7 Effective Pillars of Best Branding Strategies
Branding is a structured way of creating a strong presence and authority of a business or company in customers’ minds. It includes creating features like logo, design, color, mission, vision, and value while carrying out marketing-related activities and campaigns for awareness and growth. Branding is a process to establish your business or company, and it is how your clients/customers will identify and experience your business and services. A well-established and powerful brand is much more than just its logo, color, mission, and vision. It includes every little detail such as the customer service, staff uniform, the work environment, the marketing, and Best Branding Strategies.
Why is Branding Crucial?
Incorporating the Branding methods is the fundamental pillar of building healthy and trustworthy relationships with your audience, which will turn into being your loyal customers. Creating a value brand and a human touch can put the brand in the number one position. Every business, organization, and entrepreneur should consider the Best Branding Strategies for successful running and operations.
- Building long term relationships with customers
- Builds trust and confidence
- Gain Recognition and Awareness
- Connects with people at an emotional level
Branding helps the company position itself ahead of other businesses and the prevailing market scenario. You can create a brand whereby people are more concerned, and putting yourself above the business point makes the audience feel cared for and loved.
7 Effective Pillars of Best Branding Strategies
The first pillar of the Branding strategy is Purpose. Every business assures valuable takeaways to its audience, and understanding the reason for waking up and doing what you do holds more weight. To be more precise, your purpose makes you unique and helps you stand out against your competitors. Having a focused drive for your business is one of the Best Branding Strategies.
It may sound like an analytical question, but expressing a solid relationship and a go dutch purpose is far more beneficial with noticeable effects than being abstract. Having a solid perception of purpose can elucidate a lot of things. It gives a clear picture of the contribution and operations, and it provides the work with culture a more meaningful feel and overall experience.
The second Pillar of the Best Branding Strategies is Consistency. As we all know that every business has to work diligently on consistency, there is no escape to the surface, and it is one of the prime features of Best Branding Strategies. The roadmap to character is to ignore talking about matters that don’t show the connection between you and your brand.
What importance does it hold by adding a new pic to your Instagram or Twitter account? Does it situate with your message, who you are, or was it just added randomly? The idea is all about it shouldn’t confuse your clients and take them away. To make your brand stand out, you need to double sure that the message you put out is precise.
Ultimately, consistency bestows brand recognition, a significant vertical to your customer’s loyalty. A phenomenal example of consistency is Cocola as a brand. The outcome of its commitment to the surface and every other feature of its branding strategy is perfect harmony, thereby making Cocola the number 1 brand globally.
Read Here: Ways to Build Brand With Digital Marketing
The third pillar is Emotion. One of the most significant aspects of a business is one of the Best Branding Strategies. Taking it loosely or for granted isn’t healthy for entrepreneurs, and buyers are not always logical and reasonable. Apple is one of the premium brands in the market. Despite being the most expensive and catering to the luxury segment. There is a massive shout-out and demand for Apple.
It has used its Best Branding Strategies to capture emotions. Apple has ignited emotions in the form of luxury lifestyle, imagination, innovation, passion, hopes, dreams, and aspirations for its buyers, which has bought massive trust and recognition followed by loyal customers.
Find a way to connect with your audience on a deeper emotional level. Offering the customers comfort, peace of mind, and assurance that their needs will be taken care of entirely by making their life easy. Make them feel like family. These emotional triggers will strengthen the relationship and foster customer loyalty toward your brand and business.
Flexibility is the fourth pillar of the Best Branding Strategies. A brand that adapts flexibility in its style of working and operations can achieve a lot of success in terms of its growth and customer satisfaction. Flexibility helps the brand tweak in various business areas, such as content strategy, visuals of its brand, and values. A company that is flexible in its approach avoids frustration and failure.
The challenge that will arise is to remain consistent while also being flexible. Consistency and flexibility both play their role and are essential. It ensures that you as a brand or business are visible and shooting the awareness around value and why the customers should indulge in buying your product or services.
On the other hand, flexibility permits adjustments that shoot up buyers’ interest and comfort level. Also, if the old techniques or the pillars that any brand and business follow for its survival to success aren’t giving the desired result, then incur flexibility and don’t be afraid to change the existing style of running a business. Embracing change is all about being flexible.
5. Employment Involvement
Let’s go deeper into the fifth vital Best Branding Strategy that every organization should dwell on. Employee Engagement is the mainspring of employer branding strategy. If the employees are unhappy, it will, in turn, affect productivity and the overall outcome and performance. On the other hand, low and unengaged employees show that the organization isn’t a great workplace.
Polished and good employer branding strategies will, in turn, bring the best candidates who are professional to work, and they will, day in and day out, strive to accomplish the best.
Loyalty is like the cherry on the cake in all areas of life. This pillar is the fundamental one, so it is with the Best Branding Strategies. The Best Branding Strategies prioritize their focus on building trust and reference which are two vital factors that make brand loyalty.
