The Top 10 Blogs To Follow By Every Marketer Around The World

Here is a comprehensive guide to the best blogs to follow for 2022 that will equip you with the knowledge of marketing, content creation and the rules to create sustained digital campaigns for growth and brand promotion. 

• Blogs to follow #1- HuffPost

HuffPost is a news and website and blog of American origin. It has international and localized editions. It is available in the following languages; Arabic, English, French, German, Greek, Italian, Japanese, Korean, Portuguese, Spanish. The original content published by HuffPost falls into the categories of news, satire, politics, business, entertainment, environment, technology, media, lifestyle, culture, comedy, healthy living, women’s interests and various other local news. It is the best blog to follow if you have relevant interests.

It was launched 14 years ago as Huffington Post on May 9, 2005, as a website offering original blog content, a digital space for commentary outlets and relevant news. It was created by a group of four people; Ariana Huffington, Kenneth Lerer, Jonah Peretti, Andrew Breitbart. It was further acquired by AOL, abbreviated for America Online which was originally an American online portal and service provider with its headquarters in New York City, United States of America. America Online acquired the now HuffPost for US$315 million, with Ariana Huffington as its editor in chief. On May 12, 2015, America Online was purchased by Verizon Communications for US$4.4 billion. As a result, the parent organization of the present HuffPost is Verizon Media.

The content that is put together on The HuffPost has been contributed by paid staff writers and reporters, and also unpaid bloggers. But in January 2018 The HuffPost ended its long practise of publishing content contributed by unpaid bloggers. The content contributed by unpaid bloggers attracted a lot of public controversies because the organization faced the negative consequences of opinions that were put forward by these bloggers. Instead, The HuffPost introduced a “personal” and “opinion” portal which features content contributed by the paid writers.

What makes The HuffPost stand out from the crowd and the best blog out there? It is its quality and domain of contributors. Other than the content put forward the editor in chief itself, experts and celebrities from different walks of life contribute valuable content in the form of opinions, stories, ideas regularly. These experts range from politicians, academicians, policy experts, actors, actresses of humongous stature. The rank assigned by Alexa Global traffic rank for The HuffPost is 322 as of October 2018. Also, The HuffPost is one of the first digital media enterprises to get awarded a Pulitzer Prize. It has been enlisted as the best blog on the internet many times in a row.

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• Blogs to follow #2 -Engadget

Engadget is a network of blogs that publishes descriptive and buyer’s guide content for gadgets and consumer electronics. Its regularly updated section of current technology advancement trends and relevant content on the nature of future technologies is the best takeaway for tech-savvy readers. It also publishes review content on quality web series and documentaries. It is the best blog for people having similar interests.  It is a type of weblog, with a total of ten blogs under operation. 4 out of these 10 blogs is published in the English language whereas the other 6 international editions have independent editorial staff. These international editions are published in Chinese, Japanese, Spanish and German, Polish and Korean.

Engadget has launched 15 years ago in March 2004. It was co-founded by Peter Rojas, the former Gizmodo tech weblog editor. The parent company of Engadget from the year 2004 to 2011 was Weblogs, Inc which changed to AOL (America Online) after 2011. America Online continued to be Engadget’s parent company till 2017, after which AOL itself was completely embraced by Verizon Media. As of now, the parent company of Engadget is Verizon Media. Engadget has a history of having many editors in chiefs for a short period. Ryan Block stepped down as editor in chief in 2008 to let Joshua Topolsky take over the role of the same. Joshua Topolsky further stepped down in March 2011 to pursue other opportunities. Tim Stevens further carried out the work as editor-in-chief from March 2012. After that, the further acquisition of Engadget by AOL and other administrative changes in AOL welcomed many other editors-in-chief like Marc Perton, Michael Gorman, Christopher Trout. As of now, Dana Wollman is the current editor-in-chief from September 2018.

Two major redesigns were introduced in 2013 and 2015 by the editorial board members to make Engadget a more exhaustive one-stop solution for customers interested in technology. Consistent efforts have also been made at regular intervals to make Engadget more user-friendly for people outside the realm of technology.

Engadget also has put out its official application for iOS and Android. Engadget has been consistently listed as the best blog for tech information present on the internet and has also won the 2011 prestigious People’s Voice Webby award in consumer electronics.

