Top 6 Digital Marketing Courses In Heidelberg With Placements

With the rise of the Internet, every little thing has become accessible online. As such, the need to promote businesses online also became important, hence the rise of digital marketing courses in Heidelberg. If you want to help a business or promote your own enterprise, promoting the business online has become the best way to do it. Check out the institutes offering digital marketing courses in Heidelberg to be considered. 

A Prelude to Digital Marketing

Whenever digital channels or media are used to popularize or promote any products or services or businesses, the term digital marketing comes into play. Digital marketing can include the usage of social media, websites, text messages, videos, search engines, etc. This type of marketing became popular with the rise of the internet. This is why it has become important for businesses and corporates to promote and market their products and services through digital media with the help of the internet. But for its maximum effectiveness, we need more efficient people with a deep understanding of digital marketing.

Here’s a List of Top Institutes Offering Digital Marketing Courses in Heidelberg

1. IIM SKILLS

On our list of the top institutes offering digital marketing courses in Heidelberg is IIM SKILLS. This institute is headquartered in India and is known for its top-notch courses and mentor assistance. IIM SKILLS has established itself as one of the most swiftly growing online education and technology institutes in the world.

Modules Covered

• Course Name – Digital Marketing Master Course
• Course Duration – 3 Months + 2 Months Paid Internship with Fixed Stipend
• Course Fee –Euro 337 + Taxes (Includes Exam Fee)

Their Course Curriculum and topics are explained in Detail below

• Introduction to Digital Marketing –

This module deals with an overall introduction to the course like – why internet marketing, delivery instructions, assignments, exams, support desk timing, etc.

• Integrated Digital Marketing Strategy –

This module deals with Web Designing and Management, Search Engine Optimization, Content Marketing, Social Media Marketing, Paid Advertising, etc.

• Media Buying & Planning –

This module explains the process of media planning and buying. This includes paying for various advertising and media platforms to get space and time slots to advertise your content.

• Affiliate Marketing –

This module explains affiliate marketing which is performance-based digital marketing. 

• Video Marketing –

This explains the most effective strategies to gain more audience reach through videos on popular platforms like YouTube. You also learn how to analyze YT analytics and hope to improve your chances of more visibility. 

• Marketing Automation – 

here you learn all about CRM Integration, Email Marketing, Campaign Management, Engagement Marketing, Social Marketing capabilities, Marketing Analysis, etc.

• Digital Infographics Resume Creation –

This one explains how to include infographics in a resume and their importance. 

• Web Development at WordPress –

Here you gain knowledge on the benefits of using a WordPress website, technical understanding of the site,– plugins, front end & backend website setup, etc. along with necessary tools like WordPress, Sucurri Security, Yoast SEO, Cloudflare, etc.

• Online Reputation Management –

Here you learn about Earned Media, Social Media, Paid Media, and Owned Properties. It gives you a thorough idea about how to strategize to leverage the properties of the media to further your goals and objectives. 

• Content Writing & Advanced Blogging –

The formats of writing, keywords, and understanding plagiarism. 

• Inbound Marketing –

Introduction and the importance of inbound marketing, funnel creation, landing page optimizations, drip email, magical call to action, etc. along with tools like Landing Pages, Modal Popup, Canva, MailChimp, etc. 

• Search Engine Optimization (SEO) –

This module goes through an introduction to SEO, its history, on-page optimization, and off-page optimization, and local search SEO pages, along with tools like Google Keyword Planner, Ubersuggest, GTmetrix, Plagiarism Checker, etc.

• Search Engine Marketing (SEM) –

This module gives an introduction, to types of Google Ads, along with tools like Google Adwords, Keyword Planner, etc.

• Email Marketing –

This module gives an introduction, to email automation, drip email marketing, spam score checker, etc. along with tools like Mail Chimp, SMTP Server, Sendgrid, etc.

• Web Analytics –

This module explains about an introduction to Google Analytics, Social Media Analytics, campaign building, traffic sources analysis & budgeting, etc. along with tools like Google Analytics, Twitter, LinkedIn Ads, etc.

• Social Media Marketing –

Here the chapters include an introduction to Social Media Channels, Facebook Marketing, Facebook Pixel, budgeting for social media, social media optimization, etc. along with tools like TweetDeck, Hootsuite, Buffer, etc.

