Digital Marketing, Courses, Knowledge, Social Media
Learning Facebook marketing with one of the best Facebook marketing courses is not difficult at all! You just need a great teacher! It all started in the year 2004 when the emergence of Facebook gave birth to a new era of the internet. Till this time, it was mostly about emails, chats, and messenger. Did anyone imagine a multi-user platform where the world would look so small? Interacting and engaging with people from various parts of the world became just a click away. It was indeed a virtual reunion party! And today, Facebook being an integral part of almost everything from personal to business, there has been a great demand for various Facebook marketing courses across the globe.
Before we head on to discussing the best Facebook marketing courses, let us first understand more about Facebook marketing.
Why And How It Is Important in Today’s Time:
What Is Facebook Marketing?
Facebook marketing is a concept of buying and selling goods and services through the social media platform Facebook. Facebook has categorized its users into two categories: private and public. The option lies at the behest of the user, whether they want to use the account as a private user or as a public user where their news feed, stories are visible to everyone.
Here the user can make a product display through Facebook ads, campaigns, stories, posts with brand tags, and so on. It is like a deep ocean, if explored correctly, it can take any small to medium scale business to great heights.
Ever imagined if you can run your business sitting at home and not hunting out for buyers from pillars to post? Is it possible to build a business empire without investing in a lavish office space?
Before we delve deep into the topic, it is extremely important to know why more and more people are shifting towards social media marketing than traditional marketing methods.
There is no denial in saying that the Internet has taken the world by storm. These platforms are not just user-friendly and approachable but are also interesting to use. Marketing is all about building customer interest which leads to conversion. Isn’t it? So why not serve their platters with something affordable and catchy.
With more and more people getting familiar with social media, there has been a massive expansion in the smartphone market. From students, housewives to senior citizens all have accounts on Facebook. Due to its high reachability, many marketers have started to market their business through this platform.
To my surprise, I came across a page where a housewife started her online apparel business by creating a page on Facebook. In a few months, she has been able to build a large community of not only buyers but also re-sellers. She manages to make money by hitting the “live” button and displaying her products to online viewers. So, that is the power of Facebook marketing.
Facebook marketing can be started by following a few simple steps. However, an expert indulgence is required to manage the big size kitty, hence a Facebook marketing course is a must.
Few Basics Steps Are:
Create a Facebook account
Setting up a business page
Assess the customer base and lay goals for your business
Posting pictures of products/services
Understand the kind and depth of type of content to be posted eg. visual, video, podcast, or just written matter
Create ads/campaigns for products and services
Use Facebook analytics to see what works and what doesn’t
Keep reviewing your work and change the methods/policies as and when required as what works well today, may not work tomorrow
Keep a check on reachability as that is the core of Facebook marketing
Facebook marketing is an art, which can not be mastered in a day. It is a continuous and consistent process for which one needs to have the know-how of its basics as well as advanced levels. Therefore a lot of professional courses have been curated in recent times to give in-depth knowledge in this field to students/professionals/business owners/entrepreneurs.
Let us learn about the top 7 industry-renowned Facebook marketing courses in India 2021.
1. IIM SKILLS
How is it to learn from the leaders of professional course providers in India? Yes, you read me right! IIM Skills are one of the leading institutes in India today that provide professional training for the most sought-after career options in recent times.
The digital marketing course of IIM SKILLS is a comprehensive course that lends prime focus on kinds of social media marketing, Facebook marketing being the main as this platform has the largest number of users across the globe.
Facebook marketing is not just restricted to Facebook, the course covers various facets of marketing like-
Getting in-depth knowledge about the above-mentioned modules will not only enrich you with holistic knowledge but will also make you an expert in this field. It is a 150 hours live course and a 15-hour live project. It is a power-packed course with 40 modules(assignments and case studies) and a guaranteed internship of 3months.
IIM Skills Brand Partners
Reviews and Testimonials
Media Coverage
2. Coursera
Coursera is an American startup founded in 2012 by Stanford students. It is an online course provider which has tie-ups with universities and other organizations to offer online courses, certifications, and degrees. They provide an extensive online Facebook marketing course.
The Key Features Are:
100% online
Caters beginner to advance level
Deadlines are flexible
Certificate of completion
Available in multiple languages
10 hours online training
What Will You Learn:
How to structure campaigns in Facebook ads
Study marketing objectives and type of audience
Study major components and elements of an ad
Learn editing skills of a Facebook ad
How to work on budget, schedule, and placement of ads in Facebook ads manager.
Create a personal portfolio of work during the course
With its prime focus on how to be an effective Facebook ads manager, the course has been designed in a well-structured manner to help individuals turn into expert facebook ad managers.
3. Udemy
For establishing a brand, Facebook may be an effective tool. However, you must first understand how to use the controls. That’s why Udemy has Facebook marketing courses covering everything from Facebook Ads to sales funnels to content strategy execution.
Key Course Highlights:
11 hours on-demand video
33 downloadable resources
34 articles
Full-time access to course, anywhere anytime
Certification upon completion
One can gift this course to near and dear ones
Course Takeaways:
Learn facebook marketing from beginner to advanced levels
Anyone can do the course(beginner, salaried, professionals, bloggers and housewives, advertising managers)
Lifetime access to lectures
Timely query resolution
How to connect with the audience with lower ad expense
Mass post to various social media networks
Learn Facebook ad strategies
Facebook pixel and advanced tracking strategies
Udemy offers a wide array of courses to opt from. One can mix and match the courses as per their requirements. The only con I see in Udemy Facebook marketing courses is that they offer a plethora of options to choose from, hence an ultimate beginner may get confused about which one to go for.
All in all, if you are a self-learner, Udemy is one of the best platforms for doing a professional Facebook marketing course.
