Effective SEO Examples with Proven Results
SEO stands for Search Engine Optimization – a digital marketing strategy that mainly focuses on your website’s presence in search results on search engines like Google. When you are familiar with SEO strategies, you can use different tactics to increase your visibility or high ranking in Google search results.
You can thereby classify SEO tactics into two buckets:
- On-page SEO (On-site SEO): All on-page SEO strategies happen on your website. In other words, it focuses on optimizing parts of your website that are within your control.
- Off-page SEO (Off-site SEO): All off-page SEO strategies happen off your website. In other words, it focuses on increasing the authority of your domain through content creation and earning backlinks from other websites.
Both on-page and off-page SEO aims to make your site user-friendly, more trustworthy, to users and search engines. When search engine crawlers see how friendly your website is to them and the users, it increases the chances of your site ranking well for different searches.
Web crawlers are mentioned by names – spiders, robots, and bots. As their name suggests, they crawl across the World Wide Web to index pages for the search engines.
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Why do search engines consider SEO?
Why do you think does a search engine care if you use them or another search engine? And remember, you’re not paying them? That’s right!…but someone else is paying!
Let’s look at the answer to this question; they care because they make their money from advertising (displaying ads).
The page you are being delivered after you enter a search query is called the search engine results page (SERP). The SERP gives you “organic results” as well as “pay-per-click ads” (or PPC).
The organic results in SERP are those that are influenced by SEO, while the PPC ads are paid ones.
You can never imagine paying Google or any search engine to occupy any position in the organic results.
However, the ads on the page earn them money. The more people use the search engine, the more ads they can display and the more money they can make.
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Why should you care about how SEO works?
As you know, the Internet has got the world at our fingertips. We are hopefully a few clicks away from almost any information we could be searching for. When people are looking for information, services, products, and utilizations, they go online.
Once the search results are displayed, Odds are that you clicked on one of the first few results, initially. If you didn’t find a site that met your expectations, you would have clicked the back button and scrolled down the page until you find what you were looking for.
If the site that you look for isn’t properly optimized, you can’t assume it appears on the first page of your branded search queries — although depending on the name of your business that might not even be the case to consider.
That means people can’t find your site on the search result page and you’ll never even have a chance to tell them why you’re better than your competitors.
And let’s learn that without SEO, you’re giving leads away.
It will be good news for your competitor that you don’t fight.
So, who should care how search engines deliver results? You should be definitely!
Search engines have spiders — not exactly the creepy one, but the automated robot kind.
These spiders collect all kinds of information about your website and the pages of your site. This allows them to easily find out when to serve a searcher a page on your site. They collect criteria like page speed, title tags, social signals, internal linking, backlinks, and so on.
Effective SEO Strategies you Need to Know
The most important rules to be followed when creating SEO content:
- H1 tag: Make them highly relevant pertaining to the content on the page. Avoid making your visitor dig to find out who you are and what you do. How many H1s do you use? It’s an old SEO best practice to only use one H1 tag per page. Adhering to this rule as well as formatting content in a clear hierarchical order, ensures you are doing your best to assist search engine indexing and conforming to W3C guidelines.
- Calls to Action: Calls-to-action (CTAs) are the next step or action that the marketers want the visitors to take. You’ve built a website for a reason and your site visitors should need to do something when they arrive. Building clear, action-oriented CTAs is the best way to lead site visitors towards the intended conversion path.
- Content: Good quality content generates high CTR – Google considers your CTR as an important factor to rank your website – the more number of clicks increases the chances of getting better rankings on search engines.
- Quality Content Helps You Generate effective Backlinks – Gaining high-quality backlinks from high-authority websites is one of the best practices of SEO. For Google, gaining high-quality backlinks indicate credibility and trust. The more quality backlinks you gain, the higher possibility of you ranking high on Google.
- Content Allows You to Incorporate target Keywords – Quality content is the only way to make sure that you can strategically use your keywords. This will assist you to compete with other brands from your industry.
- Quality Content Presents a Great User Experience – SEO involves various strategies such as generating backlinks, writing quality blog posts, and using good keywords. It also involves creating a website that has a good structure that users can direct easily, optimizing your robots.txt files, and writing good meta tags.
