How to choose a performance marketing course for beginners?

To choose the best institute for a performance marketing course in India for beginner, learners need to check whether the course offers everything that is required to become a job-ready marketer. This includes an industry-aligned curriculum, training from experienced professionals, practical training, and career support for job search. A course that checks all these features will be a good option for career growth.

Is performance marketing better than SEO?

Saying one is better than the other would not be correct in the case of performance marketing and SEO, as both serve different purposes, and the better one can be decided based on your goals. If the goals are getting immediate results through paid advertising and considerable improvement in ROI, then surely performance marketing is the most suitable choice. But if the goal is building a solid brand presence with cost-effective options and bringing organic traffic, then SEO is a much better option.

What are the Benefits of Performance Marketing?

The first and most important benefit of performance marketing is that the advertisers pay the advertising platforms only when an action takes place, and they get measurable results. Further benefits are better audience targeting, campaign improvement through result tracking, instant traffic, and better ROI.

What are the different channels used for Performance Marketing?

Channels used for performance marketing include social media ads, search engine marketing, native advertising, affiliate marketing, email marketing, and mobile advertising.

What is the duration of this course?

The duration of the IIM SKILLS performance course online is 2 months, during which learners get to attend sessions with experts, work on projects, and practice the relevant tools.

What kind of tools and software will be taught in this performance marketing course?

Through the IIM SKILLS online performance marketing course, learners will get to master several tools such as Google Ads, Meta Ads, LinkedIn Ads, Twitter Ads, Spyflu, ChatGPT, SemRush, Canva, etc.

How will I be able to measure my marketing success with this performance marketing training?

The performance marketing course teaches you about the various performance metrics, including cost per acquisition (CPA), ROAS, conversion rate, and cost per lead (CPL), that will help you in measuring your marketing success.

Which sectors does this performance marketing certification course benefit?

There are several sectors that make use of performance marketing to gain business benefits. Some of these sectors are E-commerce, Technology, Finance, Education, Fashion, and Healthcare.

What makes IIM SKILLS the best online platforms offering performance marketing courses in India?

The reason IIM SKILLS stands out from others is that our performance marketing course, which is a highly practical program, prepares students for the industry, not just through training, but also through an internship where learners participate in real campaigns and apply their learning into practice. Our learners get trained by real industry experts who have led various campaigns for top brands and companies, and gain industry insights that strengthen their knowledge. Furthermore, we offer 100% placement assurance, real-world projects, and lifetime LMS access, all at affordable prices. Thus making IIM SKILLS the preferred option for top performance marketing certification courses with job assistance.

Is this course a good fit for beginners?

Yes, IIM SKILLS offers one of the best affordable performance marketing courses for beginners in India. The course comes with a beginner-friendly curriculum that covers each concept from the basics and trains students in every tool and technique.

While pursuing the course, do learners get to work on live campaigns?

Yes, as part of the training, learners get a virtual internship opportunity where they can work on live campaigns and gain real experience in paid advertising.

Do learners require any prior experience to join the course?

No, learners don’t require any prior experience for the performance marketing course, as it is designed to cover everything from scratch and provide basic to advanced training in performance marketing strategies, tools, and concepts.

How much time does it take to complete this performance marketing certification course?

The course requires 2 months to complete, wherein you need to complete all the modules and projects assigned.

What placement assistance does this course offer?

The IIM SKILLS performance marketing course with placement offers services such as mock interviews, resume building sessions, and job portal access.

How does performance marketing differ from marketing?

Marketing focuses more on long-term goals such as creating a unique brand voice and presence, trust building, and emotional connection. Whereas performance marketing is more result-specific, focusing on measurable results, return on investment, and targeting a specific audience.

Is knowledge of coding or analytics required to pursue this course?

No, there is no such requirement of having coding or analytics knowledge to pursue the course.

Does learning performance marketing help in getting a remote job?

Yes, there are various remote job opportunities available in performance marketing. Once you are well-versed in performance marketing strategies, tools, and have the expertise to run high-growth campaigns, you can get a remote job.

What are the job opportunities after this course?

The available job opportunities after a performance marketing course are: Performance Marketing Specialist, Social Media Manager, Email Marketing Specialist, CRO Specialist, SEO Specialist, Affiliate Marketing Manager, Growth Marketer, and PPC Specialist.

Performance Marketing Course with Gen AI

Placement Marketing Course with Placement Guarantee

Placement Record by IIM SKILLS

Maintaining a 95% placement rate, IIM SKILLS has helped thousands of students upskill with its skill-based performance marketing training and secure promising job opportunities with some of the best brands, agencies, and companies.

0%Placement Rate

₹18LHighest CTC

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LinkedIn Ready

Build a Standout Portfolio

Let your portfolio do the talking - work on challenging projects, showcase the practical approach and results that companies look for, alongside demonstrating your skills and experience. 5+ brand case studies & 25+ assignments based on relevant skills - SEO, data-driven predictive analysis, video marketing, etc.

IIM SKILLS Course

Master the Art of
Performance Marketing

Practical Training for Global Performance Marketing Roles.

Showcase Your Job-Ready Skills

Work on projects that strengthen your ability to run campaigns that deliver the desired results and improve audience targeting.

Master Advanced Tools

Be proficient with the latest tools, such as Meta Ads, Google Ads, ChatGPT, and SemRush and demonstrate a strong skill set.

Get Hired Faster

Your professional portfolio, combined with IIM SKILLS career support, helps land the best opportunities.

IIM SKILLS Alumni Impact

Our graduates are 3.5x more likely to be shortlisted for Marketing roles at top global firms.

IIM SKILLS

Performance Marketing

Course @ IIM SKILLS

Alex Richardson

Performance Marketer | Performance Marketing Course @ IIM SKILLS

India • 500+ connections

Top Skills

Performance Marketing (IIM SKILLS Certified)

Endorsed by 24 others at Nike

Analytics (ROI & ROAS)

IIM SKILLS Final Assessment Passed

Featured Portfolio

IIM Project

High-Roas Google Ads

Real-world Google Ads (SEM) Campaign from IIM SKILLS module 3.

Advanced Case

Social Media Strategy

High-impact social media strategy with performance analysis.

Best AI-Infused Performance Marketing Course

4.9/5

550+

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Placement Marketing Course with Placement Guarantee

Placement Record by IIM SKILLS

Google

HubSpot

Amazon

Zomato

Mamaearth

Adobe

Google

HubSpot

Amazon

Zomato

Mamaearth

Adobe

Google

HubSpot

Amazon

Zomato

Mamaearth

Adobe

Google

HubSpot

Amazon

Zomato

Mamaearth

Adobe

Google

HubSpot

Amazon

Zomato

Mamaearth

Adobe

Google

HubSpot

Amazon

Zomato

Mamaearth

Adobe

Nike

Red Bull

Flipkart

Swiggy

Reliance

Apple

Nike

Red Bull

Flipkart

Swiggy

Reliance Retail

Apple

Nike

Red Bull

Flipkart

Swiggy

Reliance

Apple

Nike

Red Bull

Flipkart

Swiggy

Reliance Retail

Apple

Nike

Red Bull

Flipkart

Swiggy

Reliance

Apple

Nike

Red Bull

Flipkart

Swiggy

Reliance Retail

Apple

Designed for Employment

Performance Marketing Course Curriculum

Performance Marketing Certification Course
Taught Through Live Projects

Master the Art of
Performance Marketing