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Content Marketing Tools For Better Content Marketing

Are you a content writer or someone who is venturing into digital marketing? Do you want to know what are some of the best tools for content marketing available for you to make your marketing journey easier and more effective? Read on to know more about top content marketing tools in 2023. 

How To Start Content Writing

 Whether you are starting in the content writing industry, or experienced and have a thriving online presence, content marketing is something that you need to understand very well. It has been identified that more than 80% of B2B marketers use content marketing along with their marketing strategies.

Brands are investing more capital in Content Marketing Strategies, after realizing the potential that content marketing has to provide values and leads. Additionally, it is calculated to cost less than traditional marketing as well. Taking this into account, it is a necessity that you are aware of the different tools for content marketing that can boost your marketing strategies.

What is Content Marketing?

Before we venture more deeply into the different tools that will help us in the Content Marketing journey, let us see what Content Marketing is. The term Marketing refers to different activities and processes that a person undertakes to promote the selling of his/her product. Thinking along the same lines, we can define content marketing as a form of marketing that is focused on the creation and promotion of content. 

If you are looking to start a career in marketing, read more details here

Content Marketing Examples

Similar to the different types of content available in the market, we have multiple ways of doing content marketing as well. Given below are some of the examples of content marketing that we see can see around us every day. 

  • Infographics

Infographics can include a graphical and visual representation of information and are intended to convey the data clearly and quickly. Various types of charts, graphs, etc. are often used in marketing to compare the product with rival products, and so on. 

  • Webpages

Webpages and blogs are the most commonly used mediums for content creators. So it is not a surprise that they are the easiest method of content marketing. This type of marketing ensures that the product reaches a large population of the target audience.

  • Podcasts

Podcasts are similar to YouTube posts, except that they are audio files. Similar to the huge audience that we see for youtube, podcasts are also gaining popularity and attention and can be a powerful method of content marketing. 

  • Social Media

Social media is one of the most powerful digital tools right now. It does not matter what your goal is, eCommerce, content writing, YouTube or simply making a good online presence, social media is the place to go. A majority of digital marketing is done around these social media sites entirely due to this reason. 

  • Videos

There are several platforms out there like Youtube, that can help us to properly market our content to the right type of consumers. 

Here are 8 examples of Content Marketing done right by some of the best brands you know 

Why Content Marketing?

Content Marketing might seem like it is all about the products, services, or brand name. But ultimately, it is all about the audience or the consumers, who have to be convinced to become a customer. 

The key reason for choosing Content marketing is to spread awareness. The first and most important step in marketing is to make prospective customers aware that such a product exists in the market. This is where content marketing comes into play. 

And once they are aware that the product is available, the next step would be researching. They research more to know about the product and to determine whether it is the solution they are looking for. The content that is available regarding the product helps them in this process. 

And once they do become a customer, the marketing that is generated by authentication customer satisfaction is something that cannot be neglected. The right type of marketing done using the different platforms and mediums available can make a lot of difference.

Learn to create some of the best content for digital platforms with the Best Content Writing Course 

Content marketing tools for 2022

Here are some of the top content marketing tools that have been recommended by experts. Use them to increase your website traffic. Here is a beginner’s guide to Digital Marketing to check out if you are new to the field. 

Below are a few categories that you will come across in the content marketing landscape and a set of different tools available for each category.

Starting a Blog

Even though it might seem like blogs are dying, the contrary is true. Blogs are a great way to get out there and bring your content to the world. They provide an easy solution to our need to communicate. A well-built blog can act as a portfolio of your best work, and it can be one of the best content marketing tools that you can use. But for someone starting in the industry, this might seem scary and costly, especially if you have no technical background. We have done some research and come up with a set of tools, especially for these people. 

  • SeedProd

Seeing that WordPress is one of the most commonly used platforms by bloggers, both old and new alike, this WordPress plugin is first on our list of tools to help you. SeedProd helps you to build a landing page for your website simply by using drag and drop features. Even if you have not planned or developed the rest of your page, SeedProd can help you build that framework for your website. You can create Sales, Coming Soon, Maintenance pages, etc. while you work to get your blog up and running. 

  • Nameboy

A domain name is one of the top factors that attract potential clients or traffic to your content. Nameboy is a free domain name generator you can use to come to with the best suitable domain name for your blog or website. 

Learn to create effective web strategies with The Best Online Digital Marketing Course 

Content Marketing Tools for Tracking

Once you have set up your blog and started churning out content, the obvious next step is to see how it is performing. We have gathered a list of top content monitoring and tracking tools you can make use of to see how well your content is performing and take remedial measures if needed.

  • Google Analytics

This free tool from Google allows you to measure your ROI on ads. It also lets you track different social media applications so that you can track everything in one place and make better business decisions. 

