Top 5 Digital Marketing Jobs For A Thriving Career
We could easily say that the entire world has already gone ‘digital’. Be it any industry or any business, we can notice the shift. The said shift has already happened from analog to digital. The world, which was once incredibly organic and manual has become machine-oriented. These machines are nothing but the digital manifestations of human thinking. Digitization has impacted all our lives, and though it had provided comfort to us, it has also come with its drawbacks. However, from the employment and career opportunity point of view, one could say that this digital boom has helped a lot.
Products and services, which were earlier advertised and marketed manually through mediums that were slow in reaching people and even slower in getting feedback are now digitized. The whole product/service life cycle is also completely digitized, thereby making it quick, efficient, and effective.
One main area that has come into the limelight in the past decade is Digital Marketing. This article deals with the top 5 Digital Marketing jobs in 2021.
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What is Digital Marketing?
This is easy to understand. In layman’s terms, this is just a regular marketing process consulted in the digital medium. Instead of pacers and pamphlets, we now have the mails ad social media.
This covers the how, when, and where a particular product or service should be taken out into the world, in the digital space. Since everyone is now connected digitally, this marketing technique is arguably the most efficient and powerful of all the techniques out there in the world.
Both online and offline digital marketing together constitute the whole and complete marketing strategy, hence both are equally important. This article deals with the top 5 Digital Marketing jobs in 2021.
Gone are the days when we used billboards for advertising and promotions. Thingy they were funny and effective to a certain extent, they did not yield fast results compared to the amount of money invested in them by the companies. The reach, in particular, is so limited and highly restricted, especially in the geographical sense.
The solution that fixes all these drawbacks is Digital Marketing. This ensures quick and wide coverage of promotions and the business framework thereby increasing the conversions and sales for a company. This article deals with the top 5 Digital Marketing jobs in 2021.
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The following are the building blocks of Digital Marketing:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Marketing
- Social Media Marketing (SMM)
- Pay-Per-Click Advertising (PPC)
- Affiliate Marketing
- E-Mail Marketing
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SEO
SEO stands for Search Engine Optimization. This is the most powerful technique or tool available on the web today. Briefly put, this technique ensures the ranking of the websites of companies and businesses on the search engines. This article deals with the top 5 Digital Marketing jobs in 2021.
So, the better the SEO for a company website, the better it ranks on the search page. This in turn attracts and converts visitors who search for the products or services related to that company using relevant key phrases.
SMM
SMM stands for Search Engine Marketing. This is another powerful technique or tool available on the web today. Briefly put, this technique ensures the marketing and promotions of the websites of companies and businesses. This article deals with the top 5 Digital Marketing jobs in 2021.
So, the better the SMM for a company website, the better it ranks on the search page and markets better leading to conversions. This in turn attracts and converts visitors who search for the products or services related to that company using relevant key phrases.
Content Marketing
This is yet another powerful technique or tool available on the web today. Briefly put, this technique ensures the marketing of the websites of companies and businesses on the search engines based on the quality and quantity of the content it carries. This article deals with the top 5 Digital Marketing jobs in 2021.
So, the better the content for a company website, the better it ranks on the search page. This in turn attracts and converts visitors who search for the products or services related to that company using relevant key phrases.
Social Media Marketing
This is yet another powerful technique or tool available on the web today. Briefly put, this technique ensures the presence of companies and businesses on the social media available today, which in turn helps hugely with the promotions and marketing of the company. This article deals with the top 5 Digital Marketing jobs in 2021.
So, the better the social media marketing for a company website, the better it performs overall. This in turn attracts and converts visitors who search for the products or services related to that company.
PPC
PPC stands for Pay-Per-Click. This is another technique or tool available on the web today. Briefly put, this technique ensures the chances of conversions of the websites of companies and businesses on the search engines. This article deals with the top 5 Digital Marketing jobs in 2021.
So, the better the PPC ads for a company on the search engines, the better it performs overall. This in turn drives traffic to the website and converts visitors who search for the products or services related to that company.
Affiliate Marketing
This is another powerful technique or tool available on the web today. Briefly put, this technique ensures the marketing of the websites of companies and businesses through other affiliate channels and media. This article deals with the top 5 Digital Marketing jobs in 2021.
So, the better the marketing for a company website, the better it performs in terms of revenue and growth. This in turn attracts and converts visitors who search for the products or services related to that company using relevant key phrases.
Email Marketing
This is yet another powerful technique or tool available on the web today. Briefly put, this technique ensures the cold marketing technique and drive via mails and other messaging sources/media. This article deals with the top 5 Digital Marketing jobs in 2021.
So, the better the marketing for a company website, the better it performs and reaches a wider range of audiences. This in turn attracts and converts visitors who search for the products or services related to that company using relevant key phrases.
