What are the Opportunities for an SEO Specialist in India?

What is SEO? Why SEO is important? Want to be SEO Specialist? Want to know about the scope for SEO experts? Want to know who is an SEO expert? Looking for SEO courses? Looking for opportunities in India for SEO? Confused about whether you can become SEO Consultant or not? Need information on who can become an SEO expert? What is the scope for SEO in India? If you are searching for answers to all your questions related to SEO then you are at the right place. The below article will be a perfect guide for your SEO career.

What is SEO?

Search Engines are platforms where you can search for information regarding any topic. Examples of Search Engines are Google, Bing, Firefox, etc. Optimization of these search engines is a process for ranking your website on the top of the first page of search results. This whole technique is known as Search Engine Optimization (SEO).

SEO is basically an umbrella term for all of the activities that you can do to help your site rank better in search engines. SEO plays a crucial role in online marketing and promotion of any company, not in terms of digital marketing but in terms of ranking of the company’s website as well as it is also important to hire an experienced person who has more than 3 years of experience in SEO. Basically, a good SEO expert is very important in any company.

Let us see who is an SEO Expert.

SEO Specialist is the one who is well experienced in optimizing search engines to rank the website on top of search results. SEO experts are people who do all those activities that help sites rank better in search engines. They are also known as SEO experts or SEOs.

Here is a detailed guide on How to Become an SEO Expert

Responsibilities of an SEO Expert?

A crucial thing that SEO experts should do when they enter into a partnership with your company is to discuss their plans, progress, and how they will help you achieve your business goals. To explain a majority of the daily tasks that SEOs do, we will use the acronym, “ROCKET.” 

R – Research

O – Optimize

C – Content

K – Keywords

E – Earned media

T – Testing

These are the things that good SEOs do. The way you cannot spell rocket without an “o” or an “e”, just like you cannot have a complete SEO strategy without optimization or earned media. So let’s break down the letters of our acronym.

Research:-

You cannot jump into a website and make changes without understanding if you are making the correct changes. An SEO expert will first do their research so they understand completely your company, your competitors, your industry, and your website. A big part of the research is digging into your website to figure out the areas that need the most improvement, also known as the SEO audit.

Maybe some important pages don’t load very fast, or you don’t have unique title tags, or you have a poor copy on a certain page. At the end of the day, there is a number of factors that decide where a website ranks.

Optimize:-

After figuring out where your site needs the most help, an SEO expert will make changes so that can be perfectly optimized for search engines. There are three main elements of optimization SEOs should be familiar with. First is on-page SEO, which has to do with things on your site you can change.

Then there is off-page SEO, which deals with off-site elements, and finally, there is technical SEO, which refers to optimization tactics that make it easier for search engines to crawl and index your site so that it shows up highly for searches. 

Content:-

Optimized content helps your site rank first. Your website should have content that contains keywords that are most popularly searched. So this content should meet people’s needs at every single stage of their buying journeys. So an SEO will create informative content that responds to basic phrases like, “What is” and “how-to” for users who are not yet ready to make a purchase.

Then, SEO professionals should create content that helps people who are in the process of making that purchase decision. So for example if you are a plumber, content that tells people why hiring a plumber is better than doing things on your own would be a valuable asset to add to your website as a piece of content.

To gently nudge people through that purchasing process, an SEO would create content that is designed to ultimately get conversions. So, again, let us say that you are a plumber. Content that highlights maybe your service awards and any testimonials that you had from past work might be enough to help push people down till the end so they will end up contacting you. Having content is not enough. It has to be optimized with the right target keywords, which brings us to the next letter.

Keywords:-

On-page SEO, which I mentioned earlier, deals with things on your website’s pages that you can control fairly easily. Keywords are a big part of it. When people are searching for something, they type the words which can show them the results they are looking for and these words which are mostly searched are nothing but keywords.

Search engines then pull up the content they think fits that keyword search based on all of their ranking criteria, and there is a lot of it. To rank for keywords, you then have to use them throughout your website content so that search engines truly understand what each page is about. When an SEO is working on your website’s content, they should always write with these target keywords in mind.

This means researching which keywords your competitors are using and which ones you are most likely to rank for, then sprinkling them in naturally throughout some of the headings and text and other copy on your pages. Once they have created keyword-optimized content, an SEO’s job is not done.

Earned Media:-

Earned media refers to activities that help promote content, the service, and the business that is featured on the website. So after the content is ready, an SEO will reach out to the relevant websites or blogs in your industry to see if they would be willing to link to or share the content you have created.

The more high-quality links that point back to your content, the more trusted it will seem to search engines and users, and the higher it can rank. Google has some guidelines for things SEOs cannot do when trying to get links, like buying links on other sites. If an SEO does that, your site can really face some serious penalties.

Testing:-

SEO is not a once-and-done thing. SEO continually tests to see how they can take your optimization up a notch. Maybe people would click on a button more if the text was different, or they stay longer on a page if you adjusted some of the design elements on the page. There is always room for improvement, and SEO you partner with should firmly believe that. This is all that SEO experts do. In any company, after digital marketing people, SEO experts play an important role in online promotion for a business.

Also, read the Best SEO Tricks

What is the Job Profile of an SEO Specialist?

An SEO expert is responsible for the creation, development & implementation of effective SEO Strategies. They are responsible for driving organic traffic and improving the conversion contribution of organic channels. They manage offsite and onsite optimization projects along with the preparation of reports on performance.

They research keywords to optimize existing content, identify target keywords and find new opportunities to increase traffic, conduct off-page and on-page audits, and do a competitor analysis and benchmarking.

