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Top 10 YouTubers In India And Their Secret Of Success

Have you wondered how the Top Youtubers In India became famous and rich? If you haven’t, it is time to think about it. The main reason for acquiring fame and money-making capacity for any social media influencer is content creation. Being able to pick the latest topics and create content will not only get you followers and likes but also an opportunity to earn money. If you are also interested in becoming a social media star, read the below information and help yourself. 

Top Youtubers In India

Social Media Influencer

An individual who has expertise in a certain subject and has the reputation and credibility to influence people to make purchase-related decisions is a social media influencer. These people partner with big or budding company brands and promote their products and services for monetary compensation, discounts, or free products. 

Reasons to Become a Social Media Influencer

Being a content creator on a social media platform is fun. You have a range of benefits to experience. Here are some reasons why you must become one of the best Instagrammers or Top Youtubers In India

  • Passion
  • Flexibility
  • Job opportunities
  • Building community
  • Free products and invites to events


If you love doing something and have vast knowledge and experience in the related subject, you must get on social media. Your passion speaks for itself. When you are passionate about something, you will come up with new ideas and ways to present information to the public. You don’t feel stressed creating and posting content, unlike most corporate employees. You enjoy the journey starting from research, testing, and posting the data on online platforms. When people understand and feel that you love your job, they instantly start following you. 


The best part of being on the list of Top Youtubers In India is you don’t have to work on a fixed schedule. You can create and post content whenever you want. There is no compulsion to be available 9-5 to earn money/ You can enjoy life and dedicate some time to content creation. Most social media influencers spend their days on trips and availing of expensive salon services. You can work from home or any place at your convenience. All you need are good tools to record and edit the videos before posting. 

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Job Opportunities:

As mentioned earlier, social media influencers partner with brands and promote their products and services. The positive side of becoming an online celebrity is you can get noticed by your favorite brands. When companies consider you popular and efficient to market their goods, they will reach out to you. It means there is a possibility for you to get selected by your favorite brand to promote their items and you may enjoy the products for free.

Building Community:

People follow people if they have a common interest. This sheds light on the followers’ taste. People who like and relate to your content follow you. This means you indirectly create a community for all people with the same interest. You can use the online platform to share insights about various things and inspire people. Most importantly what do you think the job of a social media influencer is? Interacting with the public to share and receive feedback. Audiences and influencers connect on a regular basis to keep their relationship going. This is why many online celebrities do live sessions to build and maintain relationships with their followers. 

Free Products and Invites to Events:

We have discussed one perk of being a social media influencer. i.e., free products or discounts. Now, it is time to tell you that online celebrities get invited to exclusive events conducted by the brands. Brands invite famous people to reach out to their target audience in a smooth and easy way as knowledgeable and talented individuals are good at connecting with the hearts of the public. It is to be noted that only genuine and fresh content gets attention while the copied stuff gets ignored and the influencers will lose followers. 

List of Top YouTubers In India

Some of the famous personalities on YouTube are mentioned below.

● Ajey Nagar

● Ajay

● Ujjwal Chaurasia

● Dilraj Singh

● Ashish Chanchlani:

● Sandeep Maheshwari:

● Amit Sharma

● Bhuvan Bam

● Amit Bhadana

● Dr. Vivek Bindra

Ajey Nagar:

He is an Indian YouTuber who reacts to online content and is a rapper. His YouTube channel name is Carry Minati. He is famous for his funny and witty commentary and roasts. He has 39 Million subscribers on his channel.


Ajay is also known as Ajju bhai. He owns the channel “Total Gaming” where he streams himself playing games on PC while giving hindi commentary. His channel has 35.1 Million subscribers. He also plays games on his mobile. Call of Duty Mobile, Free Fire, GTA 5, and Pubg are his favorite games.

Ujjwal Chaurasia:

Ujjwal Chaurasia is a gamer who shares reviews on games with his YouTube community. His channel name is Techno Gamerz. GTA V and Minecraft are his favorite pastimes. He has 33.9 Million subscribers.

Dilraj Singh:

Dilraj Singh is a popular figure in India. His Youtube channel “Mr.Indian Hacker” has 31.4 Million subscribers. He is known for experiments on various things. Do check out “Anar on Table Fan” and other videos to understand his curiosity levels.

Ashish Chanchlani:

His channel name is ashish chanchalani vines. He creates funny videos and shares them with his audiences. He has around 30 Million followers. He has received a couple of awards for his hard work; Best Digital Influencer in 2018 and Best Comedy Influencer in 2019.

