Content Writing Keywords: How to Use Keywords in Content?
The importance of search engines is at an all-time high in today’s digital era. With a top-ranking position in any major search engine results, the visibility of a particular product or piece of information may soar to new heights.
As a result, understanding the fundamentals of how search engines function and how rankings are calculated is more important than ever before. A solid grasp of the value of content writing keywords and the knowledge of their functions play in the different ranking algorithms of search engines is essential for someone aiming to be a content writer.
What Are Keywords?
Keywords can be defined as the main outline or the skeleton of your content. Keywords can either be words or phrases which are actively being entered as queries in search engines. For any aspiring content creator, the content they create must be relevant to what people actively look into. This will help raise the popularity of the said content and help to reach higher rankings in search engines.
Importance of Keywords
Keywords are crucial because they provide the cornerstone between the information you are looking for and the material you provide. The objective of your rankings on search engines is to bring organic traffic from search engine results pages (SERPs) to your site, and your keywords will influence what type of traffic you receive (meaning, amongst others, what your content will contain).
You must understand the demands of the visitors, the language they use, and the material they want to develop content that fits naturally and leads users to your site. You may do it with a tool like Keyword Explorer, tracking the preference of your consumers, visiting frequent forums and community groups, or do your keyword research.
Thus, keywords play a very vital role for any website owner, content creators, or anyone who wishes to leverage search engines to help promote their product or content.
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The Backbone Of Good Keywords
Though people agree on various criteria as to what makes appropriate keywords, however, there are three main elements to a good keyword :
- Long-Tail Keywords
- Realistic terms of search
Let’s elaborate on these terms with an example. Imagine owning a car store in New York which mainly caters to providing rental service for luxury cars. Now, the keywords ‘Cars’ is an extremely generic term and it would be impossible to get any rankings using only the term ‘Car’.
To work around this issue, instead of a simple short keyword like ‘Car’ or ‘Luxury car’, we need to add some detail such as ‘Luxury car services in New York’ or “Luxury car rental service in New York”. This example elaborates on the idea of specificity and long-tail keywords.
Specificity for the above example is adding the region into the keyword, which helps the search engine tell the location of your business as well as helps local customers find you. Hence, the key phrase ‘ Luxury car rental service in New York’ is a long-tail keyword.
In layman terms, long-tail keywords are all about adding some kind of description or additional information into keywords. These can be location-based information or some kind of short description defining the scope of your business or content so that the search engine has an easier time filtering out your content whenever required.
The third factor is highly essential with realistic search terms. You must search for terms that potential consumers search for since otherwise, your website will never come up. You should also consider what questions they may ask, and how you would locate your contents online if you were looking for them.
Thus, it is very important to have a very good understanding of the scope of your market or business. This mainly falls under the domain of semantic search technology and as it progresses, this area will only become more important. This innovative technology seeks to enhance precision by recognizing the search intention and contextual meaning of search words to provide more relevant results. Thus, it makes sense to grasp the underlying logic of this technology as well.
People mostly ask questions in their search queries and thus your keywords must encapsulate the elements of these search queries to form your long-tail keywords for better visibility and more traffic.
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Key Methodologies To Decide Upon Appropriate Keywords
Although no root method gives you the perfect keyword. However, there are some key techniques you can apply to decide upon your next keyword. Few of the few methods are discussed below:
Research though it sounds simple can bring about pleasant surprises when deciding on content writing keywords. Though the scope of research is very broad and extremely subjective as per one’s requirement, one method to follow would be to list out the different aspects and topics related to the content you might be interested in writing.
After creating a rudimentary list of the various terms associated with the topic at hand, one can further extrapolate on those terms or pick one of the terms that suit one’s needs.
The next step after deciding on the keywords would be to search those keywords on Google and scroll to the bottom of the page to find the frequently searched terms which would serve as a waypoint or can even serve as content writing keywords themselves.
One of the best websites to look into would be answerthepublic. This website mainly generates search terms based on the content writing keywords entered by the user.
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● Plan and Experiment
The next step is to plan out and experiment with the various keywords you have decided on. However, before you jump in and try the keywords, you’ll need a bit more knowledge. The best approach to reduce rework would be to plan and experiment with the different keywords before deciding.
There are various tools available such as Word tracker and Google Keyword Planner which would help you to decide on the perfect keyword as per your needs based on quantitative stats such as avg monthly search, competition, etc. If you are starting as a new content writer then choosing keywords with low competition would help you in achieving ranking easier.
● Placement of Keywords
This might come as a surprise to you be the placement and spread of the content writing keywords also plays a major role in achieving higher ranks on Google search. The placement of keywords should flow naturally with the context of the sentence and should seem too obvious or forced. This would result in penalization action taken by the ranking algorithm which would severely affect your rankings.
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Below are some of the places where keywords should be placed:
This is one of the simplest methods to incorporate keywords, yet it’s sometimes ignored. Because the meta description serves as a basic overview of the content, using the keyword in this summary aids Google and other search engines in navigating better and filtering results. It’s a great approach to have one or two of your most essential keywords associated with the portion of your page that search engines see first.
Metadata usually consists of a 160-characters which is a basic summary of your page’s content. When users use search engines to find a keyword phrase, this description appears beneath the page name and URL.
