Top 7 Content Marketing Courses in Bangalore -(Free & Paid)

Every day, a new brand emerges in an ever-changing world with the goal of establishing a long-term presence among various stable businesses. As a newcomer, they start the journey and begin marketing their brand on every available platform. Here is a point where you should focus – People trust the quality, value, and emotion that is associated with your brand more than they trust the brand itself. That’s why Institutes are offering courses to educate marketers on how to use effective content for marketing. The top 7 Content Marketing Courses in Bangalore are listed below.

What is content marketing?

When you utilize your creative ideas to tell your audience about the benefits and attributes of your brand through your effective writing, creative video content, infographics, blogging, social media posts, advertising, podcasts, webinars, and so on- the procedure known as content marketing.

Content marketing is more than just marketing; it is a strategy for attracting and engaging the target audience by instilling a strong image of your brand in their minds.

Let’s look at an example: You see advertisements on television, YouTube, social media platforms, and so on. What kinds of advertisements appear in front of you, just a brand name? NO! Sometimes we come across videos with visuals of our daily activities, written quotes and captions, infographics, and so on, so that we can emotionally relate to them.

If you want to explore more options, here are a few popular courses in this city:

• Content Writing Courses in Bangalore
• Technical Writing Courses in Bangalore
• Digital Marketing Courses in Bangalore
• SEO courses in Bangalore
• GST Certification Courses in Bangalore

Content marketing is a module of digital marketing that has its own charm to spread brand awareness among the audience. When companies talk about how effective and useful their brand will be for you, it makes a great impact. That’s the reason content marketing is gaining huge importance in every sector.

Organizations concentrate far too much on profits, ignoring the importance of brand content. Prioritizing marketing over sales is no longer a feasible strategy in the marketing world, which itself is changing rapidly. Content marketing requires interactive content that is both informative and entertaining.

It is always effective to engage people with information that is valuable to the audience. But you don’t have to worry, just follow the article. We have already done research on content marketing courses in Bangalore for you to make your work easy. First, let us understand – how to make a good content strategy.

Content Marketing Strategy

The content marketing business, as well as content marketing techniques and tactics, are as diverse as the marketing industry itself. It is critical to stay up with the shifting norms of content marketing in the marketing sector, which is evolving at a breakneck pace.

To stay in the league, businesses must continue to innovate with their current strategy. This enables them to discover new ways to sell their material as well as identify any flaws in their prior strategies.

Define your content marketing strategy in order to understand the concept and emotions you want to convey. Make a mental note of how those ideas differ from the opposition and how you see the landscape changing once you have shared them with your audience.

Before enrolling in any of the content marketing courses in Bangalore, make a note that consistency is very important in this marketing strategy. Content that is posted on a regular basis is far more effective than content that is posted on a sporadic basis.

Regularly producing content and feeding the audience allows one to gauge the size of their brand’s audience. So, for better results, along with great content ideas, consistency also plays a vital role in the brand establishment.

Types of Content Marketing

The phrase “content marketing” has a wide definition. You may utilize content in a variety of ways to sell your products and services. You can use your imagination to captivate the audience and leave a long-lasting impression of your brand’s worth.

1. Blogging

Because 90% of individuals first Google, read, and acquire an idea about a product or service, blogging is one of the most effective techniques of content marketing. For writing your brand information, you can utilize a variety of platforms. You can use free platforms like Quora and Medium. You can also build your own brand website to better communicate with your customers.

Make this platform your golden gate, and strive to include emotions in your writing so that the reader feels engaged with what you’re expressing. The more people that discover value in your blog, the more you advance with your brand in the interest of the customers.

2.           Videos

Video content marketing is the second most effective method. When it comes to generating a powerful impact, visuals are quite effective. We all use social media and scroll through our news feeds, right? Everyone takes the time to look at the incoming, and when they scroll down, your video will appear. If your content is both intriguing and Vaubel, the individual will most likely remember it.

3.           Infographics

Various organizations utilize infographics to sell their products. The combination of texts and pictures is quite strong. It is effective, but you must also be able to convey your ideas in a format that is clear and easy to understand so that the individual can grasp the concept at first glance.

Infographics that are simple and meaningful seem to be the most powerful. They must be designed to condense a great amount of complex information into the most important components.

4.           Social Media 

How can we forget about social media, the most crowded space where billions of people are making their presence every passing day. It is a place where you can directly showcase your brand to people to those who require it.

The goal of social media marketing is to get people to strive while also making it easy for them to relate. Numerous social media platforms have introduced new capabilities that businesses may utilize to engage their audience much more and accelerate the value chain.