Since the depth of this field overall is huge, there is an ever-growing demand for professionals in almost all the segments mentioned above. So, as expected, the need for specialists in this field of knowledge is also high and now rising even further.
Why Digital Marketing?
Almost all businesses in all domains have gone digital. It simply means they are available on the web, easy to access, easy to approach, and easy to find.
Since this is known to all now, there is an obvious race between the companies to get noticed the first. There are a million ways, and each unique in its way, to get noticed above your competitor. Digital marketing specialists help companies with this task. They find ways to make sure the company theta er working for is a notch above its competitors. And as mentioned above, this is true for all the business domains.
So, one could imaging the demand and craze for the best subject matter experts in one or many areas of digital marketing. This article deals with the top 5 Digital Marketing jobs in 2021.
This article deals with this particular topic. It discusses the top digital marketing jobs in 2021, that is out there for the grab for whoever is interested in the awesome field of study and work.
Top 5 Digital Marketing Jobs in 2021 – In Detail
Content Strategist/Content Manager
- What is it?
Every company that is dealing with online business and web-based marketing needs people who can create strong, creative, and trendy content. This would help grab the attention of people who visit the site looking for a product or service and thereby end up becoming the customer/client.
This role deals with the clients and gathers their requirements and helps design and develop the same such that the exact requirement of the client is realized. Content analysis, audit, and gap analysis are also key tasks carried out by this role.
The content strategist/manager is also responsible to maintain calendars, style guides, and content migration frameworks, that immensely help the company attract a client base and thereby grow.
- Who should pursue it?
People who are high-level thinkers and who have a great taste for creativity and content creation are the ideal ones who could aim for this role. High-quality content generators with a knack for problem-solving could pursue the role.
Since the role requires to have a great eye for detail, people who can scrutinize data and identify areas of improvement should fit well in this role as well. The manager role comes with people handling need too, so the role should be apt for aspirants with good people management skills.
- Best employers
There are a lot of employers who compensate well and maintain a good work environment that boosts creativity and strong content ideas. A few of them are Facebook, HubSpot, Google, Brafton, Salesforce, and Adobe.
- Salary
The average salary is dynamic and keeps shifting year on year. The current average salary is 9 LPA.
SEO Specialists/SEM Specialists
- What is it?
SEO stands for Search Engine Optimization. This is the most powerful technique or tool available on the web today. Briefly put, this technique ensures the ranking of the websites of companies and businesses on the search engines.
So, the better the SEO for a company website, the better it ranks on the search page. This in turn attracts and converts visitors who search for the products or services related to that company using relevant key phrases.
One of the key tasks of this role is to analyze the website traffic regularly using the analytics tools available and extract insights from the same. Using this information, he/she has to provide strategies to improve the performance rating of the company o the web.
In addition to website traffic, the person has to review the website content and ensign regularly to ensure that it is up to the mark with SEO.
- Who should pursue it?
The first and most important requirement would be an understanding of how web search engines and their algorithms work. Only then the person in this role can explore ways to fix the issues he/she might encounter.
The aspirant should have excellent copywriting skills. This is very essential to prepare and curate the right content, with all its restrictions in place, that would help rank the site and increase traffic.
The aspirant would be required to work on social media as well. This includes promotions, advertisements, and various other forms of content copies to promote the company and thereby increase conversions and sales.
- Best employers
SEO is one of the high-demand job areas right now, especially with digital media booming exponentially. Almost all the companies doing business on the web are on the lookout for the best SEO writers.
The top employers would include these (but not limited to): Facebook, HubSpot, Google, Brafton, Salesforce, and Adobe.
- Salary
The average salary is dynamic and keeps shifting year on year. The current average salary is 7 LPA.
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UI/UX Designers
- What is it?
UI/UX stands for User Interface/User Experience. These refer to the look and feel of a website.
Design is the backbone of a website. An excellent design is what separates a good website from an excellent website. When it comes to website-based business, the experience of the visitors of the site matters the most. The more comfortable, easy, and informative they feel, the better the chances for them to biome your clients, thereby the hight is the conversion rates.
One of the tasks of this role is to design the wireframe of the website and its pages. The designer has to make sure the output is as per the expectations of the client. The person could suggest better ways to realize the client’s requirements as well.
The aspirant must work closely with the other teams such as the content, marketing, and development to make sure the design is closely followed and the website is realized as per the clients’ requirements.
- Who should pursue it?
The aspirant should be an expert in design tools especially the Adobe Creative Suite. This is the hottest, powerful, and most in-demand tool available right now for web design purposes.
The aspirant should have a strong hold on graphic design and related web technologies. This improves the utility of the designs created by the person. He/she must diligently follow the industry best practices so that the design they create doesn’t violate any of the web related rules and policies and are in line with the set and followed industry and business standards.