2. Title of the Article
The content writing keywords should be placed in the title unless it’s not feasible, because Google uses this title header in conjunction with your meta description to build a picture of what your content is about. Thus, using a keyword in the title may be highly beneficial if it can be utilized naturally.
If you can’t utilize the keyword in the title organically, come up with a version that still conveys the message of the piece while using some of the important phrases from the keyword phrase.
Also, as per SEO experts, the starting paragraph is an extremely important factor that determines your content ranking on Google. The reason for this is that the first 100-200 words of an article are generally where a content writer establishes the context for what will be addressed. Because most readers would only read the rest of an article if the opening is strong, it stands to reason that it might also be a ranking factor.
3. Body of the Article
As per common assumption, Google’s ranking algorithm reads through the first 200 words of a blog post, to get a general gist of the context of the article. It’s imperative that the content writing keyword you have decided to be present in the first sentence or paragraph while seeming natural and not out of place.
You need to understand that Google is attempting to obtain a broad overview of the article. When optimizing content for keywords, you must be cautious not to confuse Google by misdirecting keywords but try to lead it to the terms you want it to focus on.
It implies that your core keyword should appear in all of the most essential locations first, followed by your secondary keywords, and finally any other extra keywords.
One of the most important points to remember while writing your content is to have the proper placement for the content writing keywords. Meaningless placement of keywords would instead make the reader be disconnected from the content you create and result in an overall bland experience.
This is very much overlooked but I cannot emphasize this enough. One way to make your keywords appear more organically in your material is by utilizing “Stop Words”. Stop words are words that may be added to keyword phrases to help them read more naturally yet maintaining a high search engine rating.
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4. Count of Keywords
Although there is no strict rule of thumb to follow regarding the exact count of keywords that should be present in an article. However, a consensus to follow would be to have content writing keywords to at least have an occurrence of 0.5% of the total word count.
Thus, if you are writing a 3000-word article then the total count of keywords should not be less than 15 times at the least. Also, care should be taken so that the placement of the keywords is properly spread out and makes proper sense.
5. Content Writing Keywords in Headings
Most text editors provide headings as a formatting option to assist you split up your content. They are a must-have from a strictly aesthetic viewpoint. Huge swaths of paragraph material with no end in sight might be daunting, therefore they’re frequently skipped.
By utilizing headers to divide up content, you may visually lead the reader to the most important topics, or the ones that they are most interested in. However, headings play a much more significant in terms of SEO. H1s, H2s, H3s, and other HTML elements are also ranking signals for Google, letting it know what’s most essential in the content.
Adding content writing keywords to article headers may be the most effective approach to rank for numerous keywords because more material means more headers. Lengthier content generally ranks higher than shorter stuff.
Using keywords in headings provides more emphasis and the relevance of the keyword are highlighted. This informs search engines about the relevance of certain content writing keywords.
6. Advanced Placement Methods
● Anchor Text Links
When you use a keyword as an anchor text link in your article, it means that there is a site where you can learn more about that word. This helps to emphasize the keyword’s importance to the material to which it’s related. In your posts, using keywords as anchor text links might benefit other pages on your site.
This technique is also known as creating an internal link structure, and it tells Google which articles are the most important for certain search terms.
● Using Image As A Part Of Your Content
● One of the most overlooked aspects when writing content is not using images to provide some kind of visual cues for readers. Images help keeps the reader engaged and can help explain some of the more abstract sections in the content.
● Using Content Writing Keywords In Url
I cannot emphasize enough how important it is for your content writing keyword to be a part URL of the main page. Although the presence of main keywords in the URL has been a topic of debate, most academics and SEO experts still stand by the belief that the presence of keywords in URL plays a role in deciding rankings.
Key Mistakes To Avoid
● Follow Publisher’s Guidelines
Check with the journal’s publisher to see if there are any recommendations for choosing keywords. They should, at the absolute least, advise on how many keywords are necessary (usually five to eight). These principles, as well as guidance on writing style and layout, are frequently included in author instructions.
● Do Not Stray From The Topic Of The Content
Try to be as precise as possible, because single-word keywords might be too vague; this may include utilizing “key phrases” comprising two or three words.
For example, although searching for the term “cancer” will return all articles that are linked to cancer in some manner, searching for the phrase “breast cancer” will only return papers that are explicitly about breast cancer. As a result, including precise keywords will aid readers who have a special interest in your topic area in finding your work.
Frequently Asked Questions
1. What are the skills a content writer require to possess?
Although there are no prerequisites required to be a content writer a good grasp of the language is a must. However, some understanding of various tools for keywords research as well as having a grasp on the inner workings of SEO and how it affects rankings can make your life a lot easier and help get better rankings for your content in google.
2. Is content writing hard?
Contrary to the regular belief, no. Content writing can be easy and enjoyable once you grasp the basics such as Keyword planning, management and have a basic grasp on SEO.
3. What are the basics of content writing?
The content writing basics are:
Proofreading and editing
As discussed above you can see, writing for a blog, working as a content writer, or blogging about your product or service may all help, but you need to do more than that. You should do keyword research, understand about proper placement of keywords, the number of proper keywords to use among others that will benefit not just your web page but also your entire website’s ranking.
The value of properly structured content is far more than most people realize. Hopefully, this post has dispelled some of your worries and misunderstandings about the importance of content writing keywords in content creation.