7 Top-Notch Content Marketing Services in India

Content Marketing Services in India is one of the superlative sectors that involve high engagement with Businesses (B2B) and Consumers (B2C/SaaS) alike. They form the basis of all other Marketing Types and Strategies.

It is the foundation factor that drives any campaign or promotion, demonstrates your purpose of reaching out to the masses, verbalizes your intent to the audience, addresses their needs and issues by supporting them with information and options that enable them to make buying decisions.

It involves generating, publishing, and disseminating valuable, relevant content. Plays a prime role in retaining existing clients and converting leads into customers. The groundwork will be prepared by the content creation team. Yet, for a successful implementation, a dedicated content marketing service team needs to be formed either in-house or hired externally for raising the productivity of the company or brand.

The content strategy must be custom-made based on whom you are selling to. For example, if the target is a consumer, the content needs to be tailor-made while being mindful of his/her wants and paying attention to his/her touchpoints. The buying cycle varies and is generally short.

In case, the sole objective is to sell to another business (manufacturer to wholesaler or wholesaler to a retailer) then clear technical documentation in long formats, benefits of the product/service/pricing must be clearly communicated as tech professionals look into it before making purchases. The buying cycle is usually long and complex.

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Aims and ambitions of Content Marketing Services in India

Overhaul Content to Retain Existing/Entice New Customers

Being highly dynamic is the inherent nature of this industry. Anything that stagnates falls apart, necessitates persistent up-gradation to catch up with the current trends, being on the front foot to solve client difficulties keeps you ahead of your competitors and helps you thrive.

Nurture subscriptions to Gain Audience

The major goal here is to provide users with a lot of credible information helping them solve real-world problems, product update resources, pointers by subject matter experts, and people who belong to the same domain but from other businesses, consumer testimonials, etc.

It is executed in diverse forms like:

• Emailers
• Quizzes
• Contests
• Webinars
• Free E-books
• Checklists
• Trail classes
• Basic Certifications
• Guides
• Short Video courses
• Active blogs, etc.

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Building Consumer Loyalty

This end is achieved by indicating to the users that they are being cared for by offering them a range of services on the golden platter. it can be a temporary unpaid service, random scratch card, consumer loyalty points after every buy that may be redeemed, vouchers, extra discounts, reduced prices, referral gifts, temporary access to premium services, contribute some margin to a social/environmental cause from every sale, share customer results may be of a quiz or survey, etc.

Creating Interest Groups/Communities

It serves two purposes: firstly, to remain in contact with your clients. Secondly, a potential buyer who has missed an opportunity will be kept hooked up with the updates flashing in the group, so that he/she can procure a product at an opportune moment.

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Paid Acquisition

A brand can choose to take advantage of paid advertisements on social media or by using Google Ads. It is a premium way to remarket to a person who has shown considerable interest in your product previously.

Repurposing Content

The same content can be used but packaged in assorted formats when catered for varied reasons.

For example, you can share your experience of making Resin-art in a blog for people who love to read. While simultaneously you can put together a downloadable checklist that incorporates all the materials necessary to make resin-art for users who want to try doing it practically. You can make short videos illustrating the process for visual learners or a portfolio of all your work to get business references/buyers, etc.

Grow brand awareness/authority

Why does it need to be done? To flaunt one’s expertise or supremacy so that people recognize them as the top dog in that particular niche/industry. this ambition can be achieved through marketing vehicles, by collaborating with thought leaders/influencers/guest bloggers, by way of co-branding or co-marketing, dispersal of infographic materials, referral offers, evolving your brand’s unique voice, freemium service, etc.

To surge Organic Web Traffic

To remain in the Search Engine’s memory, one should follow all of the best SEO practices (On-page/Off-page) so that your web link reflects in the SERP. The goal is to rank your content for a top position in links returned by Google or to claim Position-0 that is the answer box of the Featured Snippet.

Captivating Customers

This end purpose can be realized by providing users with options to upgrade/expand. To keep them hitched to the product/service along with a million other marketing techniques.

