Sports Management Courses – Details, Eligibility, Fees, and Career

Sports management courses are a relatively new idea in India, with only a few institutes teaching them. Various sports are now played around the world, and with its growing popularity, good money, name, prestige, glamour, and media exposure have all become an important part of every sport.

What is Sports Management?

The research of preparing, supervising, and coordinating various sporting events such as international and domestic tournaments for cricket, football, hockey, golf, and many other games is known as sports management.

This is also one of the ways to turn one’s passion for sports into a career. Aside from becoming a competitive athlete, one can pursue lucrative careers in sports management, sports journalism, sports medicine, adventure sports, and other related fields.

Studying different sports management courses is opening up various opportunities in the sports industry. Since sports have evolved from a leisure activity to a showbiz industry in the last two decades, the demand for talented operators, marketers, and promoters has increased dramatically.

After the start of the Indian Premier League (IPL) cricket in 2008, sports management has developed a reputation as a high-flying profession in India. 

To pursue a career in sports management in India and any other country, one must not only enjoy sports but also have completed any of the sports management courses.

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What will you learn in Sports Management Courses?

1. Pursuing a degree in sports management, you will learn all about the management aspects required in this industry such as sports promotion, branding, event planning, sponsorship, legal measures, finance, facilities management, public relations, and advertising.
2. The regular seminars that are held and interactions with the industry experts will teach you how to use the latest developments and innovations to gain a better understanding of the business side of a sports organization.
3. Sports medicine, sports psychology, sports physiology, and sports therapy are also given as elective subjects in this course.

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Sports Management Courses focuses on the following areas:

• Sports marketing
• Sponsorship, marketing, and merchandise of sports
• Sports finance & business
• Sports management policy
• Communication with the press and media
• Sponsorship and broadcasting
• Sports event organizing
• Knowledge about sports law 
• Sports ethics and sports organization

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Skills and aptitude required to join sports management courses:

• Physical fitness
• High energy
• Passion for Sports
• Stamina
• Resilient and Optimistic
• Keen Observation Skills
• Patience
• Determination
• Enthusiasm
• Management Skills
• Presentation Skills
• Management Skills

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What are the different Sports Management Courses in India?

Colleges in India mainly offer two types of degrees: Bachelor’s Degree in Sports Management / Bachelor’s of Business Administration and Master’s Degree in Sports Management / Master’s of Business Administration (MBA) in Sports Management. Some colleges also have short-term diplomas and executive courses.

1. Bachelor’s Degree in Sports Management

Bachelor’s Degree in Sports Management (BSM) is a three-year undergraduate program for those interested in pursuing a career in sports management and administration. The course covers a variety of topics in sports management and administration, including event management, finances, and other critical aspects of sports.

The curriculum requires a valid 10+2 Degree in any specialization field from a recognized university with a minimum aggregate of 50% and above. One needs to clear the common entrance test (CET) and some colleges conduct their own entrance exams for admission.

The degree ensures optimal professional growth in physical education, instruction, and sports management administration. With a blend of accounting, analytics, entrepreneurial, and leadership skills, it ensures holistic growth.

This program will allow you to develop a better overall understanding of the subject of sports management. Candidates may get an MBA or a doctorate in Sports Management to improve their skills and experience in the field.

Eligibility Criteria:

• Candidates must have a 10+2 degree in any discipline with a minimum aggregate of 50-60% in order to be considered.
• Depending on the college chosen, you need to clear the common entrance test (CET) and some colleges conduct their own entrance exams and personal interview for admission.
• Candidates who participate in sports on a regular basis may be given priority in the admissions process.

Career and job opportunities after studying bachelors in sports management:

• Sports Department Manager

These individuals work in the management of sports departments, which typically entails working with athletes and their needs on a day-to-day basis.

• Sports Instructor

Sports Instructors are physical therapists and educators who are hired by an organization to educate athletes about physical therapy and education.

• Sports Nutritionist

Sports nutritionists are in charge of keeping track of an athlete’s food intake and promoting good eating habits in order to develop a balanced body and mind.

• Sports News Reporter

Sports news reporters work in journalism and news networks, assisting in the broadcasting of news stories about sporting events.

• Athletic Administrator

Athletic administrators are individuals who organize preparation and development sessions for athletes in order to prepare them for future sporting competitions and matches.

Top colleges offering bachelor’s degree in sports management courses:

1. International Institute of Sports Management (IISM), Mumbai
2. National Academy of Sports Management, Mumbai
3. Tamil Nadu Physical Education and Sports University, Chennai
4. Sister Nivedita University (SNU), Kolkata
5. Swarnim Gujarat Sports University. Gandhinagar
6. Maulana Abdul Kalam Azad University of Technology, West Bengal

1. Master’s Degree in Sports Management

Master’s Degree in Sports Management is a full-time, 2-years postgraduate sports management program. The curriculum requires a valid three-year Bachelor’s Degree in the subject field from a recognized university with a minimum aggregate of 50% and above.

