Top 7 Content Writing Courses in Malaysia With Practical Training

The scenic Southeast Asian nation of Malaysia is a significant player in the digital marketing sector growth of the region. The country has one of the highest internet penetration in the zone, which comes up to 84%. Thus digital marketing has a lot of potential in Malaysia. But digital marketing platforms need engaging content to reach their audience. The scope and demand for content writing in Malaysia are increasing. Now is the time to hone your writing skills to industry standards. This article introduces a list of selected content writing courses in Malaysia to secure your dream of content writing.

What is content writing?

The word “content writing” means the process of planning, creating, and editing web content mainly to meet the objectives of online marketing. It can include writing content for different formats such as blogs, social media posts, landing pages, email newsletters, white papers, video scripts, keynote speeches, YouTube video descriptions, podcast titles, web page copy, etc.

Businesses and entrepreneurs use the service of content writers to create content for their online audience. Content writing aims to increase web traffic and inform the target audience about products and services. With well-written content, businesses can generate leads and build customer confidence.

Difference between content writing and other kinds of writing

• Content writing versus copywriting

Both content writing and copywriting involve writing for businesses. However, their objectives are different. Copywriting aims to persuade the audience to purchase a product or service. On the other hand, content writing informs and engages the audience to enhance brand loyalty.

Copywriting employs a conversational tone and encourages the audience to take a particular action. Content writing uses a more formal language. Content writing utilizes SEO to generate web traffic while copywriting intends to convert traffic to sales.

• Content writing versus creative writing

The purpose of creative writing is to express thoughts and feelings leisurely. Content writing intends to attract the audience with precise language. Creative writing does not have to follow the rules of professional writing as it aims to be enjoyable to the reader. Content writing follows some rules and regulations and intends to meet particular goals like attracting the audience to a brand.

Creative writing takes a long time to complete, but content writing should finish within time constraints. The composition of fiction, non-fiction, poetry, scripts, and the like falls under creative writing. Content writing involves the creation of blog posts, marketing materials, business campaigns, social media posts, e-books, infographics, etc.

• Content writing versus blogging

Blogging happens in a casual space on informal topics where the blogger can freely express his opinions. Content writing takes place in a formal and closed scope. It follows the guidelines of the clients to sell or promote particular products and services. The writing style in a blog is casual, while content writing is formal and polished.

A blog post mostly has 300 – 700 words, and content writing should involve more than 1000 words. Both blogging and content writing should avoid spelling errors. But when it comes to grammatical correctness, blogging enjoys more leniency. Blogging excludes an editor to preserve authenticity, and an editor goes through the content before it is uploaded.

Now we have gone through the basic idea of content writing and its difference compared to other forms of writing. Read on our curated list of the best content writing courses in Malaysia that can help you choose the best course program for your skill and career requirements.

Recommended Read: Digital Marketing Courses in Malaysia

Top 7  Content Writing Courses in Malaysia

1. IIM SKILLS

IIM SKILLS is a leader in online education of skill development courses worldwide. The institute based in Delhi provides professional certification programs with a hands-on learning experience to its students. The mission of IIM SKILLS is to facilitate the finest education to all at affordable pricing.

The content writing course by IIM SKILLS makes the students confident in writing by developing a daily writing habit. The Content Writing Master Course by IIM SKILLS is a cut above other content writing courses in Malaysia for its proven efficiency in enhancing writing skills and employability. The course details of the content writing program are as follows:

IIM SKILLS CONTENT WRITING COURSE MODULES & CONTENT

Key features:

• • Course: Content Writing Master Course
  • Fee: RM 847/-
  • Duration: 4 weeks
  • Guaranteed internship for 3 months
  • Flexible timing
  • Live online lectures and Internship sessions
  • Free tools worth 35K
  • Freelance opportunities
  • Placement assistance
  • IIM SKILLS Certification
  • Preparation for Hubspot content marketing certification

As a part of the course program, one learns the difference between web content writing and traditional writing. The content writing course introduces students to the best practices used in different kinds of content and to content writing tools used by professionals. They also learn web development and the creation of good headlines.