Below Listed are The Types Of Courses Offered by IIM Skills:

• Content Writing Course
• Technical Writing Course
• Digital Marketing Course
• Financial Modeling Course
• GST Certification Course
• Business Accounting and Taxation Course
• CAT Coaching

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2. SRH University Heidelberg

Second, on this list of top institutes offering digital marketing courses in Heidelberg is SRH University Heidelberg. SRH University Heidelberg was founded in 1969 with the initial aim of rehabilitation in employment. The university that started with 40 students in engineering, 30 students in architecture, and 60 students in business administration now have over 3400 students from 65 countries studying over 40 courses in the areas of computer science, social sciences, therapy, psychology, law, engineering, architecture, and business management.

The University is also the recipient of the Genius Loci Award for Excellence in Teaching from Stifterverband and the Volkswagen Foundation for its innovative study model. SRH University Heidelberg offers a Bachelor of Arts (B.A.) degree in Digital Business & E-Commerce, taken mostly in German. This is a business administration major from the faculty of Economics who provides a comprehensive understanding of economic issues and the management of successful digitization strategies, along with real case studies.

The Course Has Main Four Pillars:

• The theoretical and conceptual background of digital business
• Digital business & e-commerce 
• Digital best practices for companies
• Project on Application of Digital Business and E-Commerce

The requirement to receive the certificate of business administration degree with a field of study as “Digital Business & E-Commerce”, you need to focus on digital business & e-commerce (16 ECTS) in your internship (24 ECTS) and your bachelor thesis (12 ECTS). The other major fields of study include automotive management, fashion management, financial management, HR management, real estate business, marketing management & sales, restructuring and reorganization management, sports management, and supply chain management. As such the entire course curriculum is as follows: 

Semester I – 34 ECTS

• Business fundamentals I & II
• Applied business mathematics I & II
• Applied scientific work
• Accounting 

Semester II – 28 ECTS

• Personnel & Organization
• Introduction to Marketing
• Procurement, production & logistics
• Business communication I
• Management game

Semester III – 34 ECTS

• Business communication II
• Investment & Financing
• Commercial law
• Applied statistics
• Cost and performance accounting

Semester IV – 24 ECTS

• Business Informatics
• Business Environment
• Accounting & Taxes 
• Economics seminar 

Semester V – 32 ECTS

• Strategic management
• Digital business & E-Commerce 
• Internship 

Semester VI – 28 ECTS

• Internship
• Bachelor thesis

The eligibility criteria are 10+2 education, German language proficiency for non-German speaking students, a DSH or TestDaF exam clearance, and passing the university interview. The tuition fees are €670 per month with a one-off enrolment fee of €750 or €1000 for students from a non-EEA country without a settlement permit.

3. Fresenius University of Applied Sciences

Third on our list of top institutes offering digital marketing courses in Heidelberg is Fresenius University of Applied Sciences. When Carl Remigius Fresenius opened his Chemical Laboratory in Wiesbaden in 1848, it also became the foundation of the university. Almost 170 years later, now the university has grown as an educational institute that supports passionate students to pursue their career and personal development.

The university still combines teaching, research, and practical experience exactly as envisaged by Carl Fresenius so much so that the name Fresenius has become synonymous with practical teaching that is linked with applied research and development.

Currently, they have a Faculty of Chemistry & Biology, a Faculty of Health & Social Sciences, Faculty of Economics & Media, Faculty of Design, and online plus, the faculty established in 2015 for online and distance education. Fresenius University of Applied Sciences offers a Master’s in Digital Management.

The program ensures both knowledge and skills you’ll need to become a well-trained specialist in digital marketing and management. The course takes you through both traditional management methods and digital management methods, get the tools to identify the challenges and opportunities of digital transformation and develops and implement relevant solutions. The studies will start with areas of general management and digital management, in the second & third semesters, the modules related to your chosen majors along with three case studies will be completed.

