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40 Must Know Digital Marketing Terms with Definition

The growth of the market on the internet has raised the competition of selling products or services digitally. Also, the industries took it as an opportunity to introduce their products and services on a mass scale. In order to acknowledge and attract more customers, such companies are using digital marketing strategies. It leads to a necessity to learn and understand digital advances. So, for every industry that runs digitally, the usage of digital marketing terms is crucial. Therefore, a proper understanding of every related term is necessary.

Must Know Digital Marketing Terms with Definition

Let’s understand what digital marketing means before rushing forward.

What is Digital Marketing?

Digital marketing refers to online marketing that is used by advertising companies to promote their products and services. The promotion is done through digital channels such as social media or search engines. It helps companies to grow, attract customers, and gain by acquiring customers online. It is a cost-effective and measurable way to gain customers.

Digital marketing not only helps companies to generate income but also benefits customers. People can access information about their required topics and also can make a purchase quickly through the internet. Also, it is a convenient and easy way to approach the sellers. Customers get more benefits from online purchases than buying items offline.

Let’s now go through the 40 popular digital marketing terms. Although there are many terms related to digital marketing, here we have listed some of the digital marketing terms with their meaning for a better understanding.

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Table of Terms:


  • A/B Testing
  • Affiliate Marketing 


  • B2B Marketing
  • B2C Marketing
  • Bounce Rate
  • Brand Positioning


  • Call to Action (CTA)
  • Click through Rate (CTR)
  • Clicks
  • Cookie
  • Content Strategy
  • Content Management System (CMS)
  • Conversion Rate
  • Cost per Click (CTC)
  • Cost per Mile (CPM)
  • Customer Acquisition
  • Customer Acquisition Cost (CAC)
  • Customer Lifetime Value (CLV)
  • Customer Relationship Management (CRM)

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  • Domain name


  • Ecommerce
  • Email Marketing
  • Engagement Rate


  • Google Adsense
  • Google Adwords


  • Hashtags


  • Impression
  • Inbound Link


  • Keyword
  • Keyword Density


  • Landing Page
  • Lead Generation


  • Outbound Link


  • Paid Ads
  • Pull Marketing
  • Push Marketing


  • Search Engine Optimization (SEO)
  • Search engine Marketing (SEM)


  • Target Audience


  • Web Traffic


1. A/B Testing  

A/B testing is also called split testing or bucket testing. It refers to an experiment on two variants A and B on a random basis. The two versions of a single variable are compared to evaluate the response of which variant among the two is highly effective and drives business metrics. A/B testing is done to retain the majority of potential business revenue.

2. Affiliate Marketing

Affiliate marketing refers to the process of generating commission by the promotion of other people’s products and services. The affiliate generates income from the profit earned by the other people’s sale of products.

3. B2B Marketing

B2B stands for business to business. In such marketing, a business uses B2B strategies to sell or buy the product or services of another business.

B2B companies are promoting their products and services through digital platforms through content marketing or social media marketing. It helps them to target customers and establish their brand image in front of them.

4. B2C Marketing

B2C stands for business to customers. It refers to marketing where a business uses its online practices to sell the products or services directly to customers.

The different methods used by businesses are content marketing, blogging, social media marketing, retargeting the audience, or direct selling. Some of the companies which perform B2C marketing are H&M, Netflix, Flipkart, etc.

5. Bounce Rate

Bounce rate refers to the number of visitors who leave a web page without actually going through the page. Bounce rate tells marketers the effectiveness of their content on their web page.

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6. Brand Positioning

Brand positioning means a place that a company wants to own in the minds of the target audience. Thus it means setting an image in the minds of customers that relates to their preferences and approach to purchase. Brand positioning plays a vital role in marketing.

It helps to attract potential customers. Also, to specify how you are different from competitors. A good brand positioning ensures a healthy targeted audience.

7. Call to Action (CTA)

Call to Action or CTA is a design that marketers use to prompt customers to perform a specific action. It can be in the form of an image, button, or text. It is used to encourage customers to take immediate action in purchasing their goods or services.

