6 Best Content Marketing Courses in Pune
Content Marketing is seen as the most valuable asset by 92 percent of marketers. As a result, in 2022, companies will be looking for qualified content marketers, content managers, and content strategists. Do you intend to learn this in-demand professional skill? Then this blog will be your one-stop solution to all your questions about the best content marketing courses in Pune.
Many marketers and businesses are banking on content marketing strategies as it is one of the most powerful and efficient ways of increasing audience engagement, boosting sales, and building trust.
Before we explore the best content marketing courses in Pune, let’s have a brief understanding of content marketing, its benefits, career prospects, and why it is so popular these days.
Based on your interests, here are a few other popular courses that you may want to scrutinize:
- Content Writing Courses in Pune
- Technical Writing courses in Pune
- Digital Marketing Courses in Pune
- SEO courses in Pune
- GST Certification Courses in Pune
What is content marketing?
Content marketing is a marketing technique to strategically create and distribute valuable, relevant content consistently to attract, nourish and retain a clearly-defined audience and gradually nudge them towards a profitable call to action.
Benefits of Content Marketing
If there is any more accessible and inexpensive way to build trust and develop a healthy relationship with consumers, it’s content marketing.
Delivering excellent content is one of the most trustable assets of any brand. Content that has a lasting impact on the audience tends to create a loyal fanbase for a brand. They keep coming back because they genuinely feel interested in the brand’s content.
The more quality content a brand creates, the more potential customers follow the brand. When a company commits to providing valuable and beneficial content to its target audience, it leaves a positive image in the audience’s mind. This positive impression builds a level of trust.
The audience will look for more such content on similar lines. Creating content consistently on the same topic with the sole aim of providing value to your readers helps build trust and credibility.
Great content can be beneficial in creating a name in the industry. Quality and helpful content creation can build a company’s authority in the online space. Consumers are more likely to view the brand as an industry expert.
The company should produce quality information that answers potential customers’ questions and addresses their difficulties.
Creating quality content uniquely builds a brand’s awareness. When the company’s resources or content helps its readers, they are more inclined to associate the brand with the content everywhere.
Customers will remember the brand whenever any view any similar content.
Brand association through content marketing is the most cost-effective method and reaps long-term benefits.
Like I said in the previous point, content marketing is a cost-effective marketing strategy, enabling brands to invest in other areas of the business.
Great content can exist on the internet forever, delivering search results (and benefits) for many years to come. The most extraordinary content ages gracefully online, bringing traffic for a long time. Consistent quality content generation results in increased web traffic, thus growing conversion rates.
As per a study, content marketing is 62% less expensive than traditional marketing and creates three times the number of leads. Content marketing, on the other hand, is a time-consuming procedure. However, one cannot overlook the long-term advantages. Brand trust, authority, and high-quality visitors result from content marketing done right.
Because the search engines have a clear understanding of the business’s goal, strong content will generate more website visitors. The technique of boosting the effectiveness of your web pages so that they rank better in search engines is known as search engine optimization.
Businesses that are ranking on top of other websites are drawing quality leads and hence better conversion rates.
Undoubtedly, content marketing is one of the most sought-after skills in the current marketing industry. According to LinkedIn’s recent research, job opportunities for content marketers surpass those for other popular marketing positions.
The demand and the numbers will only rise further in upcoming years. With the Search engine space getting increasingly competitive, businesses can’t skip this affordable marketing technique.
According to Glassdoor, a content marketer in India has an annual average salary of Rs. 5,30,000. Salaries can go as high as 12 lakhs per year based on the individual’s experience and profile. These numbers may vary for freelancers, and they have the flexibility to scale.
Whether you desire a job or want to be your boss, the content marketing courses in Pune listed below will assist you in achieving your objectives.
Best Content Marketing Courses in Pune
1. HubSpot’s Content Marketing course
HubSpot is a developer of marketing tools and software for CRM, social media marketing. Lead generation, web analytics, customer support, and many more. It has been a provider of marketing software that helps organizations and enterprises improve their marketing capabilities since its beginning in 2006.
HubSpot also has a bank of free resources for budding and experienced marketers. HubSpot’s courses are comparable to any premium-level course covering all aspects of marketing. The Content marketing course is an in-house developed training that covers all the fundamentals of content marketing. The course presents an entry-level overview of marketing strategy.
The Content Marketing course is for people who want to be in charge of creating content strategies, coming up with material ideas, and curating customer-centric content.
Key features of the course-
- Importance of storytelling
- Content creation framework
- Devising content plans
- Strategizing long term content
- Researching the trends
- Generating content ideas
- Audience analysis
- Creating quality blog content
- Repurposing content
- Topic clusters and pillar pages
- Video marketing strategies
- SEO brief
- Guest blogging methods
- Promoting your content
- Studying the insights
- Content analysis
There are 12 lessons in the course worth 6+ hours of self-paced training. Learning from this course is quite informative and interactive, with short quizzes. You can check out the course here. Sign up using your mail to access the course.
Certification: HubSpot’s certification is well-known worldwide, and it’s an excellent way to distinguish yourself from the competition.
IIM Skills is a renowned name in the digital education space. Because of its authority and positive impact in a short period, the institute has attracted the attention and coverage of India’s prominent media companies.
Are you wondering what it offers? IIM Skills assists students in developing job-ready skills. Content Writing, Digital marketing are some of the courses offered by the institute. IIM Skills is unrivaled in terms of training quality and mentorship expertise.
Through their testimonials, former students have expressed that the 24*7 support they get is comforting and assuring to any new digital marketer or content writer. The certified training faculty is well versed with various digital trends happening around the world. Their primary focus is to reduce the shortage of efficient content and digital marketers.
