Top 15 Google Social Media Marketing Courses in 2022

Social media marketing is the process of promoting your brand or product via social media platforms such as Facebook, Twitter, and YouTube. It is one of the digital marketing branches. Nowadays, all are into social media.

So, it is good to advance your career and life through social media. Google offers a wide range of social media courses to help people become more advanced and knowledgeable about the platforms. You can build your space in the world in your comfort zones.

If you want to learn social media marketing, congrats on making the right choice for your career. The best 15 Google social media marketing courses are listed below in this article.

 

List of the top Google social media marketing courses

 

Why Learn with Google?

 

The majority of the courses offered by Google are free and you receive the certification from Google. You will have access to the most in-demand courses, allowing you to keep up with the times.

 

After gaining sufficient knowledge about social media marketing, you can easily prepare for your career and build a bright future. You will be gifted with a wider spectrum of job opportunities.

 

With online learning, you will be able to effectively manage your time. They have come with experts who conduct efficient classes. Capture the opportunity in the digital world and also learn to explore international business opportunities and strategies.

 

Master the art of content creation of various social media platforms with the Best Online Content Writing Course

 

Social Media Strategy

 

A person who wishes to enter the field of social media marketing must possess certain talents in order for his product or business to stand out from the crowd. Because social media marketing is such a competitive sector, you must stay updated and have the ability to pique your audience’s interest. There are a few tactics that a social media marketer should employ in order to take his company to new heights.

 

Content Marketing Strategy

 

You must devise a successful content marketing plan. Many social media marketers are currently experiencing a content shortage. In front of the audience, present educational and engaging stuff. As a result, your products will have a wider reach.

 

Know About Different Social Media Platforms

 

You should be familiar with several social media platforms such as YouTube, Facebook, Instagram, LinkedIn, and others. Different types of audiences can be found on different social media platforms.

 

You should give time to more research and should be aware of the preferences of your aimed audience. Then you will be able to effortlessly expose your goods or brand to those platforms and draw in new customers.

 

Immediate Response to the Customers

 

You can simply get a customer’s attention by responding quickly. Customers like prompt responses. Post your content at the most appropriate time and engage with your audience.

 

Learn array of social media marketing techniques with practical exposure under expert guidance with the Best Digital Marketing Course

 

Let us Look at the Top 12 Google Social Media Marketing Courses, which are the Root of Your Dream Success

 

  1. Get A Business Online

 

This is one of the most popular Google social media marketing courses.  It emphasizes the importance of e-commerce and how to start and run a successful online business. You will also get to know about the methods for keeping the company safe from hackers.

 

It’s a completely free course with video tutorials, unlimited access, and assessments, among other features. This course is highly recommended for beginners. The course curriculum is divided into seven modules, each of which covers important topics that are extremely useful in the business world.

 

Topics Covered

 

  • Introduction to Digital Garage
  • Digital Opportunities
  • Online Goals
  • Building your Online Presence
  • Marketing
  • Analyzation and Adaptation
  • Benefits of Online Strategy
  • Goals to Improve Business Performance
  • Usage of E-Commerce
  • Product Promotion
  • Marchentizing’
  • Building your Web Presence
  • The Power of Local Directories

 

  1. Promote A Business with Online Advertising

 

This is another one of the Google social media marketing courses, which will teach you how to locate online tools that will help you promote your online business and develop an online marketing strategy. The proper marketing strategy will assist you in attracting the right customers to your product.

 

The course curriculum consists of five modules that are beneficial to newcomers to the field of advertising. You will have unlimited access and expert-led video tutorials.

 

Topics Covered

  • Deep Understanding of Display Advertising
  • Retargeting of Works
  • Email Marketing Basics
  • Creating Great Marketing Emails
  • Search Advertising
  • Display Advertising
  • Search Engine Marketing
  • Creation of Good Keywords
  • Making of Unique Advertisements
  • Good Keyword
  • Email Marketing Options
  • Successful Email Campaigns

 

  1. Fundamentals of Digital Marketing

 

It is one of the free online Google social media marketing courses that cover the fundamentals of digital marketing. As we all know, when it comes to competition and job opportunities, digital marketing has reached its pinnacle.

 

You can develop your skills through this digital marketing course accredited by open university and Advertising Bureau Europe. The course includes 40 hours of lectures divided into 26 modules. They also provide recognized certification that is beneficial to your CV, as well as self-directed learning that allows you to effectively manage your time.

