Top 25 Inspirational Social Media Influencers in India & Globe
Top 25 Inspirational Social Media Influencers in India and across the globe. Popularity is all that matters. But becoming somebody’s inspiration takes a lot of effort and talent. Being smart enough and self-motivated is a crucial aspect of reaching your final destination.
INFLUENCERS ….. Each one of us has our dreams and goals in our life. It could be about fitness, acting, business, sports, dance, singing, we keep someone who has succeeded in their field of work as our inspiration and try to follow in their footsteps.
So who are the social media influencers?
Social Media Influencers are the people having a huge number of followers on the social media platform who institute integrity and cachet in a particular field or industry and have created a reputation by fixating on a specific topic. They have a kind of bond which can compel others to act based on their guidance and proposals.
Influencers can be anyone, generally celebrities, bloggers, motivational speakers, and even entrepreneurs with an interest in a distinct vocation.
What is Influencer Marketing?
Influencer Marketing is a form of social media marketing where you use a recommendatory or an endorsement approach to promote your brand or product and even build your reputation with the help of highly knowledgeable social Influencers. It can be done by collaborating with people or an organization.
Types of influencers
Bloggers are the people who constantly post content or a piece of writing in their blog or share their knowledge and point of view with their audience. Bloggers are generally active on various social media platforms to promote their content. People trust the source of information provided by these bloggers or vloggers(video bloggers) they follow and regularly check on the new posts as they are recognized as the experts in their field of work. Most people tend to follow travel, food, fashion, lifestyle, marketing, fitness blogs.
Blogging or collaborating with bloggers is a great strategy to use for building brand awareness of your business and to generate more leads.
Youtubers are the vloggers who compel their huge audience by creating compelling and attractive content videos stocking knowledgeable information and recommendations to do or follow certain things as per their advice.
YouTubing is a great platform to promote a product, teach new recipes, motivational speeches, talk about new technologies, creatively build a brand identity and also showcase your talents.
Podcasters are new to Influencer Marketing. They catch up with the listener audience. They help to boost brand awareness and deliver the content of any niche through advertisements. Podcasting can be used to Influence marketing by targeting strong and leading names in relevance to your space followed by interviewing them.
Activists are generally political activists with social concerns. They are the most powerful Influencers. They take up various social media a platform to raise their voice of opinions. But should be very heedful before collaborating your brand with them. Activists are more interested in talking about current affairs which are mostly real-life events than promoting a brand.
These are the media personalities with powerful voices of opinions. They come with the ability to change the entire outlook of your brand in no time. As the journalist is active on the social media platforms like Twitter, Facebook, Instagram, they can be the best Influencers on collaboration.
Micro-Influencers are the influencer with comparatively lesser followers but the quality of influence is much higher. People with less than 25K followers are put into this category. It is commonly considered that micro Influencers have higher engagement percentages than those with millions of followers. Collaborating with these influencers is much cost-effective. Altogether micro Influencers help to grow credibility.
This is the popular category of people where they have more than a million followers on social media platforms. Macro influencers with more than 5 million subscribers or followers are considered mega influencers. Movie stars, international celebrities have millions of followers where their posts reach a large population across the world but unlike micro Influencers, their engagement levels are comparatively lesser. These Influencers also help to increase website traffic by creating tittle-tattles. They generally grow a reputation.
Nano Influencers are the just popular people among a very small community, like the “popular kid in the high school”. These Influencers fall into the category where they have around 1000 to 5000 followers who can be characterized as budding future stars with calibre. But these Influencers can be a great start for new entrepreneurs who want to initiate their brand recognition with a small push. Nano Influencers can do well in Influencing their audience as they tend to have closer relationships with the crowd and their engagement levels can be much higher than any other Influencers. Collaborating with Nano Influencers can be price worthy. They are the trust builders among the people.
Influence by posts
Sometimes random posts that are inspirational, thoughtful, and motivational can also make wonders into someone’s life. It can be considered a word of advice in improving your business, changing the tactics to build your brand, and also bringing some new perspectives into your thought process. These posts can be contents, quotes or videos, or just compelling and mind striking images.
Photographers are the creators of the visual content with high-quality precisions. They act as the main resource for representation in all the fields of the genre like lifestyle, fashion, travel, food, and much more. They give an attractive touch to the contents. Collaborating with these Influencers helps in boosting your brand awareness.
How do they influence a crowd? How to choose influencers to build your brand awareness?
An Influencer or a collaborator should be very relevant to their niche or brand before moving forward and posting anything on social media sites. Know exactly who you are integrating with to enhance your brand awareness and build a reputation. Choose wisely on the type of audience and pick up the relevant Influencers as per your targeted crowd. Try to stick on completely to your field of topic.
Quality of content:
Try to maintain the quality of your content whether it is written content or video content. Add some catchy captions and use a neatly structured format for your content. Use attractive lines as per the targeted audience and their requirements. Do not over-promise what you convey.
The level and duration of engagement matter to reach larger crowds. Pick up the appropriate Influencers, it could be a micro, macro, or even a nano Influencer according to what you want to accomplish.