How can I be so sure? IIM Skills alumni work in the most prominent companies worldwide like Genpact, HTC global services, Amazon, Dell, IBM, to name a few.
IIMSkills offers content marketing modules in their popular digital marketing training tack. You may ask, but I wanted a content marketing course, then why a digital marketing course?
The IIMSkills digital marketing course includes all the vital content marketing modules required for any content marketer. The clear and chronological division of topics provides the foundational knowledge and gradually moves to the more advanced concepts.
Overview of the Course Curriculum
- WordPress Fundamentals
- WordPress development
- Market research
- Keyword research
- Micro Video marketing
- Google Analytics
- Google ads knowledge
- Email marketing
- Inbound marketing
- Content writing
- ORM modules
- Video marketing on YouTube
All these modules can aid you in becoming a successful content marketer. Content writing and all forms of video marketing are included in the training that any aspiring content marketer seeks to learn.
You will learn how to research the trending topics and determine profitable keywords. The faculty has designed the course so that a student can experience the different roles and jobs of a content marketer.
The real-time experience is gained through the rigorous weekly assignments and interactive live classes. The faculty takes utmost care in verifying the given tasks and sharing the feedback with the students.
Students cannot move to the next module without completing the pending tasks.
Tools you learn:
- Google analytics
- Keyword planner
- Youtube analytics
- Kw finder
- SMTP Server
- Campaign Builder
- Plagiarism tools
The course spans over three months and two months of paid internship where you are expected to apply all your learnings.
12+ Certifications from Google and HubSpot will be awarded to students on course completion.
Course Fee: INR 34900 + 18% GST
Many placement opportunities are available for dedicated students who complete all weekly assignments—institute schedules interviews with their hiring partners.
Simplilearn is an online education school with a slew of specialized courses, master’s and post-graduate programs. The training institute has stepped forward to fill the skills gap in recent times. It has developed an advanced content marketing training program catered for all levels.
- Introduction to Content marketing
- Business case
- Prepare a content marketing strategy
- Intent-based targeting
- Marketing tactics
- Production of engaging content
- Analyze created content
- Measure ROMI
- Building B2C and B2B social media platforms
- Understanding Effectiveness
The course is a 15+ hrs self-paced training. Doubts are cleared through their 24×7 support and assistance. The course costs INR 11,999. Anyone interested in content marketing with a basic knowledge of excel and search engines can enroll in this course.
Certification is also provided on completing at least 85% of the course, three projects, and one simulation test with a minimum score of 60%.
The fourth course in this list of content marketing courses in Pune is from DSIM, located in Kothrud, Pune. DSIM is a google partner and is a subsidiary of Digital Vidya, the leading e-learning site in digital marketing and data science. DSIM has already trained over 5000 batches across 55 countries within ten years.
The course by DSIM is designed with the solid values and principles from Digital Vidya and teaches you how to build your content marketing strategies that forward the brand voice and message.
Highlights of the course:
- Email marketing
- Web analytics
- Content marketing with LinkedIn
- Media buying
- Programmatic marketing
- Adobe analytics
- WhatsApp marketing
Who can take this course?
- Business owner
- Working professionals
Tools worth Rs 70,000 are used in the course, and these will be provided to you so that you can do hands-on. You can show off your skills with 15+ certifications, including certifications from digital vidya, google, V-skills, and HubSpot.
Both classroom and online virtual classes are available. The course is a 150+ hours training with lifetime course access and Internship opportunities worth INR 10,000.
5. Digital Skills
Digital skills is one of the best content marketing courses in Pune offering content marketing courses with the latest updated modules. The institute teaches all the effective content marketing strategies for an effective engagement with healthy traffic.
Students will learn how to create content that meets the needs of your customers while also aligning with your company’s business objectives in this 30+ hours online course.
6. Henry Harvin
Henry Harvin’s online content marketing certification program is 8+ hours live virtual program with 10+ projects and exposure to various tools. Students get a one-year gold membership of the institute’s writing academy. Henry Harvin’s CMM course is one of the top-ranking content marketing courses in Pune.
Placement assistance is also available to students up to one year of course completion. This adds an extra layer of assurance for a great start to your content marketing career. Access to regular boot camps is given for one year.
- Content marketing challenges
- Blog Marketing
- Image marketing
- Video marketing
- Email marketing
- B2B marketing
Course fee: INR 3000
1. What exactly is content marketing for beginners?
Content marketing is the process of strategically sharing meaningful and relevant information with the target audience through various forms of content such as blog posts, infographics, videos, social media postings, and so on.
2. What are the best content marketing courses?
The top content marketing courses in Pune are IIMSkills Digital marketing course, HubSpot’s content marketing certification, Simplilearn advanced content marketing program, and DSIM’s marketing course are to name a few.
3. Why does content marketing matter?
Content marketing is a cost-effective marketing method that has a long-term positive impact on a brand’s target audience if done right. It becomes crucial in building a credible social presence and building brand awareness. It aids in the establishment of trust with your audience.
4. What is the purpose of content marketing?
The sole purpose of content marketing is to create evergreen content that eventually turns the incoming traffic into a loyal fanbase. Persuading a loyal fanbase into performing an action is easier, for instance, email opt-in, buying a product or course.
All the above content marketing courses in Pune are picked based on the quality of the courses and the placement or internship opportunities available. These content marketing courses in Pune offer solid content market training, considering all the crucial concepts involved in content marketing.
The mentors use the same content marketing methods on various business cases daily, and they keep up with the latest trends and changes in the ever-changing digital marketing area.
As a result, you should enroll in the Content Certification to gain the expertise that will help you become a skilled content marketer and strategist.