 

Topics Covered

  • Online Opportunity
  • Online Success
  • Build your Web Presence
  • Planning of Online Business Strategy
  • Search Engine Basics
  • Search Engine Optimization (SEO)
  • Making Web Pages Search Friendly
  • Search Engine Marketing
  • Social Media Basics
  • SEO for Local Businesses
  • Advertising on Social Media
  • Understanding of Mobile Applications
  • Social Media Campaigns for Mobiles
  • Content Marketing
  • Email Marketing Basics
  • Display Advertising
  • Web Analytics
  • Organic Search
  • Tools to Measure SEM
  • E-Commerce
  • International Expansion

 

  1. Promote A Business with Content

 

One of the most effective ways to promote your online business is through content marketing. This Google social marketing course allows you to communicate with your customers over the internet.

 

It’s a free course with four modules that covers different aspects of content marketing. Specialist video lectures will help you gain a thorough understanding of content marketing strategy. They also teach us how to put steps into action in our businesses with ease.

 

Topics Covered

  • Social Media Basics
  • Right Social Media Sites
  • Long-Term Social Media Plan
  • Advertising on Social Media
  • Sharing and Promoting Videos
  • Creation of Video Contents
  • Measures of Content Marketing
  • Understanding the Right Format of Content
  • Writing for Online Audiences
  • Long-Term Social Media Plan
  • Web Optimization

 

  1. Make Sure Customers Find You Online

 

This Google social media marketing course allows you to explore new ways to connect with customers online. It’s a free course that also explains Search Engine Optimization and Search Engine Marketing.

 

The course is divided into four modules and is suitable for beginners. Google also promises video tutorials, Assessments, and unlimited access to the course.

 

Topics Covered

  • Search Engine Basics
  • Google Search Console
  • Organic Search
  • How Search Engine Works
  • Cross Borders with SEO
  • Search Engine Optimization
  • Search Engine Process
  • Importance of SEO Plan
  • Choosing of Keywords
  • Setting Realistic SEO Plans
  • Using Digital to Advertise Locally
  • SEO for Local Businesses

 

  1. How to Enhance and Protect Online Campaign

 

This course will figure out a solution for your low online platform reach. You will be able to reach out to more customers online by knowing the use of the online platforms effectively.

 

After learning this course you can maintain a safe and successful online campaign. They have come with small-sized video tutorials with a variety of topics that make you understand things better. The Google social media marketing courses are divided into seven modules and will be completed in seven hours.

 

Topics Covered

  • Search Engine Basics
  • Google Search Console
  • Search Engine Optimization
  • SEO Process
  • Improving Search Campaigns
  • Cross Borders with SEO
  • Understand Mobile Web and Mobile Application
  • Get Noticed with Social Media

 

  1. Understand Customers Needs and Online Behaviour

 

This is the free course offered by Google, which aims to make the students aware of web analytical skills. You will gain a better knowledge of customers’ behavior and needs online so that you can meet their needs and satisfy them by presenting the best services.

 

Being one of the popular Google social media marketing courses, it will drive you to achieve success in online businesses. The course is divided into three modules, each of which is taught by an expert faculty member.

 

Topics Covered

  • Introduction to Web Analytics
  • Tracking Specific Goals with Web Analytics
  • Web Analytics and Organic Search
  • Tools to Measure SEM
  • Understanding Data Cycle
  • Presenting Data Effectively
  • Managing Numbers using Spreadsheets
  • Creating Actionable Insights from the Data
  • Working of Web Analytics

 

  1. Understand the Basics of Code

 

This course will provide an insight into the working of the code and our beneficial side from the working of the code. You will learn about coding languages and how they can be used to accomplish a variety of tasks.

 

This is one of the short Google social media marketing courses, which will take one hour to complete, and it will cover all of the fundamentals of coding in one module. This is a free course, and you will be tested after each topic with a quiz provided by them. This is beneficial for gaining a thorough understanding of the subject.

 

Topics Covered

  • Basics of Code
  • Understanding the Working of Codes
  • Introduction to Programming Languages
  • Benefits of Codes While Applying in Daily Lives
  • Developers of Codes
  • Everyday Industries

 

  1. Connect with Customers over Mobile

 

This Google social media marketing course will help you connect with customers via your mobile device. You will learn about online business strategy tips and techniques, as well as different ways to reach out to valuable customers and meet their requirements via mobile.

 

It is a free course that is advantageous to beginners. The two modules can be completed in less than an hour. Enrolling in this course will allow you to make better use of your time. Unlimited access, assessments, video tutorials, and easy-to-follow steps are all included in this course.

 

Topics Covered

  • Introduction to Advertising on Mobile
  • Search Campaigns for Mobile
  • Display Campaigns for Mobile
  • Social Media Campaigns for Mobile
  • Video for Mobile
  • The Evolution of Mobile Devices
  • Mobile Webs and Application
  • Understanding Mobile Application

 

  1. Machine Learning Crash Course

 

This is a Google-sponsored course that covers the fundamentals of machine learning. Practical classes and video lectures are included in the training. The intermediates will benefit from the three modules and 15 hours of instruction. It’s completely free training with qualified instructors. For the students, there is an interactive visualization and a real-time experience.

