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A Comprehensive Guide to General and Technical Communication

At its basic level, communication transmits information through words, images, and sounds. Comments, photos, and sounds are strung together to create meaning, which we then share with others. The audience and context dictate how we build the “strings.” For example, how we talk, text, e-mail, or communicate with our friends and personal acquaintances differs significantly from how we communicate with our employers or coworkers.


A guide to general and technical communication


Here in this article, you will know what general and technical communication mean, their importance and how they differ from each other. 


What is the Definition of General and Technical Communication?


Technical Communication


You may be wondering how a technical communication course differs from other academic writing courses. In a typical educational setting, the writing classroom demonstrates knowledge—expanding on concepts or recording a comprehension of classic forms of papers or essays (explanatory, argumentative, reflective) with the instructor as the audience.


Many of the fundamentals are comparable in a technical communication classroom—organizing paragraphs efficiently, following the writing process—but with a greater emphasis on the professional context for expressing information and, as a result, on concision, clarity, and accessibility.


Technical communication’s ultimate purpose is to deliver critical information as effectively and efficiently as possible—information that enables you and those around you to accomplish your work effectively. Another way technical communications differs from your idea of a regular writing class is that it isn’t only about “writing.”


Recognizing that we have several alternatives for communicating with our audiences is essential to transfer information adequately. Reports, e-mails, proposals, and instructions are crucial written formats, but you’ll also need to use visual and audio modes, including presentations, movies, infographics, and diagrams.


Furthermore, the web and social media provide professionals with even more ways to interact in various formats. Depending on the audience and desired response, a skilled communicator knows when and how to deploy (or blend) different modes effectively. This article’s most important “tactic” is that all communication must be made with the goal in mind.


As a professional, you’ll have access to endless documents and ways to talk to people. You, as the communicator, need to think about who you’re talking to (your audience) and why you’re talking, as well as what you’re talking about (your knowledge and expertise) (the purpose).


General Communication


People exchange not just information, ideas, and sentiments but also their opinions on any general issue through general communication. It essentially entails any interaction between random people, regardless of communication technology, discussing banal matters.


The methods, processes, kinds, and principles of business communication, for example, are substantially comparable to those of general communication. The ability to communicate in a general sense, whether by words, deeds, or acts, is general communication. When we talk about technological contact, we’re talking about using a phone, the internet, and other technologies to communicate.


Communication is essential for conveying feelings from one person to another. General communication, except for business, consists mainly of general communications. Because this communication is less formal and highly organized, there is no established communication pattern. People usually express or discuss their sentiments, emotions, and ideas.


It can sometimes be subjective and partial, yet it can also contain valid data. General communication discusses the majority of general or personal topics. You see general and technical communication every day. You utilize informal language and speak lightly with friends. Company communication refers to professional conversations with employees and leaders regarding business matters.


You must understand general and technical communication. Its usefulness determines its uses and meanings. Only etiquette and manners govern general communication. Inaccurate communication will undermine your credibility. Sometimes you may wish to contribute your opinions, but everyone must know. Many norms and regulations govern effective corporate communication.


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What Is the Importance of General and Technical Communication?


Importance of Technical Communication


In the workplace, you may be required to produce papers such as progress reports, letters, and directive memos in several situations. Oral and video presentations, proposals, instruction manuals, technical explanations, and Web pages are all examples of increasingly complicated forms of communication.


You may also be required to conduct thorough research, hold a discussion about technology advancement, negotiate in a global marketplace, and examine the ramifications of documents created by you or your workers.


1. Communication

Technical communication not only aids in the transmission of concepts to employees or consumers, but it may also assist you in directing your personnel in a specific direction. You may want your employees to understand a technical system’s specifics or perform a particular operation with that system. For example, if your bank’s employees are not adequately posting deposits to accounts, you would train them by drafting the necessary instructions.


2. Cost

It is critical to comprehend technological communication because it might cost you a lot of money if not correctly utilized. According to a Dartnell Institute of Business Research research, it can cost about $20 to manufacture and mail a letter, taking into account the time it takes a worker to write the letter and the cost of paper, printing, and stamping. Calculating the overall cost of your company’s correspondence, such as e-mail, letters, memoranda, and reports, is time-consuming but vital.


3. Generating Income

Your communication skills may be costly to the organization, but they may also be profitable, as a well-written brochure, website, sales letter, flyer, or proposal can bring in revenue. A well-written newsletter or a thorough presentation to clients and stakeholders can keep existing customers satisfied while also attracting new ones. In other words, effective communication may aid in paying your or your employees’ salaries.


4. Instruction

Through various types of media, such as the internet, technical communication aids in studying and creating information about technical processes or goods aimed at your employees. Depending on the type of organization you’re in, it could include instructions on computer applications, medical procedures, or environmental standards aimed at your personnel. It uses technology, such as Web pages or social media sites, to deliver product and service instructions.


