Top 10 SEO Free Courses With Practical Expsoure
Digital marketing plays a dominant role in the present world of digitalization and e-commerce. Since the majority of business transactions are now conducted online, optimizing a company’s digital presence has become a necessity. Subsequently, SEO, which is an essential strategy of digital marketing, has gained importance in recent years. Employment opportunities for SEO professionals are also showing an upward trend. In this article, we will discuss SEO-free courses that are available online.
Before we move into SEO-free training courses, let’s understand what is SEO and why it is important in today’s digital marketing world.
Importance of SEO
Search Engine Optimization (SEO) is an acronym for “search engine optimization.” The technique of increasing the visibility of a website is termed “search engine optimization.” Users search for a product or service using search engines such as Google or Yahoo.
When we type a keyword into the search box, we will be taken to the search result pages, which will display a number of websites related to our search. The SEO determines the order in which these websites appear on the search result pages. If a website appears on the top page of a search engine result, it will have more visibility and traffic than websites that appear on the following pages.
To appear at the top of a search engine result page, search engines such as Google analyze a variety of factors, like the structure of the website, its usefulness, the content of the website, the content’s credibility, the quality of backlinks, and internal links are given, and so on.
In a nutshell, SEO helps in boosting a website’s ranking, increasing web traffic, and most importantly, increasing a website’s brand visibility in the online world.
Before learning about SEO, a newbie in the digital marketing field should be familiar with the following terms:
SERP – The page that the search engine displays when we search for a word or a topic is known as the SERP (Search Engine Result Page). To put it another way, it’s the response of the search engine to the user’s query. The SERP will alter based on the words or phrases entered into the search box. SERPs include organic results, paid advertisements, graphic information, and videos.
Keyword – A keyword is a phrase that we enter into a search engine when looking for information. For example, if we want to learn more about intermittent fasting, we’ll enter the keyword “intermittent fasting.” The search engine will display websites related to intermittent fasting.
Keywords along with the content can be considered one of the most important elements of SEO. In an article, the density of the keyword should be 0.5%.
CTR – Click through rate – CTR can be defined as the number of times a user clicks or visits a website when it appears on the search engine page. It is an important factor that determines the website’s ranking. As a result, CTR is an important aspect of SEO.
UX / UE – User Experience – It is the personal experience that users go through when they check a website. A good UE website should provide useful and credible information, and it should be easy to use and access. It is an important aspect of SEO since most search engines like Google take into account UE when indexing and ranking webpages.
High UE will boost the visibility of the website. High bounce rate, time spent on the page, and pages visited are some of the factors which determine the UE.
Organic search & Paid search – Organic search results appear in the middle of the search engine result pages, which appear naturally when the search engine ranks the websites. On the other hand, paid search appears at the top of the search engine result pages. These are paid advertisements based on pay per click.
Recommended Read: Digital Marketing Courses in India
How search engine works
Users often use search engines like Google to seek answers or information. The process used by search engines to look for answers related to a search is known as “search engine algorithms.” On the search engine result page, we will get a list of websites connected to our search. The search engine performs three main tasks before displaying the search result page – crawling, indexing, and ranking.
Crawling – A search engine will send web crawlers or bots to find the data related to the search on the web. While crawling, it will explore the main websites and also the external and internal links connected to the main websites.
Indexing – It is the process where the search engine decides whether to use the web page it has crawled. If the web page is relevant, it will be added to the database of the search engine, which will be retrieved when needed.
Ranking – It is a process that takes place after crawling and indexing. The ranking of the websites after indexing is determined by many factors. The most important factors that the search engine considers while the ranking is: technical optimization, on-page optimization, off-page optimization, the presence of the keyword in the title, the speed of the website; the relevance of the content; and backlinks provided on the websites.
Types of SEO
In the digital marketing world, for better optimization of websites, SEO has been classified into 6 types.
On-page SEO – It is basically optimizing the appearance and content of the website so that it will be more visible to the search engines. High quality, relevant content, appropriate title tags, proper headings, and subheadings, using relevant, popular, and low-competition keywords are some of the techniques used for optimizing on-page SEO.
Off-page SEO – It refers to the optimization techniques that take place outside the website. Off-page SEO is related to the inbound and outbound links to the website. If your website is well connected or linked with other websites, then the chances of it appearing in the top portion of the search result pages are high.
Backlinks from other websites show that your website content is of high quality, relevant, and trustworthy, which will create a good impression on search engines like Google when they index and rank the websites.
Technical SEO – Technical SEO relates to the technical aspect of the website. Site speed, site readability to the search engines, site quality, site security, and site navigation are some of them. In short, the infrastructure of the website should be optimized so that search engines can easily crawl and index it.