Overall the Course Content is as follows:

• Management Skills
• International Management
• Leadership and Strategy
• Finance Management
• Entrepreneurial Finance
• Organization Management
• Case Studies
• Digital Management
• Digital Entrepreneurship
• Digital Economy
• Digital Innovation
• Digital Media
• Digital Innovation
• Scientific Research Methods and Thesis
• Business
• Master’s Thesis
• Compulsory Elective Modules – electives are mainly in the second and third semesters. You can choose from:
• Sustainable Management
• International Digital Law
• Consulting & Marketing
• Social Media Management I & II
• Sociology & Communication
• Electronic Commerce
• Technical Applications & Data Management
• Practical – Practical and application-oriented training is a major priority at Fresenius University. The university has lecturers with extensive practical knowledge and is also partnered and connected with a large and diverse network of industry and cooperate people. Starting from the first semester itself, you will be having sessions to develop insights into current corporate practice through guest lectures and workshops with these business representatives.
• The eligibility criteria are the completion of a bachelor’s course with at least 180 credit points or equivalent, and at least 45 credit points in the field of economics or media and communication studies. Also, your English language skills must be equivalent to Level B2 of the European Framework of Reference for Languages. 

This is a 4-semester course that can start with Winter and Summer semesters, either in Cologne or Berlin. It is a full-time English course. This program is recognized and accredited by the state. The tuition fee is €880,000 monthly + €70,000 per month (non-EU).

4. University of Applied Sciences Europe

Up next on our list of institutes offering digital marketing courses in Heidelberg is the University of Applied Sciences Europe. Located in Iserlohn, Berlin, Hamburg, and on the UE Innovation Hub, the University of Applied Sciences Europe educates its students to be decision-makers in different diverse fields. 

The university promotes the future-oriented development of skills and interdisciplinary teaching formats while including actual practice and as per the highest international standards. The university undoubtedly has excellent teaching, made official by the “German Education Award 2022” as one of the best practice universities in Germany. The university offers a Bachelor’s degree in Digital Media & Marketing.

To help students become visionary leaders and marketing managers, the course is curated to cover subjects like big data, transnational PR, voice marketing, IoT, and programmatic advertising. Additionally, apart from the core disciplines of internal and external communication and marketing, the Bachelor’s program teaches a broad spectrum of economic knowledge including business administration, micro and macroeconomics, accounting, business laws, and fundamentals of statistics. 

The course curriculum is as follows:

Semester I 

• Media Management
• Management Basics
• Mathematics & Statistics
• Economics
• Marketing, Sales & CRM
• Business English

Semester II

• Strategic Value Creation
• Human Resources & Organization
• Quantitative & Qualitative Methods
• Financial Accounting & Reporting
• Digital Media & Communication
• Employability: Soft Skills

Semester III

• Content Protection
• Law
• Applied Research Project
• Controlling & Cost Accounting
• Digital Transformation
• Employability: Agile & Creative Methods

Semester IV

• Experimental Media
• Media Production Management
• Reputation Management & Crisis Communication
• Digital Enterprise
• Finance
• Digital Work/ Lab

Semester V – Select 1 elective out of 2

• Semester abroad
• Internship semester 

Semester VI

• Internship 
• Final Thesis
• Bachelor Thesis Colloquium
• Bachelor Thesis

The course is full-time for 6 semesters starting the winter semester in September or the summer semester in March. At Hamburg and UE Innovation Hub, the language of instruction is English, while at Iserlohn the language of instruction is German. Applicants for the program are selected on the basis of the results of an entrance test. The course fee for EU applicants is €708 monthly and for non-EU applicants, it is €12,000 yearly. The University is accredited by the German Council of Science and Humanities, the FIBAA (Foundation of International Business Administration Accreditation), and also state-accredited in the federal state of Brandenburg.

5. Macromedia University of Applied Sciences

Up next on our list of institutes offering digital marketing courses in Heidelberg is the Macromedia University of Applied Sciences. This university is privately sponsored by Macromedia GmbH, based in Stuttgart with locations in Munich, Frankfurt/ Main, Cologne, Freiburg, Hamburg, Leipzig, and Berlin.

Due to Macromedia’s city campuses’ more central location, over 4,500 students from surrounding regions are also able to access this urban study environment. Macromedia University and Macromedia Academy are part of the international educational group Galileo Global Education which operates over 45 schools and universities at 85 campuses across 13 countries for over 120K+ students.

Macromedia University offers a wide range of state-recognized bachelor’s and master’s degrees in German and English, now offering over 15+ degree programs with 106 specializations. With locations in Berlin and Munich, Macromedia University of Applied Sciences offers a master’s in the digital media business. This course provides you with economic, technical, and creative knowledge with sufficient practical projects to complement the academic theory. Overall, you will learn about Digital Media Business, Digital transformation and operations, and social media management in 4 semesters.