The program by IIM SKILLS is one of the best content writing courses in Malaysia, which emphasizes the significance of research in the conceptualization, writing, and distribution of SEO-friendly content. The course program also educates one on proofreading, editing, and designing skills.

Professional Courses from IIM SKILLS

• Digital Marketing Course
• SEO Course
• Technical Writing Course
• GST Course
• Financial Modeling Course
• Business Accounting And Taxation Course
• CAT Coaching

Contact: +919580740740, [email protected]

2. The School of Digital Advertising

The School Of Digital Advertising aims to educate people new to Public Relations, Marketing, and Advertising to become experts in marketing communications. The institute imparts knowledge from years of experience in digital marketing and advertising in concise beginner-level courses.

The learning platform provides practical courses for skill application in digital marketing, content writing, content marketing, and copywriting. These courses teach one to engage in professional digital marketing and develop advertising materials for good sales results and effective branding. The following are the course details of the content writing course by The School of Digital Advertising:

Key features:

• • Course: Professional Certificate in Content Writing
  • Fee: RM126/-
  • Level: Beginner to intermediate
  • Who can learn: Entrepreneurs, Marketing Managers, Business owners, Job seekers, e-commerce sellers, companies and corporates, those who had to discontinue formal education
  • Course duration: One day or eight hours

Curriculum:

1. 1. Content Marketing (Basics)
   2. Content Writing
   3. Practical Assignment
   4. Assessment of Assignment
   5. Understanding Analytics

The module on Content Marketing gives the students a greater understanding of different digital marketing platforms that promote products and services based on the interest of the target audience. The second module on content writing teaches the creation of relevant content for inbound marketing such as blogging, search engine optimization, search ads, search engine marketing, and websites.

As a part of the course, students will write assignments applying the skills and rules they have learned, thus creating content that converts. The faculty assess every task, and each participant gets feedback and suggestions for improvement. Among the content writing courses in Malaysia, the Professional Certificate in Content Writing studies the website traffic to judge the actual value of the content made by the students.

3. Online Courses Malaysia

Online Courses Malaysia is the online learning platform of The School of Digital Advertising that has to its credit more than 30 years of experience in education, advertising, and copywriting. The institute aims to help businesses and individuals employ digital marketing platforms for the success of their businesses. The institute teaches individuals and professionals the strategies, techniques, and rules of digital marketing, content writing, and copywriting through bite-sized courses.

Presently, Online Courses Malaysia provides learning programs in copywriting, content writing, content marketing, and creative digital marketing. The online content writing course for beginners equips students with the needed skills to write high-ranking content for websites, blog posts, search engine marketing, and SEO articles. The following are the course details of this SEO-focused course:

Key features:

• • Course: Content Writing for Beginners
  • Fee: RM 799.00/-
  • Duration: 3 hours
  • Delivery: Online
  • Course Format: Pre-recorded videos & slides
  • Resources: templates & worksheets
  • Certification by the institute

Curriculum:

1. 1. Introduction to Content Writing and Content Marketing
   2. Content Marketing Strategy
   3. Content Writing
   4. How to Write Content
   5. Plan, Organise & Write
   6. Keys to Effective Writing
   7. Importance of Keywords in Content
   8. Content Writing for SEO
   9. Content Elements
   10. Writing Useful Content for People
   11. Using Keywords in Content
   12. How to Perform Keywords Research
   13. Understanding Google Analytics

The content writing course by Online Courses Malaysia has two sections: content marketing and content writing. The former introduces various digital marketing platforms, while the latter the composition of good and relevant content. The program is thus one of the best online content writing courses in Malaysia for learning inbound marketing. The Content Writing Course for Beginners awards a certificate from the School of Digital Advertising on completing the course.

Recommended Read: Technical Writing Courses in Malaysia

4. Knowledge Hut

Knowledge Hut is a chief training provider for professionals in various industries and sectors across the global corporate world. The training programs by the institute prepare corporate workers to face job challenges by bridging the skill gap and developing new expertise in them. Some of the courses are Cloud computing, CSM, Six Sigma, PMP, Big data, Hadoop, Prince2, Agile, Scrum, Microsoft office products, etc.