Sandeep Maheshwari:

Sandeep Maheshwari is a motivational speaker. He creates content to inspire young minds to give them hope in various aspects of life, especially careers. He also has great photography skills. He has 27.7 Million subscribers and posted 577 videos on YouTube.

Amit Sharma:

Amit Sharma loves to create videos on many subjects. Out of which life hacks, science experiments, Diwali crackers, and amazing modifications have gained more public attention. His channel “Crazy XYZ” has 27.1 Million subscribers. He loves to entertain his audience.

Bhuvan Bam:

Bhuvan Bam is a YouTuber in India. His channel “BB ki vines” has around 26 Million followers. He became famous for creating a satirical video on a news reporter who asked insensitive questions to a woman about losing her son. His videos are usually about the troubles of a middle-class guy which is why many people relate to them and follow him.

Amit Bhadana:

Amit Bhadana is a human with a passion to post entertaining videos for his subscribers. His favorite subjects are daily life, friendship, and relationships. He has 24.4 Million subscribers. His rhyming comedy and desi style made him popular among Indians.

Dr. Vivek Bindra:

He founded the Global Academy for Consulting and Training. He is a motivational speaker who shares thoughts on businesses and related case studies. He has 20.8 Million subscribers.

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Steps to Become a Top Youtubers In India

If you are aiming to become an online celebrity, follow the below set of steps. 

  • Choose a niche
  • Profiles optimization
  • Understand your potential followers
  • Create relevant content
  • Be consistent:
  • Interact with the audience
  • Be proactive to receive collaborations

Choose a Niche:

You must identify your interests and then start making content. Posting random videos and posts won’t help you become one of the Top Youtubers In India. Which sector or field is of your interest? Choose a niche that allows you to bring out your creativity to effortlessly create content. Don’t ever pick a subject in which you are disinterested. You can make videos and posts only when you are passionate about it. Also, ensure that you have sufficient expertise to create reels or pictures about the subject

Research is mandatory to obtain authentic content. Your passion definitely plays a crucial role here. You won’t feel stressed if you collect data on something you like. So the first thing is to note down your interests and then narrow down the list to the one you are most passionate about. 

Profiles Optimization:

Choose a social media channel to portray your talent. Make sure to select 1 or 2 mediums but not more than that. Create profiles on the selected social media platforms and then optimize them by using the below points.

  • Business account: Create a professional account i.e., a business profile. Having a business account will allow you to explore a range of options. Many social media platforms like Twitter, Facebook, and Instagram have business profile options. 
  • Engaging bio: Anyone who comes across your profile checks your bio. It is literally the first thing that grabs the attention of the web users. Create a great first impression by adding information about you in an engaging manner. Add details like your full name, contact details, areas of expertise, and location, 
  • Profile picture and cover photo: Profile picture and cover photo display your identity. Uploading them allows people to recognize you and believe that you are a real person. Add pictures of high quality to let the audience clearly see your face. 

Understand Your Potential Followers:

As we have discussed previously, influencers have their set of audiences. They do not try to please everyone by posting generic content. This means you should understand your target audience. To whom are you posting the videos and posts? What do they like? To find answers to these questions, you must conduct an analysis on the current followers. Try to gather as many insights as possible from the existing follower base. The majority of social media platforms offer built-in analytics tools to share statistics with influencers. Utilize them effectively to know the percentage of your male followers, female followers, locations, and interests. Once you get an idea of your follower’s tastes, you can create content accordingly. 

Create Relevant Content:

If you are a food vlogger, post content related to food. But don’t make the mistake of sharing information on clothes that is irrelevant. When you post relatable content, your followers list will grow. On the other hand, if you create videos on random topics,i.e., deviation from the main subject, you will start losing followers. Share recommendations and opinions on food-related aspects so that your audience can benefit from them. 

Ensure to create content strategies to attract more followers. Some online celebrities mix a set of subjects and share information. For example, an influencer can suggest the best places to eat, travel, and shop. These kinds of strategies catch the eye of people who are interested in fashion, travel, and food. As a food blogger, you can post pictures and videos of restaurant visits, food, brand promotions, and reviews.

Another way to connect with the public is to share your personal experiences. Some celebrities disclose their daily routine to help their audiences relate with them. Sharing how and why you do certain things makes you look authentic and strengthens your bond with your followers. 

