10 ways to become a Content Marketer in 2024.

Ways To Become A Content Marketer

Why Should You Become a Content Marketer in 2023?

Before going through the list of the top 10 ways to become a content marketer and stepping out into the real world of content marketing, you should have a clear picture as to why you should consider a content marketing career. Well then, here are my top 4 reasons:

Constantly Growing Industry:

Over time, more and more companies are being registered. Registered companies are also growing their businesses. As a result, the demand for content marketers is at an all-time high. The growth rate of content marketing jobs is increasing exponentially with time.

Read about 5 Reasons why Content Writing is the best career


Companies are ready to shell out money for good content marketers. If you feel you have what it takes to be a content marketer, you can earn a fortune. Those with years of experience in this field literally strike gold and become invaluable assets for the company.

Acquire the perfect blend of content writing and content marketing from the veterans of the Content industry with the Best Content Writing Course

Creative Freedom:

Are you easily bored by the typical corporate culture and dull 9 to 5 jobs? If yes, content marketing might be the right option for you. Content marketing is a field where you have to be creative and always be on your toes. It is a dynamic field and you will have to face challenges daily. In this way, you get to do the job that you both love and that pays well.

A Treasure Trove for Learners

Being a content marketer, you will have to network and work with entrepreneurs, businessmen, engineers, salespeople, designers, and other fellow marketers. This provides ample opportunities to learn and build your business acumen. You get to interact with the brightest minds of the corporate and business world. The value of this strong network is priceless.

To up your game in the content marketing industry, you can also learn the best of digital marketing tactics (advanced techniques included and updated regularly)  with the Best Digital Marketing Course

Skills Needed To Become A Content Marketer


If you feel that you are a creative person, content marketing is the right field for you. Creativity is the fuel that powers such careers. Thousands of people aspire to be content marketers. However, it is your creativity that will separate your content from thousands of others.

Research Oriented Mindset:

Having a research-oriented mindset and a detail-oriented approach is necessary to be successful in this field. The success you get from content marketing is directly proportional to the value you add to your work. If the content that you are marketing adds value to its consumers, you are on the right track, and that is only possible if you pay attention to details and have done a lot of research on your subject.

You may want to know about the Content Marketing Tools to Up Your Marketing Game 

Strong Communication Skills:

Content Marketers have to network and interact with the best brains of the corporate and business world. They interact with clients almost on a daily basis. They have to sit with designers, businessmen, entrepreneurs, salespeople, and other marketers to discuss their marketing strategy. Thus strong communication skills become imperative to succeed in this industry. If you have a good hold over your communication skills, you can easily influence people and become an invaluable asset for the company.

Strong Imagination:

Content today is mostly visual. People these days prefer to watch pictures rather than read long paragraphs. Infographics are thus on a rise in the content marketing industry. Infographics are nothing but a visual representation of written text. Infographics convey an idea through images, charts and tables, and little text. Thus, being a content marketer, you must be able to think visually. Your sense of visual aesthetics must be very strong.

Here, learn about the Role of Storytelling in Content Marketing

Web Analytics:

Having a good command over a few web analytics software certainly does not hurt. Content Marketers should be able to optimize their content according to the needs of the people. They should be able to interpret and analyze their data and properly value the effectiveness of a campaign.

Search Engine Optimization:

The idea is not just to write or market content. The idea is to market content that people will consume. And Search Engine Optimization is the answer to this problem. Those who are aware of the Search Engine Optimization techniques will always be ahead of their competitors.

Also Read: How SEO writing can drive sales for your business.

Personal Branding:

Remember, everything people consume today from toothpaste to taking content marketing services, everything today runs on your brand value. Make sure you build a brand value for yourself.

Content Distribution:

Distributing content is as important as creating it. You must know the various channels of distribution of your content depending on your audience to optimize your marketing efforts. For example, social media marketing, influencer marketing, email marketing, Quora marketing, online advertising, and video marketing are some channels of marketing, just to name a few. Moreover, you must know which set of audiences to target using which channel of marketing. For example, the youth is very active on Instagram these days, and the older generation prefers Facebook.

You may be interested to find out about the 16 Best Content Marketing Examples in India

Top 10 Ways to Become a Content Marketer in 2024

1. Be Well Versed With the Nitty-gritty of Content Marketing

In the list of the top 10 ways to become a content marketer, this step will lay the foundation. The first step in your journey would definitely be to understand the nitty-gritty of the field in which you wish to work. Be sure to know what the demand of the industry is how you can contribute. Know what content marketing is, why is it in demand today, why do companies need it, and what all you need to do to provide your services.

Be thorough with the content marketing lifecycle. You should understand your target audience and market tailor-made laser-sharp content for them. A purposeless content will be thrown into oblivion pretty soon. Your aim should not be to just vomit some words which serve no purpose and add no value. Be thorough with the demands and needs of your audience and market-specific content for them.

2. Build Your Writing Skills

Make sure your content is error-free. Nobody likes to read something which has grammatical and spelling errors. Make sure your content does not endorse any wrong information.  Make engaging content. Make your content soothing to the eyes.

By that I mean make sure your audience does not have a hard time understanding your content. Make it easy to absorb. Use short paragraphs and write in simple words. Talk about the benefits, everybody can find the features. And the most important aspect is to include a call-to-action at the end.  Use images wherever possible. Highlight the important points.

3. Getting Hands-on Knowledge of Content Marketing tools

Having proper knowledge about certain tools will push you ahead of 100 people. Moreover, the job description of any content marketing job also mentions in-depth knowledge of marketing software like Moz, MailChimp, Hubspot, SEMrush, BuzzSumo, Google Trends, Google Analytics, Google Keywords Planner, Google G Suite Products, Microsoft Office Products, WordPress, Grammarly, etc.

These tools will make your content writing process easy. It will help you to optimize the content that you intend to market. These content marketing tools will be your best friend in your journey throughout your life.

4. Select Your Niche

Different writers have different niches. Select a few niches over which you have a stronghold and knowledge. Make sure you keep targeting your selected niche audience and build trust and authority. Good quality content, marketed over a substantial period will help you build a brand and trust among the people in those niches. Selecting your niche areas will give a direction to your content marketing work and will make your journey easier.

5. Search Engine Optimization

Any expert content marketer must have a stronghold and in-depth knowledge of Search Engine Optimization techniques. As I have already mentioned before, just vomiting some content is not the right approach. Moreover, if your content does not reach people, it will not serve any purpose at all. Search Engine Optimization allows you to reach the right set of people by appearing on top of the search results. It greatly helps to generate a lot of traffic to your content which in turn results in good monetization benefits.

6. Find a Mentor

Selecting a mentor is critical in every aspect of life. If you are still not sure of how to become a content marketer, find a mentor who will guide you throughout your content marketing journey. Make sure you do background research on your mentor. A good mentor will smoothen your journey into this vast field. IIM SKILLS is a remarkable recommendation for the content marketing and digital marketing course in India. It has consistently received good reviews from its students. The alumni base of IIM SKILLS is also very vast.

7. Start Your Blog

As you are looking for the top 10 ways to become a content marketer, getting hands-on practice cannot be ignored. Build a WordPress website and start building your portfolio early. Choose a good domain name, select a good hosting and you are good to go. Produce quality content on your blogs. Build a brand name. Earn your audience. Once you start getting traffic, you can also monetize your blogs. Build an enviable portfolio. Through your blogs, you will get an opportunity to practice whatever you have learned and gradually your skills will also improve.

Also, Read: How to write a blog

8. Work as a Content Marketing Freelancer

Register yourself at freelancing websites and get started in the world of freelancing. This is one of the best ways to kickstart content marketing. Through these freelancing works, you will eventually get a taste of the real job market. It will substantially build your portfolio. This is also the first step if you have ambitions of starting your content writing website.

Make sure you have a well-built portfolio already with you as the hiring company may wish to see your portfolio before giving you the work. Sometimes they might also ask you to submit an article on their topic just to test your expertise. Be ready for any such surprises. Produce quality content and submit your work at the earliest time possible.

9. Congratulations! You are Now Ready to Dominate the Content Marketing Industry

Once you have completed the above-mentioned steps, you can now confidently step into the world of content marketing. Keep looking on online job portals about any content marketing jobs. Ace the interview and start working. Content Marketing is one of the most rewarding fields in the long run. It provides ample opportunity for growth. You will enjoy this roller coaster journey of content marketing.

10. Keep Upskilling Yourself

In every profession, upskilling is of prime importance. If you do not keep upskilling yourself, soon your competitors will overtake you. Keep an eye on the latest trends in the content marketing industry. Go through the comprehensive list of the top 10 ways to become a content marketer in 2023 and proceed accordingly.

Concluding Notes:

Thus, I have mentioned the top 10 ways to become a content marketer so that you get a clear picture and understanding. Being a content marketer is one of the most lucrative fields in the current market scenario. Every company needs top-class content marketers to market its products. Companies are shelling out huge bucks into marketing and thus content marketers are also paid well. The secret of success in any field is a firm belief in oneself.  Be confident, train yourself well, and then the sky is the limit.

Frequently Asked Questions- FAQs

Q1. which is the best content writing course?

Content Writing Master Course by IIM SKILLS ranks no. 1 on the list of content writing courses. IIM SKILLS is globally recognized and most popular ed-tech company that offers wide range of skill development courses along with financial courses.

Q2. How long is the duration of the content writing master course with IIM SKILLS?

3 Months. 1 month online training and 2 months of internship.

Q3. Is online course worth it?

Yes, totally specially if you are working or a student who is pursuing it graduation degree than online course is best as it offers flexible learning. Also, though it is an online training the curriculum of the course covers all the topics.


Hello, I am Aishik Banerjee. I am a B.Tech in Mechanical Engineering and have graduated from SRM Institute of Science and Technology. I was born and brought up in Kolkata, in the state of West Bengal, India. Raised in an artistic background, I have always shown a keen interest in acting, singing and dancing right from childhood. This is the first time I am trying my hand in content writing and am currently working as a guest blogger at IIM SKILLS.

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