White hat SEO – White hat SEO refers to increasing the visibility and traffic of a website using the guidelines and rules approved by the search engine.
Black hat SEO – On the other hand, black hat SEO refers to increasing the optimization of a website by breaking the rules and guidelines of search engines.
If you want to head on to a more advanced SEO Course, then you can also book a free demo of the Best SEO Course provided by IIM Skills. Click the link below and book your demo.
List of institutions offering SEO-free courses.
Yoast, founded by Joost De Valik in 2010 with a mission to create equal chances for everyone in the search results, is offering SEO-free courses. Yoast SEO a search engine optimization plugging for WordPress by Yoast is a highly recommended SEO tool that has been downloaded more than 350 million times by users.
Yoast SEO Academy is offering online courses in SEO. They are providing 2 types of courses in SEO. Yoast SEO Academy Free-It is a free course mainly focused on giving beginners an insight into SEO and WordPress.
The topics covered in this SEO free training course are:
- SEO for beginners’ training
- WordPress for beginners training
- Yoast SEO for WordPress plugin training
- WordPress block editor training.
- Structured data for beginners’ training
- Yoast SEO Premium – It covers the entire SEO technique compared to the Yoast Seo Academy Free Course.
The topics covered in the Yoast SEO Premium are:
- All around SEO training
- International SEO training
- Keyword research training
- Local SEO training
- Ecommerce SEO training
- SEO copywriting training
- SEO for beginners training
- Site structure training
- Structured data for beginners training
- Technical SEO training
- WordPress block editor training
- WordPress for beginners training
- Yoast SEO for WordPress plugin training
Course fees – $99
Testimonials given by the students who have completed the SEO-free courses say that the course has helped them to improve the optimization of their web page and increase their monthly page views.
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2. Hubspot Academy
Hubspot Academy is an online training platform that gives free online training in marketing, sales, and customer service professionals. It is offering free courses to improve the visibility of the websites. This course is useful for digital marketing professionals and content writers.
Features of the SEO free training course
It is a self-paced online course containing 6 lessons and 24 videos covering these lessons.
Following topics are covered in this course:
• SEO basics
• On-page and Technical SEO
• Keyword research for SEO
• Link building for SEO
• Optimizing the website for rich results
• SEO reporting
ClickMinded, a digital marketing provider located in the USA, is offering free courses. They are also offering courses in paid advertising, social media marketing, email marketing, sales funnels, web analytics, and content marketing.
Features of the SEO mini Course.
This course covers the most effective SEO methods, including how to optimize content for SEO and how to improve traffic on the websites. By registering with a personal email id on the Click-minded website, learners can access the SEO mini-course for a week.
The course materials consist of topic-specific tutorial videos, with an evaluation at the end of the course. The learner must receive a 75 percent in the evaluation to have lifetime access to the course materials and the SEO digital resource library.
Topics covered in the SEO mini-course
• Introduction to SEO
• What is document relevancy
• On-page ranking factors
• Pages Vs Domains
• Title tags & Meta descriptions
• Body copy
• Image Alt & Filename
• Internal links & Anchor text
• Site architecture & Silos
• Link Neighbourhoods
• UX signals
• Searcher Intent, Quality content, and competition
Udemy, a well-known e-learning platform, also offers SEO-free courses. Moiz’s “SEO Training Course” is a free course that teaches SEO optimization methods and tricks.
Udemy is also offering the following paid SEO courses:
• SEO 2022 – Complete SEO training
• Complete SEO guide to ranking local business websites
• Complete SEO training with top SEO expert Peter Kent
• Online Marketing: SEO and social media strategy
Features of the SEO free courses by Moiz :
The course is divided into 7 sections containing 18 tutorial videos of 3 hours 25 minutes duration.
• SEO strategy development
• Site Audits and structures
• Keyword research basics
• On-Page SEO fundamentals
• Link building and Off-page SEO
• SERP features
• Reporting on SEO
Recommended Read: SEO Courses in Noida
Semrush, a Boston-based software company, is also providing SEO-free courses. “On-Page & Technical SEO Course,” SEO free courses offered by Semrush, will teach how to optimize web content with the help of Semrush tools.
It will also explain how to use the Semrush SEO tool kit for improving online visibility. This SEO-free training course is prepared by the professionals at Semrush who have up-to-date knowledge in digital marketing.
The course is divided into 2 modules covering 7 topics.
Module 1 – Technical SEO
• SEO audit
• HTTPS issues
• Crawlability issues
• Log file analysis
Module 2 – On page Signals
• Creating SEO friendly content
• Getting ideas for On-page optimization
• Getting rid of On-page errors
After completing the course learner can test his skills by taking the On-page & Technical SEO test and earning an SEM RUSH SEO certificate.
