Top 10 Digital Marketing Courses In China With Placements

Do you know that 85% of consumers trust online reviews as much as personal recommendations? Today, digital marketing has become a go-to marketing strategy for all businesses. It is high time to go for digital marketing courses in China as more people are joining the internet. Many businesses will expand their reach. This field is going to expand.

In this article, we are going to discuss digital marketing institutes in China that will help you to become an expert in this field.

What Is Digital Marketing?

Digital Marketing is a way of promoting and selling your products and services with the help of digital channels like social media, search engines, email, and mobile apps.

It includes the same principle as traditional marketing but in digital. It includes many techniques like search engine optimisation, pay-per-click advertising, content marketing, and social media marketing.

 The global digital marketing sector is expected to reach $835 billion by 2026, which showcases the massive opportunities in digital marketing for businesses of all sizes. Whether they are B2B marketers or B2C, digital marketing works for both types of businesses.

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Types of Digital Marketing

Digital Marketing comes in various forms that give businesses chances to connect with their target audience. This creates more opportunities for you to choose the types of digital marketing courses in China you want to pursue.

Let’s Look at the Types of Digital Marketing:

1. Content Marketing

Content Marketing is a type of Marketing in which you educate and provide value to your readers. This is not promotional, but it establishes you as trustworthy and a thought leader.

Many businesses use content marketing to generate leads and convert them into loyal customers. It’s an effective strategy as it provides value to its customers for free.

This way, customers can gain knowledge before buying it. The research shows the content marketing industry is expected to be worth $107B+ by 2026.

There are many platforms available where you can do content marketing. The most famous platforms are YouTube, Instagram, Facebook, and Email.

2. Search Engine Optimization

Search Engine Optimization, in short, what you know as SEO. SEO is a method by which you enhance a website’s visibility on search engine results pages to gain organic traffic.

This includes various methods & techniques such as keyword research, on-page optimisation, technical SEO, content creation, and link building.

If you have a website, it’s crucial to have a well-optimized website as it will boost your visibility and improve overall user experience.

Research shows that the first organic search results receive approximately 28.5% of all clicks, while the second gets about 15%.

3. Social Media Marketing

Social Media Marketing is a type of marketing in which you use social media platforms such as Facebook, Instagram, X (formerly Twitter), and LinkedIn to promote brands, engage with customers, and drive sales.

This marketing approach includes sharing content, interacting with users, and creating campaigns that resonate with the audience’s interests and values.

Research shows over 4.9 billion people globally use social media, which makes it an important channel for reaching potential customers.

By targeting your audience, you can know your customer’s behaviour. You can track engagement and measure the effectiveness of campaigns.

4. Pay-Per-Click

Pay-per-click is a type of advertising in which marketers reach an audience on news, other websites, and digital platforms through paid ads.

Marketers may set up Pay-Per-Click campaigns on Google, LinkedIn, X (Former Twitter), Pinterest, and Facebook.

The most widely used PPC services are Google Ads and Facebook because it is estimated that these channels have the highest ROI. Research shows that Google Ads businesses earn an average of $8 for every $1.60 spent.

5. Affiliate Marketing

Affiliate Marketing is a performance-based marketing strategy where individuals and businesses promote their products or services, and the affiliates earn a commission for each sale made.

Studies show the global marketing industry is around $12 billion and continues to grow as the majority of people are going online.

Affiliate Marketing is the best way to reach out to your potential customers in less time. Businesses can increase their sales without an increase in marketing costs.

You can use content marketing, email marketing, and social media marketing to promote your brand.

6. Native Advertising

Native Advertising is a type of paid advertising that integrates with the content and format of the platform on which it appears. It is different from traditional ads.

Traditional ads disrupt the user experience, whereas native ads are designed to blend in with the surrounding content, which makes them less intrusive and more engaging for users.

In native advertising, you use sponsored articles, promoted social media posts, and recommended content that appears alongside editorial material.