- Best employers
Designers are the main pillars of any business looking to expand and grow exponentially on the web using their websites and applications.
The top employers would include these (but not limited to): Facebook, HubSpot, Google, Brafton, Salesforce, and Adobe.
- Salary
The average salary is dynamic and keeps shifting year on year. The current average salary is 7.2 LPA.
Digital Project Manager
- What is it?
This role is all about end-to-end process management. In brief words, the aspirant must assist with the requirement-gathering stage across the content creation, designing, testing to the development stage of the lifecycle of the website or application.
This role comes with heaps of responsibility and team handling skillset requirements. The aspirant must make sure that all the teams are working per the requirement of the client and at the same time working in line with each other and keeping the release date and duration in mind. The aspirant must also facilitate clear communication between these teams so that all of them remain on the same page.
- Who should pursue it?
The aspirant of this role should be comfortable with dealing with people and communicating ideas and information to people of different levels of understanding.
The person should also have a deep understanding of all the stages in the cycle such as requirement adhering, content creation, design, and development. Only then he/she can understand the flow of the process and suggest changes if any to be in line with what the client has asked for.
- Best employers
A Product Manager is very much required to smoothen the whole process of design, content generation, and development of a website as per the client. He/she plays an important role in the whole lifecycle. So, this role is always in high demand.
The top employers would include these (but not limited to): Facebook, HubSpot, Google, Brafton, Salesforce, and Adobe.
- Salary
The average salary is dynamic and keeps shifting year on year. The current average salary is 8.5 LPA.
Data Scientist/Analyst
- What is it?
Imagine a situation where you own a website for your business. You have followed all the steps and have designed and developed a stunning site. Conversions are happening and thereby you have collected a lot of data and feedback. Now, what is the next line of action?
This is where Data Analysts come into play. They analyze the data collected and extract insights from the same. These insights are powerful feedback that can be used to enhance the performance of your website and business further.
This is however not an easy task and that is why data scientists are always a crucial role in the company. The better the skillset, the better the website would perform moving ahead.
- Who should pursue it?
The aspirants must possess prime acumen for mathematics and related techniques. They should have a stronghold on data modelling and comprehend the same to the very last detail. This article deals with the top 5 Digital Marketing jobs in 2021.
The aspirants of this role are also required to be proficient with the programming languages, most commonly Python and java so that they can utilize the same to analyze data and have a clear understanding of the source and the process ahead.
With increasing emphasis on the online business using websites, it is required that the aspirants have a strong business mind and acumen to take important decisions and adapt to the always-changing environment.
- Best employers
Data is the most important ingredient in the business on the web via websites and applications. Extracting the right insights from the data can prove a gamechanger in the life of a business.
This is why Data Scientist roles are always in great demand. Companies are always scouting for the best data scientist to get ahead of the cutthroat competition.
The top employers would include these (but not limited to): Facebook, HubSpot, Google, Brafton, Salesforce, and Adobe.
- Salary
The average salary is dynamic and keeps shifting year on year. The current average salary is 7.5 LPA.
This article deals with the top 5 Digital Marketing jobs for a prosperous career.
Conclusion
In today’s world, be it because of Covid-19 or not, almost all the companies and businesses that exist have their presence on the web. They have their website and other related applications to carry out their business and the related promotions and marketing.
Speaking of marketing, the most powerful method used today in digital marketing, as mentioned earlier. It has the most effective and quickest reach to the audience. The majority of the people are now on the web and digitally connected. This further enhances the need for digitally marketing their businesses to the audience. This article deals with the top 5 Digital Marketing jobs in 2021.
This demand to meet the competition head-head on digital footprint has led to an exponential increase in the demand for more professionals in the digital marketing space. This includes a wide variety of roles mentioned in this article.
The buck does not stop here though, for sure. With further advancement in this digital space, innovations are sure to happen. An excellent example would be that of the OTT viewing we have right now. 5-6 years back no one would have dreamt of a day where people ignore the theatre and watch all the latest movies on Tv and high-quality video and sound. But, it has become a reality, only through constant innovation and growth. The same would be the case here on the digital business setup as well. This article deals with the top 5 Digital Marketing jobs in 2021.
With more companies migrating to the digital space to do smooth and quick business, the demand for professionals in this space is sure to increase. This is the prime time to witness the shift of employees from the physical medium to the digital medium irrespective of the businesses they cater to.
This also leads to an increase in the courses about the digital space and especially digital marketing. We can already witness the boom in online courses, crash courses, and the likes of digital marketing. That in itself shows the long term boom and promise that this field of study and work holds for all our future.
So, it is time to cash in and catapult ourselves to success.