Essentially, SEO and content should work successfully in isolation. Marketers need to understand that both elements complement each other, hence you need to focus on creating great content if you want a better ranking.
- Aligning Your Content with Search Intent
There are four common types of search intent:
- Informational Search Intent: A search falls under informational intent when the user is looking for specific information. It can be a simple search expecting instant results – “what’s the weather today?”
- Navigational Search Intent: Here the searcher is looking for a specific website or an app. Some common examples of navigational searches include Facebook login, SEMrush, and Amazon.
- Commercial: The intent behind a search is commercial when the searcher is looking for a specific product but has yet to make the final decision. For example, searches such as “best SEO tools” and “best Bluetooth mouse” are all commercial searches.
- Transactional: Here, the intent is to buy or make a purchase (transaction). The searcher’s decision to buy a specific product or tool plays a vital role here. Examples include searches such as “buy Samsung Smartwatches,” “buy Macbook Air,” and “buy fresh veggies online.”
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An SEO best practice is to always keep the search intent in mind while crafting content for your website.
For instance, if you would like to rank for the keywords “best DSLR cameras,” you need to sense that the search intent here is commercial, not transactional. The user is yet to decide on which DSLR brand to choose.
Then there is no point in optimizing your DSLR landing page with those specific keywords. Google understands what users want when the search query is “best DSLR cameras.” It is learned that they are looking for options. They are looking exactly for a good blog post or video which lists down the best DSLR cameras, not for the product pages or eCommerce pages.
Usage of Appropriate Keyword Density (and LSI Keywords)
You know mentioning keywords throughout your content builds the keyword density.
Keyword Density – a time-tested SEO concept. While writing content with SEO in mind, mentioning your target keywords throughout your copy is wise.
But you need to be careful. You can learn a few tips to keep in mind:
Don’t spam your content (using too many keywords) to improve SEO, as it creates a bad user experience. And search engines will pick up on your attempt; in the end, both hurt SEO efforts. Instead, mentioning your keyword when it makes sense is a good practice.
A suitable example for good keyword density in action can be witnessed in the RyTech blog. Here the writers mention target keywords naturally every 1 – 2 paragraphs.
For instance, consider these related keywords: iPhone reviews, best iPhone reviews, new iPhone reviews. When you use all of these keywords in your content, likely, Google won’t rank that page well as expected, especially if the content falls is only a few hundred words long.
Here’s an example of a keyword-stuffed paragraph:
Do you want to learn Oracle online? Most Oracle tutorials are not created to help beginners learn Oracle online, because the online Oracle learning platforms are not user-friendly. But today, in the Los Angeles area, you can easily learn Oracle online from the comfort of your home and become an Oracle online expert.
Not great, what do you feel?
The main keyword “Oracle online” was mentioned four times, which is too many times for such a short paragraph.
There is a better way to change this paragraph and make it more user-focused, without neglecting the main keyword – “Oracle online.” All you have to do is find exact synonyms for the keyword. For example:
Are you ready to learn Oracle online? It’s an effective step towards upgrading your skills and giving you a better chance of getting that job. There are several places to learn Oracle on the web, and within 2 – 3 months, you’ll be programming in Oracle. Most people don’t like the idea of taking online Oracle courses, but I believe it’s one of the most flexible ways to get access to a wealth of knowledge and become skilled in your life’s pursuit.
The second paragraph sounds better to users and still uses your keyword without overusing it.
A few tips for finding synonyms for your main keyword:
- Find keywords with the same meaning as the principal keyword but involving different spelling and structure. Examples: image, picture, photo so on…
Habitually ensure that each page title for each page and post on your website contains a keyword.
An effective strategy will be to include multiple keywords within each page title. Make sure not to be spammy or it could end up hurting you.
Let’s say your post is about hair colors for Summer and you want to rank for the following keywords:
- Hair color
- Summer hair
- Summer hair trends
Below are a few examples of a page title that combines those in a natural-sounding way:
- Summer Hair Trends: The Best Hair Colors of the Season
- 5 Hot Hair Colours Right Now: Summer Hair Trends
- Here’s an example of a keyword-stuffed, not a good page title:
- Summer Hair Colour Trends – Hair Colour for Summer
You could see the difference? The first two sounds are natural and you could picture seeing them online. The last one just seems to be spam and it’s trying too hard.