7. Marketing Automation

Marketing Automation means using software platforms & technologies in marketing and automating repetitive tasks. This includes automating email marketing, social media posting, lead generation, and customer segmentation.

Marketing automation helps businesses focus on initiatives and creative problem-solving. It also helps in knowing customer’s behaviour and preferences so that you can create more personalised communication.

The best part is that it can track leads based on their interactions with the brand. According to Nucleus Research, organisations can get an average return of $5.44 for every dollar spent on marketing automation within six months.

8. Email Marketing

Email Marketing is the most used marketing by individuals & businesses. In email marketing, you send emails to a list of subscribers to promote products, share updates, and build relationships with customers.

This marketing channel allows businesses to communicate effectively with their audience. Research shows that personalised emails can lead to a 26% increase in open rates, and campaigns can increase 760% in revenue.

Email Marketing platforms provide detailed analysis that tracks businesses’ open rates, click-through rates, and conversion rates. This data helps marketers refine their strategies and improve their campaigns.

9. Mobile Marketing

Mobile marketing is where you promote products & services to consumers via mobile devices such as smartphones & tablets.

It includes channels such as SMS, mobile apps, social media, location-based advertising, and mobile websites. Research shows 62% of smartphone owners have made a purchase using their mobile device.

10. Video Marketing

Video Marketing is the type of marketing in which you use videos to communicate messages about a particular brand or service. Video content can give you higher retention rates.

Most of the platforms are incorporating video content as they are more effective than other content. After the boom of AI, making video content has become easy, 87% of marketers report that video marketing has helped them generate more leads and grow their revenue 49% faster.

11. Influencer Marketing

Influencer Marketing is the most popular marketing these days. In influencer marketing, brands collaborate with individuals who have a significant online following to promote the brand’s products or services.

Influencer Marketing is done on social media platforms. This is the fastest way to promote products or services.

Influencers have built trust & Authenticity with their followers through genuine content & personal experiences. Research shows that 86% of consumers have made a purchase which is inspired by an influencer.

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List of Digital Marketing Institutes in China:

• IIM SKILLS
• The Knowledge Academy
• Apponix Technologies
• Study Sail
• Skill circle
• Digi Perform
• Techstack
• Simplilearn
• Future Learn
• Hubspot Academy

1. IIM SKILLS

IIM SKILLS is a popular educational platform that offers trending courses. They offer a variety of courses to young professionals. They offer digital marketing, SEO, content writing, advanced digital marketing, Investment banking, Data Science, and many more.

They aim to deliver world-class education at affordable prices. This is one of the best digital marketing institutes in China. In their program, you will get 100% placement support and also a demo session if you are in doubt.

This program has ranked as no. 1 by Entrepreneur, The Times of India, and The Economic Times. This course is in alignment with Google, HubSpot, Meta & Amazon and approved by Govt. of India.

In this course, they have covered everything related to digital marketing. You will learn digital marketing fundamentals, WordPress, SEO, SEO (Google Ads), Social Media Marketing, Email Marketing, Content writing, Copywriting, Video Editing, Graphic design, and Market Automation.

The best part about this course is you will get over 25 assignments, 5 case studies on Starbucks, Nike, IIM SKILLS, HubSpot & Uber, and capstone projects.

Core Modules
			Content Writing And Blogging
			Search Engine Optimization
			Social Media Marketing
			Search Engine Marketing
			Inbound Marketing
			Email Marketing
			Web Analytics
Special Modules
			WordPress Web Development
			Integrated Digital Marketing Strategy
			Online Reputation Management
			Content Writing And Blogging
			Media Buying
			Affiliate Marketing
			Video Marketing
			Marketing Automation
			Digital Infographic Resume Preparation

After completing this course, you will learn two paid internship opportunities where you can apply your knowledge and gain real-world experiences. They provide one of the best digital marketing courses in China.

