Want to make money online? Don’t know where to start? Your search stops here if you want to earn from social media. Digital marketing is trending these days. It’s the best way to earn money & work remotely. Many people are shifting towards digital marketing, knowing the immense impact of this. But here is the thing. Not all companies in the online market are making an impact. Even after doing it consistently, they cannot create an impact the way other companies do it. The reason? Their strategy is fading. This is where the role of digital marketers comes in. They are the king of the online world. They can advance any company to new heights. In this article, we are going to discuss digital marketing courses in Colombia that will help you get a job.
Trends in Digital Marketing
1. AI
AI is the top digital marketing trend. Around 64% of marketers are using AI in their business. Most of the companies look for those candidate who can use these AI tools efficiently.
Research shows that 80% of advanced creative roles in marketing will be tasked with using AI by 2028. AI can enhance customer experiences & your productivity.
Chatbots are getting used for conversation; Predictive analytics are improving targeting & personalisation ads & AI-powered content generation is improving productivity.
2. Short-Form Video Content
Short-form video Content is everywhere. 73% of marketers claim that short-form video drives the best ROI. Many brands are using short-form videos in their content marketing strategy to increase brand awareness.
TikTok is the second-biggest for short-form video content in digital marketing trends, which gives you the highest ROI. The #TidePodChallenge alone on TikTok generated over 7 billion views.
3. First-Party Data & Personalization
Nowadays, marketers are using first-party data and AI-powered personalisation to reach audiences. Businesses are exploring first-party data collection methods to adapt to changing privacy as personalisation increases the chances of creating brand awareness. This way, you can make your brand stand out.
For example, Stitch Fix is an online personal styling service provider. They use AI to analyse customer data and provide personalised clothing recommendations that help them retain over 25% of customers.
The Role of AI in Enhancing Marketing Efficiency
Many industries are incorporating AI in their work, and it has brought major changes in their business. Here are some points that reflect the role of AI in enhancing marketing efficiency.
1. Faster Content Development
AI can provide drafts to speed up the content creation like social media posts, emails, and web copy. This allows content professionals to focus on important things like ideation and editing.
2. Enhance Task Efficiency
AI can automate many unimportant marketing tasks like data organisation and customer FAQs. It is estimated that 26% of companies are using AI reports to improve customer engagement, conversion rates, and EBITDA margins.
3. Improved Personalization
AI can create hyper-targeted ads by tracking user preferences & activity. It can optimise ad campaigns and maximise ROI by reviewing performance data. It is estimated that 44.4% are using AI for content production.
Albert Technologies is using AI to manage and optimise ad campaigns across various platforms like Google Ads & Facebook.
4. Check Performance Analytics
AI can find market trends and campaign performance data by using a predictive analytics approach. The distillery is using AI to analyse first-party data & build custom audience models that can identify potential buyers. This AI technology reevaluates target audiences every 24 hours.
5. Chatbots & Customer Support
Every online business is using AI-powered chatbots to provide 24/7 customer support to its customers from all over the world. AI-powered chatbots can handle daily queries efficiently.
Sephora uses AI-powered chatbots to provide personalised beauty recommendations based on customer preferences and purchase history. This has improved their customer engagement & satisfaction while reducing the workload on human agents.
6. A/B Testing & Optimization
AI algorithms can maximise campaign performance by using the most effective strategies through continuous testing & refinement.
Your search for the best Digital Marketing Courses in Leeds ends here. Do check them out.
List of Digital Marketing Institutes in Colombia
- IIM SKILLS
- StudySail
- OdinSchool
- Boston Institute of Analytics
- The Knowledge Academy
- SMEClabs
- DigitalAcademy360
- GrowthTribe
- KnowledgeHut
- Apponix Technologies
1. IIM SKILLS
IIM SKILLS is a leading ed-tech company. They provide in-demand courses in a variety of subjects, including investment banking, data analytics, content writing, digital marketing, and financial modelling. It is one of the leading digital marketing courses in Colombia.