• Blogs to follow #3- Moz

Moz is a software as a service company that hosts a website and blog for digital marketers and content marketers. The content is descriptive emphasizing the importance and relevance of inbound marketing and marketing analytics. It hosts a series of extremely valuable and relevant software products and marketing related tools that assist effectively and efficiently to increase the outreach of business, primarily by building its strong online presence. The Moz blog attracts more than a million globally-based digital marketers and content developers because of its valuable content and tools that include keyword research, link building, site audits, and page optimization. It is the best blog to follow to know more about the advances, trends, and tools that are popular in the field of inbound marketing.

Moz was launched 15 years ago by a team of a mother and son, Rand Fishkin and Gillian Muessig as “SEOmoz”. In its initial phase, it raised high amounts of funding from Ignition Partners and the Foundry group. The then SEOmoz acquired Followerwonk in June 2012 for about US$4 million. Followerwonk initially worked on exploiting the functionalities of Twitter for building strong outreach for a business. It further acquired GetListed in December 2012 for US$3 million. SEOmoz underwent a rebranding in May 2013 and also relaunched its website at Moz.com. Moz grew its revenue from US$1.5 million to US$11.4 million between the period from 2008 to 2011. Rand Fishkin stepped down as the CEO in January 2014 to allow Sarah Bird, the former President and COO of the company. Rand Fishkin further left the organization to pursue other interests in February 2018.

Moz sells some really useful tools like Moz Keyword explorer which provides relevant keyword suggestions, Search Engine Optimization competitions, Search engine result page features and various other search volume data. Another tool called MozPro facilitates Search engine optimization crawl check-ups. It also provides relevant information on prioritized Search engine optimization fixes, rank tracking and also competitor tracking. MozRank is yet another tool for researching popular search habits. Further, it has its browser tool called MozBar.

Moz also hosts the annual digital marketing conference MozCon in Seattle every July. MozCon is a 3-day event, with its focus mainly on SEO, growth marketing and Content marketing.

• Blogs to follow #4 – Copyblogger

Copyblogger is a website that hosts a wealth of information through its regularly updated blog that you will ever need to become a star online content creator and marketer. It is the best blog and one-stop destination for people with relevant interests.

Copyblogger has risen to its present position without traditional means of business promotional strategies. It had no advertising or venture capital or an outbound sales team. Its success is solely attributed to the power and effectiveness of its content. The value it has delivered to its readers, mostly free of cost has now converted into full-time clients, availing all kinds of services Copyblogger has to offer. It is regarded as the bible for every individual who is, in any way related to e-commerce. Copyblogger brings out new posts every week that deals with what’s working right now in online content marketing. Content published on Copyblogger mainly focuses on the tactics to be applied to market a business online, effectively with a limited budget. It has become like an online encyclopedia and go-to place for learning how to produce content that converts to sales.  

Launched in 2006 by Brian Clark with just $ 1,000 in seed cash with immense time, dedication and effort being put by him to teach others the tactics of online content marketing for free, Copyblogger after 19 years has become the most popular content marketing and writing blog on the planet. The success of Copyblogger is so humongous that its parent company called Rainmaker digital earns more than US$12 million per year. Brian Clark is regarded as the ultimate guru of inbound marketing. His priority and obsession to produce user-friendly content continue to serve the goals of his organization.

Copyblogger success is one of the stories that is studied to understand what it takes to build an effective business online. Its model has been replicated on a large scale in an attempt to build successful marketing brands. Also, If you are still a beginner in the intimidating blogosphere and look forward to building a successful blog for any objective, there is every chance that the wealth of information and how-to guides will help you to build a strong online presence for your content. For the following reasons, Copyblogger is regarded as the best blog to follow for people who want to earn a living through online ethical practices.

• Blogs to follow # 5 –The Story of the telling

The Story of the telling publishes the content of unique nature that not only provides an edge of attention-grabbing peculiarity but also produces unbelievable results when applied to the marketing strategy of brands.

The Story of telling understands the importance of emotions from our day to day lives and further works to find out its analogy in the field of marketing that aims to deeply understand the life, needs, frustration, and fears of the customer base. The content published on The Story of the telling helps to understand how this close examination can help people build an amazing brand promotion strategy. It is the best blog to follow if you are looking to add a unique element to your otherwise straightforward but dry marketing tactics

The Story of the Telling is also involved in providing valuable consultancy to brands for marketing. It also hosts a paid course called The Story Strategy Course designed to make the course takers understand the customer’s on a deeper level and eventually apply this valuable insight into building and promoting their businesses by aligning their products and services according to the behavioural patterns of the customer base.   