Always have complete information about your Influencer and how much they charge and on what basis before collaborating. Keep the relevance in your mind before taking up an influencer to build your brand identity.
Here, you have the Top Social Media Influencers who make a difference in people’s lives through their efforts of creating appealing content for the masses.
Kayla Itsines is an Australian personal trainer and a fitness author who has just influenced a whole lot of women who want to look fit and lean as her. She is well known for her creation of the BBG (Bikini Body Guide) 12-week transformation program and a workout app “Sweat with Kayla“. She has a huge group of followers on Instagram. She has influenced and helped many women through their successful fitness journeys. Kayla has now turned into a Fitness Diva. She is recognized as the top 30 most influential people in Time magazine. She is one of the top social media influencers ever.
- 12.7 million Instagram followers
2. Mariam Ezzedine
Cooking, food, and recipes are other niches that can work great in web-based networking. “Cooking with Mima ” is a great hit which is her Instagram page that is a tutorial to cook varieties of delicious food. Her social media site is quite engaging and filled with healthy, nutritious, and mouth-watering authentic recipes of home food of different continents. Viewers can browse recipes based on the category of their requirements like salads to the main course. Her niche and quality of work make her one of the top social media influencers
- 2.1 million Instagram followers
Understand about WordPress Customizations with the Top Digital Marketing Course
3. Zach King
The man is known for ” Magic Vines“, the 6 minutes fictional video that makes his actions look magical. He posts visioned videos specially designed for people to laugh and relieve stress. He is another internet personality and a filmmaker.
He tries to bring a smile to the faces of his audience through memes and quotes related to your business.
- 24.1 million Instagram followers
4. Neil Patel
Is another great social media influencer who influences a great number of followers in the world of digital marketing. He makes digital marketing so simple that even a non-marketing person can understand the concepts. He is the most reliable person for trusted sources of information in digital marketing.
- 231K followers on Instagram
5. Chiara Ferragni
Well, glamour has always been upgraded for ages and is being flooded with new fashion and style, setting new trends.
Chiara Ferragni is an Italian, a fashion blogger, and an influencer in the global fashion industry. Now is the world’s best fashion blogger who is being successful through her blog “The blonde salad“.
- 22.5 Million followers on Instagram
6. Kenny Sebastian
Kenny Sebastian is an Indian filmmaker and a great stand up comedian having a huge crowd of the audience for the clips of his comedy show ” Chai time with Kenny ” on his YouTube channels. Kenny is in the top 11 % of Influencers based on the number of YouTube viewers and holds the Top 19% of Influencers based on Instagram followers in India. He was a judge in the Amazon prime show Comicstaan.
- 934.4K Instagram followers
- 152 million views on YouTube
7. Kannan Gill
The winner of the “Punch line Bengaluru competition”, is an Indian stand-up comedian, YouTuber, and actor. Kannangill has reached our large audience through his comedy and is very well known for his YouTube series Pretentious Movie Reviews where he gets to review the flaws of the yesteryear Bollywood movies. He was also one of the judges on the Comicstaan show.
- 360.1K followers on Instagram
- 771K YouTube Subscribers
8. Colleen Mae Ballinger
Recognized for her exclusive interest character Miranda Sings. She is an American comedian, actress, singer, writer, and Youtuber. She is well known for an extraordinary performance of her one women comedy act on tour in theatres across the globe. She also posts lifestyle and comedy videos on her personal YouTube channel, Colleen Vlogs. She was ranked as Number 5 in the list of top entertainment influencers in Forbes Magazine.
- 10.9 million subscribers on YouTube
9. Sejal Kumar
Sejal is one of India’s top most popular vloggers on YouTube for her channel “Sejal Kumar ” with over 176 million views and one million subscribers in 2020. Her video contents are on music, fashion, lifestyle, dance, and plays. She has set her fashion line by collaborating with “Stalk by love“. She was also chosen as the Indian ambassador on the girl’s education project in association with the Obama Foundation.
- 892.7 million Instagram followers
10. Camila Coelho
Camila Coelho is a Brazilian-American who’s a powerful influencer in the fashion world known for her make-up videos and fashion blogs. She started YouTubing by posting beauty tips in Portuguese and then the popularity and huge audience made her create her vlogs in English. This got her channel, immense views, and subscribers.
- 3.4 Million followers on Portugal YouTube channel
- 1.4 Million followers on English YouTube Channel
- 8.8 Million followers on Instagram
More Courses from IIM SKILLS
11. Joe Pulizzi
He is a writer, marketing speaker, podcaster, and entrepreneur who is Amazon best selling author for his books related to business and content marketing. He is honoured by a “Lifetime Achievement Award ” and various awards like the “Independent Publisher Book Award” for his book ” U.S Great Lakes“.
He is also the founder of four companies, where the Content Marketing Institute (CMI) is one of them. He has spoken to over 16 countries on enhancing the practice of content marketing. He turns out to be a great Influencer with his work.
12. Savi and Vid
They are photographers, storytellers, and travel bloggers who love to travel across the globe and write about their experiences and adventures. They have been travelling for over 12years and have visited 95 countries to date. They are the greatest inspection to all those travel-loving people who want to explore the world with bliss. Want romantic travel, luxury accommodation, fine dining, and experience of local culture, just take a look at their fascinating travel blogs at “bruised passport“.
