Importance of Guest Blogging for Digital Marketers in 2023
The content writing industry welcomes bloggers wholeheartedly and therefore, you also see that every year a lot of people set up their blog and pursue blogging with a dream to grow its traffic and readership. To practically meet their dreams people, follow Google guidelines and optimize as per the practices of Search Engine. Guest blogging is one of the best strategies to increase the network of visitors to your blog. Therefore, we cannot undermine the importance of guest blogging even in 2023.
What is Guest Posting and What are the Steps to Follow While Writing Guest Post?
We know that guest blogging, also known as guest posting, is one of the best practices for search engine optimization and increasing traffic on your blog. Guest blogging or guest posting is a form of writing content for any other company’s website as per the rules and writing standards of another website.
Many of us might think that why should we waste our time in writing valuable content for any other website? Before coming to this point, let’s first elaborate what are the steps that should be followed for writing a guest blog on any website.
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● Find Guest Blogging Opportunities:
If you want to grow your blog by performing guest blogging activities, you should first search on Google for guest posting or guest blogging opportunities.
Many websites accept guest posts but you should stay active and find guest posting opportunities on search engines like Google by typing different keywords such as guest post, guest posting opportunities, guest blogging opportunities, accept guest post, guest post guidelines, and other such keywords like write for us, contribute to us, contribute to our site you may be familiar with. You can also search directly for the profile of guest bloggers for accessing guest posting opportunities.
● Use Tools to Research Guest Blogging Keywords:
Be smart and research keywords for guest posting on different tools such as Google Keyword Planner and Uber Suggest. Always remember that guest posting is a wonderful inbound strategy to grow the traffic of your blog and therefore, you should find a website with good domain authority so that you can leverage the benefit of a guest post. If you follow the right keywords for finding guest posting opportunities, you will understand the importance of guest blogging for your blog.
● Search in Advanced Manner for Guest Blogging Opportunities:
Some advanced ways of searching guest posting opportunities and to successfully leverage the importance of guest blogging, you can use advanced search options as well- such as blogger directories, guest posting communities, analyzing competitor’s backlinks, etc.
● Decide What You Want to Achieve through Guest Posting:
Before going further with the publishing of your content, first, clear your mind about what you want to achieve through your guest post or what is the goal behind writing the guest post.
For example, you may write a guest post for building your portfolio as a budding content writer, or you may just want to get familiar with the basis of the guest posting by publishing just one or two guest posts.
Apart from this, if you have set up a new blog, you may want to increase the traffic on your blog by investing your time in guest blogging. So, carefully pick your objective before publishing guest blogs on your website.
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● Know the Fundamentals of Guest Posting Content:
Not every content can be accepted as a guest post. Therefore, if you are publishing your guest post for the first time, you must browse the level of content that will be accepted for the guest post.
If you understand the content carefully, there is less chance that your guest post will be rejected after submission. So, read as many guest posts as you can before making your mind to contribute as a guest blogger. If you have chosen your niche for guest blogging, search relevant websites for guest posting opportunities, and if you find other contributors on their website, see what kind of content they are contributing as a guest post.
● Read the Guidelines:
Every website that accepts guest posts has clear guidelines mentioned on their websites. Read these guidelines very carefully. If you do not have the guidelines mentioned on their website, you can ask for the guidelines while pitching the idea for the guest post.
● Pitch the Idea for Guest Post:
After following all the above-mentioned steps, you should start pitching the idea for the guest post to the website owner. For this purpose, you can write an email to the guest blogging owner or the website owner. Pitch in the idea of the guest post clearly and also write why you want to contribute to guest posting.
● After Approval of Your Pitch Submit the Guest Post Content:
If you get a green signal from the concerned website authority for submitting your guest post content, you can send your guest blogging content and wait for its approval. The importance of guest blogging can be gauged from the fact that it is one of the best practices for driving traffic to your website as per the strategies of SEO optimization.
Also Read: Top 12 Reasons to Start Blogging now
What are the Metrics to Identify High-Quality Guest Blogging Websites in 2023?
Merely making your mind to submit a guest post is not sufficient to ace the guest blogging opportunities; it is of paramount importance to find high-quality guest blogging websites. The importance of guest blogging and its benefits can be leveraged only when we can approach high-quality websites for guest blogging under the same niche.
Important Metrics to Evaluate the Quality of Guest Blogging Websites are as follows:
Identify the SEO Metrics before Guest Blogging:
Before approaching a website for guest posting, gauge all the SEO-related metrics such as domain authority, backlink portfolio, and other related factors and SERP rankings.
● Consider search engine result page rankings for relevant keywords. It will be the best practice to understand how a guest posting website will perform in comparison to its competitors.
● Monitor the backlink of the concerned website using free SEO tools. For example, you can also use Ahrefs Backlink Checker.
● Check the domain authority of a website before accepting a guest post. Always choose a guest post with high-quality backlinks. Because on websites with high domain authority, your guest post will perform well.
Consider Social Engagement Factors:
If you want to understand the importance of guest blogging in 2023, you should consider social engagement factors also apart from considering SEO metrics. Consider the social engagement factors such as Facebook likes and shares, Tweets, Linkedin Shares, Comments submitted per post contributed by guest bloggers, and Alexa rank of the website. These factors play an important role in content promotion. So, you must always consider social engagement factors before submitting the guest post to a particular website.