The SEO experts also have knowledge of SEO Tools like Ahrefs, Google Analytics, Google Research Console, Screaming Frog, Google Webmaster, WordPress, Google Tag Manager, Google Keyword manager, and many more. They also have a basic knowledge of HTML and CSS. They have analytical skills they developed through their experience in the field. 

Where can an SEO Specialist get a job?

An SEO expert can easily get a job in any company whether it is a Food Company, IT Company, Pharma Company, or any other industry. 

What is the salary of an SEO Specialist?

Below is the salary of an SEO Specialist according to the experience.

2-3 years of experienced SEO Specialist earn between INR 4,50,000 – 5,50,000 PA

4-6 years of experienced SEO Specialist earn between INR 6,50,000 – 8,50,000 PA

7-10 years of experienced SEO Specialist earn between INR 10,00,000 – 15,00,000 PA

Do SEO Experts Have Their Own Business?

An SEO expert is a career that does not end up only with a 9-6 job. It is a career that also provides a business opportunity. An SEO expert can start a business after a decent experience in the field. They can initiate with SEO consultancy services. Now, let us understand what SEO Consultancy is. 

Recommended Rea: SEO Courses in India

SEO Consultancy:-

In Today’s world, every company needs an SEO expert. Some of the companies hire an SEO expert and some companies consult an SEO agency that will advise them in improving their website ranking and other related factors. These SEO agencies are known as SEO consultancies. 

Benefits to the company:-

1. SEO consultancy gathers all information and gives their feedback on the same. Also, they give their recommendation.
2. Research on competitor brands. They will provide you with all information about competitor brands of your company or products. For example, if you are a Tea distributor and you have used one keyword as ‘Cup of Tea’ but your competitor brand has used a better keyword that is ‘Buy tea online’ which increases their sale and you do not get enough business. This is where competitor brand research helps you out.
3. Gives strength to your company. The building or creating the structure of small businesses to keep up a constant flow of revenue. Whether you are new to the market it is important to be identifiable for your customers. You must have noticed that whenever you search anything on Google, you are more likely to go with brands that you have heard or which are familiar to you, so a consultant advises a company in ways to make their brand distinct in the SERPs. Their recommendation will make your page highlighted to develop your business.
4. Every company has its own goals of achieving business. SEO consultants are not just about to rank your page but they also help you out to divert organic customers to your site.
5. SEO services help you to create brand awareness.
6. Increases traffic to your site through emails, social media, and other platforms.

What is The Importance of an SEO in India?

India is a developing country and there are many companies that are new into the market. Due to the huge population, the competition level in India for any business is very high so it is very difficult for a startup company to survive in a market and create its own brand. With the growing generation digital marketing and online searching for products or services has also increased in India.

Due to this people before buying or looking for any service go and search on the internet and prefer going for the results which come up on the first page of the search results. So, for any startup company, it is very important that their website or products are ranked on the first page of search results.

This is the point where SEO comes into the picture and plays an important role. For a perfect SEO strategy company needs an SEO expert. So there is a good scope for a career in SEO.

Recommended Read: Digital Marketing Courses in India

Qualification required when you go for an SEO expert:-

Qualification does not mean your degree of graduation, post-graduation, or MBA because anybody can become an SEO expert. The only thing which is important for being an SEO expert is experience in working with SEO for a minimum of 2-3 years. More than 3 years or too much experience is also not required.

Ranking of websites, keyword research, keyword analysis, and competitor analysis skills are also very important. Little IT knowledge will be a benefit to learn SEO quickly. Digital marketing is also a valuable addition to being an SEO expert. Also, should have basic WordPress or website development knowledge.

1) Learn Basic WordPress

2) Learn Content Writing

3) Learn Google Ads & Google Analytics

4) Learn keyword research & analysis

5) Learn the basics of Digital Marketing

5) Learn SEO

6) Practical experience in SEO for 2-3 years

7) You can now work as an SEO expert

FAQs

1. Who is an SEO Specialist?

SEO Specialist is the one who is well experienced in optimizing search engines to rank the website on top of search results. SEO experts are people who do all those activities that help sites rank better in search engines. They are also known as SEO experts or SEOs.

2. What does an SEO expert do for Companies?

A crucial thing that SEO expert does for a company is to communicate their plans, progress, and how they will help you achieve your business goals. The majority of the daily tasks that SEO experts do are Research, Optimize, Content, Keywords, Earned media, and Testing. These are the things that good SEOs do. 

3. Which are the top online SEO courses?

• IIM SKILLS
• Coursera
• Simplilearn
• Yoast Academy
• Expert Training Institute
• Digital Vidya
• My Great Learning
• Kraftshala

4. What are the steps to becoming an SEO expert and how many years of experience are needed to become an SEO expert?

The only thing which is important for being an SEO expert is experience in working with SEO for a minimum of 2-3 years. Ranking of websites, keyword research, keyword analysis, and competitor analysis skills are also very important. Little IT knowledge will be a benefit to learn SEO quickly.

Steps for becoming an SEO expert:-

Step 1: Learn Basic WordPress

Step 2: Learn Content Writing

Step 3: Learn Google Ads & Google Analytics

Step 4: Learn keyword research & analysis

Step 5: Learn the basics of Digital Marketing

Step 6: Learn SEO

Step 7: Practical experience in SEO for 2-3 years

Step 8: You can now work as an SEO expert

Conclusion:-

SEO Experts are a very important character who ranks a company website at the top of search results which ultimately leads to the growth of the business. India has a great scope for SEO experts. Due to increasing startup companies and more competition in the market, SEO plays an important role for any company due to which all companies hire an SEO expert or consult a good SEO agency. So students or any person looking for a career in SEO has opportunities for both jobs as well as having their own SEO agency.