5.           Podcast

The next type is podcasting which is widely used by marketers to promote their brands. Make each and every method count, use your professionally produced podcast to raise brand awareness in hard-to-reach specialty niche markets, as well as to highlight your company’s personality in a significant way.

It can be simple to produce once you have the necessary technology, and if disseminated through a podcast network, it can reach a large audience.

6. Ebooks 

EBooks are a brilliant way to get your product out there on the internet. These are the kind of long documents that have a purpose, such as providing extensive information. Consider an eBook to be long-form blog content if you’ve never published one before. These are not multi-page advertisements for your company. Instead, these are tools to provide essential information to potential clients.

7.           Memes

Memes are indeed a most used way of content marketing, it is incredibly effective. A meme is a picture with inclusive text that is widely shared on the internet. You can take advantage of memes as your marketing strategy because people attract more to entertainment. So, this could be a great way to market your brand.

Top 7 Content Marketing Courses in Bangalore

1.   IIM SKILLS

IIM SKILLS is one of the premium organizations, trusted by individuals around the globe. It is an online education institute that offers a variety of high-quality courses. It is a place from where thousands of people have graduated and are living their dream careers.

Students generally find the quality and support system in the institute before enrolling. IIM SKILLS is the ideal institute where you will find both of the qualities. With the facility of lifetime support, the trainers are always ready to make their students shine.

The content writing course by IIM SKILLS is the finest blend of writing and marketing strategy. In this course, Not only will you learn the writing formats on the different parameters, but also how to make it tempting to reach the target audience will be taught by the trainers.

Course Name: Content Writing Master Course

Duration: 1 – Month

Fees: Rs. 12900 +GST

Course Syllabus

• Web development
• Blog creation
• Content writing
• Keyword Research
• Writing tools
• Email writing/ Marketing
• Google local page
• Social media content marketing
• Social media tools

Case studies

• Affiliate Marketing
• Content Marketing Giveaway Campaign

Highlights

• Online live course
• Hands-on assignments
• 3 Months guaranteed internship
• Lifetime access to recorded sessions
• Lifetime support
• Certification

Contact information

Call: +91 9911839503

Email: [email protected]

2.           Coursera

We have Coursera at the second position in the list of content marketing courses in Bangalore as it has a large number of courses. You will find useful programs ranging from degrees to short-term or certificate courses. Top universities create the courses here, which are taken by thousands of students and benefited from it.

You can also pursue a degree from this platform to advance your career. Now, let’s take a closer look at the content marketing course. In this course, you will be learning effective content strategies and content development. Also, the procedure of analyzing and measuring the effectiveness of the content will be covered in the course.

Course Name: The strategy of Content Marketing

Duration: 19 Hours

Course Syllabus

• Content Marketing Ecosystem – (9 videos)
• Content Framework – (10 videos)
• Content Marketing Strategy – (5 videos)
• Types of content – (6 videos)
• Managing content – (8 videos)

Highlights

• Free course
• Paid certification
• Flexible deadline
• 100% online
• Assignments

3.           Linkedin

As you are here to learn skills, you must know about LinkedIn because the career builders have shifted to LinkedIn to build their portfolios and learn new skills. This is a platform that gives you the opportunity to share your achievements and build a career. At the same time, you can leverage the high-quality course on LinkedIn.  Here are some popular content marketing courses in Bangalore by LinkedIn.

Course Name: Content Marketing Foundations – For beginners

Course Syllabus

• Introduction
• Content strategy
• Topics
• Content creation
• Optimization
• Integrate content
• Measuring and innovating content

           Highlights

• Assignments
• Quizzes
• Certificate

Other related courses

• Advanced Content Marketing – 1150
• Content Marketing for Social Media – 1150
• Content Marketing: ROI – 899.99
• Introduction to Content Marketing – 1150
• Content Marketing: Blogging – 8999.99
• Content Marketing: Newsletters – Rs. 1150
• Content Marketing: Podcasting – 8999.99
• Content Marketing: EBooks – 8999.99

4.           Udemy

Udemy is a learning platform where you can enroll in a variety of courses on a selected subject. It is a place where experts give training in a range of courses, including content marketing courses in Bangalore. They concentrate on the preferences of students, as a result of which they have developed a number of courses for learners around the globe.

