Many businesses have an online presence but struggle to show up. They don’t know how to reach their target audience. They struggle to grab their audience’s attention even after putting in the effort. Why? Because they don’t know how to use the right digital marketing skills. This is why some companies are falling behind their competitors and missing out on growth & engagement. No matter how innovative your product is, without proper digital marketing knowledge, you can’t scale and attract new customers. This is where you, as a digital marketer, can help these companies grow their business in the online world. In this article, we are going to discuss digital marketing courses in Estonia that will equip you with important skills.
Before we begin to explore the list of top digital marketing courses in Estonia, let us first learn about the types of digital marketing.
Types of Digital Marketing
1. Search Engine Optimization:
SEO is the backbone of digital marketing. They help companies boost their search engine visibility on platforms like Google. A website with good optimisation can draw in more organic traffic and cut down on paid ad expenses.
Take Moz and SEMrush as examples. These websites have created tools that help marketers enhance their SEO results by examining keywords, backlinks, and what their competitors are doing and keeping them ahead of their competitors.
Example:
Let’s look at Brian Dean, who started Backlinko. He came up with the “Skyscraper Technique” to market content. This method aims to create in-depth, top-notch content that gets backlinks and climbs higher in search rankings. This technique shows how smart SEO work can bring in more traffic and make a site more authoritative.
2. Social Media Marketing:
In this type of marketing, you will use social media. You will use social media platforms like Instagram, LinkedIn, and TikTok to create brand awareness and help businesses to reach their target audiences. Companies that use social media marketing well can boost engagement, create communities, and market their products or services in a more personal and direct manner.
Example:
A brand like Wendy’s tweets with humour to connect with its audience, which not only leads to viral content but also creates a loyal fan base. This case shows how social media marketing, when done well, can build brand loyalty and increase engagement.
3. Pay-Per-Click (PPC) Advertising:
PPC advertising has advertisers paying a fee when someone clicks their ad. Google Ads and Facebook Ads are popular venues for PPC advertising. Companies can use PPC to reach their target audience when they need fast results.
Example:
Amazon, the eCommerce giant, runs PPC campaigns that target specific keywords and categories. These campaigns help boost product visibility and sales during busy times like Black Friday or the holiday season.
4. Email Marketing:
Even with social media’s growth, email marketing still stands as one of the best ways to nurture leads and keep customer relationships strong. You can personalise, automate, and measure email campaigns, giving you useful insights into how customers behave and what they like.
Example:
HubSpot’s automated email marketing tools let businesses send tailored messages based on how users behave. For instance, if someone leaves items in their cart, an automated email can remind them to finish buying, which boosts sales.
5. Content Marketing:
Content marketing involves making useful, relevant stuff to draw in and keep a specific group of people. It aims to build trust and become an authority over time, leading to profitable actions from customers.
Example:
Red Bull is great at content marketing. They make extreme sports content that matches their brand image. Instead of pushing products, Red Bull gets its audience excited with thrilling videos and stories. These connect with their adventurous target market, building a lasting brand image.
How Analytics Helps Digital Marketing:
Tools like Google Analytics, HubSpot, and SEMrush let marketers track website traffic, user behaviour, and how well campaigns do. Looking at data helps marketers make smart choices, make campaigns better, and see how much they’re getting back for what they spend.
Example:
Google Analytics gives you a clear picture of who visits your website, where they come from, and what they do there. By looking at this info, a company can spot which marketing channels bring in the most sales and tweak their plans as needed.
6. Influencer Marketing:
Influencer marketing means teaming up with people who have lots of followers on social media to promote stuff. This approach uses social proof since followers tend to trust what someone they look up to recommends.
Example:
Daniel Wellington, a watch company, worked with micro-influencers on Instagram to show off their watches. By joining forces with influencers who had smaller but super-engaged audiences, they created a genuine marketing campaign that boosted sales and made more people aware of their brand.
7. Video Marketing:
Videos are becoming more and more crucial in online marketing. Sites like YouTube, Instagram Reels, and TikTok let brands show off what they sell through eye-catching video content.