Motivation to Associate with Content Marketing Services in India

• The decentralization of work will reduce the company’s burden on a considerable scale.
• Benefits the brand as the association brings forth novel, fresh, external perspectives to provide an optimal marketing solution.
• Outsourcing marketing activities will reduce the cost of installation/maintenance of the required Tools/CRM Software and also the management staff it calls for.
• Taking expert advice and assistance will tilt the odds in the brand’s favor.
• High savings on time and resources.
• Equips one with a crystal-clear roadmap to accomplish desired goals.
• An exclusive and resolute Analytics team takes care of the factors for safety and pitfalls, suggests and implements corrective measures time and again.
• To maintain the coherence of the brand properties everywhere like- logos, slogans, fonts, color palette, print collaterals, digital platforms, merchandise, etc.
• For competition analysis, that gives insights into What is working for your competitors? When? Where? How? Why?
• Also, the brand’s strengths and weaknesses in reaching out to the people, if the consumers’ expectations are met with or not? What are the people looking for? Any missing resources or information not made available to them? Etc.

Key Elements that Make up the Strategies of Content Marketing Services in India

Product – Purpose of product, appearance, packaging, documentation on installation/working/support, warranty, etc.

Price – Cost of the product, discount, terms, and conditions for return and exchange, etc.

Promotion – Direct selling, SMM, SEM, Affiliate marketing, Ads, Sponsors, etc.

Place – Whether the product is available In-store, through agents/third party, E-commerce, etc.

People – The whole set of marketing team, sales team, support team, clients, prospects.

Process – The phases involved in delivering a product to a customer.

Physical evidence – Acknowledgement, Receipt, Bill copy, etc. needed to validate a transaction.

Best Operating tools adopted by Content Marketing Services in India

There are thousands of tools available to deploy which assist in realizing the content marketing goals that are mapped out.

Content marketing services in India invest in technology for vital processes like Data mining of consumer information, data analytics to comprehend and interpret the trends, data organizers to keep track of the workflows, creating/launching campaigns and promotions, analyzing the results, targeting audience, for market segmentation, etc.

A technically proficient person will be more successful compared to the one who isn’t quite aware of the existing mechanization and platforms to make use of. This is what makes the life of a marketer easy and his job fulfilling.

Some of the most used tools are listed below:

Content Management: WordPress, HubSpot, Contentools

Digital Organisers: Trello, DropBox, Slack

Analytics: Moz, UberSuggest, SEMRush, Google Trends, Google Analytics

CRM: HubSpot, Zoho, Salesforce, Drip

Content Analytics: Digimind, Parse.ly, Ceralytics

Influencer Marketing: BuzzSumo, BuzzStream

Content optimization: Optimizely, Yoast

Content experience: Ceros, UberFlip, ScribbleLive

Desktop publishing: Adobe InDesign, Scribus

Top Brand’s banking on Content Marketing Services in India

Even the best of the products needs a plan of action to gain visibility in the market. A worthwhile product or service that is hidden is equal to you not having any product at all.

The top brands have funds for marketing many times more than necessary, but what made people buy them? These brands have a story to tell, they work for a cause, empathize with pain points of people, their constant focus is on adding value to people’s lives, they have a specific goal in mind for venturing into a business to deliver a product that simplifies life.

After all this, they were still obligated to hire marketing services to gain maximal traction. Few of the most successful brands in India who have delighted in the spotlight and maximized sales are mentioned below:

• ITC
• Zomato
• Byju’s
• Asian paints
• Myntra
• Fevicol
• Flipkart
• Patanjali
• Amul
• Dunzo
• Reliance
• Airtel

Existing Trends in Content Marketing services in India

• Migration of consumers to maximum online shopping contributing to sky-high competition.
• Consumers demand real-time and swift responses to queries.
• Availability of comparison of products option and multiple courses of action.
• Rise in the creation of content communities.
• Deploying machine learning and AI for analysis and testing in marketing
• Visual content has the greatest pull factor.
• The Surge in the use of podcast distribution channels and voice search.
• Overwhelming User Generated Content.
• Livestreaming content for highest impact.
• Focussing on consumer savings.
• Publishing content on multiple platforms at one shot.

Leading providers of Content Marketing Services in India

Every service provider in the list below stands tall for hitting the bull’s eye through their own unique approach towards marketing. They ace at what they do due to pure commitment and passion to deliver the best experience in the industry to their clients so that they return for more business. They have strengthened ties, nurtured customer loyalty, gained goodwill, exhibited results which are the vital contributing factors for a thriving partnership and long-term association.

