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Top 4 Digital Marketing Courses in Patparganj With Placements

Along with technological advancements digital marketing has become the norm. Small Businesses can expand their reach by catering to online consumers. Digital marketing in this day and age, is a profitable course option as well as a career path for the youth. You can learn digital marketing in your nearest institutes or online platforms. So, if you are looking for digital marketing institutes in Patparganj, we have something for you. In this article today, we are going to bring you everything you need to know about digital marketing courses in Patparganj.


What is the Meaning of Digital Marketing?

Digital Marketing in simple terms is the advertisement done by using digital channels such as social media, email, mobile applications, websites and more online platforms where people are likely to engage. It is simply a component of marketing that uses the internet as its means of promotion.

So, how does digital marketing help brands? Individuals working in digital marketing use digital communication and online platforms to promote brands and engage with people who are interested in purchasing their services.

For instance, you may have seen personalized emails being sent to you or social media influencers promoting a certain brand through their channel. These are marketing methods that fall under Digital Marketing. You can get a comprehensive curriculum in most digital marketing courses in Patparganj.

We Request TO Explore these High Ranking Courses Offered In India:

Types of Digital Marketing Courses

Digital Marketing techniques have become more advanced since its initial years. In recent years it has taken on various forms, all thanks to the innovations in technology and an inception to the era of smartphones. To discuss a few types of Digital Marketing, we’ve compiled a list below:

Content Marketing

Content Marketing is a term used domain of Digital Marketing, usually to describe any technique that engages and maintains an online audience through relevant information. Typically the information is published on a website or marketed through email, social media, search engine optimization, pay-per-click campaigns etc. It is an important topic covered in most digital marketing courses in Patparganj.

A content marketer tries to be more discrete than advertising and the service or product being marketed, may or may not be prominently highlighted. A company can, therefore, educate, entertain, and cultivate customer relationships through successful Content Marketing.

Social Media Marketing

What do you know about the term social media marketing? To summarise the term, it means using social media sites like Facebook, Twitter or Instagram to promote products and services. It sounds like an easy job, right? But no, many social media managers have to dedicate a lot of time to overseeing the creation or distribution of content, so that it’s relevant to their specific audience.

In this generation, companies can make huge profits through social media platforms. Thus, generating content that invites in more interaction while simultaneously driving traffic to their website, is the right step.

Affiliate Marketing

Among the first types of marketing, Affiliate Marketing has seen an upsurge in the digital era. The term Affiliate Marketing is used when a company or business pays its ‘affiliates’, usually influencers, for sales generated through their marketing strategies.

The commission paid encourages third-party publications to look for marketing opportunities and this is how they maintain a business relationship. It is a unique system that is equally profitable for both parties, thus it is growing in popularity.

E-mail Marketing

Despite the misconception that people associate emails with spam, the term E-mail marketing remains one of the most successful Digital Marketing platforms. To gather names for their e-mailing list, most digital marketers utilise their digital marketing channels. Through this and effective E-mail Marketing, they can turn their leads into potential customers.

This process has a primary goal of advertising particular services and products, which can later be tailored as per the preferences of the customer. An example of this is companies sending customized e-mails regarding new releases or offers that you might be interested in, or more common ones like showing you the items in your ‘cart’.

Website Marketing

The strategic advertising of a website to increase relevant traffic is known as Website Marketing. Usually, this is done to draw in customers who could be interested in the services or products offered by the company. These companies frequently utilize their websites as the focal point of their online marketing campaigns. You can learn more about it through digital marketing courses in Patparganj.

The most successful websites give a distinct and unforgettable image of the company, together with what it offers. But there are a few things one must keep in mind while designing a business website, they should design it according to public demand. For instance, they should understand that time is precious to everyone, therefore the website should load fast and have a simple interface. The most popular types of websites are Portfolio, Blog, E-commerce and Product review websites.


Online marketers that utilise pay-per-click or PPC advertising must pay a certain amount, each time their advertisements are clicked. This is often referred to as the CPC or Cost-per-click model. Marketers can attract leads and turn them into potential customers through advertisements displayed either on websites, social media platforms like Facebook, Instagram and YouTube, or other platforms like LinkedIn and Google.

SEO or Search Engine Optimization

You might have heard the term SEO being used quite a lot. So what does it mean? SEO stands for Search Engine Optimization, a process that involves optimising a content’s relevancy and website’s technical setup. As a result, the content becomes popular, simple to locate and relevant for users when they search for it.

It started with most webmasters providing the address of a website, or URL, to the different search engines. These search engines, in turn, would assign a web crawler to visit the page, gather links from it to other pages and return content from the page for indexation.

It has evolved since then, as most websites today rank higher through effective SEO implementation, bringing more visitors. The primary aim of such websites is to appear on Google’s first page of results, whenever a relevant keyword is searched for.

List of Top 4 Digital Marketing Institutes in Patparganj

Learning terms associated with Digital Marketing is very necessary for students since these are often used outside the Digital Marketing domain. The new online norm of education that has replaced the traditional way of things has plenty of benefits, such as not being restricted to one place.