Key Highlights:

• You will receive extensive training to ensure that you develop into a well-rounded individual.
• You will receive placement assistance that is assured to get you started.
• You can select the batch that works best for your schedule.
• A Master’s Certification in PG Data Science will be awarded to you.
• IIM SKILLS will provide you with the possibility of guaranteed paid internships.
• The Learning Management System will provide you with lifetime access to all of the course materials, session recordings, and tool knowledge.
• Professionals in the industry will provide you with entirely practical instruction.

2. The Knowledge Academy

The Knowledge Academy is a UK-based professional development course provider. It offers courses in various fields, such as IT, business management, and project management.

With a global reach and an impressive claim of having trained over 2 million delegates globally, they offer training both virtually and in person in more than 200 countries.

They aim to empower individuals & organisations through quality education & training. They use a practical approach in their courses so that students can gain real-world knowledge.

This is one of the most popular digital marketing institutes in China, which has been running for over a decade.

In their program, you will study the basics of digital marketing, planning, strategy, testing, customer experience, usability, mobile marketing, content strategy, social media, email marketing, search engine marketing, and integrating marketing communications for maximum ROI. This is one of the most expensive digital marketing courses in China.

Course Details:

 Course Name: Digital Marketing Course

Course Duration: 1-day course

Course Fee: Rs 80,995

Key Highlights:

• You will receive a digital marketing course from The Knowledge Academy
• You will have an online instructor-led session with the experts
• You will receive a completion certificate after completing this course
• You will receive a digital delegate pack which includes all the resources

3. Apponix Technologies

Apponix Technologies is an Indian-based training & recruitment company that focuses on providing professional development courses in various technology fields.

They offer over 15 software training courses, which are designed for both beginners & advanced learners. They are offering Cloud Computing, DevOps, Cyber Security, Full Stack Development, Data Science, Digital Marketing, and Web Development.

Anyone can join their course as they provide flexible batch timings for both students & working professionals. They are also providing 100% placement assistance to their students.

This is one of the few digital marketing institutes in China which is offering corporate training.

In their program, they have covered fundamentals of digital marketing, social media marketing, webinar marketing, content marketing, Google AdSense & Affiliate Marketing, Blog Marketing, Lead generation, Google My Business, WhatsApp Digital Marketing, Search Engine Optimization, Digital Marketing Certifications, Affiliate Marketing, Content Marketing, Email Marketing, and Internet Marketing Strategies.

The best part is you will have 1-year access to recorded sessions. You will also get placement assurance & internship opportunities.

This is one of the digital marketing courses in China in which you will get internship opportunities.

Course Details:

Course Name: Digital Marketing Training Course

Course Duration: 60+ hours of practical Sessions

4. Study Sail

Study Sail is one of the popular online digital marketing institutes in China. They provide technology courses that are created by Carnegie Mellon University. They offer courses such as Computing, Programming with Python, Cloud Developer, and many more.

In their course, you will study digital marketing in the era of AI, content marketing, Search Engine Optimization, Paid Search and Display Advertising, Social Media Marketing, and professional skills for digital marketers.

After completing this course, you will receive a completion certificate from Study Sail. This is one of the digital marketing courses in China which is offering online & offline training.

Course Details:

 Course Name: Digital Marketing Certification in China

Course Fees: USD 485

5. Skill Circle

Skill Circle is a digital training institute based in New Delhi. It offers courses related to digital marketing & technology.

This is one of the few digital marketing institutes in China that is providing boot camps. They give you a 100% guarantee for the job.

In their program, you will learn the basics of digital marketing, organic marketing, marketing funnels, inorganic marketing, designing skills, freelancing, domain flipping, video marketing, Google Adwords, Blogging & Bloggers, Performance marketing, Google Analytics, Website Development, Influencer marketing, building a website, Influencer marketing, building a website, ads Psychology, mobile optimisation, YouTube marketing, Email marketing & many more.

Course Details:

Course Name: Digital Marketing Course

Course Duration: 3-6 Months

6. Digi Perform

Digiperform is a famous digital marketing training institute founded in 2014. It is one of the best digital marketing institutes in China.

They provide courses and certifications in various digital marketing topics, including SEO, SEM, Social Media Marketing, Email Marketing, and Web Analytics.