 

Topics Covered

  • Difference between Machine Learning and Traditional Programming
  • Making your Model more Effective
  • Building up of Deep Neural Network
  • Representation of Data
  • More Details about Loss

 

  1. Intro to Digital Wellbeing

 

The rate of technological development is rising day by day. Everyone is immersed in the digital world. As a result, understanding how to live a healthy digital life is essential. This course will teach you about several tools that can be used to develop healthy tech habits. This free Google social media marketing course is designed for beginners and consists of bite-size videos. In addition, you will get unrestricted access to the course.

 

Topics Covered

  • Digital Wellbeing
  • Benefits of having Healthy Relationship with Tech
  • Awareness about your Personal Tech Use
  • Tools and Tips about Tech Use

 

  1. Improve Your Online Business Security

 

Everyone is seeking Google social media marketing courses to help them develop their businesses but knowing more about a company’s security and privacy is more essential.

 

Many of them have been targeted by hackers as a result of security flaws. This Google social media marketing course includes video tutorials and evaluation quizzes to help you evaluate what you’ve learned. This is a free course which has only one module that can be finished in an hour.

 

Topics Covered

  • Training Employees and Online Security
  • Ways of Securing Employing Devices
  • Securing Networks
  • Securing Softwares
  • Securing Systems
  • Creation of a Secure Online Customer Experience

 

  1. Build Confidence with Self-Promotion

 

When it comes to launching a business or a project, confidence is crucial. Self-promotion should improve a social media marketer’s confidence and strength. It is a Google-provided free course that is ideal for beginners. One module with interactive video tutorials led by specialists is included in the course.

 

Topics Covered

 

  • Introduction to self- promotion
  • Exploring unique ways to stand out from others
  • Practitioning of self-promotion

 

  1. Expand A Business to Other Countries

 

This course will provide you with a thorough overview of the many methods for exploring your products or brands abroad. By just enrolling in this free Google social media marketing course, you can sell your items to worldwide customers and achieve great heights.

 

This course also includes unlimited access to the course and video tutorials, ensuring that you have a deep understanding of the strategies and tactics necessary to bring your product to a global audience.

 

Topics Covered

 

  • International Marketing and Exporting
  • Validation of your New Market
  • Advertising across the Borders
  • The need for Supporting Systems
  • Helping Customers Abroad to Buy your Products
  • Delivering to Customers across the Globe

 

  1. Understand the Basics of Machine Learning

 

This Google social media marketing course helps you to discover machine learning and the ways to expand your business growth through machine learning.

 

Learning about technology and machines is one of the basic steps to be learned by a social media marketer. This course consists of one module and will be completed in an hour. The video lectures are conducted by experts and you can test your knowledge through online assessments.

 

Topics Covered

 

  • Making Sense of a Messy World
  • Solving of Big and Small Problems
  • Ways of Applying Machine Learning to Business Problems

More courses

Technical Writing Course

SEO Course

GST Course

 

Frequently Asked Questions

 

1. What are the social media courses for beginners?

 

Many popular institutes offer a variety of social media courses for novices. They are

  • Basics of Digital Marketing
  • Content Writing Master Certification Course
  • Social Media Training for Beginners
  • Social Media Marketing Techniques

 

2. What do you mean by Google Digital Garage?

 

Google Digital Garage is an online learning platform that offers a variety of courses that offer opportunities for aspiring minds. This course will guide you to enhance your interviewing skills and introduce you to new tools.

 

3. What degree is needed for social media marketing?

 

Employers typically prefer students having a bachelor’s degree in marketing, business, or computer science for social media marketing courses. There is no requirement for social media marketing streams to have a minimum level of qualification.

 

4. Is social media marketing a full-time job?

 

Yes, it is a full-time job that demands a great deal of dedication and attention. More enthusiasm and passion for your job will help you achieve more career success.

 

5. What jobs can you get with social media marketing?

 

Digital marketing manager, social media analyst, brand manager, brand advocate, and social media professional are some of the job titles available to people looking to break into the field of content marketing.

 

Conclusion on Google social media marketing courses

 

Social media marketing is a cutting-edge method of generating revenue. We constantly seem to waste a lot of time scrolling through social media. It provides us with no benefit at all. What if we looked into how to make money by using social media?

 

You can do so by enrolling in one of Google’s free social media marketing courses listed above. This article will give you a good overview of the course’s curriculum and organization. Every second of our lives is valuable, therefore make the most of it and achieve your intended goal.

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