Bernadette Jiwa’s The Story of telling is a platform that has recognized the importance of effective storytelling in the present-day oversaturated marketplace. The main principle behind the existence of this organization is in its strong belief that collective change of mindsets cannot happen without winning hearts and this essentially requires effective storytelling about a brand. Founded by Bernadette Jiwa, The Story of telling believes that an interpersonal relationship of trust and reliability cannot be established with the potential customers by delivering a wrong story. The agency believes a company selling high-quality products and services will still fail if it is not able to communicate the value of its saleable stuff to the world. Also, effective communication, according to Bernadette Jiwa should involve the right story that deepens the engagement between the buyers and the organizations.  

• Blogs to follow #6 – NEIL PATEL

NEIL PATEL is an online digital agency co-founded by Neil Patel and Mike Kamo in 2017. It has a gigantic readership of 1.1 million monthly blog readers. It publishes relevant content that is of great help to online content creators and marketers. It is the best blog for effective and descriptive content for complete beginners. With exhaustive explanations from scratch, NEIL PATEL has grown to become the best blog out there to completely understand the online digital space and its usage to build a strong business organization. It also provides the most famous and relevant SEO training that is of great help for complete beginners who have no inbound marketing background. It also hosts various tools like Keyword ideas, Content ideas, and other traffic analyzers. It also provides valuable, updated and relevant consultation for various brands for effective online marketing.

Almost every content published, discreetly deals with the dynamic and the static aspects that are necessary to craft content that will have a widespread reach. The uniqueness of the content that is published by this best blog for beginner inbound marketers is in its regular pattern of publishing content that demonstrates the perfect blend of high-quality text, graphics, and data in the form of histograms, pie-charts, and relevant screenshots. The regular hyperlinking of the related sources is another key feature of all write-ups. Images that are put out pictorially explain the key information effectively and summarize them smartly. The proper structuring of the article under the relevant sub-headings and bullet points wherever requires aids in the readability of the write-ups. The frequent inclusion of videos where the writer explains the subject efficiently is another star feature.

• Blogs to Follow #7 – Hubspot

Hubspot is yet another leading developer and marketer of software products for inbound marketing and sales. The products and services that Hubspot sells are aimed at proving practical solutions and tools for social media marketing, content marketing, web analytics, and search engine optimization. The Hubspot blog has a wealth of information on its blog that every marketer, salesperson, and online content creator must read to keep themselves updated with the recent trend in the field of inbound marketing.  

Hubspot was founded by two Massachusetts Institute of Technology graduates, Brian Halligan and Dharmesh Shah in 2006. The Hubspot blog is regarded as the best blog by a good section of markets and online content creators. Content that Hubspot publishes includes information that should be known by every marketer and online content creator if they want to effectively promote and popularize their brands.

Content published on the regularly updated Hubspot blog has attention-grabbing headlines and a clear cut mention of how much time it will take, on average to read the articles. A pattern of regular and smart inclusion of the relevant quotes by marketing experts in a graphical manner radiates vibes of reliability. A neat blend of texts structured under points and visual content is also very appealing to the eyes of the readers.

• Blogs to follow #8- Thought Catalog

With a monthly readership of more than 25 million, Thought Catalog is one of the best blogs to follow for millennials where they can find content that has the power to make them think and question the important aspects of their lives and make the required changes by taking steps that help them to live their lives to the fullest.

The content published by Thought Catalog is mostly effectively structured into listicles and essays that incorporate think pieces that demonstrate the millennial voice. Most of the content is contributed by paid staff writers and freelance writers who craft personalized content, mostly of confessional style demonstrating life experiences and the lessons learned by them. It receives about 100 to 500 write-ups daily by freelancers.

Content that millennials can connect on a deeper level is also published by many well-known authors like Simon Critchley, Brianna Wiest, Tao Lin, Robert Greene. Thought Catalog has also recently entered the business of publishing hardcopy and electronic books. They accept effective manuscripts from active content contributors and also from unaffiliated authors.  

Thought Catalog publishes content on its blog only in the English language. It was founded by Chris Lavergne who first registered the domain name in 2008. At that point, he worked for Warner Bros. as a marketing strategist. He started publishing content in February 2010 and by 2012 the website was already attracting 2.5 million unique readers every month. Because of the nature of the content, the readers were mostly youngsters between the age of 21 to 34. Thought Catalog has an impressive record of attracting more than 34 million unique readers every month in the year 2014. Thought Catalog earns its revenue from branded content and banner advertisements.

Chris Lavergne, the founder of Thought Catalog was also named to Forbes “30 under 30” list in 2014.

• Blogs to follow #9 – Mashable

Mashable is yet another digital media website and one of the leading blogs to follow. It mostly publishes content on recent events, happenings. The content also includes tactics that can be used by beginner bloggers to channelize their efforts effectively. With an Alexa Rank of 813 in October 2017, it is regarded as the best blog in its domain. It is essentially described as a global, multi-platform media and entertainment company, powered by its proprietary technology, It is highly considered as a go-to source for tech, digital culture, and entertainment content for its customer base spread worldwide.

It was founded by Pete Cashmore almost 14 years ago in July 2005 while he was living in Aberdeen, Scotland. Initially, his website was a simple WordPress blog with Pete being the only content contributor. Things started escalating quickly for Pete when Time magazine noticed his efforts and enlisted his blog in one of the 25 best blogs of 2009. With more than 6 million Twitter followers and 32 million Facebook fans in November 2016, Mashable is the best blog with quality content that delivers effective value to its readers. As of 2019, the Mashable website boasts huge numbers of more than 45 million monthly unique hits, more than 28 million social media followers and more than 7.5 million social shares per month.

With the track record of its consistent growth, Mashable acquired a YouTube channel called CineFix from Whalerock Industries in June 2016.

Mashable was later acquired by Ziff Davis in December 2017 for US$50 million.

One of the most effective strategies opted by Mashable to increase its popularity worldwide was to launch the International Open Web Awards. These awards were given to people and/or digital organizations from online communities who have put forth efforts to provide valuable products and services through digital channels, essentially limited to online but unique efforts and promotional strategies. For fair nominees and winners, voting was conducted through an online portal on Mashable. The first awards were given away in 2007, the second third and fourth awards in consecutive years.

• Blogs to follow #10 -TechCrunch

TechCrunch is considered one of the most informative blogs to follow that mostly covers new content in the tech field. It publishes content also on the business developments that keep happening in the technological field. It puts out content based on a deep and exhaustive analysis of emerging trends in tech. It further promotes and works towards profiling new tech businesses and products. It is published in the following languages; English, Chinese, French, and Japanese. TechCrunch was founded way back in 2005 by Archimedes Ventures, led by  Michael Arrington and Keith Teare. It was further acquired by America Online (AOL) in 2010 for US$25 million.

TechCrunch is wildly famous for organizing TechCrunch Disrupt, an annual tech conference. It organizes an event called Start-up Battlefield during this conference where start-up owners from across the globe sign up to put forward their business ideas on a stage. They present their ideas in front of a panel consisting of venture capital investors, media and other interested parties. TechCrunch Disrupt has proved to be one of the most effective launchpads for the new-age start-up ecosystem. With the attractive perks of prize and media publicity, start-up owners wait for this event eagerly every year. The TechCrunch Disrupt conference was also recently featured in the hit television series called Silicon Valley. With more than 2.5 million dollars monthly turnover, it is one of the most revenue-generating blogs in the blogosphere.

TechCrunch is the best blog out there for start-up owners to dream to make it big. The nature of the content published on TechCrunch is mainly beneficial for start-ups in the tech field. TechCrunch’s content also demonstrates opportunities for its readers who can be start-up owners or people from other walks of life to help them take off their business by empowering them to make the right choices and helping them network through its real-time annual conferences and also through Crunchbase. CrunchBase is a database of the start-up ecosystem, essentially consisting of investors, incubators, key people, funds, funding rounds, and events. TechCrunch had announced that it has more than 50,000 active contributors on this platform. These contributors were registered users who make submissions that further get reviewed by a moderator before necessary inclusions are made. However, Crunchbase separated itself from its parent company Verizon, to become a private entity. It is no longer a part of TechCrunch.

2019, TechCrunch has launched a subscription-based product called Extra Crunch which features exhaustive, inside-out entrepreneurial profiles, how-to guides to make a start-up from scratch and an advertisement-free reading experience. The value that TechCrunch offers its readers and subscribes to users makes it the best blog for people belonging to the field of the dynamic technological world we live in.  

TechCrunch is followed by more than 11 million people on Twitter and has more than 3 million likes on Facebook.

Bonus Tip for blogs to follow:

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