Example:
GoPro uses videos made by its customers to create marketing campaigns. They ask people to share videos of their adventures, which shows how good and versatile their cameras are. This doesn’t just promote the product; it also builds a group of loyal users.
The Impact of Remarketing:
Remarketing influences users who have checked out your website or app before but didn’t finish what you wanted them to do, like buying something. It helps keep your brand fresh in the minds of potential customers and boosts how many of them end up buying.
Example:
Nike shows ads to people who have been to their website but didn’t buy anything. They display products and deals these folks might like across different platforms to get them to come back and make a purchase.
8. Mobile Marketing:
As people use their phones more and more, mobile marketing has become crucial to reach customers where they spend most of their time. Ads on phones, text message campaigns, and marketing through apps are all good ways to connect with audiences who are always on the move.
Example:
Starbucks has an app on phones to send special offers and rewards based on what customers do. The app also lets people order drinks, which makes things easier and helps keep customers coming back.
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Top 10 Digital Marketing Courses In Estonia With Placements
List of Digital Marketing Institutes in Estonia:
- IIM SKILLS
- Spoclearn
- NobleProg
- StudySail
- The Knowledge Academy
- CareerEra
- OdinSchool
- Kraftshala
- FITA Academy
- Green Technology
1. IIM SKILLS
IIM SKILLS is one of the popular digital marketing institutes in Estonia. They offer a varied range of courses. You can learn Data Science, Data Analytics, Investment Banking, Content writing, Email marketing, and more. It has been running smoothly since 2015.
They have trained over 35,000 students so far and aim to provide quality education at affordable prices to their students. They are providing three types of courses. Each course will provide you with in-depth knowledge. Their course is ranked the #1 program by famous institute Entrepreneur, The Times of India, and The Economic Times.
Digital Marketing Master Courses Offered by IIM SKILLS
| Course | Duration | Fees |
| Certified Digital Marketing Expert | 4 Months | 448.10 Euro |
| Digital Marketing Master Certification + AI | 7 Months | 961.69 Euro |
| Digital Marketing Leadership Program | 11 Months | 1913.10 Euro |
You will learn WordPress, SEO, Social Media Marketing, Email Marketing, Content Writing, Video Editing, Graphic Designing, Marketing Automation and more. Along with this, they will also provide you with many digital marketing tools.
You will also get 25+ assignments and case studies to check your knowledge. IIM SKILLS offers one of the best digital marketing courses in Estonia. Their alumni are working in top companies.
Foreign Placements With Digital Marketing Master Courses Offered by IIM SKILLS
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Contact Information:
Phone Number: +91- 9580740740
Email Id: info@iimskills.com
Website: www.iimskills.com
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2. Spoclearn
Spoclearn is a professional online platform that provides in-demand courses for professionals. They offer Digital marketing, Data Science, Project management, Finance & Accounting, Graphic Design, Finance & Accounting, Web Development & more.
They offer over 100 types of recognized certification & non-certification training programs across many categories. This is one of the most popular digital marketing institutes in Estonia.
They have divided their course in majorly two major parts which include SEO training & advanced digital marketing. You will learn SEO in-depth.
You will learn the basics of digital marketing, website planning & development, Search Engine Optimization, Content Marketing, Social Media Marketing, Pay-Per-Click Advertising, Email Marketing, Influencer Marketing, Affiliate Marketing, and more.
They are providing one of the finest digital marketing courses in Estonia. They have expert instructors, flexible learning options, high satisfaction rates, industry recognition, commitment to continuous improvement, and much more.
Name: Digital Marketing
Fee: INR 95000
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3. NobleProg
NobleProg is an online training & consultancy organization that offers one of the high-demand digital marketing courses in Estonia. Along with this, they offer instructor-led training sessions for courses like Artificial Intelligence, Cloud Computing, Big Data, Programming, and Management. They offer an easy-to-use online learning management system.
In their program, you will learn the basics of digital marketing, Search Engine Optimization & Marketing, Digital Display Advertising, Email Marketing, Social Media Marketing, Mobile Marketing, Analytics and more.