Therefore, accessing good quality digital marketing courses in Patparganj is as easy as it gets. Below is a list of all the digital marketing institutes in Patparganj that will benefit you greatly.


IIM SKILLS is a well-known organization in the education sector, that has served over 35 countries with its high-quality courses. This Ed-tech company offers a wide range of online courses to thousands of students worldwide and professionally trained over 95,000, since its establishment in 2015.

As we are here for Digital Marketing Courses, they have an offline center for the same and offer in-class training as well in Delhi.  The company started with the simple goal of offering courses at affordable prices, to individuals willing to learn, and now has a center available in Netaji Subhash Place, Delhi.


All courses are equipped with live training sessions, along with ample opportunities for internships and practical knowledge. If you are a fresh graduate, this institute can help you enhance your talents, to make you a pro further down your career path.



The Digital Marketing Course at IIM SKILLS offers a package that is inclusive of Marketing automation and Performance Marketing, along with the norms of digital marketing. You will be guided through various modules which are designed to assist you in building a solid portfolio.

The course also promises to enhance your skills in running Ad campaigns on Instagram, launching a video on YouTube, Building an Affiliate Marketing channel with Amazon, Building a professional blog on WordPress, and other things.

Other Professional Courses from IIM SKILLS

Contact Details:

+919580740740, [email protected]


This course is extremely beneficial for students and Working Professionals, especially when individuals working in HR, Sales and IT are facing a crisis, due to an oversupply of manpower at low cost and similar skills. Aside from them, Traditional Marketing Professionals, Entrepreneurs, and Digital Marketers can also benefit from this course.


2. IMS Proschool

Established under the IMS and founded by Mr. Sanjay Chaudhary, it offers its courses on online and offline platforms. IMS Proschool has been functioning since 1977 and can be considered one of the best digital marketing institutes in Patparganj. It has made an effort to help each student build a successful career after graduating.

Students looking for digital marketing courses in Patparganj are going to benefit from its structured curriculum. The faculty consists of over 100 well-trained tutors, who are willing to assist students in career guidance. At present, the institute offers programmes in Finance, Accounting, Analytics, Investment Banking and Digital Marketing. Through its interactive classes, more than 25,000 students have benefited and succeeded in their respective careers.

Overview of the Digital Marketing Course

The course offers a comprehensive guide to Digital Marketing and its fundamentals, preparing you for future challenges in this domain. By the end of it, you can learn to run your campaigns, get experience working with Agency specialists, and become job-ready within 3 months. The average salary package you are given for your job ranges from 4-6 LPA.

For most digital marketing courses in Patparganj, the eligibility criteria don’t require high qualifications. In this case, the minimum requirement is a graduate degree. Certain reasons why IMS Proschool should be your next stop for higher studies are:

  • Getting a classroom advantage through the online and offline centres
  • Placement support and being presented with hundreds of jobs curated by them
  • Assistance with resume-building
  • Aptitude Test Preparations
  • Enhancing your interview skills with their guidance

Duration – 3 months (with 7+ hours of faculty-led training every week)

Batch – New batches start every 30 days

Let Us Check, What’s Included in the Curriculum:

Website and SEO

  • Understanding the basics of Website Development
  • Types of Web Development Platforms
  • Learning to rank your website on Google
  • AI assistance to start your business
  • Learning to analyze your efforts and implementing SEO strategies

Social Media Marketing

  • Identify the platform best suited to you
  • Analyzing and creating shareable content
  • Understanding social media crisis management
  • Analyzing your progress effectively
  • Learning about User Generated Content

Performance Marketing

  • Google and Facebook Ads
  • Bidding strategies best suited to you
  • Understanding how brands analyze competitors
  • Learning to generate sales while maintaining cost
  • Types and applications of keywords

3. Coursera

Coursera is an online America-based learning platform and it has been active since 2012. The platform is widely popular among millions of students worldwide who have benefited from its different courses. Coursera was founded by Daphne Koller and Andrew Ng, to let everyone have the right to education irrespective of geographical setbacks since it has the potential to change people’s lives.

The online platform provides its students with accessible, adaptable and career-relevant learning opportunities across the globe. Moreover, it has partnered with over 275 reputed universities worldwide, making the best quality education just one click away. It is a great option for anyone seeking digital marketing courses in Patparganj, as the courses are flexible and easy to follow. Coursera also has several subscription choices for various subjects and learners can choose the modules that suit their preferences.

Overview of the Courses:

The Digital Marketing Specialization that is provided by Illinois University through Coursera is a great choice. The advantage of these courses is that it’s multilingual. The digital marketing course alone is available in over 20 languages, the primary one being English. Thus, you may have the privilege of being instructed in your local language.

By the end of the course, you’ll learn essential skills like Brand Communication, Social Media, Data Collection and more. The course is designed to enhance your knowledge of the subject matter, helping you master the subject along with tools with hands-on projects. The in-demand skills required for jobs are taught by industry experts and that further helps you develop an understanding of key concepts. Coursera’s digital marketing course comes with a certificate that is provided by the University.