Admission to the program is based on a student’s performance on the qualifying exams. For admission to MBA programs, candidates must pass a variety of state and national entrance exams, such as the CAT, CMAT, and MAT, as well as a personal interview and group discussion.

Masters in Sports Management are more intensive and build on the general knowledge learned at the undergraduate level, helping you to specialize and become an expert in your chosen area. This course allows you to concentrate on honing your business skills and advancing your career in management while also preparing you to work as an administrator, head coach, or manager in the sports industry.

Eligibility Criteria:

• Candidates must have earned a three-year Bachelor’s degree in any related discipline from a recognized university with a minimum aggregate of 50% and above.
• For entry to the program, they must pass the MBA entrance test, which is administered at both the state and national levels.
• For admission, some colleges will administer their own aptitude test, which is accompanied by a personal interview and a group discussion.
• Candidates who are in their final year of their bachelor’s degree can also apply on a provisional basis for the course.
• Admission to the course is primarily based on the results of the entrance exams.
• Top MBA sports management schools conduct a personal interview and community discussion to assess candidates’ aptitude.

The key topics covered in the master’s degree in sports management courses:

Sports Management Course Curriculum:

• Marketing Management
• Business Statistics
• Principles of Management
• Organizational Behaviour
• Financial Accounting
• Business Environment
• Business Law
• Information Technology for Management
• Managerial Economics
• Entrepreneurship Management
• Marketing Strategy & Applications
• Cost & Management Accounting
• Financial Management
• Legal Aspects of Business
• Environment Management & Ethics in Business
• International Business
• Management Control Systems
• Sports Law and Risk Management
• Foundation of Amateur and Professional Endorsements in Sports
• Sports Training & Conditioning
• Administration of Games
• Sports Law & Risk Management
• Management Information Systems
• Business Policy and Strategic Management
• Sports Medicine and Nutrition Funding in Sports

Top colleges offering master’s degree in sports management courses:

1. National Institute of Sports Management, Mumbai
2. National Academy of Sports Management, Mumbai
3. Institute of Social Welfare and Business Management, Kolkata
4. KJ Somaiya Institute of Management, Mumbai
5. Symbiosis School of Sports Management, Pune
6. Jain University, Bengaluru
7. ISBR Business School, Bangalore
8. MBA ESG, Bengaluru
9. Dy Patil University, Mumbai
10. IIM Rohtak, Rohtak
11. Tamil Nadu Physical Education and Sports University, Chennai
12. Hindustan Institute of Technology and Science, Padur
13. MIT World Peace University, Pune
14. Sister Nivedita University, Kolkata
15. Lakshmibai National Institute of Physical Education, Gwalior

Careers after studying masters in sports management:

• In the world of athletics, the possibilities are endless. There are many job opportunities for both athletes and non-athletes. These positions provide different facilities, sales, and sports media content to the sports industry.
• The Indian sports industry is projected to employ at least 23 lakh people by the year 2025. According to FICCI 2014 reports, India will need at least 55 coaches, 15 track and field experts, 25 sports medicine experts, 50 trainers, 22 sports nutrition experts, 11 sports psychologists, 106 strength trainers, competition managers, biomechanical engineers, sports photographers, sports journalists, sports management, sports law, and event management staff for every 1,100 people on the field.
• Sports and athletics are one of the few fields where you can earn good money and gain fame even if you’re not on the field.
• It’s also associated with glitz and glamour, making it a common career choice among young people.
• In India, there are 52 licensed national sports federations. These governing bodies, which seek to promote their respective sport as an industry in India, are always in need of professional sports managers.
• According to a Forbes 2014 survey, Indian cricketer MS Dhoni received Rs.153 crores through advertisements and endorsements. As a result, marketing/branding has a lot of potential in the sports industry. Sports marketing and sponsorship managers will be in high demand in the near future.
• To meet the increasing demand for sports event management, event management firms are hiring sports managers by the dozen. 
• India’s sports calendar is now jam-packed with a wide range of matches and activities. It all began with the IPL – Indian Premier League (cricket) in 2008 and has since expanded to include the Hockey India League (started in 2013), Pro Kabaddi League (started in 2014), ISL – Indian Super League (for football, started in 2013), Indian Badminton League (started in 2013), and others. Sports executives, operations managers, marketing and public relations staff, venue management practitioners, implementation managers, sports administrators, media professionals, and so on will all be in high demand.
• The average wage for these practitioners is between INR 2 and 9 LPA. Some of the top recruiters in this sector include IMG-Reliance, Sporty Solutionz, Baseline Ventures, Rhiti Sports, Procam International, JSW Sports, IOS Sports and Entertainment, Sportz Consult, Sportz Liv, ITW Consulting, and others. 