Name: Digital Marketing Training Course
Fee: INR 168661
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4. StudySail
StudySail is an educational learning platform that offers a wide range of courses across various fields. You can learn data science, business management, and more. They are providing digital marketing courses in Estonia.
They offer a well-designed course for their students and have included an updated curriculum. You will learn the fundamentals of digital marketing, how to use outbound & inbound marketing methods, how to reach a large audience with digital marketing, how AI is transforming digital marketing, how audience analysis helps you stay ahead of the curve, using competition analysis in your digital marketing strategy, and more.
Moreover, you will learn many marketing tools and get the completion certificate. They are also providing detailed study guides and a network of alumni. This is one of the few digital marketing institutes in Estonia that provides courses at an affordable price.
Name: Digital Marketing Certification
Duration: 3 days
Fee: USD 485
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5. The Knowledge Academy
The Knowledge Academy stands as one of the leading digital marketing institutes in Estonia and across the globe. They provide popular programs in fields such as IT & Software Development, Digital Marketing, Finance & Accounting, and Personal Development.
Their Digital Marketing program teaches you digital marketing fundamentals and introduces you to cutting-edge tools and methods. Upon finishing the program, you’ll obtain a certificate and study aids to help you review your lessons. It ranks among one of the best digital marketing courses in Estonia.
Program Details:
Name: Digital Marketing Program
Duration: 1-day program
Fee: €995 (EURO)
What you’ll receive:
- Grasp the core ideas of digital marketing.
- Training led by experts.
- Certificate when you finish.
- Study aids for later review.
- This program suits anyone aiming to boost their digital marketing abilities.
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6. CareerEra
CareerEra Institute is a popular education platform that offers many professional courses in different fields, including digital marketing. They give students the choice to learn online or offline making education available to people worldwide. CareerEra is known for its thorough curriculum and skilled teachers, who aim to give students up-to-date skills that are useful in the industry.
In their Digital Marketing Program, CareerEra covers key topics like SEO, Social Media Marketing, Google Ads, Content Marketing, and Email Marketing. They also give students real-world projects and case studies.
This allows students to gain hands-on experience and use their knowledge in actual marketing situations. CareerEra gives students access to study materials recorded lectures, and interactive sessions to help them grasp complex ideas .
Their courses suit both newcomers and working pros offering flexibility and learning paths tailored to each person. Also, students get a certificate when they finish the course, which boosts their job chances in the digital marketing world.
Name: Digital Marketing Fundamental
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7. Odin School
Odin School provides one of the prominent digital marketing courses in Estonia. They provide a variety of in-demand courses such as Data Science, Web Development, Digital Marketing, Power BI, and even online MBA & MCA programs.
Their aim is to give students the abilities they need to be ready for employment. In their Digital Marketing course, you’ll dive into the marketing world and gain a firm grasp of the digital realm.
The program touches on crucial subjects like SEO, Social Media Marketing, Influencer Marketing, Content Marketing, Performance Marketing, Social Media Tools, Content Creation AI for Marketing, and how to thrive as a freelancer.
The program offers a range of tools and tech to give you hands-on skills. You get lifelong access to online classes and study materials. The course is full of tasks and projects, so you’ll gain lots of real-world experience.
They also run sessions to clear up any doubts you might have as you learn and after you finish the course, you’ll get a certificate.
On top of the lessons, Odin School sets up practice interviews to get you ready for actual job talks. They run workshops to boost your people skills, help you create an online presence, and let you use special job websites.
Name: Digital Marketing Cours
Duration: 3 Months
Mode: Online
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8. Kraftshala
Kraftshala is an online learning platform. It has courses on digital marketing. It also offers programs on Python AI, Data Science, Machine Learning, and Artificial Intelligence.
Their digital marketing program teaches you the basics of marketing. You’ll learn about Facebook Ads, Google Ads, SEO, and E-commerce. The course includes a project presentation to use what you’ve learned. They train you on key marketing tools to give you hands-on experience.