6. Skill Share
SkillShare one of the online learning platforms also offers free courses. Skillshare offers courses in Creative writing, Art, Graphic Designing, Photography, Web designing, Marketing, and much more. Skillshare offers various levels of courses in SEO from beginners to advanced covering different topics in SEO. These courses are conducted by SEO experts.
The duration of these courses differs depending on the topic. To access these courses first registration has to be done through the personal email id. Some of the courses are free of cost while for the rest payment has to be done depending upon the course you had selected.
Two of the best SEO course in SkillShare are:
• Introduction to SEO: Tactics and strategy for Entrepreneurs
• SEO Today strategies
Recommended Read: Content Writing Courses in India
7. Moz Academy
MOZ academy, founded in 2004, is an SEO-focused company, that offers SEO-free courses of one-hour duration. MOZ Academy’s SEO free training course is a one-hour video session that covers the most essential topics of SEO. Six topics of 10-minute duration are covered in this video.
The training, led by Rand Fishkin, the inventor of MOZ, is appropriate for beginners because the lecturer explains each topic in a simple and clear manner.
Topics in the course by MOZ
• SEO Strategy
• Keyword Research
• Searcher satisfaction
• On-page Optimization
• Technical SEO
• Link Building
An important feature of the above course is that it can be accessed from the website without any registration.
Coursera, a well-known online learning platform, is also giving SEO-free courses. Since 2012, Coursera has been offering job-oriented and specialized courses to individuals and organizations in collaboration with the world’s top 200 institutions.
The University of California’s “Search Engine Optimization Specialization” course by Coursera teaches learners how to become SEO experts by employing advanced SEO tools and tactics. It is a specialized course that consists of five short courses that include video tutorials, graded assignments, and practical projects.
It’s a self-paced introductory-level course that takes four months to finish. The following are the courses that are included in this package:
• Course 1 – Introduction
• Course 2 – Google SEO fundamentals
• Course 3 – Optimising a website for Google search
• Course 4 – optimize SEO
• Course 5 – Google SEO Capstone projects
Some other courses offered by Coursera:
• SEO with Squarespace
• Advanced Search engine optimization strategies
• Increase SEO traffic with WordPress
• Brand marketing and SEO tools using Wix
All these courses can be accessed after registering on the Coursera website, and a 7-day free trial can be availed by the learner.
9. LinkedIn Learning
LinkedIn Learning, part of LinkedIn, is offering SEO-free courses online. LinkedIn Learning is offering online courses in in-demand skills to LinkedIn members and organizations.
SEO courses offered by LinkedIn Learning
• Become an SEO expert
• SEO Foundations
• SEO Keyword strategy
• Technical SEO
• social media profiles
• Marketing tools: SEO
• Improve SEO for your website
• Advanced SEO: search factors
• Advanced SEO: Developing an SEO friendly website
The above courses are of different durations. Apart from the above courses, there are short courses about SEO with a 5 to 1 – to minute duration. Members of LinkedIn can access these courses for free for one month.
10. Skill up
SkillUp by Simplilearn is an online learning platform that offers SEO-free training courses. SkillUp online learning platform also offers free courses in different skills that are in demand. “Advanced search engine optimization program by Skill Up” will teach the learner to use SEO as an effective marketing strategy. It is a 36-hour self-paced video tutorial class.
• SEO introduction
• How search engine works
• Types of SEO
• Keywords research and competitive Intelligence
• On-page optimization
• Off-page optimization
• Duplicate content
• Design and architecture
• Local SEO
• Algorithm updates and SEO changers
• SEO tools
• Integrating SEO with other disciplines
• How to build a successful career in SEO
To access the above courses, the learner has to register through his email id. Access will be given to the above course materials for 90 days.’
Frequently asked questions
1. What are the career opportunities in SEO?
As per the data provided by various job portals, the demand for SEO professionals is increasing day by day. In the digital marketing field, the career options in SEO are :
2. What are the skills needed for an SEO professional?
• Good analytical and logical skills
• Good written communication skills
• Knowledge of HTML and CSS
• Knowledge of Social media sites
• Technical skills
• Critical thinking skills
3. What are the SEO tools?
SEO tools help to increase the visibility of a website. These tools boost the performance of the website and will help to reach the top of the result page.
• Bing webmaster tools
• Yoast SEO plugin
• Google Analytics
• Google Search console
• Google trend
• Uber suggest
To summarize, SEO is one of the most significant and in-demand digital marketing techniques. Because the majority of people across the world rely on search engines to answer their questions, optimizing a website and making it visible on the first page of a search engine result page has become a primary goal for businesses. As a result, SEO professionals have a lot of opportunities. The SEO courses listed in this article will assist in learning SEO tactics that will benefit both beginners and professionals.