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How To Become An Expert Content Writer in India

Are you wondering how to become an expert content writer in India? Along with a cup of coffee, a pen, some paper, and your thoughts, you require SEO, Keyword Analysis, and editing to master content writing. Understand that your content is the solution to the reader’s queries. And that writing queries is an art that has to be both creative and specific.


A guide on how to become an expert content writer in India

How is content writing different from creative writing?


Before you jump on finding ways and means how to become an expert content writer in India, you need to learn to stop yourself from blurring the line between content and creative writing. Content writing is the service you give to a client or a company to promote or sell their products and ideas.


You write to inform and persuade potential customers to consider buying the product or service. Content writing is an impersonal, persuasive form of writing that can benefit the company’s target audience. In creative writing, you cross the boundaries of professional and journalistic writing to unleash the emotions and feelings simmering within.


Such types of writing focus on amusement, and the use is primarily recreational or inspirational. Creative writing is a world of imagination that readers read for a temporary escape from reality. Though creatively written pieces can be used for commercial purposes, they have mainly been penned believing that writing is like catharsis.


It purifies and liberates the writers. You must be thinking that to be an expert content writer in India; your content has to be free of creativity because there is no room for dramatic expressions. True that? But let’s step up the ladder to peep at the importance of imagination in content.


Can imagination structure the content?


Imagination is the root of innovation. Indeed, it is the newness in your writing that will drive the masses to flock to your written piece and, in turn, your organization. But, it is your ideas that will inject fierceness into your invention. Remember, content can be creative in nature, but creative writing can never be content writing. Every content is an invention dependent upon the spirit of the thoughts.


So let’s move further to know the 13 ways how to become an expert content writer in India.


1. Align your imagination with the theme of the content.


Don’t panic! Your thoughts are never dramatic. It is crisp, raw, and grounded and will, in turn, give your content the freshness it requires.


2. Taking a master class on Content writing?


Wondering which can be an immaculate institution to pursue content writing? Structuring your thoughts is a practice. And a good mentor in the learning stage is imperative. IIM Skills is a global leader in rendering an enriching content writing career.


The online institution offers a course on Content writing that coaches you to answer the readers’ queries and rank first on the google page to gain more visibility and clicks. The course entails the following modules:-


  • Web Development
  • Blog Creation
  • Introduction to content writing
  • A guide to starting writing content
  • The various content writing tools
  • Plagiarism detectors
  • Content distribution using email
  • Setting up google local pages
  • Content marketing using social media
  • Exploring Social Media Tools
  • Freelance Content writing


Along with this, IIM Skills also provides a guaranteed 3-months internship that helps build your portfolio and creates a presence on the internet to increase your authority.


IIM Skills Content writing course free demo invite


Other benefits of taking this course are as follows-

  • Launch Your Content Writing Agency
  • Lifetime Support (Both consulting & technical)
  • Portfolio Development For Job/Freelance
  • Publish Your First E-Book on Kindle, Google Books.
  • Write Your First Blog for Platforms like Times of India.


To connect with IIM Skills-

Email – [email protected]

Tel:+91 9911839503


3. Deciding the Niche


Choosing a niche is identifying your passion. Which is that area you willingly will read about at night? Which topic gives you an adrenaline rush, and instead of running away from writing, you fight with the writing block?


If you are thinking of building content for your website to become a freelancer, you can drill down to the sub-niches as it is easier to create content on a smaller and more focused subject, and in turn, it is more manageable to draw readers to your page. You can also combine sub-niches to find more content creation opportunities.


Deciding upon a niche saves you from the chaos that you will create on your website if you choose to write almost about everything! So before you start creating content, spend a considerable amount of time deciding if your passion and expert area are the same as your niche will heavily influence your writing journey.


Check out the Most Profitable Content Writing Niches here.