Now, let me share a few of The Top players in the market who have left an indelible mark in the marketing territory:

1.   Write-right

Location: Ahmedabad, Gujarat

Pros:

• Standard, value-adding content spot-on with the client requisites.
• Services delivered using a time-bound approach.
• Strategies well aligned with the brand’s needs.
• The “Less is more” approach is adopted to pitch smart content rather than hard content.
• Content built to break the language barriers.

Content services:

• Creative writing
• Ghostwriting
• SOP writing
• Resume writing
• Product description/reviews
• Web content
• Professional e-mail and more

Industries catered to:

Academics, Social-media, E-commerce, etc.

2. Content whale

Location: Mumbai, Maharashtra

Pros:

• Fortifying client’s digital presence.
• Economical writing services.
• A broad range of choices available.
• Assistance in planning content budget.
• Active on days of holiday.
• Top grade quality of ideas and implementation.

Content Services:

• Branding Content
• Website Content Writing
• SOP Writing
• Articles and Blogs
• Technical writing
• Academic writing

Industries catered to:

Healthcare, Beauty, Education, Automotive, Technology, Marketing, Real-estate, Advertising, Construction, Sports, Fashion, Gaming, Finance, IT, Accounts, Travel, Clothing, Miscellaneous.

3.     WordPlay

Location: Bengaluru, Karnataka

Pros:

• Effective strategies to accomplish soaring web traffic.
• Making memorable web assets and user experiences.
• Conversion rate optimization.
• Create high engagement opportunities.
• Enhance key performance indicators.

Content services:

• Product Description
• Copy Writing
• SEO Articles
• Business Blogging
• Subject Matter Content
• Infographics and more

Industries catered to:

Fashion, Lifestyle, Travel, Finance, Food (Delivery Partners), etc.

4. JustWords

Location: Gurugram, Haryana

Pros:

• Easy and affordable content sourcing
• Value-adding content delivered
• Successful domestic and international reach
• Received awards from Google in the past for Marketing and PR agency
• Lay emphasis on customer journeys
• Great content experiences designed

Content services:

• Content Creation/Strategy/Marketing
• SEO services – Local/Mobile/E-commerce/International
• Digital Marketing
• Visual Content- E-books/Newsletters/Magazines/Infographics/Social Creatives/Annual Reports and more

Industries catered to:

Software, Housing, Consulting Agencies, Banks, Lifestyle, Electronics, etc.

5.Godot media

Location: Bengaluru, Karnataka

Pros:

• Economical pricing for every piece of writing
• They have 10000+ global clients
• Ensuring editorial and project management support additionally
• Superior quality service for an outstanding outsourcing experience
• Dedicated account manager for every client based on different niches and industries
• Accommodative of reviews and client requests for revision
• Huge volumes of discounts on mega projects

Content services:

• Articles
• Blogs
• Copy Writing
• E-book
• Social media
• SEO copywriting
• Product descriptions and more

Industries catered to:

Banks, Realty, Shopping, Design, Marketing, Visual content, Electronics, etc.

6.Synapse

Location: Panjim, Goa

Pros:

• Best in business storytelling and brand building
• Ace in product branding
• Services in Creative communication and designing event collaterals
• Put together captivating explainer videos within a short span
• Produce most creative annual reports and rich media presentation reports
• Highly engaging marketing material
• Enticing FYI content
• Best in business approved by industry head honchos
• Testimonials by satisfied customers
• Associations with major Indian and International brands

Content services:

• Brand Design/Voice
• Presentations
• Reports
• Update communication
• Business Story Telling and more

Industries catered to:

Telecom sector, Tech sector, Pharmaceutical industry, Banks, Fast Food, Insurance, Hospitals, Shopping, Banks, Web Services, Travel, and Tourism, etc.

7.The digital Aditya

Location: Old City, Ahmedabad, Gujarat

Pros:

• They collaborate with businesses of all sizes and scales
• Value-driven content delivered
• 10% of their profits are diverted to social welfare
• Organize kindness drives to contribute to community service
• Complete transparent and ethical transactions with clients
• Provide long term sustainable solutions
• Follow an agile, time-tested, and holistic approach to provide solutions

Content services:

• Content marketing
• Web Development

Industries catered to:

Food delivery, Web hosting Services, Academic, Tech sector, Construction, etc.

In all, a great product demands great marketing. An amazing product can live up to its amazingness only when it reaches every home that is in need of it. The content marketing services in India carve out the pathways and provide you with the much-needed channels for reaching the audience and easing their difficulties and pain points.