Content writing is the art of expressing thoughts and ideas in the form of words. And when there is a commercial purpose behind putting up online content, the content needs to be curated in ways to reach the maximum audience.
These are known as content writing skills which are highly essential for those trying to build a very professional career in content writing. These content writing skills required for curating content could be learned from any of the content writing courses in the country.
Choosing content writing as a career choice may be a very wise decision because content writing is closely associated with marketing and therefore linked with almost all the industries irrespective of the genre they serve.
A huge number of businesses as estimated will be operated online in the next decade as a result of which there will be a requirement for content writers who build and maintain the online presence of the organization.
Content writing doesn’t just mean website content but also the next decade will witness content being used for business communication whether it is B2B or B2C.
Written content is the fundamental element of any organization setting up its online presence. The base engagement that any website gets is through written content only and therefore it is important to understand the importance of content writing and use it accordingly.
These strategies and techniques of generating traffic from content writing can be better learned at some of the best content writing courses in the country.
Bangalore is called the silicon valley of India because of the number of start-ups and IT companies there. This megacity is equally crowded with students and professionals.
The city of Bangalore has always been a place of opportunities for students and professionals as well. While the city has so much to offer, it is also home to many internet marketing and content writing courses.
Bangalore is one of the many relevant locations for internet marketing or content writing courses.
A lot of these content writing courses are certification courses which means at some point in time the certification offered is going to be helpful for one to claim that they are certified, professionals.
A career in content writing is not as bad as it looks or at least what people think of. The industry expects a million more vacancies in the next 6 months making enough opportunities for the job seekers and students to get into any organization.
These are well-paying jobs and the salaries are as good or bad as any other job or sometimes more.
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Being a content writer one can opt for multiple career roles such as SEO Writer, Copywriting, Social Media Writer, Academic Writer, Business Writer, News and Journal writer, Creative writer, Blogger, and endless other roles.
The primary goal behind any content being published online is to reach as much audience as possible. Search engines are a major source of traffic because millions and even billions of people actively use search engines daily to make an online search.
Therefore, appearing on search engine results may immensely boost the traffic toward certain content pieces or a website. To make a content piece visible on the search engine, the articles are optimized according to the believed standards of the search engine and the method is called Search engine optimization.
SEO (Search engine optimization) is the technique that is used to optimize the content piece according to the believed algorithm with search engines like Google function.
So basically, SEO is writing articles or any other content form to the standards of a search engine that would help the content to rank at better positions in the search results for certain keywords.
SEO is practised by many content writers around the world and is the most popular form of content writing. SEO is a very deeper concept which involves many techniques and strategies that would help a content piece to list in the search engine results.
A career as an SEO writer is fine. SEO writers are one of the highest-paid jobs of the content writing field depending upon the importance of content one is working on.
Now that everyone is aware of search engine optimization, the competition is quite hard and to outshine them all, one needs to be extraordinarily skilled.
As mentioned above, the prime purpose of any content being published online is to gain as much traffic as possible and the only thing that gains equivalent traffic of millions and even billions of active users daily is Social Media Platforms.
Social media platforms are crowded with billions of active users on a day to day basis which is why it is the most suitable place to seek traffic.
For search engine optimization we had to optimize the articles according to the believed standards of search engines and therefore we used techniques like keywords, backlinks, etc. Here we one has to write relevant content for social media keeping the core standards of social media in mind.
Social media writers use strategies like hashtags and keyword research to reach maximum people.
A career as a social media writer is also good. Usually, brands require people to represent their online appearance through generated content and therefore they need people who are good at it.
The content written for listing in search results is not the same for social media also, it works very differently for different platforms and therefore one needs to fully understand the behaviour of social media platforms.
- ACADEMIC WRITING:
Academic writing is a more formal format of content writing where the content generated revolves around one particular theme. Academic writing is usually done to educate the audience about a certain idea, product or service.
Academic content writing has gained popularity in the last few years and has become one of the most used formats of content writing. As mentioned above, academic writing is a more formal way of writing content and requires a whole different skill set.
To be a professional academic content writer, one needs to have a strong vocabulary, knowledge about the use of words, the format of writing and conveying the idea through words.
Academic writers are demanded by many companies to help themselves generate enough content around their product or service to educate their audience about it and for that they would prefer certified professionals.