- 643.1K Instagram followers
13. Tanmay Bhat
Tanmay Bhat is the co-founder of the creative agency, All India Bakchod along with Gursimranjeet Singh Khamba. He is an Indian comedian, YouTuber, scriptwriter, producer, and performer. He is one of those to build India’s first viral content business to encourage and engage comedy fervent to gain exceptional subscribers on YouTube. Built it up with Bertelsmann is his episode that guides you on creating viral content.
- 3.1 Million followers on Instagram
14. Amanda Cerny
Amanda Cerny is an Actress, Model, and Health and Wellness Enthusiast who is constantly and exponentially earning the spot as one of the top five most-viewed Instagram storey accounts in the world. With over 1.3 million new followers a month on Instagram alone. Amanda is a great content creator. She helps people feel their best through captivating ways of storytelling and high-quality fun-filled videos. She is also renowned for her sense of style.
- 25.2 Million followers on Instagram
- 45 Million followers on Facebook, YouTube, and Instagram
//“My goal is to spark something within the reader and allow it to initiate an idea they then can grow.”
15. Mark Edward Fischbach
Mark Edward Fischbach is popular as Markiplier and known for his gaming skills, playthroughs of indie, and horror games. He is an American Youtuber, comedian-actor, and gamer commentator. He is the co-host of the channel, “Defunct Unus Annus” and the co-founder of clothing company cloak.
- 8.6 million followers on Instagram
- 27.2 million subscribers on YouTube
16. Awez Darbar
He is a person who got his stardom through Tik-Tok. He is an Indian dancer and choreographer and has 2.27 million subscribers on his YouTube channels, Awez Darbar and BYOU IN. He turns out to be a social media influencer by gaining a huge number of followers on social media sites.
- 8.1 Million followers on Instagram
17. Larry Kim
Being the founder of Wordstream, the leading service provider of AdWords, keyword search tools, and Facebook. He is the CEO of Mobile Monkey, a platform that connects businesses and customers via Facebook Messenger, Instagram DMs, website chats, SMS.
- 39.7K followers on Instagram
18. Daily Dose
This is the world’s first highly motivating digital marketing agency on social media platforms. Their main motto is to have 20million followers on Instagram that holds a quarter number of people who hold an Instagram account. Their posts and thoughtful quotes are highly inspirational with powerful messages that are shared daily.
- 1.4 Million followers on Instagram
19. Srishti Dixit
Srishti Dixit is an Indian YouTuber popular for her YouTube channel “BuzzFeed India“. She is also a well known Bollywood content writer. She got immense recognition through her YouTube video “If You Acted Like Poo In Real Life”.
- 621K followers on Instagram
20. Joanna Gaines and Chip
Her genre stands for renovation and design. She was a co-star of HGTV’s Fixer Upper with her husband Chip and co-founder and co-owner of Magnolia, where you can find collections of unique home decor online market, lifestyle journal, design blog, Silos, and reality properties which are all owned by the couple themselves.
- 12.9 Million followers on Instagram.
21. Bear Grylls
Edward Michael Grylls, known as Bear Grylls OBE is a British adventurer, businessman, writer, motivational speaker, and television presenter who got his stardom with his various adventures with his television series Man vs. Wild. Currently, he is successfully running his popular television shows, “Running Wild with Bear Grylls” and “The Island with Bear Grylls“. Bear Grylls Ventures and NM Capital purchased British Military Fitness and re-branded it as “Be Military Fit with Bear Grylls”. Bear Grylls was the youngest-ever Chief Scout of the United Kingdom and Overseas Territories at age 35.
- 3.9 Million followers on Instagram
22. Massy Arias
Massiel Indhira Arias known as Massy Arias and formerly known as Mankfit is a personal trainer, a certified fitness and wellness coach, a motivational speaker, and an entrepreneur. She is the founder of MA warriors, a fitness program. She also has her blog on Latina.com where she puts up recipes to follow with her workout.
- 2.7 Million followers on Instagram
23. Paul Nicklen
Paul Nicklen is a Marine Biologist, highly qualified photographer, and filmmaker. He is a contributing photographer to National Geographic magazine. He is a regular poster on Instagram with a particular taste in posting pictures of animals in their natural habitat.
- 6.8 Million followers on Instagram
24. Jamie Oliver
Jamie Oliver is well known and popular for his authentic approachable cuisine, explicitly delicious and healthy, which has led him to front numerous television shows and open many restaurants. He is a British chef and restaurateur.
- 8.2 Million followers on Instagram
- 6 Million followers on Twitter
25. James Charles
James Charles Dickinson is an American Internet Personality, make-up artist, and Beauty YouTuber posting make-up tutorials. He is the first male ambassador for CoverGirl alongside the brand ambassador Kety Perry and worked as the host, director, and co-producer of the YouTube Originals reality competition series and one of the Instant Influencers.
- 26.6 million followers on Instagram
- 25.4 million subscribers on youtube
// Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence
These Top Social Media Influencers help to provide information, and entertainment along with inspiration to work and make a name for yourself.