How SEO Online Training Will Help Different Trades of Work?
In order to go ahead with how a session of SEO online training helps the different trades of the market, let’s first understand what exactly is SEO: search engine Optimization. The process of refining your website to increase its visibility for appropriate searches.
In this article, we will outline how to use SEO to your advantage and how the SEO online training will help your line of work.
Basically, it means how to get your website to come at the top of the heap whenever anyone searches for the products or services you are dealing in. For example, you are selling bananas over the internet. And you wish to get the maximum orders, as you have invested a chunk of money in the website and the copyright of the same.
As it is not just a blank page with a picture of a banana on it and the price you wish to quote. Whenever a web page is made, a good amount of hard work goes into it, like the content, the graphics, the designing, etc.
So, naturally, you would like to cover those costs as well. So, if you wish to get the maximum number of people to visit your website and order your products, you might want to use those ‘keywords that are searched the most. That will bring good traffic to your webpage. But it is not easy.
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Why take SEO online training?
One would argue that why do they need online training or even regular training to optimize the search engine for their website! Some might even hire 3rd parties to write the content and even perform the SEO work. That may help if you have a bucket load of money and you wish to focus your time elsewhere. But if you wish to take care of your website yourself, then you have to keep up with the times and get your webpage to rank well.
The SEO online training outlines the fundamentals of running a successful and legitimate website. It will also show y0u how to make your webpage, user-friendly. Having an easy-to-understand website that brings in the right traffic that can convert into successful leads, might seem like a dream right now, but it really is not.
By opting for SEO online training, will benefit you in more ways than outlined. Especially during this Pandemic time of the Corona Virus outbreak, online training and teaching is the safest bet.
Other than that, the online part can help many individuals who work full time and wish to learn the SEO workings through SEO online training. Whether for your own interest or if you wish to work in the digital team.
There are many online courses available that offer a good quality structure for the same. The focus is to help the candidate, learn as much as he can about SEO and how to work around it. Google offers a free and a paid course as well. One can always opt for the free course to start with and after understanding the basics, the paid version then can be bought.
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What does the SEO online training teach?
- Learn how to do a competitive analysis on any given website.
- How to develop a stable approach for achieving a productive and successful relationship with the client or agency.
- How to create influencer relationships and collaborations and analyze data to see which content gets the most shares.
- How to create a final report of your findings and references for SEO and how to represent your recommendations to the client or agency.
- Learning skills like search algorithms, mathematical optimization, semantics, social media analyzing, keywords searching, marketing, content marketing, social media marketing, and much more.
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Fundamentals of the SEO Online Training Course:
- Search Engine Basics.
- Technical SEO: like HTTPS, Site speed, URLs, Structured data, status codes, inspecting the site, etc.
- Link Signals: Anchor texts, bad links, link analysis, link building, etc.
- On-page Signals: Keyword research, writing and optimizing content, on-page elements.
- Ranking websites and signals.
- International and Local SEO.
Apart from the fundamentals laid down by many online courses, there are many hidden gems of the trade. As they say, one learns the nooks and crannies’ as one gets into the trade. Apart from the theoretical knowledge, one can learn the secrets with the tasks, projects, and assignments.
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How does SEO Online Training help?
After learning the fundaments and the basics of SEO, one can grasp the concept of why there is a need for search engine optimization.
Whenever one invests in a website or social media page, the content and graphics are responsible for grabbing the customer’s attention. That is true! But getting the right people there is the first job. No matter how attractive and beautiful your webpage is or no matter how engaging and flawless your content is until the targeted audience doesn’t visit it, it will just lay there filling up space.
As mentioned above that by optimizing the search engine portals to your advantage will only help your work. But there is a way to do that as well.
The world of search engine optimization is intricate and ever-so-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can bring a big difference to your website. That is called ‘Keyword ranking’.
Once you have included the high-ranking keywords in your content and posted on your website, whether in the form of the product information or a blog or footnote. The real game begins. But the work doesn’t finish there. If one keyword may bring your website to rank in the top 10 one day, it may bring it down the very next day as well. So how to get the ball rolling?
Always keep a lookout for the changing keywords and their rankings.
- Draw a strategy to identify the most used or primary keywords. And what should your next step be if they bring down the ranking?