Job opportunities across a variety of fields:

• Athlete Administrator:

In sports associations and clubs, athletic administrators are often the key decision-makers. They are in charge of almost all that takes place within the organization, squad, or club. Anything from ordering equipment to recruiting and firing employees, such as the HR manager position, will fall under their purview.

• Athletic Coach and Director:

Coaches and directors are in charge of guiding the team or company on the field. During games, the coaches guide the team and oversee all tactical and statistical aspects of the team/individual. After the coach’s role, the Director’s job is to take care of everything. The director serves as the team’s or club’s primary delegate.

• Contract Negotiation Manager & Administrator:

The job of a contract negotiation manager is to look after the contracts and agreements of the players that a team or club wants to purchase. They speak with the player or his agent on behalf of the team and also discuss the contract with another club. He or she is in charge of the player’s salary and transfer fee.

• Event Manager:

An event planner is a well-organized and dynamic individual who is in charge of overseeing all of the critical aspects of successfully promoting, conducting, and broadcasting a sporting event. Event coordinators help to build a vibrant, exciting atmosphere and ensure that the event is a fantastic experience for both audiences and fans by serving as a link between fans and management.

• Fitness Manager:

A fitness manager’s job is to ensure that the players on a sports team are in good shape. During preparation and pre-game sessions, fitness managers assist players. Various fitness managers were assigned to assist players through video conferencing during the lockdown.

• Operations Manager:

Operations administrators are pioneers in the area of maximizing the use of available resources to sustain and improve an athletic facility. Construction companies, recruiting staff, organizing ticket sales and entrance into the venue, and emergency response plans are all responsibilities of operations managers.

• Public Relations Manager:

The public relations manager ensures that any member of a venue’s staff provides a positive experience to fans of the team or club. They also work with the employees to ensure that everyone follows the company’s policies. Whenever a disagreement or difficulty occurs, the PR manager takes the initiative to find a fast solution.

• Sales Coordinator:

A sales coordinator’s job is to look after the sales team by preparing important paperwork, keeping track of schedules, and transmitting important details. They also make certain that there is enough sales-related content on hand. They also have to respond to customer concerns and provide assistance when appropriate.

• Sports Agent:

A sports agent may work for a team or for a single person. Their primary responsibility is to negotiate the best possible deal for their team or player. They can also represent a person during a move in sports. They are frequently in charge of the public relations unit, endorsements, taxes, image rights, and budgets, among other things. They frequently have constructive experiences with various teams.

• Sports Lawyer:

A sports lawyer’s job is to represent clients, players, and teams in criminal, civil, and other legal matters. They also draft legal papers and oversee legal transactions for their clients. They may either specialize in a particular area or practice law in a wide sense.

What is the scope of studying sports management courses abroad?

In universities around the world, this course is offered both full-time and part-time. You can work or volunteer while taking a part-time Sports Management course. During semesters, however, a student is only permitted to work 20 hours per week.

While obtaining a degree such as a Masters of Sports Management abroad can appear to be costly, it is well worth it. To pursue higher education abroad, you can apply for scholarships and even take out student loans.

Eligibility criteria:

• English Proficiency Test: IELTS or TOEFL or PTE
• Bachelor’s Degree for a master’s program
• 10+2 education for an undergraduate program.
• CV/Resume
• Letter of Recommendation
• Statement of Purpose

Best countries to pursue Sports Management Courses:

Sports management courses are well-known in Europe, the United States of America, and Australia. This course is taught at universities in both countries, and it provides aspiring sports enthusiasts with high-quality information. 

Choosing to study sports management abroad is a fantastic decision because it opens up many doors and exposes you to a larger audience or sports team that is actively looking to recruit a Sports Manager.

• United Kingdom

The advantage of pursuing a master’s in sports management in the United Kingdom is that you will be introduced to a wider audience and will have more chances to learn about sports management. Students from all over the world enroll in courses like Sports Psychology, Sports Marketing, Sports Business, and International sports management.

Here is where the FIFA Master, a course endorsed by the world-famous Federation of International Football Association (FIFA), is held. The recruitments performed by CIES in the institute will also provide you with opportunities in the field of football.

• Spain

If you want to study master’s in sports management in Europe, and particularly if you want to get an MBA in sports management, Spain is the place to go. In contrast to other European countries, education costs in Spain are lower, and hotel costs are also lower.

• Australia

Any of Australia’s renowned universities offer sports management degrees. Many other sports-related courses are available at universities in Australia. Other common courses in this country include master’s degrees in sports science, journalism, technology, and medicine.

• United States of America

Another important location for higher education in the United States, which offers a wide range of sports-related courses. With a degree from one of the best universities in the United States of America, you can work for internationally renowned organizations. 

Tuition fees for Sports Management Courses abroad: