How to Write a Blog: A Complete Guide for Blogging in 2021
Blogging is a great way to generate traffic for your website and build awareness about your business. It helps to develop your business into a brand and get people to know about your products and services. But blogging, though feels simple and easy, is a meticulous and time-consuming process. It needs a sagacious strategy and sincerity to be able to write and maintain a blog for the long run.
How to write a blog is one of the very commonly asked questions. Every industry is concerned with getting awareness for their product, and services and effectively run their business. Today, businesses whether small, medium or large have come to realize how integral a blog is to the overall success of the business. It is an intrinsic part of your entire marketing endeavor and helps you to gain trust and build a consistent readership. This is why digital marketing has blogged as a core strategy for their marketing initiatives.
Today we are going to go through a detailed step-by-step guide on Blog Writing. We will also look into the publishing and promoting aspects of your blog for maximum effect.
First, let us understand what a blog really is. If you work in the online domain or surf the internet in general, you must have heard of blogging and the immense benefits arising out of it. So what exactly is a blog?
A blog is primarily a web page that is replete with information majorly in the written format. Bloggers have a unique conversational tone of disseminating important information to the audience at large. It can be about anything that your target consumer is interested in. It provides relevant information that provides utility and imparts value to target readers.
You have to be passionate about the essence of writing if you want to start a blog. However, merely writing anything will not fetch you the desired results.
There are lots of important steps and considerations when you write a blog. In the next section, let’s discuss what those steps are and how you can optimize your writing efforts through your blog.
Research for a considerable period before actually starting to write
The primary part of your blog creation journey is to research thoroughly. To create the right blog post, to get traffic to your blog page and/or website, research and analysis are vital.
When you first think of writing a blog post there will be several topics and subjects that will jostle with each other in your mind to gain prominence. The most effective way of choosing what to write on is to research the most popular niches in blogs. You will get plenty of resources on the favorite niches online.
Niches are topics that online readers and consumers are interested in. When you write a subject matter that generates a lot of interest, it will invariably provide you with great website traffic.
The most effective way of finding out what your readers would like to read about is through keyword research. Keywords are words or phrases that the online searcher types on search engines to get information on that particular topic.
For example, content writing courses, digital marketing, SEO, keto diet, yoga at home, work from home, are some very popular keywords today. This means, that the online searcher is interested in finding out more information about these topics.
You can understand the popularity of a Keyword by going through the volume of searches per month for those particular sets of words. When you create a topic on a highly searched keyword it is bound to get you good search engine rankings. That is, provided you follow the Search Engine Optimization techniques that we will discuss later on.
The above part of the research is concerned with choosing a keyword for your topic. Now comes research on the topic itself. Most blog posts are intended to provide the online consumer with as much pertinent information as possible. You have to research the topic thoroughly before getting to the writing part.
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Outline your Copy
Outlining your copy helps you to organize your thought process. It helps to create an unambiguous copy that will have the most important information in the beginning and slowly move to the less important ones. This is known as a pyramid style which is very popular with mostly all forms of writing.
Outlining your copy organizes the entire copy structure in your mind and helps you to approach the writing part in a much better and effective way. It lays the foundation on which you arrange and assemble all the information to resonate with your reader the most.
Write down the most important information that you find on the topic. Collate them together so that you can refer to them when needed while writing the blog post. Now equipped with all the important information you can start writing your blog.
Choose a Topic Title
The first thing to consider when getting down to writing is to select an appealing topic title. Your title will be the first thing that your reader will observe. If it is not effective enough, they will not go through your content copy.
A lot of bloggers jot down many topic titles as they come to mind initially. This topic title helps to approach the content from different angles. It enables the writer to create a topic exhaustive and full of relevant useful information. Once you write down the topic, you will automatically understand which title suits your content the most.
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Emphasize the headline and Introduction
The headlines should help to attract the attention of your target readers. It should be captivating enough to reel them in. A Headline should incentivize the reader to go through your entire copy.
Some of the most effective headlines have the qualities of articulating the benefits provided in the content copy itself. It should invoke curiosity, should be interesting enough for your online readers to consider going through your post. Some headings that work well are headings starting with how to post, listicles, among others.
For example, “How to create great blog content in 10 detailed steps” can be an extremely captivating heading. The reason being, it directly talks about a certain number of steps that will help you achieve the desired action.
Secondly, it gives clarity on the topic, which is your blog content. Thirdly, by telling you categorically, how 10 simple steps can help achieve success in your efforts, they provide a feeling of certainty. You should at least create 5-8 headlines to see which one suits the content the most.
While creating a blog post, you should take great care in formulating the introduction. That will help you to retain your online reader. They will only proceed to the next part of the content if your introduction generates interest. The introduction should talk about how your content will help your online reader.
Choose your Subheadings carefully
Subheadings are just as important as headings and the introduction. The subheadings should be brief and crisp. Whenever you create subheadings, remember there are two types of online readers.
One is the reader who only goes through the heading, subheading, and the parts that stand out as in things written in Bold, Italics, Capital letters. The other goes through your content copy thoroughly. Therefore, your content copy should be created keeping both the mind readers.
Select proper images and compress them
The next step would be to select appropriate images and pictures that would go with the substance of your content. You can also post original images clicked by you and patented in your name.
However, if you take images from the internet, make sure that you are well aware of the copyright rules, laws and abide by them. After selecting an image, compress it for faster web page loading. Anything below 25 KB is fine for your web page and will not come in the way of a fast page load.
There are a plethora of tools available on the internet to help you compress images and make them the appropriate size for a website.
You can also incorporate infographics in your blog to convey your message efficiently. Many tools help to create great infographics like Canva. Canva also helps in creating and designing your images. They help in selecting proper headings, fonts, and colors to make your blog copy more interesting.
All of these elements like images, pictures, and gifs help to enhance the efficiency of a blog to appeal to your readers more. However, never undermine the quality of writing as it is the most important thing that will drive traffic to your website and create conversions. It will also help to create your own identity in the online domain as an authority figure in your specific niche.
Get down to Writing
This is the most important part of the entire blog writing process. Remember, creating an exhaustive blog is a time-consuming process that needs diligence and sincerity.
Incorporate every information that you deem is necessary for your target readers. Try to be helpful to the maximum in providing solutions.
The more consistent you are in helping, and addressing their issues and pain points, the more successful you become as a blogger. With a sincere effort in writing and churning out high-grade content, you can become a thought leader in your specific niche.
One of the things to keep in mind while writing content is not to give false hopes to your consumer. Avoid making promises and providing advice that you will not be able to follow through.
The essence of blogging is to disseminate information and help build trust. Anticipating queries is important, providing genuine solutions is all the more necessary for effective blog writing.
Address the concerns that your target reader might have
Delineate clearly how you intend to provide solutions and address the issues plaguing your target audience. There are several platforms from where you can glean information on what your target readers’ challenges are.
Quora, Yahoo Answers, and social media like Facebook, and Twitter are great channels. They help to connect with your target consumers, build camaraderie, and discern what their problems are. Based on the data you compile, you can create your content categorically addressing all their problems. Your copy should be original and have the characteristics of brevity and clarity.
Include spacing adequately
Spacing or white space as we call it is important in a blog page because it offers clarity and meaning to the text. If you read a continuous paragraph of the supposed 300 words, you will not retain most of the information.
Whereas, providing plenty of white space between paragraphs helps to comprehend sentences better. Additionally, small paragraphs of around 35-50 are also necessary. Short paragraphs and a clear page with spacing helps to process information better. It also appeals to the senses and the content stays with people longer and impacts them better.
Proofread and Pay attention to Grammar
Completing the blog post is only the first step to creating a stellar blog copy. You have to proofread, check for typos, and make sure that the grammar is perfect. Lousy writing full of grammatical mistakes can put off a reader. It also does not bode well for your blog and website. Never forget to scan your copy through a plagiarism detector. Originality is the key to impressing your target readers.
Create your website on a CMS
CMS or content management system helps to organize and manage your content in the digital space. WordPress is an example of a content management system that is used by the majority of businesses and bloggers. When you decide to create a blog, one of the foremost things to do is to create your website on WordPress or a similar content management system.
You will have to register your website with a web hosting service provider. Choose a domain name that will be your identity in the online world. Godaddy, Hostgator, Bluehost, Siteground, are some of the web hosting platforms that help you manage and create your own website and run it smoothly.
You have to integrate your domain name with your web hosting provider. Sometimes all these services are provided by the same company. Sometimes you have to choose a domain name from a different site and integrate it with the web hosting provider. For example, you can choose a domain name from GoDaddy and integrate it with Bluehost or HostGator. Or can choose a domain name and web hosting service together at GoDaddy.
Customizing your website
Once you have selected your domain name and have set up your website you have to customize your website. This should be according to the niche you have chosen to write on.
Customizing your website means choosing a theme and design for your website that aligns with the topics. For example, if you are writing on home decor, you would prefer light, neutral colors for your theme and design. If it is something related to nature and wildlife, green, yellow, blue might be appropriate colors for your theme and designs.
Customizing your website for your blog posts will entail you creating a logo. This will help to create your unique identity in the web space. Your logo should instantly remind your target readers about your brand/business.
You will also have to install the necessary plugins that help in the smooth running of your website. Today content management systems like WordPress offers a plethora of services to help disseminate your content across several digital channels.
You can link your blog posts to social media channels. You can also send emails, newsletters, with the click of a button. All you have to do is install the relevant plugins available with your WordPress dashboard.
Your plugins should also include an SEO package that will help you to optimize your content for different search engines.
Format your blog post
Assuming that your blog post is ready with its proofreading complete, you will now have to format your blog post on your website. This is the penultimate step to publishing your content on the digital platform.
Formatting your blog post involves placing titles, adequate headings, and subheadings appropriately. You will also have to ensure accuracy in some of the technical aspects. For example, it is recommended not to use H1 for any other content on your web page other than the first heading.
When you install an SEO package, they will provide you with features like the readability of your content and whether your content copy has adequate headings and subheadings.
Other features include giving you tips on transition words, active voice, sentence length, and such other important factors. All these help in getting your blog post better rankings on search engines.
Structuring your blog post becomes easier with these plugins, and tools that give you plenty of scopes to fine-tune your writing, appearance, display, and make it more engaging.
Optimize Blog for SEO
WordPress plugins help you to optimize all your blog posts for search engines. With proper guidance from this SEO software, you can rank your website organically for better visibility and traffic.
This includes incorporating your keyword in the meta description. Meta Description is a concise summary of what your article is all about. On-page SEO also helps you to determine whether your topic title is adequate, too long, or too short.
Then there other factors like external links and internal links that are important for website performance on search engines. Image alt, keyword usage, number of words help to determine your success in aligning your copy with the demands of search engine algorithms.
With all these elements in place, you have every chance of ranking your website on the first page of Google. Since it is an organic ranking, boosts your credibility to a great extent.
One other feature is to optimize your content for mobile. It is no surprise that most of the online content is accessed by online searchers through mobile.
The convenience of the device makes it easier to access information as and when needed on your smartphones today. Therefore make sure that the user interface is clear for the best user experience on your mobile-optimized web page.
Provide information and focus on the positive aspect of any point that you want to disseminate. It is important to provide your readers with an optimistic perspective.
After you have addressed and provided information that will be of utility, follow up with an appealing call-to-action. A call to action helps with the solution to a problem. It also piques the interest of the readers. The only condition is that the call to action is formulated appealingly.
A call to action can be anything from signing up to receive newsletters, providing information via email. It can also be the downloading of a free eBook or PDF file.
The only criterion is to provide something of value in your call to action. The call to action is a few sets of words that should immediately resonate with your target reader.
They should not contemplate much before taking the desired action. This will require you to create high-grade content so that you are consistent in getting traffic and creating conversions through the call to action.
Promote your Work on Different Channels
After you complete writing your blog and publishing it, your work is still not complete. Readers and online surfers need to know about your blog posts.
It might seem cumbersome at times, but you have to mandatorily promulgate your blog post on different digital channels. Writing a blog post is only half the job done. Publishing it accurately and promulgating it constitute the other half.
You can start guest posting on different websites that are already popular with your target readers. Guest posting gives access to a wide range of your focus group.
If they consistently find you creating value for them, they will automatically find your website and blog posts. You will be able to grow your audience as well as get great traffic on your blog pages. Also, your readers will turn brand advocates, and you will get tremendous word-of-mouth publicity.
Another aspect is to scrupulously promote your content on social media channels. It not only allows you to get more recognition in awareness but also helps you to connect with your audiences on a one-to-one basis.
You get plenty of information from these channels. That will help you to create even more focused customer-driven content that will yield greater results.
Be regular in promoting your product on social channels. If you suddenly stop posting content, giving links to your blog posts might be detrimental to the interest of your journey as a successful blog writer.
So here is a detailed step-by-step guide on writing a blog that will resonate with your target reader. To start writing a blog is your first step to success in the online space.
You can make money sitting in the comfortable space of your home by creating in-depth articles for your clients. You can also establish a successful writing business and can earn a hefty income every month.
Blogs help in sharing about yourself, connecting with like-minded people, and interacting with thought leaders from your genre. It helps to find and be part of a community interested in similar things. Keep your blog focused on the demands, wants preferences, and choices of your target readers. You will have the great potential of attracting great traffic to your website and creating the best conversions that way.