As Such the Course Contents Are:

1st semester

• Digital Technologies
• Current Issues
• Research-oriented Project
• Practice-based Project 

2nd Semester

• Foresight and Global Trends
• Statistics and Business Mathematics
• Digital Media Management
• Digital Transformation and Operations
• Interdisciplinary Project

3rd Semester

• Strategy and Innovation Processes
• Media Economics and Management
• Accounting and Finance
• Social Media Management
• Focus Project

4th Semester

• Leadership and Entrepreneurial Thinking
• Media and Communication Research
• Master Thesis

The admission requirement is a bachelor’s degree with 210 ECTS (3-semester program) or 180 ECTS (4-semester program). The tuition fee is €6,500 per semester with registration fees of €600 for EU students and €950 for non-EU students.

6. Udemy –

Founded by Eren Bali along with Oktay Caglar and Gagan Biyani in 2010, Udemy is one of the well-known leading institutes for beginner, intermediate, and advanced levels of online learning. Hence, it is also one of the top institutes that provide digital marketing courses in Heidelberg. Based in San Francisco, United States of America, Udemy has had over 59M+ students learning over 200K+ courses that are offered in over 75 languages with the help of around 70K+ well-educated trainers.

Not only the digital marketing course offered by Udemy, but most courses on this platform are rather highly interactive courses with projects, actionable lectures, and checklists built into all sections of the curriculum. The Complete Digital Marketing Course is one of the most comprehensive courses available with pieces of training, quizzes, and practicals.

The most attractive feature is that this is a 12-in-1 course, i.e., 12 major digital marketing topics are covered with easy-to-understand lectures and related practical activities. The course covers all these 12 topics with the help of 247 lectures, taking around 22 hours and 43 minutes to complete. The course curriculum in a glance is as follows:

• Introduction To Online Marketing  – 6 lectures – 18 minutes
• Market research – 6 lectures – 36 minutes
• Make a website – 8 lectures – 37 minutes
• Email marketing – 8 lectures – 45 min
• Copywriting – 8 lectures – 31 min
• Search Engine Optimization (SEO) – 24 lectures – 3 hours 16 min
• YouTube marketing – 19 lectures – 1 hour 6 min
• Facebook Marketing – 15 lectures – 1 hour 16 min
• Twitter marketing – 15 lectures – 1 hour 15 min
• Quora marketing – 12 lectures – 45 min
• Google AdWords/ Ads – 11 lectures – 58 min
• Google Analytics – 29 lectures – 2 hours 10 min
• Instagram marketing – 14 lectures – 1 hour 12 min
• Pinterest marketing – 10 lectures – 53 min
• LinkedIn marketing – 9 lectures – 50 min
• Facebook Ads – 45 lectures – 5 hours 31 min
• App Marketing – 4 lectures – 20 min
• Old content – 1 lecture
• Conclusion – 3 lectures

Upon course completion, you will receive an Udemy Certificate of Completion that can be added to your resume or LinkedIn profile. You also have permanent access to all the course contents and course updates which include 35 articles, all projects, 22.5 hours of on-demand videos, and 8 downloadable resources, and these can be accessed from either TV or phone. With a 30-day money-back guarantee, the course fee varies but Udemy comes up with offers every now and then to help students upskill and buy courses at lower prices.

Frequently Asked Questions (FAQs)

Q1. Do I need to have a marketing background to do digital marketing courses in Heidelberg?

No, there are institutes that offer digital marketing courses in Heidelberg without requiring a marketing background, although the background will make it easier for you to understand the subject faster.

Q2. What are the career opportunities after doing digital marketing courses in Heidelberg?

After doing any digital marketing courses in Heidelberg, you can be:

• Digital Marketing Executive
• E-Commerce Operations
• Digital Support Executive
• Digital Marketing Specialist
• Inbound Marketing Specialist
• Affiliate Marketing Manager, etc.

Q3. What are the main platforms of Digital Marketing?

SEO, SEO crawlers, Google Analytics, Customer Relationship Management (CRM) systems, etc. are some of the platforms of digital marketing.

Conclusion 

We’ve given some of the top institutes offering digital marketing courses in Heidelberg. You don’t need a marketing background to take it up if that’s what you’re worried about. Now it’s your turn to pick an institute and bring your career to the next level. Equip yourself with the tool driving the future of marketing.