  • MonsterInsights

This is yet another WordPress plugin that you can use to monitor your business. It provides details of your site traffic, sessions, bounce rate, page details, and so on. And the best part? You can directly see these data in your WordPress dashboard by connecting MonsterInsights to Google Analytics.

  • Link Explorer

Link Explorer is a free tool from Moz that lets you check the backlink and Domain authority of any site. You can check not only the ratings for your site but even your competitors.

Also, have a look at the Top Professional Courses

Content Marketing Tools for Email Marketing

Emails are an unavoidable part of marketing, and it provides the highest return on investment. Whether you are following cold leads, or actively engaging with your audience, you need tools to help you bring your A-game to the email marketing table. 

  • Mailchimp

Mailchimp is an American Email Marketing company. It is an all-in-one integrated marketing automation platform and it allows you to manage contact with clients, design campaigns, and perform data analysis. 

  • Constant Contact

This is an email marketing software, that also provides online training for email marketing associates, an active user community, and excellent support.

  • Sendinblue

Sendinblue allows you to create personalized newsletters and emails with an easy drag and drop feature. You can create your email templates with zero technical knowledge. 

Content Marketing Tools for Social Media Management

We have already seen the role of Social Media in content marketing. And anyone who has ever tried digital marketing knows how vast and confusing social media can be. This is where the need for social media management tools comes into the picture. With the help of these tools, you do not have to waste your time steering the nuances of social media marketing, and can focus instead on the actual content. 

Here is an interesting read on how social media has changed the eCommerce landscape.

Also, check out these courses 

Anyone and everyone related to the content industry has heard of this amazing tool. BuzzSumo is a multi-purpose content research and marketing tool. It allows you to see what are the most shared content on various social media sites, what are the latest trending topics, and even the particular influencers who are sharing different content. It can also provide detailed backlinks and social shares.

  • Buffer

Buffer is a social media workflow management tool. It will help you to create and post content on social media sites according to the schedule that you have created. It will also help you to analyze the effectiveness of your content across sites. 

  • Followerwonk

This is a social media management tool that primarily focuses on Twitter content marketing. The tool has options to find target influencer accounts and search Twitter bios, analyze the relationship that you and your competitors have with the audience, and Optimize your content to reduce the unfollow count. 

  • Facebook IQ

If you are using the Facebook marketplace, or Facebook in general for lead generation, then this platform will help you. It helps you with your Facebook content marketing strategy by giving you data on the trends and audience demographics based on different factors. Zapier, HootSuite, etc., are some of the other social marketing tools.

Headline Creation Content Marketing Tools

An eye-catching headline is hard to come up with for some of us. Not to worry though. Some several tools and platforms provide an easy solution to this in the form of headline generators. 

  • Blog Ideas Generator

Hubspot has come up with this amazing tool that generates blog ideas with headlines. All you have to do is enter the nouns you want and enter. 

  • Answerthepublic

If you want to know what people in your region are asking about, answering the public is the perfect tool for you. You can enter the topic and the region and the tool supplies you with the questions that people in your region are asking. This ensures that your content is effective and relevant.

  • Headline Analyzer

Emotional Marketing is another facet of digital marketing. Headline Analyzer is a free tool that analyzes your heading and determines the Emotional Marketing Value score. 

Content Promotion 

With the amount of content that is created every day, just creating it and putting it out there is not enough. You should know how to promote it the right way to reach the right audience. We have gathered a few tools that will help you with the same.

  • Google Ads

Google is the perfect source to promote your content. If you can use Google to help you to place your content in relevant Google searches, you can be sure that the traffic is going to increase. Using Google Ads also makes it possible for your content to be promoted across all Google platforms like Gmail, YouTube, etc.

  • Social Media

The role of social media has already been discussed. The most effective and popular digital marketing right now is through social media posts. The audience reach and lead generation is tenfold as that of traditional marketing strategies if properly executed.

  • MozBar

Mozbar is a Chrome extension that helps you to get details on domain and page authority. It also provides other features like customer searches, access, and compares metrics across pages, keywords highlighted, page overlay, data analysis, etc.

  • OutReachPlus

OutReachPlus is a tool that helps you to connect with online influencers to ensure more customers, increased traffic, and stronger relationships. The tool has features to customize your cold emails, identify the best prospects, focus on getting more replies, and automate your follow-ups. 

Content Curation 

Content marketing does not always include content that we have created. Sometimes, it can also include content created by others but you want to share it. This is called content curation. Gathering content from other sites and presenting it impressively is made easier with the help of the below tools. 

  • Pinterest

We have all used Pinterest to see some aesthetically pleasing pictures of something. Pinterest is a visual content curation tool. It allows you to group pictures into collections called groups, and you can share them with others as well. 

  • Pocket

This is a personal content curation tool. You can save articles, videos, pages, apps, etc., and access them even online on different devices. 