Kraftshala provides well-known digital marketing courses in Estonia. The curriculum of the course teaches you- Marketing basics, Facebook Ads and Google Ads, SEO and E-commerce, how to use marketing tools, and project presentation to apply your skills.
Name: The Marketing Launchpad
Duration: 16 weeks
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9. FITA Academy
FITA Academy stands as an established training centre that offers digital marketing courses in Estonia. They aim to provide students with a solid grounding in digital marketing concepts and tactics to help them thrive in the fierce online market.
The program spans a broad array of sought-after subjects like Content Marketing, SEO, Social Media Marketing, and other key digital marketing approaches.
A standout aspect of the course involves the addition of live projects, which let students put the methods and techniques they study to use in actual business cases. This practical method ensures that students gain hands-on know-how and are ready for jobs when they finish the course.
Course Details:
Name: Online Digital Marketing Course
FITA Academy’s course helps beginners and professionals improve their digital marketing skills through flexible online learning.
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10. Green Technologys
Green Technologys is a leading education platform with digital marketing courses in Estonia. They’re based in Chennai but serve students worldwide. Their goal is to be the best in their field.
Their classes feature lots of case studies and projects, with a strong emphasis on useful skills making sure students get hands-on experience. Green Technologys stands out as one of the few digital marketing courses in Estonia that give students the choice to learn online or in person.
What’s included: Practical projects and case studies. Emphasis on useful real-world skills. Choice of online or in-person classes.
Name: Digital Marketing Training
Frequently Asked Questions
Q.1 What topics do digital marketing courses cover?
A comprehensive digital marketing course often includes Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, Social Media Marketing, Email Marketing, Content Marketing, Google Analytics, and Conversion Rate Optimization. More in-depth courses might also teach data-driven marketing and automation tools. You will learn all these in digital marketing institutes in Estonia.
Q.2 Do you need to know how to code for digital marketing?
No, you don’t need to know coding to take most digital marketing courses. Knowing some basic HTML can help digital marketing focus on strategy creating content, and looking at data. Most platforms and tools are easy to use and don’t require deep coding knowledge. In all digital marketing institutes in Estonia, anyone can enrol.
Q.3 How can I pick the best digital marketing course?
To select the ideal digital marketing course, think about what you want to achieve in your career, what the course teaches, and how well-known the school offers it. See if the course gives you hands-on projects guidance from experts, or chances to meet people in the field. Reading what others say about it and talking to people who’ve taken it can give you a good idea of how good the course is.
Q.4 Can digital marketing help me start my own business?
Digital marketing plays a crucial role for entrepreneurs and small business owners. Taking a course in digital marketing will give you the know-how to promote your business online, connect with your target audience, run campaigns, and make sense of performance data. Once you learn digital marketing, you can handle your marketing without having to rely on outside agencies.
Many candidates join digital marketing courses in Estonia to start their agency. Whether you are a student or marketer looking to upskill, this course is for you.
Q.5 How can digital marketing certification boost my career?
Getting certified in digital marketing shows off your skills and dedication to the field, which makes employers take notice. All digital marketing courses in Estonia are designed for beginners. It can help you shine in tough job markets, lead to better pay, and create new chances in jobs like Digital Marketing Manager, SEO Specialist, or Content Strategist.
Many companies value these certifications when they come from well-known platforms or schools. All digital marketing institutes in Estonia are providing certification.
Conclusion
Digital marketing courses in Estonia give you lots of perks. This course is in demand in the online world and is not going anywhere for the next decade. After learning this skill, you will be able to build effective campaigns, look at customer info, and boost your online presence.
If you’re running a business working in marketing, or hunting for a job, getting a digital marketing certificate will enhance your work profile. It also helps you handle the tricky parts of the online world with ease. When you get good at these sought-after skills, you’ll pull in more customers, help things grow, and set yourself up as a pro in the always-changing digital world.
In this article, you will see, digital marketing institutes in Estonia. You will get to know about institutes, their courses, duration & fees.