4. Blogging Relentlessly


Now that you have contemplated your niche, you should be all up and going to make a mark on the internet. Blogging is a simple start but an ideal way to get traffic from google and other search engines. Almost any subject can be monetized through blogging and can be an asset in your content career. Your audience confirms the quality of your writing; they are the ones who prove your credibility.


5. Being an Avid Reader


When you read extensively, you know when and what to refer to for your writing. Being an avid reader is not a choice but a compulsion for a content writer. A content writer has to be greedy to read others’ content to fuse perceptions and create masterpieces as a freelancer or a content writer in an organization.


When you are a content writer, you have to write about anything because you communicate with your audiences. Reading is not just critical in creating a sophisticated dictionary in your mind but also in developing interests.


IIM Skills Content writing course free demo invite


How is interest linked to content?


Your interest amplifies your content. You are more than willing to invest in the idea allotted to you because you get a spirit to write. Your curiosity can help you build an enticing piece that, along with informing, will also pump up the readers. Interest acts as a communication coach; it makes the writer confident and injects an urge in the reader to respond to the writer’s work. So you build connections as you build interests.


6. Focus on building a unique voice


There is a voice simmering in you that you want to share. As a content writer, you can add life even to a product description or a press release with your unique thought. You are a part of the content herd who will stand out when you pour your understanding into your content. Create content where the readers can identify you even without checking the author section.


7. Gather an in-depth knowledge of SEO


SEO is a magic wand for writers who want to know how to become expert content writers in India. It is vital to have great products and services and great content, but it is even more critical to create SEO (search engine optimization) friendly content to generate significant sales.


SEO makes your content bright and glowing so that search engines can quickly identify it. Just having a blog or a product and service and writing content is not enough. Remember, you are writing for a purpose that SEO can help achieve. SEO helps reflect your content on the top of the search result page to get organic traffic.


If the people visiting your page like your content or product, they can turn into subscribers or buyers; that is how powerful your content can be and should be.


Where can you learn SEO?


You name the course, and IIM Skills already has it. IIM Skills offers an advanced SEO course that the MSME Government of India recognizes. The course curriculum includes the following modules-


  • Introduction to SEO
  • Setting up the right niche
  • On-page and off-page SEO
  • Technical SEO
  • Google Analytics
  • Reporting in SEO
  • Search Console


The benefits you will receive from taking the course are –


  • Training followed by two Month Paid Internship.
  • Establish Your Career as a Certified SEO Specialist.
  • Start your SEO Agency.
  • Comprehend how to rank your blog/website on Google
  • A Letter of Recommendation.
  • 300+ Placement Aid.
  • Interview Support.
  • Lifetime backing with Post Training Mentorship


To connect further with IIM Skills-

Email – [email protected]

Tel:+91 9911839503


8. Write what seems complicated to you every day.


Content writing is all about simplifying the complexities. If you as a writer cannot facilitate the intricacies you face while writing, it will be a mammoth task to pen for your readers looking for simplified quality reading. Pick a topic that you don’t want to write on and create a piece of a minimum of 700 words.


Practicing such exercises at least twice a week will prepare you to fight procrastination when writing on a relatively new topic in your career.


IIM Skills Content writing course free demo invite


9. Focus more on Keyword research.


There are tens of thousands of suggestions on how to become an expert content writer in India. However, the most helpful answer is keyword research. Do you want to write SEO-focused content? Then you are in sheer need to understand keyword research. The keyword is the query of the readers. What is it that your readers want to learn?


Or where do they want to go? Do they want to buy something? Or the best example is that they are searching for ways how to become an expert content writer in India. These needs (keywords) are the building blocks of your content. Your structure will be more crisp and resilient if you use and do not stuff keywords in your content.


What do the keyword researches tell you?


  • It tells you the intentions that get typed on the search bar.
  • The frequency of search for a piece of specific information.
  • The competition on that keyword (intention). [Tip: When there is high competition on a keyword, look for a keyword with slightly low competition to score more through your content]
  • The keyword gives you ideas for creating more content and being more relevant.
  • It stops you from exaggerating in your content because, after keyword research, you know what to cover.