8. Click through Rate (CTR)

Click-through rate or CTR is an SEO concept that illustrates the percentage of people who click on an ad after seeing it. It is calculated as: CTR = clicks/impressions. The average CTR for search and display ads is 1.9% and may vary accordingly.

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9. Clicks

Click shows the engagement of a user on a page or on an advertisement. It happens when a user goes through the web page or clicks on an ad.

10. Cookie

A cookie is a small file that the web server stores on the client’s computer. Digital marketers make use of cookies to determine their audience’s interests on the basis of their browsing activity, preferences and purchases.

11. Content Strategy

A content marketing strategy is a way to attract, engage and retain the customers on the web pages by providing them quality content. The content is in the form of articles, blogs, images, videos, podcasts, or other media. It focuses on planning, creation, and delivery of quality content.

12. Content Management System

In digital marketing terms, a content management system is used for providing a better digital experience to the customers. It is done by creating, managing, editing, and optimizing the content on digital platforms such as web pages or posts. It also helps marketers to generate leads and grow their enterprise digitally.

13. Conversion Rate

A conversion refers to the action you want the viewers to take on your page. Conversion rate is the number of conversions made divided by the total number of visitors on a page

A conversion rate is good between 2 to 5 percent. In digital marketing terms, conversion rate helps in lowering a company’s customer acquisition costs, gaining more revenue, and growing the business.

14. Cost per Click (CPC) 

Cost per click is the amount a marketer pays for every click on an ad that someone makes on his web page. It measures the costs that an advertiser pays for showing ads on search engines providers like Google, Bing, and different social media platforms. The marketers are required to bid for keywords and keyword phrases that list how much they pay per click.

15. Cost per Mile (CPM)

Cost per mile or cost per thousand is used to calculate how many thousands of people you have left an impression on by your ads. It only measures the potential customers. It is calculated as:

CPM = Advertising Cost ÷ 1000 impressions.

16. Customer Acquisition

Customer acquisition means bringing more or new clients or customers to buy the products and services of a business, i.e. acquiring more leads to the business.

17. Customer Acquisition Cost

Customer acquisition cost states the cost that a company incurs to get a new customer. It is calculated by dividing the sum of money spent on acquiring customers by the number of customers being acquired in the duration of money spent.

18. Customer Lifetime Value (CLV)

Customer lifetime value is the revenue a company earns from a customer as long as they remain in touch. It helps to know how much to invest in acquiring and retaining customers. The higher the CLV, the greater the chances to earn profits by a firm.

19. Customer Relationship Management (CRM)

CRM stands for customer relationship management. Keeping your customers happy will automatically help you in growing your business. Thus, CRM is the backbone for every business rise. CRM helps to improve your sales as it leads to building effective connections with customers.

Therefore, CRM is one of the digital marketing terms that refer to a set of tools or techniques a business implements to build relations with its customers. Those are built through managing customer databases, knowing their interests, interacting with customers, and doing things that lead to customer satisfaction.

20. Domain Name

A domain name is the website address that a user searches in the browser to access your website. Every domain name is unique and must be thought of carefully before setting. It helps businesses to expand their potential customers and also to improve their website standing.

21. E-commerce

E-commerce or electronic commerce is a term used in online business. It means the purchase or sale of goods and services over the internet. It’s a convenient way of marketing and fulfilling the demands of customers, also for businesses to grow around the globe.

22. Email Marketing

Email marketing is a way to stay connected with customers by marketing products or services through emails. It helps to link with customers and communicate with them about the latest products and discounts.

23. Engagement Rate

Engagement in digital marketing terms refers to the attention given by the users to a specific web page. Engagement rate refers to the total percentage of viewers that are engaged with a page or post. It tells the customer’s interaction or interest in a particular post or page. The customers can show their engagement by likes, comments, shares, etc.

24. Google Adwords

Google Adwords is an advertising platform run by Google that permits advertisers to show their ads on a web page. The promotion is done through the use of certain specific keywords to target the audience and create traffic.

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25. Google Adsense

Google Adsense is an application by Google that helps publishers to earn money by displaying certain ads on their websites. The ads are administered, categorized, and maintained by Google.