The skills required can be learned from IIM Skills. Academic writing doesn’t demand as much creative involvement but a career as an academic writer is quite fruitful.
It is a very responsible duty to fairly convey the idea and educate the audience about the product or the service which may help generate many potential leads that may or may not convert into end consumers.
Creative writing is a very popular form of content writing where the writer has to write content using his creative imaginations to create engagement for certain brands or products or maybe services.
Creative writing is a much larger domain, and the writing forms under creative writing are copywriting and sketch and scriptwriting.
The interesting ads, commercials, banners, billboards, taglines we see around us which are interesting enough to grab our attention are the result of someone making actual efforts to creatively design content that can create engagement for the product, service or brand.
This is not at all an easier job because one has to stay creative all the time and come up with new and interesting ideas constantly to create engagement for the brand.
Apart from creative aspects, other elements are equally important such as format and language of writing. These abilities along with a lot more to the depth of the creative field could be learned from IIM Skills.
A career as a creative writer is quite good. The copywriters are some of the highest-paid people in the content writing industry.
Choosing a career in content writing, one must have definite skills otherwise in a world of true competition everyone is looking for certified professionals in the team which is why it is highly recommended to opt for a content writing certification course.
- NEWS AND JOURNAL WRITER
News and journal writing is a much formal format of content writing where the writer is to make compact yet effective writings based on some story or incident.
It is a quite tough job amongst the rest mentioned above. It requires really good writing skills, strong vocabulary and a fair thought process as well.
The writer’s thoughts, views or opinions shall not influence the voice of an article at any point and therefore it is really important to remain unbiased and provide rational solutions to the readers.
Other than that the format of writing a journal or a report is quite different which is why one has to master it to be a professional news or journal writer.
The required skills for news or journal writing could be learned from any of the many content writing courses such as IIM Skills.
It is as simple as any other job where you get the educational qualification and then you apply for the job. One cannot be an SEO writer or a copywriter until and unless they understand the technical depths of these writing forms and therefore, we have some of the best content writing courses in Bangalore.
One can join any of the best content writing courses in Bangalore and come out as a certified professional within a month or two.
- BLOGGER
Blogging is a very popular form of content writing. Almost all the content writers out there might have done blogging at least once in their entire career. Blogging is a very celebrated form of content writing.
People who are not very much into content writing also maintain personal blogs. Blogs used to be a very strong culture about a decade ago when other media for generating content were not that accessible as they are today.
But professional blogging is something different from that, in professional blogging, the writer has to take care of keywords used, backlinks, analytics and a lot more.
This helps them to analyze and act according to the audience’s response. Blogging is a very integral part of any business, brand or company trying to educate its audience about a specific Idea, product or service.
Many websites have a separate blog section for posting articles. Blogs are a great source of providing value to the consumer without actually trying to sell them anything.
This way one can generate leads which later may or may not convert into end consumers. Blogs are theme-based sites that authors can use to build brand awareness.
The bloggers are paid well and writers may start their blog as well and start earning from it.
The above mentioned were only some of the many roles that one can perform right after completing the content writing course, and all of these careers in content writing are fruitful if led in the right direction.
SKILLS REQUIRED FOR CONTENT WRITING
RESEARCHING ABILITIES:
It is important to have researching abilities to be a professional content writer because the writer may be asked to write in any topic which he has to study properly to write about it and also that the audience which is going to learn from that write up has to be conveyed the idea properly.
Therefore researching helps the writer to break down any given topic to the fundamental level making it comfortable for the reader to understand the purpose of the article.
The research also needs to be done by following a sequence of steps and not just randomly. This helps the writer to extract the necessary information about the topic.
READ
Reading is very important for any content writer as it helps them to build strong vocabulary and perception about how to express views and opinions on certain topics.
Many professional content writers who have been in the industry for a very long period have given merits to their reading habits for their quality of writing.
Therefore the reading habits are very important for any writer to improve in their writing standards.
WRITE
Just like reading habits a good content writer must have writing habits as well, this is because reading and researching won’t help unless the writer isn’t aware of the formats of writing and how different types of content are presented to the audience.
Having a reserved slot for just writing down on any topic helps in improving the writing quality immensely.
Regular writing habits understand the mistakes that they are more likely to make such as grammatical, punctuation, and spelling mistakes as well. Therefore it is highly recommended to have writing habits that can reduce silly mistakes helping the writer to create better content.
