Social Media Promotion in 2023: A Detailed Guide
In today’s world, one cannot even think to stay without the internet or especially social media. Social media can be networking websites like Facebook or Twitter or even cellphone-based applications like WhatsApp.
We are so much addicted to social media that we almost do every essential activity through social media. We are sure everyone is using a Facebook account. And during this COVID-19 period, the internet and social media have become part and parcel of our lives.
Through this social media, we do activities like promoting business, selling and buying of goods, being in touch with our lost friends and relatives, we have all types of educational, hobby online lectures, etc., and so on. Social media in simple words could be said as a technology-based tool that helps people to share their information, ideas, or thought or even promote their products or business through creating networks or groups that are virtual. They can do trade with the help of social media.
Social Media Promotion
Promotion or marketing is said as a set of activities that make a product or service familiar or aware to the user. It is also an activity that attracts or influences the user to buy one. Now a day, the majority of the promotion is done through various social media platforms and websites or even through cellphone-based applications.
Sometimes it so happens that companies promote their product or brand or service only through social media. Promotion through social media becomes more powerful and successful. Social media promotion helps companies to reach new customers and helps to engage with existing customers.
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Social Media An Essential tool for Promotion
Well in today’s era people are using the internet for various reasons and the number of people using social networking websites is increasing day by day. Promotion on social media is an essential aspect of today’s world. By marketing on social media, you can reach millions of clients worldwide.
This digital marketing aspect helps to reach millions of customers, to give product information, and increase brand awareness. Social media helps to make your business more powerful. Social media is one of the best ways you can interact with customers. The customer builds a more positive image of the company when he sees the company replying to their queries on social media or even giving them the details about the new product.
Social Media Promotion Types:
While there are many marketing strategies but social media marketing can be the best and low-cost out of it. When it comes to social media marketing there are various ways you can promote your product or service or brand and reach the customers. Some companies use only one type to promote their products. On the other hand, some companies use more than one type to promote their business. Following are the forms of social media promotion
Social networking website
A social networking website is a media website that allows people to connect or gather with similar interests or similar backgrounds. Websites like Facebook or Twitter allow people to create a group who has similar likings. The companies can create their own page giving details of their company and their products or service or brand. It becomes very easy to communicate with customers through such networking websites. They can engage their followers, find like-minded people, or even find potential customers by creating groups. Social networking websites not only promote the products or communicates with the customers but also there are professional websites likes monster or LinkedIn which focus on employment and jobs.
Some examples would be: Facebook, Twitter, Monster.com, LinkedIn, Google+
Microblogging:
A microblog can be stated as a combination of instant message and content writing. With a microblog, you share short content comprising a message. With microblogging, it is very easy to communicate with the audience quickly. It is the best option for companies to engage quickly with their customers. Microblogging also keeps your clients informed about the posts or any new content on the company’s website.
Some examples would be: Twitter, Tumblr
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Media Sharing:
Another impulsive type to promote or reach millions of customers is the media sharing platform. In this platform, there is a website that only shares videos or images. Most of these websites have social features like page creation ability and then allowed to comment on the uploaded videos or photos. This type of promotion is generally user-created where one can promote their creativity or share their experience.
Some examples would be: Youtube, Instagram, Snapchat, Pinterest
Social Bookmarking Services:
Bookmarking is another good way of social media promotion. It allows users to save its link which can be later shared with friends or relatives. These bookmarking services act as a private bookmark for your favorite website which you would like to be shared.
Some examples would be: Pinterest, Diggs, Stumbleupon
Blogging or Forum Sites:
Blogging websites allow users to post articles giving information about products or even can share their experience with any products or brand or service. Blogging websites also allow users to post articles giving information about the product or brand or services. Forum websites allow users to engage in conversation by posting their views and responding to any queries in the group. These comments are generally related to the articles posted.
Some examples would be: Blogging.com, Warrior Forum
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Social Review Sites:
When it comes to buying any new product or planning a trip most of us head towards reading reviews about it. Review websites allow users to share their experience using that product or brand or service. These websites show reviews from community members for all sorts of products or services or locations. This helps new customers to make decisions in buying products or helps customers planning for their trip.