10. Learn Editing


To become an expert content writer in India- along with the knowledge in SEO and keyword research, you also need to learn to edit. You may create a complex and difficult-looking written piece, but you cannot post it unless you simplify it. When simplification is concerned, editing is God. Editing is a skill where you look at every aspect of your document: the content, structure, style, and presentation.


11.  Keep a check on Header Tags.


H1 to H6 are some of the commonly used heading tags in writing to reflect the importance of the matter. A proper arrangement of topics in a written piece improves readability. Let’s see what each of the most commonly used header tags means.


H1- usually a title or the big idea of the post.

H2- the subheadings that highlight the main points in the article

H3-the subsections that explain the subheading

H4- they either clarify the point made in H3 or highlight the bullet points.


12. Join Content Writing Community


How to become an expert content writer in India can be answered well in a content writing community. Any community always helps give advice, keep you relevant, or help you grow the network you require to do business. In the same way joining, a content writing community connects you with diverse perceptions to deal with content. You can be at any level of your content writing journey and can join clubs such as-


  • The Freelance Content Marketing Writer
  • No-Fluff Freelance Writing Group
  • The Write Life Community
  • What’s Your Plan B?


IIM Skills Content writing course free demo invite


13.  Gain some knowledge in digital Marketing


Content generation is a fundamental aspect of Digital Marketing. Furthermore, mastering a variety of writing formats will enhance any digital marketing campaign. However, if you also garner some knowledge related to digital marketing, you will understand how this intention to promote brands, connect with potential customers using the internet has given birth to massive content writing opportunities.


Along the same lines, IIM Skills have created a curriculum on digital marketing where the course structure includes-


  • Introduction to Digital Marketing
  • Web Development at WordPress
  • Search Engine Optimization
  • Search Engine Marketing
  • Email Marketing
  • Inbound Marketing
  • Web Analytics
  • Online Reputation Management(ORM)
  • Content writing and advanced blogging
  • Media buying and planning
  • Affiliate Marketing
  • Video Marketing



  • Mail Chimp
  • WordPress
  • Facebook Ads
  • Ubersuggest
  • SEMrush
  • Google Ads
  • LinkedIn Ads
  • Google Analytics


To contact IIM Skills-

Email – [email protected]

Tel: +91 9911839503

Frequently Asked Questions

1. What are the qualifications that a content writer should possess?

A degree in journalism and mass communication or English literature will enhance your skill. But, if you have an aptitude for writing, you can belong from any background and still start your journey.

2. How much do content writers earn in India?

A beginner writer can earn between INR 8,000-10,000 per month. You can expect INR 20,000-25,000 per month if you are a freelancer.

3. Is a content writer a promising career in India?

There is a heightened demand for content writers in business and marketing (primarily digital marketing) with digitization. Content writing has become the second-best career option. You can work from any place; all you need is to stick to deadlines.

4. Who are some of the best content writers in India?

Some of the ace content writers in India that you can follow are Mukti Masih, Priyanka Desai, Samarpita Mukherjee Sharma, Bhawna Aggarwal, Arti Agrawal, Mathew J Maniyamkott, Anuradha Tiwari, Protima Tiwary.

5. Can I be a content writer after the 12th?

If you have an eye for editing and have taken a course on content writing, you can start your journey as a content writer.



Content (information) can make your readers content (peace). However, to provide that peace to them, you are the one who settles the reader’s chaos. When non-specialists look at a blog, they can easily criticize or applaud the writing. But when you write, you penetrate the intricate layers of your piece to achieve that symmetry in your writing. If you wish to become an expert content writer in India, you need to be critical of what you write. Because, if you do the job of a critic, your reader will essay the role of a motivator for you. So go, RAW, that means Read! Amend! Write!

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