Power Words that Accelerate Your Sales
A language is a powerful tool that plays a vital role in the Marketing and Sales domain. An efficient marketer or salesperson knows how to use language and power words as an emotional trigger to create a desire or a personal need among a customer to make a purchase.
Words are containers for power; you choose what kind of power they carry…
– Words of Joyce Mayer
As a salesperson, you need to use powerful words to provoke certain emotions to initiate a deal or to convert a group of visitors to potential customers. In this article, let’s roll out to look at some common power words you can use to make your next sale successful.
Why are Power Words Important for Sales?
Power Words Favor Several Purposes in Sales That Includes:
- Appealing emotions of customers
- Targeting customer pain points
- Indicating exclusivity
- Building trustworthiness
It’s a fact that different trigger words affect different groups of people; hence a salesperson should be aware of the customer’s needs and choose their power words carefully.
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Appealing Emotions of Customers:
Salespeople can use powerful words to bring out a variety of emotions, ranging from excitement to nostalgia. For instance, a common sales tactic is the “fear of missing out,” or FOMO. Moreover, leveraging the words such as “limited” or “deadline” can encourage customers to make a purchase eagerly for the fear of missing out on a great deal or exclusive product.
Pain points refer to the problems customers face. As a salesperson, you should be indicating those problems to convince the customer that the product or service they’re selling will be capable of solving those problems. You should be making sure to use certain words in the conversation that highlight the urgency of the customer’s pain points. The usage of such powerful words in the language can subtly suggest that the salesperson is just like the customer, meaning they can trust them.
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Many people would like to be a part of an exclusive group, and as a salesperson, you should be able to fulfill their needs, when you make your product exclusive. By making your product available for only exclusive members- you lure them to want it even more.
You can exchange the word exclusive with other words or phrases like members only, invitation-only, first, insider — to make the customer feel special and thereby increasing their likelihood of making the purchase.
Building Trust among Customers:
A crucial part of the sales process is building trust with the customers so that they feel comfortable making a purchase. Choosing the right words can create a positive relationship with customers, leading to a hike in sales. When you have successfully increased your sales, customers who trust your brand are also more likely to recommend your products to others, and this may increase your sales base.
Commonly Used Power Words for Sales
Let’s look into the insights of some common Power Words used in sales:
The word “free” is an over-used word and a most eligible emotional trigger and tends instantly to excite people. This powerful word gets the potential customers attracted who may have initially been hesitant on purchasing a product. Offering a free trial or sample can make your customers more likely to try your service, thereby leading to a purchase. Likewise, the word “complimentary” gives the impression of an added beneficiary at zero cost. You can give practically anything away for free, no matter how small it may be, and you are sure to grab people’s attention!
This word reveals an explanatory nature. It bears a powerful amount of persuasion in almost any conversation due to its explanatory nature.
If you’re trying to convince someone to buy something, the customer is more likely to agree if you appeal to his/her desire to know why he/she should buy it.
Always remember that human brains love explanations. We all need to know why. Why do I need that product or feature? Because it will help me to get…. and the answer follows.
Try to connect the product, features you sell as well as the actions you want your customers to take in with a great reason, and people will be more compelled to take action and that pushes your sales.
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The word “Easy” creates an inspiration amongst the customer by enabling them to think about how much easier their life will be if they purchase your product or service, and precisely if it’s easy for them to make a purchase.
“Convenient” is a word with a similar tone, which implies that the customer’s life could be easier with your product or service.
Usage of the word “imagine” in a sales pitch enables the customer to visualize a problem being solved using the product.
Yet another common human trait is the desire for instant gratification, often known as the “pleasure principle.”
A skilled salesperson knows how and when to handle the word “instantly” to tell their potential customers that their product can solve their problem immediately.
The word “new” is often used to appeal to trendsetters who want up-trend products and services. An alternative is “Breakthrough” which indicates a newness that creates a competitive urgency to buy.
The words “Now” or “act now” inspires urgency by implying that the deal is limited, exclusive or so important to act quickly.