- Make your content keyword-friendly: This means, that one should not stuff the keywords too much. And not too less, as well.
- Research about your competition and have a look at their webpage, how they have used the keywords. For example, you are using ‘cleaning services in Delhi’ while the competition might be using ‘deep cleaning services in Delhi NCR’. This may not seem all that different to a layman, but it surely affects the reach of the website.
- Be a lookout for spammers and cheats. The one thing every profession has is cheats. Likewise, there are many websites, where you have to submit your work, which can be cheat or fraud, or spam.
How Blogs help in getting a good rank?
When we talk about SEO and how to improve the website’s rankings and quality of traffic, let’s not forget the blogs, articles, or writeups.
Whenever one wishes to advertise their products or services over the internet, after mentioning it on their website, the next thing is to follow up. By keeping up with the marketing strategy, blogs, articles, press releases, writeups, and so on, have to write using those ‘keywords’ to be submitted in the various blog posting websites and portals. This helps in bringing back traffic to the home-page of the respected website.
When a keyword is mentioned in the right moderation in any type of written format, the URL of the website has to be attached to the same. So that whenever a reader is engaged in the content, he can just click on the keyword and be redirected to your website.
The power of Social Media:
With this ever-so-changing internet age, social media plays the most important role. Portals like Facebook, Instagram, Twitter, and so on, have users in billions. Thus, one can imagine the reach of the same. Thus, if one has an influential website or an attractive webpage on any of these portals, with the right SEO work, one can target and acquire large numbers of followers.
Influencers of these social media platforms have been recorded to use 1-2 major and high-ranking keywords in their content and have gained a good many followers. These followers or traffic on the webpage can be converted into leads which are also called buyers.
The Organic Results:
Not everyone spends money on boosting their content or posts. So, what should they do? With the combination of the right keywords, their content can bring in organic results as well.
The internet marketing strategies help to decide how to rank a respective keyword. The algorithms which calculate the top-ranking keywords depending upon the most words or items typed by people over various search engines are preferred most by the majority of users.
The content writers started to use the tricks of SEOs after seeing the competition over the internet. Like earlier, they only submitted the address of their webpage or the URL. They came to the spiders or bots to crawl through the page submitted to identify any URLs and collecting information and then forming an index and compiling them in that index.
By making use of the beginner’s guide, we can follow these seven steps to successful SEO:
- Accessibility so that engines can read your website.
- Compelling content that answers the searcher’s query.
- Keywords optimized to attract searchers & engines.
- Good user experience inclusive of a fast load speed and compelling UX.
- Share-worthy content that earns links, and citations
- Title, URL, & descriptions to draw great CTR
- Snippet/schema mark-up to stand out in SERPs.
One aspect that can not go overlooked is the Keyword Research:
“Know what the audience is looking for!”
Everyone has their own capabilities and thus while going to the search engine and typing in something to research about or find, different people will type in different keywords. For example, one person may type in ‘where to find goose-feather jackets?’, while the other person may type in ‘where to find down feathers jacket?’ Both have the same meaning and will present the same answers in both cases.
Now, the trick is how to show up in the search results! After you have researched exhaustively about the keywords, the next and important step is to cleverly place them in your content. Or as some writers prefer, to weave their content around the keywords provided to them.
How to craft that content to satisfy both users and search engines, is the new challenge faced by writers and SEO teams. You are there to provide a solution and not increase their problems. Some SEO teams work so cunningly and weave a spider’s web around the URL attached to the Keyword. They will keep on redirecting the user via attached URLs. So that he will have to visit every page of the website and that will increase the engaging time of the user. Although, this increases the visibility of the website, but is considered cheap theatrics.
Understanding and excelling the long tail:
Whenever a user goes to the search engine and types in words that are pretty ambiguous like ‘chocolate’. Can you imagine how many suggestions, the search engine will provide? This also gives ample options for your webpage to fall under the top list. Although this casts a very long web, the search engine doesn’t know what the user is looking for exactly.
Whether the user wishes to know the different types of chocolates? does the user wish to order some chocolates online? does the user want to know how many calories are there in one block of milk chocolate? and so on. So, targeting the word chocolate will surely widen your web, but aren’t the others doing the same?
As a result, the search engine will also provide related results like ‘people also searched for cholocate shakes or chocolate making classes, etc.