This is one of the best digital marketing institutes in Colombia that provides the course and gives you guaranteed internship opportunities. They are providing three types of digital marketing courses in Colombia.
Digital Marketing Master Courses Offered by IIM SKILLS
| Course | Duration | Fees |
| Certified Digital Marketing Expert | 4 Months | 2065704.95 COP |
| Digital Marketing Master Certification + AI | 7 Months | 4433275.09 COP |
| Digital Marketing Leadership Program | 11 Months | 8819198.79 COP |
They have included over 25 assignments, 5 case studies on Starbucks, Nike, IIM SKILLS, HubSpot, Uber, and capstone projects. You will get tools that are worth 954 USD.
After completing this course, you will get paid internship opportunities where you can apply your knowledge and gain real-world experience. This internship is completely optional.
Foreign Placements With IIM SKILLS Digital Marketing Master Courses
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Key Highlights:
- You will get certified by a popular institute, IIM SKILLS
- You will get guaranteed study material to make this course effective
- You will learn from industry experts with over a decade of experience
- You will have Lifetime access to all the recordings & study material
- You will get a guaranteed internship
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Contact Information:
Phone Number: +91- 9580740740
Email Id: info@iimskills.com
Website: www.iimskills.com
2. Study Sail
Study Sail is an online learning platform that provides trending courses to professionals. They provide courses related to cloud computing, data science, AI/machine learning, and much more. This is one of the most popular digital marketing institutes in Colombia.
In this program, you will learn about consumer behaviour & analysis to understand what motivates consumers to purchase any product or service, advanced digital marketing strategies like affiliate marketing, email marketing, social media marketing, and search engine marketing, Advanced Search Engine Optimization, and much more in detail.
This is one of the longest digital marketing courses in Colombia. You will learn everything
Name: Digital Marketing Master’s Degree
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3. Odin School
Odin School is one of the prominent institutes in Colombia. They offer a variety of in-demand skills such as data science, web development, digital marketing, Power BI, online MBA & MCA, and more. They claim that their course will make them job-ready.
In their digital marketing program, you will learn about marketing and understand the digital landscape, SEO, Social Media Marketing, Influencer marketing, content marketing, Performance Marketing, Social Media Tools & content generation, AI for marketing, and freelancing in-depth.
They have included many tools & technologies. You will also get lifetime access to online classes and learning resources. You will get many assignments & projects. They will also provide you doubt clarification session. You will receive a completion certificate upon successful completion of this course.
Moreover, they will provide you with mock interviews, behavioural skills workshops, an online profile, and dedicated job portals.
This is one of the digital marketing courses in Colombia which is designed for marketers, working professionals, content creators & business owners.
Name: Digital Marketing Cours
Duration: 3 Months
Mode: Online
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4. Boston Institute of Analytics
Boston Institute of Analytics is a training institute. They offer advanced skills such as data science, Artificial Intelligence, cyber security, and Digital Marketing.
The best part about this institute is that they are one of the few digital marketing institutes in Colombia that provides certificate, diploma, and master’s degree programs via classroom & online training.
They are providing courses all over the world. They have collaborated with other colleges and organizations to offer the best courses. They provide both online & onsite training.
This is one of the unique digital marketing courses in Colombia. They are providing their digital marketing course in combo with digital analytics.
In their program, you will learn digital marketing & data analytics orientation, SEO, Search Engine Marketing, Social Media Marketing, Email Marketing, Content Marketing & Blogging, ORM, Generative AI in Digital Marketing, Funnel Marketing & Growth Hacking, Marketing Automation, Marketing Analytics, Affiliate Marketing, and Metaverse in Marketing.
Along with this course, they have included many assignments and capstone projects. You will learn over 5 generative AI tools.
They have followed three learning paths. In the first path, you will get the certificate. In the second path, you will get the diploma. In the third path, you will master a diploma.
Name: Digital Marketing and Analytics
Duration: 10 Months
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5. The Knowledge Academy
The Knowledge Academy is a famous UK-based training institute. They offer a varied range of courses all over the world. You can learn business & management, IT & Software development, Digital Marketing, Financial & Accounting, Personal Development, and much more.