Take Effort to Write at Least 1,500 Words
Backlinko analyzed 11.8 million searches and concluded that the mean first-page search result had 1,447 words.
The correlation between content length and search engine ranking has been analyzed by numerous studies and experiments.
According to the SEO research firm – Marketing Sherpa – 44% of clicks for B2B companies are direct to a homepage, not a landing page. The homepage is more important, but a landing page helps to initiate a strong relationship.
Let’s look into an example.
Copyblogger shows its expertise by creating high-quality landing pages on popular topics. They travel extra miles with professional graphics and a clean, modern layout. Look at one of their landing pages!
Take Effort to Write at Least 1,500 Words
Backlinko analyzed 11.8 million searches and concluded that the mean first-page search result had 1,447 words.
The correlation between content length and search engine ranking has been analyzed by numerous studies and experiments.
According to the SEO research firm – MarketingSherpa – 44% of clicks for B2B companies direct to a homepage, not a landing page. The homepage is more important, but a landing page helps to initiate a strong relationship.
Let’s look into an example.
Copyblogger shows its expertise by creating high-quality landing pages on popular topics. They travel extra miles with professional graphics and a clean, modern layout. They drive traffic to the landing page via press releases, email marketing, and SEO optimization.
Effective SEO Examples For Your Reference
SEO examples #1 – HubSpot
It is one of the best SEO examples. Why HubSpot’s page is exceptional?
-Firstly, Strong, clear H1 tag: Hubspot Salesforce Integration
-Secondly, a Concise description of the product/service presented below the image
-Effective use of H2 tag in explaining the features of the product/service
SEO Examples #2 – SproutSocial
Why it scores:
– The content is effective, directed to-the-point, non-branded H1 tag: “Schedule. Publish. Analyze”
-Good use of H3 tag: “Trusted by agencies, relied on by businesses.”
-A clear CTA: “Start your free trial”
SEO examples #3- Cloudbakers
It works out as:
-Direct mode of call to action (CTA): “Talk to someone who does”
-A secondary mode of call to action: The three thought bubbles below the main CTA link directly to their products page, which allows the user to learn more information if they’re not ready to interact with someone, as suggested by the primary CTA.
SEO Examples #4- OpenHallway
Openhallway is again one of the best SEO examples for its clear website pages. Why it’s exceptional?
It is because as they use:
-Clarity, straight to the point usage of the H1 tag
-Prominent call to action combined with a different color in the main navigation
-A list format with a concise description. The description is supported by the “Features” and “How It Works” headings and the most useful is the embedded video.
SEO Examples #5- Mouseflow
Why does it rank? as it has
-Good H1 tag that reads ass “Do You Understand Your Visitors?”
-Effective H2 tag that includes bolded words that also serve as a concise description of the product.
-Eye-catching call to action (the video within the main navigation bar)
SEO examples #6 – MuleSoft
Why it’s scored? As it involves,
-Highly functional H1 tag: “Transform your business with API-led connectivity”
-Leading call to action: “Get Anypoint Platform”
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Conclusion for SEO examples
On reading this article you would have now known a lot of information about SEO examples, and how search engines rank websites, and how you can position your site and business to generate more search traffic from giant search engines like Google.
What next?
Prioritize! No site, in reality, does a perfect job of executing against every single aspect of search engine optimization. Think and prioritize the things you do well, have a budget and resources for, and that will give your business the best return for your investment – these aspects may slightly be different for every business and site.
If you’re gained expertise in creating and promoting content, determine which keywords to go after and focus your efforts there.
If you have a big and complex site, focus on getting the technical SEO right (or hire someone who can do it).
If you hold a small business that would benefit from ranking for very specific geo-focused terms but not more than that, shore-up your local SEO efforts (and then maybe focus on other marketing methods once you start to see diminishing returns from your efforts there).
Ultimately the objective of any search engine optimization efforts is to gain more and more exposure and huge traffic for your business or your site’s content.