If your ideal clients are loyal, they will not just keep purchasing the products/services repeatedly but also refer others to your brand by Word of Mouth, which is the best, simplest, and most effective strategy. These customers will spread great reviews and experiences of their own and coax others to try the brand’s products.
Also, if a massive chunk of loyal customers follows your brand, they are more open and instantly trust any new interventions of the product/services and indulge in buying. Samsung has captured the market with loyal customers as a brand.
Whenever they come up with new versions of cell phones, the customers buy them without a second thought. Loyalty is the backbone of every brand strategy, as it supports and enhances the company’s sales. A strong relationship between the company and its customer base sets the tone for the expansion of building more clients.
7. Brand Recognition
Last but not least, the seventh pillar of the Best Branding Strategy is Brand Recognition. Brand Awareness is pivotal for the overall health and efficiency of the company, and it determines the mindshare that the audience has towards the particular brand /company. For Instance, if it is comfortable sports shoes, the brand that will come to mind is Nike. Then that indicates that Nike as a brand has created a recognition in its customer’s minds.
A successful brand lays down solid pillars for the future. These pillars outline the cornerstone of how the band will perform its overall operations, where brand recognition plays a unique role in creating its USP. Like Nike for its long-lasting and comfortable wear, brand recognition also covers other aspects like customer service and its existing competition.
What Are Different Branding Approaches, and Why Is It Even Necessary?
Business Branding is crucial from the precise point to gain more awareness, capture attention and thereby convert them to buying the product/service. With clear, precise, and detailed branding, one can add a more human side, which connects customers emotionally. Most successful brands like Pepsi use the tagline “Yeh Dil Mange More”, which directly hits the emotion quotient, making them feel exemplary and personalized.
Also Read: Social Media Hacks To Grow Brand Awareness
For Best Branding Practices, Below Entailed Are Five Approaches That a Company or Brand Should Look at.
The very term attitude refers to feelings/attitudes that clients may associate with the brand, and it evokes a particular emotion or attitude in the customer’s mind. Pepsi as a brand has anchored this perfectly. It has used a tagline/caption “ Yeh Dil Mange More”. It well suits the Branding to target the feelings of the buyers. This directly hits the customer’s senses, making them feel personalized and happy.
The purpose of attitude branding is to create a unique niche for the product or brand in the market to be identified by its audience. Brand attitude plays on the mind of the customers, making them feel attracted and pulled towards it compared to several other competitors.
Individual Branding is the type of marketing strategy used by a company to create a unique brand profiling. Where individual products of a company have their unique brand name, providing a personal brand name helps establish an amazing product image in the market.
Moreover, it contributes to achieving a distinct position or positioning of the brand over rival brands. Individual branding is known by terms like Multibranding, Individual Product Branding, and Flanker Brands. It also defends a company’s reputation in the market if one of their product turns out to be a failure.
Product/ Service Branding
This category of branding is well recognized and known. Logo, name, color, design, and all other specifications related to a brand come under this branding. People identify a particular brand with its features, and this also contributes to making the brand unique, and one of its kind as people instantly connect with it.
Some taglines and captions fall under product branding. There are short, solid, and attractive statements that catch the eyes and attention of their customers and create awareness and recognition. It is not a product, and even service providers follow this branding. For example, a leadership Coach may say, “I help individuals understand and gain leadership qualities and reach their highest potential”.
Co-branding means two or more companies or brands share things in common, such as their brand name, logo, software, or product. Marketing is spreading its wings and is exploring new avenues than before. This kind of branding is considered one of the Best Branding Strategies from the point of market share, growth, and innovation. Cobranding is very popular with the Debit/Credit Card. Many brands use these strategies with banks for a win-win situation.
E.g., Citibank partners with MTV to launch a credit card.
It is an ingenious branding method, and it is practiced as Best Branding Strategies. This distinctive method is effective as the company combines with a renowned brand and uses its name on a newly launched product. This concept is used as an existing brand name, creating popularity and loyal customers.
How to Grow Your Brand?
Every successful company, organization, brand, and entrepreneur uses various marketing strategies to grow their brand. Let’s dive more into influencer marketing that ensures awareness and recognition of your brand.
Influencer Marketing involves brands partnering with well-renowned individuals, such as celebrities, to influence and endorse their brand. These Influencers play a vital role in targeting the buying mindset of the customers, their choice and preference eventually leading them to buy the product/service of the brand. Influencer affects the purchase decisions of the buyers.
An influencer does this as they have already captivated the audience with their authority, performance, impact, position, and most importantly, their relationship with the audience. As per the competition and prevailing marketing scenario, influencer marketing has moved way beyond celebrity marketing. As per the trends, things and techniques are different.
Thus, the entire marketing strategy. Present-day influencer marketing is way beyond music, theatre, sports, and celebrities, pushing and influencing the buyer’s choice and touching the emotions of their fans. Influencer Marketing is just not restricted to celebrity marketing. Influencers are those whose followers have the same choices, preferences, and buying tastes—they aren’t screen stars with a massive fan following having differences of their own.