These types of websites are not only useful for customers but also for companies or businesses that can study customer feedback regarding a particular product or service. They can also solve if any challenges by studying the reviews
Some examples would be: Tripadvisor, Yelp, Foursquare
Benefits of Social Media Promotion:
Using social media to promote business is one of the important and essential tools used nowadays. Small-scale businesses do not use social media to promote their business. In fact, they are not aware of the benefits they would get by socially promoting their products. Promoting your products socially can more powerful than promoting them through the traditional method as it gets your brand or company in front of the people much more easily and quickly. It gives many benefits to the companies and can be noted as:
Brand Awareness
Promoting social media is one of the cost-effective methods to increase brand awareness. Simply having interaction with the people on social media will increase brand awareness and help to build the brand reputation. Each post will introduce a new set of people who can be potential customers to the business. People giving reviews about the company on social media can create brand awareness among new people.
Direct connection with customers
Promotion on social media can allow keeping a direct connection with the customers. You can see who likes your business since they choose to follow your social media page. You can get to know your customers or your followers better.
Attract inbound traffic
You will have limited traffic to your business if the company does not promote its products or service on social media platforms. Without using the social media promotion tool you will find it difficult to reach anyone outside the loyal customer circle. Posting new content and linking it to your website can attract new inbound traffic.
Increase in customer satisfaction
Since communicating with the customers on social media is quick and easy, the queries or the problems of the customers can be solved easily and with less time. Customers will also appreciate knowing that they will get a personalized reply and not the automated one. This would lead to many satisfied customers.
Cost-Effective Strategy
Social Media promotion is possibly the most cost-effective strategy for a marketing plan. Signing up and creating a profile on most social networking websites is free of cost. Also if any paid promotion is decided to be taken on social networking sites it is relatively very low in cost as compared to other marketing strategies. Despite being low on cost, social media promotion can see a large amount of return.
Improve your performance
With the help of social media, you can overcome or correct your mistake and improve your performance. When you promote online, people share the experience on social media platforms from which you can evaluate your performance. You get a chance to improve your products or service.
Disadvantages of Social Media Promotion:
Every strategy however strong has some defaults in it. Social media promotion tool is very strong and beneficial but has some of the drawbacks in it which can be as below:
Negative Feedback
Usually, social media is used to share experiences and post the content they love. People also share and post their bad experiences on social media. This negative feedback can be given in different types. Generally, people give their bad experience feedback on social review websites like TripAdvisor. Many people think sharing their bad experiences with a product or service will prevent others from the same experience. Sometimes having a lot of negative feedback can impact future marketing strategies.
Requires time for the result
Big companies who invest a lot of money in their marketing campaigns or strategies need immediate results. They want the result for their huge money investments. Whereas promotion on social media requires time to reach people. Many times it takes months to reach people. This is one of the disadvantages of social media as the companies have to be patient and wait for the results.
Open for embarrassment
It is very easy to open an account or profile on these social media and to post something on it. Customers sometimes follow your account on regular basis. If you aren’t caring for what you post content on this account, it would end up embarrassing for the company. And sometimes it would get in an awkward situation too.
Tarnish Brand Image
Most of the social media accounts are handled internally by a separate department or are outsourced. You have to be very careful by posting on social media. That will be treated as the face of the company by the viewers. If in case wrong information is posted the customers will dislike it and would express their dissatisfaction by posting negative comments. This will tarnish the brand and would find it difficult to do business with potential customers.
Exposure to competitors
Anyone can visit or see the company’s various details on social media. Hence this makes the competitor study the business details through social media. These can a bigger risk to the company.
Tips to Start Social Media Promotion:
If you are planning to start a new business or already have a small business and do not know from where and how to start promoting it on social media, then this article will help you with it. Starting or taking the first step would be so confusing. So many websites? So much content to be explored? Where to start from? Which type of social media promotion to be adapted for promoting it. Below is the complete guide which will be very helpful.
Basic Objective
If you are planning to start promoting your business on social media you need to keep in mind the basic aim behind it. Why are you starting to promote on social media? Is it only to create a brand image or brand awareness? Or to increase sales over the year? Your main and basic objective will help you to start the process.