Knowledge Hut delivers its courses through different modes such as virtual classrooms, e-learning courses, classroom workshops, and blended learning. The content marketing program by KnowledgeHut is one of the best content writing courses in Malaysia, which teaches to practice content marketing based on data analysis and interpretation. The following are the course details:

Key features:

• • Course: Content Marketing
  • Fee: Not available
  • Mode: Live online classroom
  • Instructor-led classes
  • Downloadable courseware
  • Credits for each hour of training
  • Certificate of Completion

Curriculum:

1. 1. The Role of Content Marketing
   2. Recognizing various prospects
   3. Writing Messages & Creating Content
   4. Conveying your Message through the Media
   5. Content planning & overcoming obstacles
   6. Measuring results
   7. Effective Blog Marketing
   8. Various Social Media Marketing Channels
   9. Understanding Image Marketing & Video Marketing
   10. Dos & don’ts of Articles & Press Release Marketing
   11. Email Marketing & Event Marketing
   12. The role of B2B Marketing

The course program teaches one to select data sources and recognize possibilities in content development for an increase in the outcome. Through the training program, one learns to plan a content marketing strategy by considering the buyer’s perspective. This excellent content writing course in Malaysia also teaches the best methods in SEO keyword research, the significance of content in social media marketing, and much about visual content marketing on Instagram and Pinterest.

5. 5. Excel Academy

Excel Academy or Digital Marketing Institute leads the digital marketing training in Malaysia. The institute encourages continuous learning among digital professionals through its training programs to build successful careers and bridge the gaps in their skills. Their certification programs are globally recognized and promoted by leading trade bodies like the American Marketing Association.

The content marketing course by Digital Marketing Institute trains the best practices in content marketing like effective social media messaging to increase website traffic. Among the best content writing courses in Malaysia, the course program by DMI also throws light on the significance of homepage keywords and the growing influence of voice search. The following are the course details:

Key features:

• • Course: Online Content Marketing Course
  • Fee: RM1859/-
  • Duration: 10 hours
  • Interactive modules
  • Self-paced learning
  • Practical toolkits & templates
  • Globally recognized certificate
  • Free DMI Membership

Curriculum:

1. 1. Personas & SEO Strategy
   2. Keywords, SEO, & Voice Search
   3. Creativity & Storytelling
   4. Channel Promotion & Collaboration
   5. Measuring performance

The content Marketing course helps to understand and improve keyword research, content creation, channel promotion, content audit, SEO marketing concepts, connecting content with the audience, measuring content, etc. Through the first module, one learns the effective on-page content strategy creation based on customer persona research.

Through further modules, one learns to earn through their website with keywords and SEO. One also masters creating social media messages that effectively reach the audience to engage them in one’s brand’s story. The course program by DMI also helps one to measure the efficiency of the content marketing strategy by analyzing the content output.

6. Digital Academy 360

Kick-started in 2015 in Bangalore with just three people, Digital Academy 360 became an education institution with about 100 faculty members within a few years. Following a vision of improving the education system in India, the organization bagged the “best digital learning institute award” at the Indian Education Awards 2019. Today, Digital Academy 360 imparts the finest education in the concepts and best practices in digital marketing to students in India and worldwide.

The courses at the academy help enhance knowledge of online marketing of products and services among the students. These students are industry ready to meet the goals and demands of the customers, thereby expanding their reach in the market. The updated and industry-standard courses at the institute also include domains like graphic designing, content writing, animation, and UI and UX.

The content writing course by Digital Academy 360 includes advanced and specialized modules in the same. This three-month program of online live sessions also facilitates self-paced learning through pre-recorded videos. Students can also avail themselves of more practical exposure through boot camps and workshops through classroom learning.

Key features:

• • Course: Skill Diploma in Content Writing
  • Fee: Not available
  • Constant access to comprehensive study material on the LMS platform
  • Innovative learning through individual and group projects
  • Exposure to premium tools used by professionals in the industry
  • Case studies

Curriculum:

1. 1. Discover How To Write, Publish & Share Your Content
   2. Understanding A Content Writer’s Writing Cycle
   3. How to Create Content for Improved Search Rankings
   4. Set Up A Website using WordPress
   5. Guide to the essentials of creative writing
   6. Professional Article writing
   7. Research Writing Strategies
   8. Scientific writing
   9. All about blogging
   10. Killer copywriting tips & techniques
   11. Content Writing for Multiple Social Media Platforms
   12. Writing the Perfect Email
   13. Web Content Writing
   14. White Paper Writing
   15. Press Release
   16. Testimonial & Case Studies
   17. Technical Writing
   18. Discover the Steps to Self Publishing Success
   19. Killer Content Marketing Strategy

At Digital Academy 360, students get support for their learning through discussion forums and webinars hosted by industry experts. The content writing program by Digital Academy 360, securing part-time job opportunities for students with corporate clients, is one of the best content writing courses in Malaysia.