This is one of the popular digital marketing institutes in Colombia which has been running for over a decade.
In their digital marketing course, you will learn the basics of digital marketing, planning, strategy, testing, customer experience, usability, mobile marketing, content strategy, social media, email marketing, search engine marketing, and integrating marketing communications for maximum ROI. This is one of the most expensive digital marketing courses in Colombia.
Course Details:
Course Name: Digital Marketing Course
Course Duration: 1-day course
Course Fee: Rs 80,995
Key Highlights:
- You will learn from experts having over a decade of experience in digital marketing
- You will get live, interactive sessions that allow for direct engagement with instructors.
- You will get flexible learning options which are available in various formats
- You will receive a digital marketing course from The Knowledge Academy
- You will have an online instructor-led session with the experts
- You will receive a completion certificate after completing this course
6. SMEClabs
SMEClabs is an educational training institute which is located in Tamil Nadu. They offer courses on industrial & marine automation, oil & gas piping, building management systems, MEP HVAC, Industrial Instrumentation, Civil QS QA, embedded systems, AI, Python, networking, and more. This is one of the few digital marketing institutes in Colombia.
In their digital marketing course, you will learn the basics of digital marketing, marketing fundamentals, SEO, Search Engine Marketing, Email Marketing, WordPress Design & Development, Content Marketing & Copywriting, Inbound Marketing, Web analytics, affiliate marketing, E-commerce Seller, growth marketing master class, Facebook marketing, media buying & planning, programmatic marketing and much more in detail.
They will also help provide you with many assignments and tools to practice. They will also help you with placement. The best part is that they are providing flexible timing for digital marketing courses in Colombia. Anyone can join this course irrespective of their career path.
Course Details:
Course Name: Digital Marketing Course
Course Duration: 6 Months
Course Fee: Rs 45000
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7. Digital Academy 360
Digital Academy 360 is an educational institute that provides training in digital marketing & related fields. You can learn digital marketing leadership & AI, digital marketing & analytics, and diploma courses.
They are one of the digital marketing institutes in Colombia that are specialized in this field. They have both online & offline learning methods.
Their course is based on the latest curriculum designed by industry experts. They have divided this course into 7 modules with 2 specializations.
In these modules, you will learn the basics of digital marketing, content writing & copywriting, Canva graphic designing & video editing, digital footprint creation, Advanced SEO & Inbound marketing, performance marketing & SMM, and analytics & reporting.
In each module, they have included live sessions, assignments, case studies & assessments. In specialization, you will learn performance marketing & ad copywriting and SEO & AI.
Along with this, you will get dedicated career support in which you will learn soft skills, get multiple levels of mock interviews, make a portfolio, create a resume, and get interview opportunities.
Course Details:
Course Name: Post Graduate Certification in Digital Marketing & Analytics
Course Duration: 6 Months
8. GrowthTribe
Growth Tribe is an online European-based educational institute. They offer a varied range of courses. You will learn digital marketing, business & innovation certificates, and data & AI Certificates. They provide one of the most popular digital marketing courses in Colombia.
They have divided their course into 6 modules & 61 lessons. They have also included tests & exercises to test your knowledge.
In their course, you will learn the basics of digital marketing, digital marketing tracking & analytics, boost organic growth with content marketing strategies, how to target your audience using paid media, how to retarget your audience, and how to optimize your landing pages.
Along with this, you will work on many tools, and get a recognized certificate, community access of 35,000+ members, and direct access to experts.
Course Details:
Course Name: Digital marketing with confidence
Course Duration: 6 Months
9. KnowledgeHut
KnowledgeHut is a global training institute that offers a wide range of professional courses. They have been running smoothly since 2013 and also provide digital marketing courses in Colombia.
You can learn data science, Artificial Intelligence, Cloud computing, Web Development, DevOps, Cybersecurity, Project management and more.