Be selective at Start
There are so many social media networking websites. Where to start from and which to choose from them? If you are ambitious, you would probably want to promote your business on once all of the websites. Be selective at the start. Try and choose one or two social media websites to promote on. Once they are running well, you can then scale your efforts and promote them on other social media websites too.
Have separate Social Media Team
Once you plan to promote your business on social media, you need separate resources to handle it. These resources can keep a check on your social media accounts or profile. They can respond quickly to the comments received on your page. This would create a good reputation for the company.
Memorable Name
People find it easy to remember some catchy or easy name. It can be a company name or some short name which would be easy to be remembered. When you decide on the names do some research and check their availability on various social media platforms.
Post Authentic & Correct Information
Remember to post authentic and correct information also. It is easy to post information and go viral on the internet. People will read that information and will build confidence regarding your company. If the information is not correct they will give you negative feedback.
Have creative content
Funny or creative content will always attract many people. You will always want your post to be read by as many website visitors. A catchy and interesting content will always grab more visitors to your website. Have a properly planned pipeline content. What type and when will you post that content? All the details will help to promote your business with new content timely. People will also have new contents to read about your company timely.
Make more valuable for the customers
Once you start promoting on social media and have noticeable traffic or customers visiting your profile, make it more valuable for them. Post some contents which is helpful to them by giving tips. Or even you can solve their queries. If you make it more valuable for the customers, your sales will definitely increase.
Overall once you start promoting your business on social media in the right way you are bound to have positive results. Social media promotion is a tool that will definitely help to grow your business.
Social Media Promotion Ideas:
The company has opened profiles on many social accounts. They have published content on the profile. But the response is not as expected. Now, what can be done? The below social media promotion ideas will help the company. The first and important point is to make sure people know on which social media account to find you.
Update Profile
Fill in all the details about the company on the account. Can add website links including other social media account links also. This will help the followers or customers to get complete company details. Also, add a monthly checker into a checklist to check on the new features if any. On most of the social media accounts, they have an about us column where the customers can easily find them elsewhere.
Promote Social Media Accounts
Always add the links of the social media accounts to your website. You can also simply write as “Follow us on “. Many times company uses social media account icons to promote on their own website. This gives an idea to the customers that the company is on social media too. The company can do cross-promotion also. The company can give a link to the other social media account on the profiles to give followers an idea that the company is on various social media channels.
Promote Social Accounts
If you are sending newsletters and emails to your customers repeatedly then add icons of the social media accounts you are on. Let your customers know how many and what social media accounts you are on. This is can be another way of promotion.
Provide Social Facilities
You can offer your customers social discounts. You can give them the discount coupon on your social account which they can later use on your company website to purchase. This can be one of the best promotion options.
Conduct Contests
You can conduct various and easy contests on your social media accounts. Setting a low-barrier contest for the brand is very easy and simple. This would be fun for the customers in which they would receive various rewards. This type of contest would have much participation.
Employees Involved
With the help of your loyal employees, you can encourage them to share the specific messages directly to their social groups. In other words, this type of promotion can be stated as a “word of mouth” promotion. The employees can also help a lot by promoting socially.
Social Media Marketing Company
Many companies don’t have enough time or knowledge for promoting their business on social media. They cannot even plan a flawless social media promotion strategy for the company. That is when a Social Media Marketing Company helps them to promote their business.
Social media marketing companies take most of the social media promotion responsibility of the company. These social media marketing companies handle all the companies’ social media account. Right from creating an account to publishing the contents, these social media companies will help the companies in managing their social media account.
They offer various other services which can promote the company on social media such as:
- Create Companies Social Profile
- Plan a proper social media promotion strategy
- Social Media Campaigns
- Provide social customer support
- Provide Social Media Management
Wrapping Up!
It is very easy to promote on social media. Whether you are already using social media promotions or not if you follow the correct way it will be very fruitful. Social media is one of the platforms where you get directly connected with your customers be it social media websites or cell phone-based applications. It also helps to get engage with companies potential audience. Other benefits come along with social media promotion too. Social media promotion thus is the best and cost-effective marketing strategy among all other strategies. Happy Promoting!!