Therefore, if it’s important for the user to type in the precise keywords for a time-saving search. It is also vital for the SEO to target more exact keywords. In this case, ‘white chocolate dealers in Mumbai’.
The Search Demand Curve: Don’t underestimate the less popular keywords. Long-tail keywords with lower search volumes have better chances of conversions because searchers are more specific and intentional in their searches. For example, a person searching for “jeans” is probably just browsing. On the other hand, someone searching for “best price men jeans size 38 in Delhi” practically has their wallet out.
Location searches matter and narrows down the chaos, as well.
Different seasons call for different strategies:
To know about seasonal trends can be advantageous in planning a content strategy. For example: “Diwali gifts” start to spike one month before the festive season. This is a strategy of the search engine. This helps to strategically plan the content in advance or as one posts. This helps to rank the website and also saves money on boosting the posts or content.
The same goes for the changing weather and the latest news. Like Corona Virus has been top news over the last year, so having those keywords carefully cultivated in the content can be a good idea.
Mistakes made by SEO Online teams:
Stuffing of the keywords: The stuffing means overusing the keywords in the particular blog or social media post. This intends to bore the reader very quickly. If this continues, the content can be black-listed really soon by many websites. As a result, your entire website or user id can be shut down.
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Targeting similar sounding keywords and using them in the content: This is done on a very regular basis, nowadays. As SEOs get desperate and wish to get a good ranking for their websites, they try to use similar-sounding keywords like, “car detailing services near me” and “car detailing near me”. These two if used together will only make the content muddy and chaotic.
Not analyzing: The biggest mistake many teams make is that they just want free traffic and don’t bother to analyze if there are any conversions of the traffic to sales.
Ignoring the Local search: One should always include region-specific in your page titles and meta descriptions always help.
Using poor quality content: Some writers have tried on a new trick which is spinning the content. Although, plagiarism may have stopped or reduced due to the plagiarism checkers. But spinning of the content has been started. The content is taken and spun to be placed in different paragraphs while changing one or two words here and there.
Although, this can not cause any copyright and legal issues. This will get the reader really bored and create a bad impression of your work.
The bounce rate is also recorded to be high in such cases.
Forcing the Keywords: At times, the content is mind-blowing and award-winning also. But if the writer has forgotten to mention the keywords. Then, as a resort, the keywords are forced in. They look out of place and might not fit with the tense or person in which the content is written in.
Not linking: At times, even the great written content doesn’t get recognized or just stays in the giant void over the internet. This happens when the content is not published in the right places. It’s like opening a restaurant, no matter how tasty the food is, if the location doesn’t work the same, all the hard work will just go down the toilet. In the same way, linking the content to well-recognized websites is important.
Slow downloading websites: Some websites have too much downloading time. Like, if they have posted large files of videos or images, they will open really slow. Even if the SEO and the content manager bring back a good amount of traffic, and the website takes longer to open, the user will close down the window that very minute.
Unsatisfactory landing page: Let’s just say, all your steps went great, your keyword managed to get traffic, the website also opened in time but if the landing page didn’t have the exact information the user was looking for, then that will completely waste every resource from the content to the images/video, the SEO, the website.
Not using videos or gifs: Although the content really matters, one can’t just keep on publishing plain text. Using GIFs, videos, images, etc; can really help.
The SEO online training tools and SEO online training courses offered today focus on these very points mentioned above. One must be prepared to step outside their comfort zone and work accordingly. Keeping up with the world doesn’t mean, staying ahead of local competition and then relaxing. One must stay updated about the latest tools and websites used worldwide. This will keep ahead of the game.
One must consider investing in the tools offered by Google to optimize the content. Google offers some free and some really affordable tools to work with while doing the SEO work, writing content, posting it online, etc.
Steps to follow before submitting the content:
- Check the content for plagiarism: As you wouldn’t want to do all the hard work of attaching the URLs and other SEO work and find out that your content can’t even be posted.
- Check the keyword density: Make sure that the keyword is not overused or underused. Set a moderate percentage of the keyword density depending upon the quantity of the content.
- Check the grammar and tenses of the content.
- Do the needful posting of the content at the precise locations.
- The SEO online training programs and tools can help to grow even the smallest of businesses. Like a Pan-wala can also start his website and with the right content and SEO can grow his work.