5. Customer-Client Relationships

A successful business depends on how it develops an ambiance, displays an attitude, and produces an atmosphere. It creates a better work environment and encourages customers to do more business with you and workers to work for you when you communicate in a way that allows people to understand you effectively. Your technical communication demonstrates that you can think logically and convey your ideas clearly, so coworkers and customers will assess your competence based on what you say and how you say it.


6. Time

According to a National Commission on Writing poll, technical communication is crucial since it requires your attention, regardless of your career. Some employees spend as much as 30% of their time creating paperwork like progress reports. In most cases, you will spend more time leading your subordinates through written instructions in addition to talking verbally, but your new colleagues will likely spend less time writing as part of their job.


Also, learn the Fundamentals of Technical Communication Skills


Importance of General Communication


Communication is at the heart of what makes us human and is a vital component of our culture. On many levels, great communicators have more rewarding relationships and connect with others faster. You are incredibly lethal if you can think, speak, and write! Nothing will be able to stop you. Jordan Peterson, Ph.D. Communication is vital in many facets of our personal and professional lives, enabling us to develop relationships with others.


1. Assists in the Formation (and maintenance) of Personal Ties

Sincere and meaningful communication built strong relationships. Friends, relatives, and couples who feel at ease have more profitable relationships. Strong verbal communication skills, body language, and facial expressions all help people connect with others more efficiently, which is essential for developing a robust social network.


2. The Key to Social Success

Excellent communicators are significantly better at navigating social situations. They are skilled at enlisting people’s help and bringing them along, and they frequently emerge as the center of whatever group they are a part of. Active listening, speaking clearly and concisely, asking open-ended questions, asking for clarification, observing and responding to body language and other non-verbal cues, and introducing humor are some verbal communication skills you need to shine in a social situation.


3. It Provides Prospects for Advancement in One’s Job

Your employment prospects get limited if you are not a strong communicator. For university graduates, communication skills are beneficial in every employment field. Most jobs require practical verbal communication skills, and excellent writing skills may also be necessary. Three professions that require excellent communication skills are teaching, healthcare, and marketing


4. Distinguishes Job Candidates

Research by the National Association of Colleges and Employers says communication skills are vital for job seekers (NACE). Well-thought candidates who can communicate well are better team players. Employees who consistently demonstrate outstanding communication skills, on the other hand, make a stronger case for leadership roles at work.


Employees with weak communication skills, on the other hand, have a slim chance of becoming good supervisors or managers. For example, how can you effectively manage a large team if you suffer from public speaking?


5. Branding is Based on Good Communication

People are more drawn to you, and you are more likely to acquire more professional possibilities if persuasive communication is part of your image. Branding success can also be driven by clear and vivid communication. People like to buy from companies that have mastered the art of effective communication. Excellent communication creates brand loyalty in addition to enhancing customer engagement. According to a study, 65 percent of buyers become emotionally attached to a business, demonstrating concern.


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How do General and Technical Communication Differ from Each Other?


General Communication: 

It consists of messages to the general public. The tone, as well as the strategy adopted in this mode of communication, is more casual. It does not follow any predetermined pattern at all. This mode of communication is not necessarily directed toward a particular audience. There is no usage of technical jargon or visuals in this article. Oral communication predominates.


Technical Communication: 

It consists of messages of a technical nature. The tone and manner of these types of messages are almost always more formal. In most cases, it conforms to a predetermined format. This mode of communication is always directed toward a particular group of people. It typically includes complex jargon and graphical representations. It can be said verbally and written down. 


Technical communication is more formal interactions in which both parties are aware of the precise topic of conversation, whereas general communication is generally referred to as casual conversations. There are no such restrictions for dialogue in general communication, but this is not the case in technical communication.


Feelings, emotions, and conduct are employed in general communication to understand the other person, but technical communication uses solely technical language rather than going emotionally.


Because technical writing is one of the essential components of effective technical communication, an increasing number of young people are investigating the possibility of pursuing a career as a technical writer. Let’s take a quick look at a few institutes in India that provide courses in technical writing and placement.


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Where Can You Discover Technical Communicators?


Technical communicators work anywhere technical information must be shared. Technical communicators write washing machine manuals, online software help, and other materials (instructional videos, software simulations, processes, and procedures).


They could be dealing with the planning aspects of managing material throughout its lifecycle at a strategic, organizational level. This can include content alignment with business goals, analysis, modeling, delivery, measurement, and content control.


Career Options for a Technical Communication Expert 


Among general and technical communication, technical communication is the most important and business-oriented. Therefore a technical communication expert has more career opportunities to gain expertise and more demand. 