Course Name: Content Marketing Master class

Duration: 3.5 Hours

Fees: Rs. 3499

Course Syllabus

• Introduction – (1 lecture)
• Marketing Fundamentals – (6 lectures)
• Marketing Essentials – (5 lectures)
• Web design – (8 lectures)
• Content ideas – (8 lectures)
• Copywriting – (7 lectures)
• Content types – (15 lectures)
• Content formats – (4 lectures)
• SEO – (10 lectures)
• Content promotion – (9 lectures)

Highlights

• Full-time access
• Certificate
• No prior experience needed
• Learn how to increase sales

5.           Hubspot

Hubspot is a brilliant platform that has been helping individuals in developing skills. This is one of the best places to find content marketing courses in Bangalore. Here you can easily access the courses without any rupees and leverage the high-quality courses.  The instructors are well educated and clarify all concepts in a simple and obvious tone. You’ll find a wide range of courses in various specializations here.

Course Name: Content Marketing Course

Duration: 6:12 Hours

Course Syllabus

• Storytelling – (3 videos)
• Content Framework – (3 videos)
• Content Strategy – (3 videos)
• Content ideas – (3 videos)
• Blog content – (6 videos)
• Hubspot blogging strategy – (8 videos)
• Blogging Repurposing – (4 videos)
• Clusters and pillar pages – (5 video)
• Video marketing – (3 videos)
• SEO – (35 videos)
• Promoting content – (4 videos)
• Analyzing and measuring – (5 videos)

Highlights

• Lessons – 12
• Videos – 54
• Quizzes – 12
• Certificate

6.           IIDE

IIDE, established in 2016, has trained over 60,000 students both online and offline. IDE is one of India’s best learning institutes, with a reputation for providing high-quality content marketing courses in Bangalore.  The Indian Education Congress and Awards 2020 designated IIDE “India’s Best Digital Learning Institute,” and it is now growing enormously to set the bar in education.

Course Name: Online Content Marketing Course

Duration: 6 Hours

Fees: Rs. 6355 +Taxes

Course Syllabus

• Introduction
• AIDA Funnel
• Target audience
• Content creation
• Content publishing

Highlights

• Live sessions:  6+ Hours
• Video lectures: 2+ Hours
• Practical learnings
• Access up to 30 days
• Dedicated support
• Certification

7.           Henry Harvin

Henry Harvin is one of the best learning platforms that have multiple courses to provide.  The finest part of Henry Harvin is that students receive a one-year golden membership. After participants complete the course, they are allowed to attend fresh live sessions for a year. Faculty members are frequently supportive of their students; they offer advice and help you find work when the course is over.

Course Name: Content Marketing Certification Training

Fees: Rs. 3000

Course Syllabus

Module 1

• Introduction
• Content marketing strategy
• Content marketing channels
• Content creation
• Message to media

Module 2 

• Social media marketing
• Image marketing
• Video marketing
• Article marketing
• Email marketing
• Event marketing B2B marketing

Complementary Modules 

• Resume writing
• Soft skills development

Highlights

• Projects
• Internship
• Certification
• Placement
• Bootcamps
• Gold Membership
• 1 Year support

Frequently Asked Questions

1.    What are the best content marketing courses in Bangalore?

All the courses listed above are best in their own ways with little customization in syllabus and duration. Also, there are courses that are specifically designed for beginners, intermediates, and advanced levels. Whether you are a beginner or have little experience, the listed courses will immensely help you in building your skills.

2.            What is the purpose of content marketing?

The main agenda behind content marketing is to engage the audience by spreading awareness about the value and uses of your brands. The audience must value your material in order to trust your voice and desire to hear more. This entails producing material that is useful to your target audience.

3.            What are the different types of content marketing?

• Blogging
• Video content marketing
• Infographics
• Email marketing
• Visual content marketing
• Podcasting
• Webinar
• Slide decks
• apps
• Social media posts
• Ebooks
• Whitepapers
• Slideshare presentation
• Quizzes
• Checklists
• And so on.

Conclusion 

A brand is an entity in charge of the audience’s interaction. Brands influence the purchasing decisions of millions of individuals all around the world. We conclude that content marketing is a highly effective technique for increasing brand awareness based on all the necessary context, material, and analysis. Content marketing can be used by small firms for marketing and brand recognition purposes.

Although this type of marketing plan does not necessitate a significant financial investment, it is a way in which you can use your creative mind to generate effective ideas for brand promotion. Concluding all these, the listed content marketing courses in Bangalore are the great doorway to make a presence in this creative field.

It might be difficult to decide which ones to employ and which ones will make a statement when it comes to content marketing. But you can make it easy for you with these content marketing courses in Bangalore.