What Kind of Influencers One Should Collaborate
Usually, as per the trend, the brand/ company will collaborate with influencers who have huge followings. But one shouldn’t restrict joining hands with influencers on the number, but also consider other factors. Listed below are influencers that you should involve within the forte of influencer marketing
1. Celebrities / Mega-influencers – These have 1 million followers/subscribers on their social media handles. Your purpose to partner with these influencers should be to target the global market. The content of these influencers reaches out instantly due to their fan followings, but they lack a genuine and meaningful connection with the people on their list. This set of influencers charge a bomb when you decide to partner with them, and you should have that kind of a budget for the same. So choose wisely before partnering with these marketers.
2. Macro-influencers – These influencers have a pretty good crowd with large engaging audiences, and they work well with the brands to market and bring out the niche of the brand they work for. Their specialty is they are authority figures/experts in their field, and they are difficult to be contacted directly. These influencers pick up people they want to collaborate and work with most of the time. Again the flip side is these influencers are high on their fees.
3. Micro-influencers – These influencers are experts in their area. These may include authors, coaches, writers, public speakers, and researchers who engage a massive crowd with their immense knowledge. They are people who have a deep understanding of their subject and are super passionate about it. Over a while, they have built real-time connections with their audience. Their charge is considerably less than the first two categories, and this is the most successful influencer marketing.
4. Nano-influencers – These groups have the least number of followings. They mainly cater to narrow niches. They may be people with less experience or no experience working with huge brands and clients. But they have excellent content to share; they have real-time and meaningful connections with their audience. Their engagement quotient is pretty impressive, and they know their audience well. These influencers suit perfectly new entrepreneurs, small startups, and newcomers. They are pretty reasonable and flexible in terms of cost; they serve well if you are looking out for a pocket-friendly package.
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How Do Influencers Contribute to Your Brand Growth?
Influencers contribute to the brand growth with the below-listed strategies –
- Pen an article/blog post mentioning the brand’s uniqueness, quality, and features and why one should buy their products/ Services.
- They share your brand/services/products on their social media platforms to enhance awareness and following.
- Create videos and Reels about your product/services, as they are more trendy and instantly catch the customer’s attention.
- Sharing your blog post/Article on their DP, Status and other social media handles to draw attention and introduce your product/service.
- If you have a good connection/ bond, some influencers also allow you to post about your brand on their website.
- Promoting videos using your products and highlighting the specialty and worthiness behind them.
Influencers will not support you/ your brand with an unambiguous shoutout or false praise. They have been influencers as they have always represented authenticity and open standards that have captivated their follower’s hearts and built up trust in them.
Ways to Collaborate with Influencers
There has to be a win-win situation for everything in life. That goes with the influencers too. The brand and influencer agree to partner in a way that would contribute to their overall growth and success.
Below are a few options that may be feasible and worthwhile to work with influencers
Offering free samples of your products to your influencers and, in return, ask for their reviews. But the flip side to this approach is most experienced influencers these days expect to receive payment for their posts, not just free products.
- Offering free products for the followers as well.
- Run a giveaway for the influencers. This may be exciting for them.
- Pay for the post they market for your brand.
- You may include a few words for them on your website that would help expand their scope, and it can serve as a win-win for both.
1. I have got a logo, isn’t that sufficing for my brand?
No. Branding is way beyond a logo, and the logo is just a teensy weensy portion that falls under the Best Branding Strategies.
2. Why should I go for another branding when a platform like Fiverr offers insanely low pricing for the services.
There are various approaches to Best Branding Strategies. Your brand has to capture a story, voice, and recognition that cannot be done at highly cheap rates.
3. How do I make my brand successful?
To anchor success, your brand needs to incur more attention and drive on the latest trends, requirements, and the most crucial to the innovativeness of the product/service that outstands the other competitors.
Every brand/company should have a detailed plan and strategy behind engaging with influencer marketing as their strategy. It is useless just to follow the latest trend going in the market. One should know the “WHY” behind reaching out for influencer marketing and will it serve the purpose if it is a go-ahead. Then why should it be so clear and strong that it shouldn’t leave you drained.?As this will affect not only the marketing approach but also your budget.Why our outcome should be knotted with the Key Performance Indicator (KPI) to measure the rate of success and is the deal worthwhile. The key pointers that are responsible for assessing the overall return on investment (ROI) while engaging in this kind of marketing campaign.
- Being crystal clear on your target audience
- The kind of Influencers you should trust and go along with dealing
- Whom do you decide to outsource or partner with Influencer Outreach?
- Which Social Media Platform do you want to use and leverage for maximum benefits.
- Adapting a Win-Win situation to collaborate with the influencers.
- Determining and measuring the ROI and results of the overall outcome