26. Hashtags

Hashtags are generally used on social media to find content about a specific topic. It is a word or phrase preceded by the pound sign (#). Hashtags can be related to anything like dance, music, writing, cars or professional blogs, etc

27. Impression

The impression is one of the digital marketing terms where a user views an advertisement. It is a counter that shows the total number of times an ad is shown on a web page or other site.

28. Inbound Link

Inbound links are the links coming to your own website from other websites. These links are the most important element of Search Engine Optimization (SEO). These links are viewed as high-quality content by Google.

29. Keyword

The keyword is among the digital marketing terms that are significant in SEO. Keywords are the words that people type in search bars to learn about the topic. Thus, marketers use those keywords in their content to get recognition from Google, so their content can be viewed by those searchers.

30. Keyword Density

Keyword density refers to the number of times a keyword appears on a web page or to the total number of words on that web content. For SEO-based content, it is said a keyword density should be around 1-2% for the total number of words on the web page.

31. Landing Page

A landing page is a web page where a marketer wants to take you through ads or links. Marketer uses these links to create traffic on their web pages and also to generate leads.

32. Lead Generation

For a business, a lead is a person or company showing interest in its product and services. Therefore lead generation is a digital marketing term that refers to the process of identifying, attracting, and converting the leads into buyers for their business. With effective SEO, a company can understand the needs of its customers and can retain them for the future.

33. Outbound Link

Outbound links are links that take the readers to other websites. These links are used to provide more content to readers from other sources.

34. Paid Ads

Paid advertising is a marketing technique where a company pays to view its ads in search results. The ads are shown to potential customers as per their interests and preferences. Thus, it can create a higher chance of getting leads and conversions.

35. Pull Marketing

Pull marketing is a promotional technique of marketing where customers are already aware of the brand and willingly seeking for the products or services of that company. In such cases, the marketing is done through SEO, campaigns, social media, etc.

36. Push Marketing

Push marketing is a promotional technique where a company makes attempts to exhibit or introduce its products in front of customers. In such cases, customers aren’t actually looking for the products or services. This marketing is done through tv ads, banners, podcasts, display advertising, cold emails, etc.

37. Search Engine Optimization (SEO)-

Search Engine Optimization or SEO is a process to get a website ranked on Google. In general, it means improving the quality and quantity of a website so that it can be viewed and become popular.

It helps to beat the competitors and get oneself ranked on the top. SEO uses different strategies like inscribing high-quality content, effective keywords, including backlinks, providing technical support, etc.

38. Search Engine Marketing (SEM)

Search Engine Marketing is a very popular marketing strategy. This particular strategy utilizes paid ads to increase the search visibility of a website. It is a tactic that helps to attract and retain customers.

39. Target Audience

Target audiences of a company are the consumers who are interested in its products or services and are likely to buy them. They are the people who see a company’s campaign.

40. Web Traffic

Web traffic in digital marketing terms is the number of viewers who visit a website. It tells the effectiveness of an online business by the number of visitors to that webpage.

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Frequently Asked Questions

1. What are the 5 Ds of digital marketing?

The five Ds of digital marketing comprises digital devices, digital data, digital platforms, digital media, and digital technology. They provide a better implementation of marketing strategies.

2. What is ROI in digital marketing?

ROI is one of the digital marketing terms that stand for return on investment. It refers to how much you gain from the investments made in digital marketing campaigns.

3. Who is the father of digital marketing?

The father of digital marketing is Philip Kotler. He provided many important lessons and strategies that could be applied in marketing digitally.

4. What is social networking?

Social networking is the use of online media platforms to stay connected and updated with friends and family members. It can also be said to build networks through the internet.


With the evolving technology, many other improvements and strategies would also emerge. This leads to the introduction of new terms in the digital world. Thus, the knowledge and awareness of the growing world will only lead you to success. So better upgrade yourself with the latest digital marketing terms.

  • Amazing list. Appreciate the information you’ve shared in this blog. Really hope that I can use these tips and use this on our digital marketing efforts.

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