7. Henry Harvin

Henry Harvin is a global edtech company with many business verticals like books, assessments, skill development programs, consulting services, public programs, and corporate programs. Through over 200 reskilling and upskilling programs, the institute delivers resources, modern technology, and standardized content to organizations and individuals to help them achieve growth.

Henry Harvin provides one of the most acclaimed content writing courses in Malaysia. The training program includes a globally recognized CDCW certification and exclusive gold membership. The membership comprises many perks like an internship, e-learning access, Bootcamp sessions, complimentary module, and personalized job notifications. The following are the course details:

Key features:

• • Course: Content Writing Course With Gold Membership
  • Fee: RM820/-
  • Duration: 36 hours
  • Live online interactive sessions
  • Projects
  • Guaranteed internship
  • Globally accredited certification
  • Placement assistance
  • Video content, tools, techniques, and assessments
  • Regular Bootcamps
  • Competitions and hackathons
  • Gold membership at Henry Harvin writing academy

Curriculum:

1. 1. Language skills
   2. Internet skills
   3. Blog, business & market writing
   4. Content strategy
   5. Technical & research writing
   6. Academic writing
   7. Creative writing
   8. Copywriting
   9. Email writing
   10. Earning online and getting international projects
   11. Simulated content writing projects
   12. Soft skills development
   13. Resume writing

The up-to-date learning management system of Henry Harvin has a collection of comprehensive and updated study materials and recorded videos for all sessions. The course program teaches one effective content strategy, advanced research skills, and professional content writing adhering to industry standards.

Henry Harvin’s is one of the content writing courses in Malaysia which prepares one for taking up freelance projects for international clients by improving language skills and graphic skills. The training programs also instruct the studying of the persona of the potential target audience for basic websites and personal blogs.

Frequently asked questions:

1. Do I need a specific degree to become a content writer?

No, you don’t need a specific degree to be a content writer. Content writing is a skill-based field, and you require mastery of skills to be a successful content writer. However, you can benefit from a degree in English, Journalism, and Mass communication.

2. How should I begin a career in content writing?

Begin by blogging, as it gives you a space of your own to experiment with different topics and writing styles and helps build a portfolio. Later enroll in internship programs, or take up freelance projects outsourced by companies. To establish yourself as a subject matter expert, complete a formal education in the relevant field. Further, improve your chances and hone your skills by taking a professional certification in content writing.

3. How good is a job in content writing in India?

Content writing is a viable field that can open multiple career avenues for a person with correct and updated knowledge of required skills. In India, industries like e-commerce, the IT industry, the media industry, the PR industry, the medical industry, and the digital marketing industry require content writers.

4. Which are the skills I need to develop to be a content writer?

A good content writer should write in a brief, easy-to-understand, and fascinating manner. Keep the human element and wit in your writing to engage the audience. Keep track of social media discussions and events to know your audience better. Update your SEO skills, learn your audience and be aware of and adaptable to the ever-changing trends in content writing.

Conclusion:

Content writing is a skill-based vocation, which, if done correctly, can increase web traffic and generate sales in e-marketing. As Content rules the digital platforms, businesses hire skilled content writers for competent career opportunities. For a successful career in content writing, one should master the required skills by practicing and updating them regularly. It is wise to enroll yourself in a comprehensive content writing course.

Like in many other parts of the world, there is access to too many content writing courses in Malaysia. It is inevitable in today’s competitive job market to flaunt skills. We curated the best content writing courses in Malaysia, which provide skill-based training and efficient placement assistance. Wait for no further to enroll in one of the course programs and secure a promising career in content writing.