Duration – 4 months (overall 10 hours a week)


Digital Marketing Revolution: Key Takeaways

  • Marketing Plan
  • Marketing Performance Measurement and Management
  • Search Advertising
  • Digital Marketing
  • Marketing Analytics

Marketing in Digital World: Key Takeaways

  • Data Collection
  • Data Analysis
  • Analytics
  • Data Visualization
  • Digital Marketing

Digital Marketing Analytics in Theory: Key Takeaways

  • Marketing Mix
  • Product Strategies
  • Pricing Strategies

Digital Marketing Analytics in Practice: Key Takeaways

  • Mobile Marketing
  • Integrated Marketing Communications
  • Social Media
  • Marketing Channel

Digital Media and Marketing Principles

  • Understanding the landscape of marketing communication
  • Impact of digital media and marketing communications
  • Conceptual understanding of marketing strategies
  • New technological tools

Digital Media and Marketing Strategies

  • Analytics
  • Marketing performance
  • Marketing Analytics

Digital Marketing Capstone: Key Takeaways

  • Brand Communication
  • Content Marketing
  • Search Marketing

We Highly Recommend A Few More Digital Marketing Courses To Accelerate Career Opportunities in Digital Marketing:


4. Udemy

Eren Bali, Gagan Biyani and Oktay Caglar launched Udemy, another enormous ed-tech company. It has operated since 2010, offering online education to its students. Udemy provides a wide selection of online courses in various subjects, including art, technology, design, health, and science. Thus, students searching for digital marketing courses in Patparganj can give this a shot.

The classes are conducted through recorded sessions that are inexpensive, flexible, and offered in a multitude of languages. All courses are structured with assignments, video lectures, discussion boards, and quizzes to feed the student’s curious minds for digital marketing courses in Patparganj, Udemy provides efficient and adaptable skill development courses at a relatively lower cost.

Overview of the Complete Digital Marketing Course:

So, why should you choose Udemy? With 20+ hours of practical training, quizzes, and assignments, Udemy is one of the most comprehensive digital marketing courses in Patparganj. They cover all the necessary topics while focusing on the ‘learning by doing’ method.

This course specifically has over 160,000 ratings from students, while more than 770,000 benefited from it. Similar to other international online platforms, Udemy instructions are multilingual, so that people from all across the globe who are not proficient in English, can understand and learn. They believe in not making language, a barrier to your knowledge.

After purchasing the course you can get access to 22.5 hours of video sessions, study materials, downloadable resources and so on. Moreover, the instructions can be viewed on either your mobile, laptop or your smart TV. The certificate from Udemy does not hold the same value as a degree, but that doesn’t stop it from being considered one of the best digital marketing institutes in Patparganj.

Fees – 3,199 INR

Duration- over 22 hours (duration of video instructions)


  • Market Research
  • Make a Website
  • Email Marketing
  • Copywriting
  • Search Engine Optimization
  • YouTube Marketing
  • Facebook Marketing
  • Twitter Marketing
  • Quora Marketing
  • Google AdWords/Ads
  • Google Analytics
  • Instagram Marketing
  • Pinterest Marketing
  • LinkedIn Marketing
  • App Marketing
  • Old Content

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Frequently Asked Questions (FAQs)

Q) What Digital Marketing skills are in demand?

Some digital marketing skills demanded by employers are proficiency in social media or other digital platforms, a clear understanding of SEO strategies, storytelling abilities and content creation, knowing different marketing tools and an understanding of customer journey mapping. When looking for digital marketing institutes in Patparganj, you should opt for a curriculum that includes topics like Email Marketing, SEO, Social Media Marketing and other basics.

Q) Why Digital Marketing is important for students?

Through digital marketing courses in Patparganj, students are preparing themselves for future career goals with all the essential skills. They get to flourish their creative potential and stand out from the crowd, through their performance. The digital marketing courses in Patparganj are assisting students to become future-ready, as this field of work, nowadays is important for customers as well as companies.

Q) Can Digital Marketing be replaced by AI?

No, AI technologies cannot replace the full potential of the digital marketing career. But with new technologies and advancements, more aspects of this domain will be automated. There are still many jobs in this career path that require attention to detail, which only human employees can provide. Some of these aspects include originality of content, creativity in coming up with content ideas, adding humour when necessary to make the content more appealing and expressing opinions.


Hope we provided you with all the required information you were looking for for digital marketing courses in Patparganj. The above-listed institutes are all top-ranking and have high recommendations for digital marketing courses in Patparganj. Also, we provided a few more digital marketing courses that are available in other parts of India that are also known as the best learning platforms.


I am Meghna Kanjilal, an Education honours graduate from Loreto College with a passion for reading books. I like being creative whether it's through writing or designing. I had an amazing opportunity to start my writing journey with IIM Skills and expand my knowledge in the Content Writing domain. Currently, I am working with IIM skills on their internship programme to enhance my skills and gain experience.

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