In their digital marketing program, you will understand & apply the latest digital marketing tools & techniques, build a strong understanding of the subject through projects and case studies, and learn from veterans in the field how to choose and interact with the target audience for a campaign.
They are providing over 16 hours of live instructor-led sessions, hands-on learning with group exercises, downloadable comprehensive courseware, and master concepts through case studies & activities.
This course is specially designed for marketing professionals, business owners, and professionals interested in learning marketing.
The best part is that you will learn from industry experts, get an updated curriculum, learn with the help of theory-based practical case studies, and hands-on exercises, and get career guidance to overcome challenges.
Course Details:
Course Name: Digital Marketing Training
Course Duration: 16 hours
Course Fee: INR 32,999
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10. Apponix Technologies
Apponix Technologies is a prominent training institute based in India. It was established in 2013. They offer courses related to Cloud Computing, DevOps, Cyber Security, Data Science, Digital Marketing, and Web development.
This is one of the popular digital marketing courses in Colombia.
In their digital marketing program, you will learn the basics of digital marketing, social media marketing, webinar marketing, content marketing, Google AdSense & Affiliate marketing, Blog marketing, WhatsApp digital marketing, Lead generation, Search engine optimization, digital marketing certifications, Email marketing, and internet marketing strategies.
Along with this, you will get assured job placement, guaranteed 10 interviews, google ads certifications, resume preparation & mock interviews.
Course Details:
Course Name: Digital Marketing Training Course
Course Duration: 6 weeks
Frequently Asked Questions
Q.1 Are there different levels of digital marketing courses?
Yes, there are different levels of digital marketing courses. Digital marketing is a vast field that creates many types of new jobs. It includes beginner, intermediate, and advanced levels. Beginners can start with foundational courses that cover the basics of digital marketing. You will get an idea of digital marketing.
Many who know the basics of digital marketing can choose advanced courses that will give you specialization in digital marketing. You can specialize in data analytics or advanced SEO techniques. These courses can make you an expert in your field. Many digital marketing courses in Colombia are specially designed for experts.
Q.2 How can I find a reputable digital marketing course?
There are a lot of digital marketing courses in Colombia. And, it’s hard to choose which course you should go for. So before choosing any digital marketing course, do research about course providers. Look for courses that are offered by well-known institutions, universities, or trusted online platforms.
In this article, all the digital marketing institutes in Colombia are well-known & offered by trusted platforms. You can check online reviews and testimonials from alumni students. It’s great if they are providing a demo session so that you can decide between buying it.
You can check their syllabus if they are providing the content you are looking for.
Q.3 What are the main challenges in learning digital marketing through a course?
As a beginner, you will come across new terms. You will face many challenges to learn these things at first as this field is changing. It can be overwhelming for you to keep up with new tools, trends, and best practices. You can choose one of the digital marketing institutes in Colombia. All the institutes provide quizzes, and assignments so that you can apply your knowledge.
Q.4 Why should I take a digital marketing course?
The benefits are endless. You can make even money online from anywhere. It will enhance your career. As more companies are shifting towards online, they need experts to deal with digital marketing. All the digital marketing courses in Colombia will provide you with practical skills and assignments to test your knowledge.
According to recent data, digital marketing jobs are likely to grow by 10% over the next decade.
Q.5 What topics are covered in a digital marketing course?
Digital marketing course covers many topics. Digital marketing courses in Colombia have included all the topics that you need to become an expert in this field. You will learn Search Engine Optimization techniques to improve website visibility on search engines.
You will learn social media Marketing strategies to promote any product or service on social media platforms like Facebook, Instagram, YouTube, and Twitter. You will learn content marketing in which you will learn to create valuable content to attract & engage audiences. You will learn email marketing techniques for building & managing email campaigns.
Moreover, you will learn Pay-Per-Click advertising, analytics & much more.
Conclusion
Digital marketing jobs are trending these days and it’s not going out of trend for the next decade. AI is the new trend in digital marketing. AI is helping marketers to automate their routine tasks. In this article, we have included all the institutes with their course curriculum, duration & fees.