  • Curata

Curata is a content curation software that allows you to use blog posts, sites, keywords, and more as sources. It is said to be a very powerful data analytics tool, that lets you consolidate data from multiple sources, and how the content is performing. You have a handy dashboard where you can add images or other content, and lets you share your curated content as well. 

  • Scoop.It

This is a research and publishing tool and it allows you to discover, select, and distribute curated content from multiple sources. You can create web pages from the curated third-party content, distribute the content through your social channels automatically, and leverage the same to increase leads and traffic. 

Visual Content Marketing tools

Visual content is gaining more popularity faster than others. They are simple and effective in getting the information across and it is easier to get the attention of the customers. This is why content marketing cannot ignore visual content. And we have an array of tools that are going to help you create or curate better visual content to aid your marketing strategies. 

  • Canva

This is a graphic design platform that allows you to create and share visual content. It comes with a ton of templates that you can use with even the free version. You can also create your designs from scratch using the different editing features available on the platform. 

  • Pixlr

Pixlr is a photo editor that will let you edit your content in the browser for free. It comes with a powerful and intuitive AI-powered editor that can help edit any type of image format. It comes in two flavours, Pixlr X for quick edits for beginners, and Pixlr E for advanced and detailed editing. 

  • Boomerang

This is a fun video app from Instagram. You can create short motion videos using Boomerang, and share them via Instagram. Instagram being a powerful Social media platform, the right kind of content can power up your marketing process.

  • Google Photos

This is a content storing and sharing service that is provided by Google. It also allows you to edit content and has an AI-powered assistant as well to help you. And it also comes with free unlimited storage.

  • Giphy

Giphy is an online database for images, GIFs, and more, and allows you to search for visual content using keywords. You also have the option of creating your content using this tool. 

  • Adobe Creative Suite

This discussion would be incomplete without mentioning Adobe creative content management tools. Adobe provided the entire set of 20+ software and tools in the form of Adobe Creative Suite. But as of 2017, it was discontinued. But you can still use individual tools. Some of the software from Adobe includes Adobe Photoshop, Illustrator, InDesign, Premiere Pro, etc. The array of tools helps you in graphic design, image, and video editing, and even web application development. 

Search Engine Optimization Tools

SEO is the new rage in the content field. Whether you are starting up a blog or setting up a social media site, SEO is the one strategy that you absolutely need. This helps you in increasing the traffic for your site as well as improving your browser ratings. You can find more details on SEO blogs and how you can use SEO for improving your ranking in this article I wrote a while earlier. 

  • SEMRush

This is an all-in-one SEO tool that offers you an array of services and features. You can manage your content, SEO, Advertising, Social media, and all with the help of SEMRush. It also provides provision for competitive research, reporting, and management. You also have free SEO courses that will help you understand SEO better, irrespective of whether you are a beginner or an experienced content creator. 

  • UberSuggest

This is a keyword research tool and gives you details on the search volume, estimated competition in organic and paid search, and the Cost Per Click(CPC) for the keyword you have in mind. It also provides you keyword and content ideas based on your search keyword. It provides the data on the backlinks that are working for you and those that are not generating any leads for you.  You can also get data on your competitors, and get insight into strategies that are working for them. 

  • Yoast SEO

This is a search engine optimization tool available as a plugin for WordPress. With the free version of Yoast SEO, you get access to their free courses, limited options for finding high-performing keywords, keyword optimization, indexing, google preview, readability check, and so on. The paid version also provides internal linking suggestions, content insights, Elementor integration, automation of publishing using the Zapier tool, and 24-hour support. 

  • Grammarly

Grammarly is not strictly an SEO tool. It is a digital writing assistance tool based on AI and Natural Language Processing. This is available as an extension for Chrome, Android, etc., or you can use the Grammarly site. It provides around 400 types of content checks, including spelling and grammar checks, vocabulary enhancement suggestions, plagiarism checks, citations checks, etc. The unpaid version provides limited checks on correctness, clarity, engagement, and delivery of your content and suggestions to improve all of them. 

  • Ahrefs

This is yet another all-in-one SEO toolset equipped with several desirable features. It has features that help to optimize your website by auditing it, analyzing your competitors, keyword research, monitoring your rankings, and identifying trending content in your industry. It also provides free learning materials and boasts a passionate Community and excellent support. The only downside is the monetary factor. Ahrefs is slightly on the pricier side with plans starting from $99 per month. But this is a negligible factor considering the benefits it will provide to the site traffic and lead generation. 


These are only some of the tools that I have come across or read about during my research. Do you use any tools that are not listed above that you think everyone has to know about? Feel free to comment below on what your favourite content marketing tools are, and we are sure to update the list with them. 

An Electronics and Communications Engineering graduate, currently working in IT and content writing. Experienced in technical content writing for professional learning platforms and creating blog content. Passionate about reading, writing, and all things related to books.

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