This can provoke the potential customer’s fear of missing out.
Addressing the customer directly indicates the singular focal point of the conversation. When you’re writing a sales copy, or anything intended to persuade, always use first-person language.
Using the power word “you” makes them think that they already own the product and hence they are primed to make the purchase.
When you use “we,” it makes a picture of being related to the customer directly. It makes them think you’ve experienced the same challenges as them and more likely to trust you.
Similar words like “together” and “our” can also create the same connection and tone.
It imitates the word “new.” The word “discover” implies to the customer that they fall among the first to obtain a new item with trendy innovative features.
Also “Introducing” has a similar effect.
The word “Included” instantly indicates that the product or service is all the customer will ever need to purchase to solve a problem or achieve a goal.
“Value” and “BOGO” (buy one, get one) are similar words indicating an opportunity to save money with a product.
Scarcity is a word referring to a shortage of something in order to create a greater demand for the product.
Usage of the word “scarce” or “deadline” can make the target customer think that they need to make a purchase to avoid FOMO.
To marketers and salespeople, making customers feel special is one of the best ways to generate sales.
By using such powerful words in sales pitches, they build excitement around their products in order to boost conversions, drive sales and add some value to the product that needs to be sold.
Customers who want to stand out extraordinarily from others usually respond well to power words like “unique” or “unusual.”
If a customer feels that they could be the only one to own a one-of-a-kind product, you can stimulate an interest in them to make the purchase.
Example: Hurry! Only Limited seats
Oh! How we hate missing out.
It’s a great deal, and you have to definitely make a decision now before it’s too late.
“Get” is an action word that psychologically puts the reader and prepares them to go for action. Get is also usually followed by a benefit.
Example: Get dandruff-free hair in two weeks.
Also, use other verbs like claim, start, try, grabbing, or giving to get a similar effect.
Using the right words can give them the reassurance that is needed to pull the trigger.
You’ve likely seen this everywhere as it works well. If your product doesn’t carry a guarantee, returns aren’t hassle-free, or your results aren’t proven, don’t ever mention it. It may work in the short-term, but not in the longer run. Also, if you have not gone for a guarantee, maybe it’s time to do so.
Alternate words for assurance are proven, results, no-obligation, risk-free, hassle-free, and secure.
Which sounds better? “How to change a car battery?” or “The Best Way to Change a car battery.”
It’s as if “best” is a special word that’s only awarded to the truly great, so you can truly count on anything labeled as the best.
To call something the best implies that at some point the product was quite competitive and when compared, this one came out on top.
Ford vs. Chevrolet
Wendy’s vs. McDonald’s
Pampers vs. Huggies
Samsung vs. Apple
Hubspot vs. Marketo
Everyone makes comparisons before making a decision with social media, review sites, and blogs nowadays, practically.
We actually need to know who the top players are, and then we want to see them side-by-side. This can be advantageous, as your readers can be directed to compare your quality, ease of use, price, etc., to the one with your competitor’s.
When you openly show them the difference between your product and your competitor’s, you make their work easier, and they’ll be grateful for that.
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Finally, in most cases, the power words have at least one of the below qualities.
Using power words not only triggers psychological emotions but also boosts conversions on your products or services.
The power words discussed above can be used in your headlines, product names, landing pages, and calls to action right now. Keep remembering that certain powerful words evoke specific emotions. They may fall into different categories including areas like curiosity, laziness, vanity, powerfulness, authority, simplicity, safety, trust, anger, fear, lust, and greed. Sometimes, these emotions can subject to overlap.
Start by reviewing the power words and decide which one you think would appeal to your target audience. And then apply them to the different areas listed above. You could experience that some might work best in headlines or subheads, while others could prove more powerful in calls to action or even in product names.
You can test your choices to find out what works best with your target customers whom you expect to buy your products.
And now reveal to us what are your favorite power words for boosting conversions?
Q. Why are the power words important?
Power words are used by the advertisers and marketers to target their customers. It helps in evoking an emotional bonds and connections with their customers. Hence, they are very important.
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