4. IIDE
The Indian Institute of Digital Education (IIDE) offers comprehensive digital and Facebook marketing courses. Since its inception in 2016, it has educated over 2000 students from a diverse range of backgrounds. Digital marketing courses at various levels are available at the institute in Mumbai. The following digital marketing courses/ Facebook marketing courses are available.
They have divided the course into 3 forms where students can choose the duration and content details as per their needs and timings.
Short-Term Course – It is like a crash course in digital marketing for 6-12 hours. It briefly touches on the basics of digital marketing. It is priced at Rs.6355 plus GST.
Advanced Certification Course– IIDE’s Advanced certification in digital marketing course is a three-month program that educates students with the information and skills they need to excel in the digital business. The following are some of the benefits of taking the course.
Key Highlights:
3-month extensive training
70+ hours of live lectures
40+ hours of videos
20+ industry tools mastery
100% placement
Resume building and interview preparation
Best in class faculty
0% EMI option available
Industry recognized certification
5. Post-Graduate Certification Course
This is a detailed digital marketing course with an 11-month duration. It covers all types of social media marketing and a lot of focus is being laid on how to do Facebook marketing. IIDE claims this course to be at par with an MBA in digital marketing.
Key Course Highlights:
Assured placement
Excellent mentorship
2 months internship
13 live projects
Managerial and industry-relevant skills
0% EMI option available
The program covers all the aspects of Facebook marketing like Facebook ads, campaigns. Customer reachability, reviews, time schedules, target audience, budgeting, and so on.
After doing this you may be certain to grab a good job opportunity in the market and one can build a personal brand too by applying all the nuances of Facebook marketing.
6. Digital Vidya
In 2009, Digital Vidya began providing Social Media training seminars across India. After a successful stint, they decided to offer full-fledged certified courses in digital marketing. They received overwhelmingly positive feedback, encouraging Digital Vidya to the forefront of online training in Asia.
Having a global presence not only shows the brand’s strength but also showcases the quality of their professional courses.
With over 11 years of offering Digital Vidya (education online), their prime focus is to impart new-age skills to the current generation. They are the pioneers in providing online education and professional courses foreseeing the future demand and market. They offer a digital marketing course and social media (Facebook marketing courses).
Key Highlights:
44 modules
250+ placement partner
Certification provided
Course Takeaways:
Introduction to marketing
Facebook pages and best practices
Facebook ads
Targeting audience
Ads- impactful creatives
Optimization and reporting
Facebook ad policies
Therefore, you can consider Digital Vidya for doing an online Facebook marketing course.
6. HubSpot Academy
For professionals wanting to further their career and business, they specialize in complete certifications and single-topic courses.
The Category Of Courses Are As Under-
Marketing
Sales
Service
Web design
Data privacy
Web development
Let us talk in detail about Facebook marketing courses by HubSpot Academy:
This course will teach you how to enhance and maximize your Facebook efforts, either paid and organic. This course is for marketers who want to learn how to leverage Facebook to build their business in a real and practical way.
Who Can Benefit From The Course:
Directors
Social media managers
Marketing professional
Small business entrepreneurs
People having an online business
Key Course Highlights:
3 lessons
3 quizzes
17 videos
time duration- 1.21 hours
Course Curriculum:
How to grow the organic reach of Facebook
Curating a winning Ads strategy
7. Facebook Unlocked by Neil Patel
Neil Patel, a well-known digital marketer, offers a Facebook training course called Facebook Unlocked.
There Are Two Modules In The Course With Lessons As Under:–
Set up business on Facebook
Strategies and type of content
How to make an organic post
How to grow your brand
There are many downloadable resources and videos to improve Facebook marketing:
A taskmaster worksheet that covers all of the steps involved in enhancing your Facebook marketing strategy.
An organic reach guide that breaks down the actions you’ll need to get more people to see your organic articles.
A guideline to advertising expenditure.
A checklist to ensure that all of your campaigns are appropriately structured.
It is a free-of-cost self-paced course that doesn’t provide any certification. However, it is full of benefits, offers to learn some great tools, and is suitable for beginner to intermediate levels.
Now that we have collected a list of some best Facebook marketing courses in 2021, we shall answer some frequently asked questions by course aspirants.
Frequently asked questions:
What is a Facebook marketing course?
It is a course that enables someone to market their products and services on the social media platform Facebook. The course teaches the basics of how one can promote, engage a large audience, and create a virtual marketplace on Facebook.
Is Facebook marketing certification free?
There are many free online courses available that also provide completion certification. But if you are somebody who wants to get a job after doing the course, then you shall invest in a Facebook certification course then one must for a university or a govt recognized course.
What is the course fee for a Facebook marketing course?
As mentioned above there are many free-of-cost courses also available. But on average, the paid ones range between INR 5000- 20000.
How can one start Facebook marketing?
Anyone can sell through Facebook by just following few basic steps like-
Goal setting and strategy
Being consistent
Make contacts and nurture relations
Promote Facebook page
Pictures and videos
Manage ads and campaigns
Conclusion
It is the survival of the fittest. Social media marketing is the new-gen marketing and practically no business (small or big) can survive without it. Covid-19 pandemic has opened new doors to the world of online business and for them to thrive and sustain one has no option but to make a digital presence.
Facebook as a platform is used by millions of users so just imagine the kind of reach a business can make by just using the correct techniques and practices. Many students/professionals and business owners are learning facebook marketing to become employable.
All it needs is skills and knowledge and one should always remember it was and will always be survival of the fittest. This article has been compiled to make it a one-stop-shop for all the readers who are interested to know about the best available Facebook marketing course.
Vaibhav Kakkar is the Founder & CEO of IIM SKILLS, a global EdTech leader committed to making professional education practical, affordable, and career-transforming. Recognized as a global voice in professional...