Factors that should be Avoided When You are Submitting a Guest Post on Any Website:
Choosing a bad guest blogging website can put a question mark on your efforts. Therefore, you should always check in the fundamentals that are crucial for submitting quality guest postings. At the same time, you must always stay aware about what are the key factors that contribute to bad guest blogging parameters. So, let’s check out the list:
● Don’t go for guest blogging on a website if it has a poor website design
● If you find that payment is required for posting your content
● An obsolete or poor website design
● Domain authority is very less say when the DA of the website is under 25
● A sheer lack of reviewing guest posting content and the website directly submits it without any approval
● No writer has contributed to the concerned website
If all or any of these factors are associated with the website on which you are thinking of submitting the guest post, you should desert your idea of guest posting on the concerned website.
Also Read: Top 18 Bloggers in India
Importance of Guest Blogging in 2023 and Subsequent Years
Guest blogging or guest posting is one of the wonderful strategies for increasing traffic to your website.
● Guest Posting Attracts Instant Traffic: If you write a guest post to inform or educate your readers in an interesting way, you would get instant massive traffic. If your guest post content is of high quality, you will find that organic traffic will start pouring in quickly. So, we cannot undermine the importance of guest blogging in 2023. It is a massive source of traffic that helps you enhance blogger outreach.
● Guest Blogging Increases Your Outreach: If you are guest posting for the first time or have already submitted your guest post many times, in every case, you will get streamlined opportunities to connect with the top influencers in a particular niche.
● Guest Posting is a Way to Enhance Your Reputation and Online Authority: Every blogger wants to become famous by setting up their blog. If your website does not have a great reputation or a strong online authority, it becomes quite difficult for you to grab organic leads and social media followers. So, submitting guest posts is the best way to enhance your reputation in the best way.
● Guest Blogging Enhances Brand Awareness: If you have set up a new blog you may struggle a lot with brand awareness. If you submit your guest post or several guest posts at different websites, you would establish yourself as a great authority in a particular niche. Therefore, you can visualize the importance of guest blogging in enhancing brand awareness.
● Guest Blogging is an Opportunity to Grab Qualified Leads: If you are struggling with formulating a content marketing strategy for growing your blog, you can count on guest posting. Guest posting is an awesome way to grab qualified leads. If you formulate a guest post on a particular niche, interested people will reach out to you to buy your product, and hence, you can also gauge the importance of guest blogging in shortening your sales cycle.
● Guest Posting is an Awesome Opportunity to Grab Feedback: Getting valuable feedback from the readers is an important way to boost your business. Guest posting is an open opportunity to get in touch with readers through their valuable comments. So, guest posting is an open opportunity to grow your business and promote your sales by getting in touch directly with the readers.
Mistakes that People Perform While Guest Posting that Undermines the Importance of Guest Blogging
Many of us love to find opportunities for guest posting and promote our blog. But many of us are not aware that we should avoid some key mistakes while writing content for the guest post. Let’s know about the probable mistakes that we should avoid while performing guest posts:
● Some people do not decide their goals before publishing their guest posts. So, if you are also among those folks who have not decided their goals or you have set unrealistic expectations in terms of goals, you must avoid this mistake while guest blogging.
● Lack of knowledge about your audience is also a big mistake on the part of the folks who want to submit the guest posts. If before publishing your guest post, you are not clear about your audience, you should halt and give ample time to know your audience so that you can analyze easily what they will expect from your guest blogging.
● Many people while publishing their guest posts do not perform research regarding the content for guest posting and hence, they are not able to produce high-quality content on a guest blogging website. If you are also submitting a guest blog without researching the content part, this is something you will have to think about again.
So, next time, if you will write your guest post, always keep in mind to refrain from these mistakes. If you do so, it will help you a lot in submitting high-quality content for your guest post. If you want to get a hold of the importance of guest blogging in the best way, avoiding these mistakes will be a goldmine for you.
Basic Points to Remember When Publishing Guest Posting on a Website
We all are very much aware of the importance of guest posting and we all want to try our hands-on guest posting. But before publishing a guest post on a website, we should also go through some basic points:
● Guest post content must be well written and well-edited. Apart from this, the guest post should be related to the particular niche on the concerned website.
● We must browse as many websites as we can for publishing guest posts. We should also keep in our mind to avoid formulating the content on a website that already has a lot of guest posts. It will be a waste of time as it will attract a smaller number of readers.
● Always write high-quality content for guest blogging. If you want to drive more quality traffic on your website, you should not compromise the quality of guest posting.
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Frequently Asked Questions:
1. What is guest posting?
Guest posting or guest blogging is a form of penning down valuable content on any other website according to specific guidelines mentioned on the website. Guest posting is one of the best ways to enhance the traffic on your website.
2. What are the key benefits of guest posting?
Guest posting on a particular website is a smart way to enhance the traffic on your blog and build a trustworthy online authority. Apart from this, it is also a wonderful way to enhance the brand awareness of your product.
3. What are the two forms of guest posting available in the content marketing industry?
If you are willing to post the content for guest posting, either you can choose the websites that accept free guest blogging submissions, or else, you can opt for such websites that give you paid guest posting opportunities.
4. Do guest posting also impact SEO?
Yes, guest posting is an important parameter for increasing traffic on your blog as per the standard rules of search engine optimization. Therefore, we can say that guest posting also has a deep impact on SEO and digital marketing by promoting your brand awareness and sales.
5. Does guest posting help us in building relationships?
Yes, you have heard it right- guest posting also helps us in building relationships for a long time with other website owners and other bloggers. Therefore, you should publish guest blogs from time to time.
All in all, we can say that if you want to grow as a blogger and ensure great traffic on your website, you can count on guest blogging. In 2023, when you can count on a lot of means to enhance the traffic of your website, guest blogging is still a goldmine for all as it builds great brand awareness and helps to enhance the online reputation of your blog by drawing in massive traffic.