In their program, you will learn the basics of digital marketing, ecosystem, visibility strategy, online lead strategy, graphic designing, video marketing, building your business website, social media optimisation, landing page optimisation, and many more.

This is one of the in-depth digital marketing courses in China. Along with the curriculum, you will get over 260 hours of assignments. You will also have three exams to check your knowledge.

Course Details:

Course Name: Online Marketing Professional Course

Course Duration: 6 Months+

Course Fee: Rs 55,750

7. Techstack

Techstack Academy is a training centre located in Delhi. They offer a varied range of courses related to cyber security and Full-Stack Development. They have been providing digital marketing courses in China since 2012.

In their course, they have included a total of 31 modules. You will learn the basics of digital marketing, website planning, website creation, content writing, keyword research, SEO, Creative designing, Social Media Optimization, Video Marketing, and much more.

The best part is that they have included 3quizzes & 1 project in each module. After completing this course, they will help you with resume building, mock interviews, 1:1 mentorship, and much more.

Course Details:

 Course Name: Digital Marketing Course

Course Duration: 3,6 & 18 Months

8. Simplilearn

Simplilearn is a popular online platform that provides one of the finest digital marketing courses in China. They offer professional courses & certifications for DevOps, Cybersecurity, Digital Marketing, Data Science, and much more.

They are offering three digital marketing courses. All are designed for beginners & working professionals.

Course Details:

Course Name: Professional Certification in Digital Marketing

Course Duration: 8 Months

Course Fee: Rs 1,01,999

9. Future Learn

FutureLearn is a UK-based online learning platform which is providing digital marketing courses in China. They offer courses in various fields. This is the best course to learn the basics.

Course Details:

 Course Name: Digital Marketing

Course Duration: 2 weeks

Course Fee: Free

10. Hubspot Academy

HubSpot Academy is an online learning platform. It is one of the institutes that provides free digital marketing courses in China. They have trained over 165000 certified professionals so far. In their program, you will learn digital marketing strategies & hacks to grow online.

Course Details:

 Course Name: Digital Marketing Certification Course

Course Fee: Free

Frequently Asked Questions

Q.1 What are the Prerequisites for Digital Marketing Courses?

Anyone can join digital marketing institutes in China. You don’t require any kind of degree or technical background to pursue this course. You just require basic computer skills and a willingness to learn digital marketing. However, a basic understanding of digital marketing will help you learn this course quickly.

Q.2 What will I learn in digital marketing courses in China?

Digital Marketing covers a wide range of topics. You will learn about SEO, social media marketing, content creation, email marketing, PPC advertising, content marketing, analytics, and web development. You will also learn to create effective digital marketing strategies and campaigns.

Q.3 What career opportunities are available in digital marketing?

After completing digital marketing courses in China, you can apply for many positions. You can become a digital marketing manager, SEO specialist, social media manager, content marketer, PPC specialist, email marketing specialist, and web developer. This field is growing fast. According to the Bureau of Labor Statistics, the demand for digital marketing is expected to increase by 10% by 2026.

Q.4 How can I prepare for a digital marketing Interview?

If you want to prepare for a digital marketing interview, focus on your knowledge, make sure you know the key concepts of digital marketing, practice answering common interview questions in front of the mirror before the interview, and create a strong portfolio of digital marketing work that includes all the samples of your work.

Be prepared to discuss your experience with specific tools and platforms, as well as your ability to analyse data and measure results. Many digital marketing institutes in China include interview preparation with the course to ensure that you are ready.

Q.5 Are there any certifications available in digital marketing courses in China?

Yes, there are several certifications available in digital marketing, such as Google Ads, HubSpot, and Facebook Blueprint. Most of the certificates you will get after completing a digital marketing course are free. Most of the digital marketing courses in China provide completion certifications.

Conclusion

Digital marketing is booming. It is the right time to invest in this course as this course offers much more opportunities. In this article, we have included important details that will help you to choose this course.