  • Technical writing
  • Proposal writing
  • Editing and science and technological reviewing
  • Content creation
  • Multimedia and Web development
  • E-Learning
  • Product management
  • Instructional design
  • Usability expertise
  • Online tutoring


Although I believe that the above list indicates realistic career options for all technical communicators to specialize in, my perspective on the general categories is a little different. I believe the following six broad categories represent the key specialty routes available to tech communicators soon. (five to ten years)


Editing and Copywriting


This is the most traditional job route in this category, with writing, editing, and proofreading, solid grammar and syntax abilities, and good conceptual organization and expression remaining the primary focus. This team will continue to provide standard user manuals and instructions, as well as a variety of quick-start and reference products.


The demand for their services will never go away, but their pay will be under pressure due to the relative ease with which they can be outsourced. In the future, I expect this group to have poorer morale and a higher turnover rate.


Also Read: Social Media Communication as a Career


Expertise in Tools and Applications


SMEs can use this tool. These are the technical communicators who know everything there is to know about the software and hardware platforms that other tech writers employ. They have an in-depth understanding of a wide range of texts, pictures, page layouts, and web editors. They hold Microsoft’s MOUSE certification, among other things.


They are Adobe ACE-certified FrameMaker, Acrobat, Captivate, and other software experts. They either work as consultants for themselves or create books, blogs, train, and educate. They enjoy sharing, communicating, holding hands, and resolving issues.


Expertise in Systems and Technology


These are primarily ex-engineers, coders, developers, ex-military men and women, and true die-hard geeks who switched to technical writing later in their careers but still enjoy installing and configuring systems and setting up server-side applications, writing specs and A&E documents, and troubleshooting in general. They also work as business analysts as well as technical communicators. They straddle the difficult line that separates development and documentation.




As documentation projects become more complex worldwide, efficient management will be crucial. Companies will gain a competitive edge if they manage and deliver documentation sets on time and to world-class standards. Poorly managed technical communication teams will provide late, defective papers, resulting in a poor user experience and low customer satisfaction.


Future technical communicators will have documentation management degrees. I believe that these two roles (writing and administration) will be entirely separated in the future. Localization Project Managers will shortly become a sub-specialty.


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Graphic Design, Layout, and Design, as well as Technical Illustration


Technical communication will always involve graphics and layout. Tools, scale, and precision will increase. Photoshop, InDesign, Dreamweaver, and Illustrator experts will work more with CAD experts. A-to-Z integrated graphic packages include document illustrations, marketing, and mobile-platform pictures. Despite outsourcing issues, demand will remain high.


Read more about the best Technical Writing Courses in India


Single-Sourcing, DITA, and XML Authoring


It has the steepest learning curve of the six paths. These experts will always be in the minority, serving mid-sized and large companies. As advisers in the same game, they set the rules (particularly at the enterprise level). Future competition for huge profitable contracts will be challenging, and the entry barrier will be high. This group will be outsourcing-proof soon.


Frequently Asked Questions about General and Technical communication


Q1. What exactly does it mean to communicate technically? What careers are open to people with degrees in technical communication?

Technical communication encompasses strategies to communicate detailed information to targeted audiences regarding technical services, products, systems, or processes. It contains various modes of communication, such as technical information and instructional materials for technological and scientific developments, such as computer hardware and software, as well as manufacturing or research equipment. People with a bachelor’s and master’s degree in technical communication can find work in various fields, including information technology, health care, market research, digital publishing, human resources, public relations, and business-to-business marketing.


Q2. What exactly is the field of communication studies? What careers are open to you if you have a master’s degree in communication studies?

Communication studies is a branch of academic research that investigates the process of human communication. This includes the production, transmission, and reception of verbal and nonverbal messages. At their most fundamental level, communication studies are concerned with how meaning is generated in interpersonal, private, public, and mass communication contexts. These concerns cut across socioeconomic, political, and cultural contexts. It is a multidisciplinary field of study that combines several related areas, such as scientific communication, interpersonal communication, gender studies, political communication, multicultural communication, scientific communication, and intercultural communication.


Q3. How much does a master’s in communication boost a salary? What salaries can we expect after graduating?

A master’s degree in communication opens the door to a wide variety of career opportunities, and salaries for positions in the field and its related specializations can vary widely depending on several factors. A graduate’s actual salary will depend significantly on the specific career path they choose after completing their degree, their location, the amount of experience they have, and the responsibilities they are responsible for. This is because the field is so diverse. As a result, the salary data* provided in this frequently asked questions section is not guaranteed and should only be used to estimate potential earnings after graduation.




In today’s technology-driven world, having strong communication skills specific to the industry you work in is essential. Many developing industries worldwide have produced an extremely high demand for technical communicators. You are now aware of general and technical communication skills fundamentals, their benefits and drawbacks, and the available career opportunities. Technical writing is a subfield that falls under the umbrella of technical communication and has become increasingly important in today’s world of rapidly developing industries and information technology. Explanation of a complicated procedure is what technical communication is all about. Technical writing calls for various abilities and personality traits on the author’s part. To become an expert on communication and increase your chances of getting hired, you may enroll in a general and technical communication course, and you’ll be well on your way to an exciting career in general and technical communication.

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