The strategy you use must be good enough to attract brand promotions and collaborations from the companies. It should be flexible enough to showcase to the audience that you are sharing useful information and not promoting a product. Adding reviews will make your content more authentic. This way you can gain more review opportunities and get paid. 

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Be Consistent:

Once you are done picking a niche and strategy, the next step is setting up a schedule to share posts. Many social media platforms have a feature to schedule posts. They can offer to send reminders to share videos and photos. Utilize the option and interact with your audience on a regular basis to increase your visibility. 

There are options to set daily reminders or weekly reminders. Choose the time that can allow you to make content without compromising on your priorities. The good thing is you can also customize the reminder setup. Some platforms allow you to post more frequently letting you gain more visibility whereas others allow limited content-posting frequency.  Choose Instagram or YouTube to post twice a week or as convenient. The posting times and days must be consistent so that your audience knows when to wait for new information. If you want to be one of the Top Youtubers In India, you have to post more frequently. 

There is another point to note, some times and days have the highest engagement frequency, so identify them and post at those times to increase your visibility. Most influencers have reported experiencing the highest engagement in the afternoon and morning on Wednesday or Thursday. So try to catch up with the pace and interact with the audience accordingly.  

Interact with the Audience:

Posting content is not enough. Your videos and photos will receive likes and comments. Addressing the comments is important if you want to flourish in social media. Respond to your followers and if necessary take feedback to help you make better content. Replying to their questions and opinions will make your audience valued and heard. Another approach to engage with your followers is to pick a topic of mutual interest and start a discussion either on live or a post. 

Be Proactive to Receive Collaborations:

Companies cannot read your minds. Therefore, it is necessary for you to make an announcement about your willingness to work with them. You can add ‘DM for collaborations’ in your bio or add notes under a post about your readiness to promote a product. It will become much easier for your clients to reach out to you if you are open and transparent. Technological advancement has led to well-reputed organizations entering social media platforms. Almost all established entities are available on social media, you can directly reach out to them and express your interest. 

An indirect way to gain their attention is by tagging them in your posts. Building a  good reputation and network is crucial for you as they create more space for future collaborations. 

Seek a Course:

The easiest method to become a social media influencer is to avail yourself of a course from a reputed entity. There are many ed-tech companies offering training on social media influencing skills. You can choose an entity and pick the kind of program you need. For example, if you want to be a part of Top Youtubers In India, you can join a course that helps you acquire skills in creative content creation on YouTube and gain followers. That being said, do your research and contact a reliable and affordable college to meet your career requirements.

Downsides of Being an Influencer

Though there are several good reasons to become an online celebrity, there are also a few disadvantages to being popular through social media. Here are some drawbacks to being a social media influencer.

  • No job security
  • Income depends on popularity
  • Account insecurity
  • Nasty comments
  • Family suffers
  • Difficult to change jobs
  • Mistakes can end careers

No Job Security:

Influencers get paid only if they receive collaborations and monetize their followers in various ways. As mentioned earlier, companies pay popular figures if they promote their products. On the other hand, if the company finds another person to effectively do the same task, they may end their association with you. 

Income Depends on Popularity:

This is no brainer; if you do not have many followers, no company is gonna approach you for promotions. This is why different celebrities make different amounts of money; income-earning capacity is directly proportional to popularity. If you do not have enough reach, you won’t be considered for any collaborations. This aspect sheds light on ex-followers; if you lose followers, you will also lose the opportunity to work with established brands. 

Account Security:

It is common for online platforms to have a set of rules. When a web user violates them, they are bound to get banned from the platform. You may think it is possible to create a few more accounts and continue content creation, but the fact is when you get banned, you lose your credibility as an influencer. Some platforms do not ban their users but prevent them from monetizing their accounts. When this happens, there is no point in posting content. Why would you show your talent for free?

Let’s not forget about hackers who can hack your account and post inappropriate stuff. NSFW content will trigger your followers to unfollow you. That being said, there are ways to protect your security. 

Nasty Comments:

Not everyone will like you. You have to keep this point in mind while posting content. Your followers will support you but there are other sets of individuals who visit your profile to post nasty comments. Reading those comments can have a negative impact on your mental well-being. Some famous celebrities don’t go through the comment section for the same reason. 

Family Suffers:

When you are popular, it is quite common for your relatives and haters to pass negative comments on you and your family. For example, an influencer’s kids may have to hear bad remarks about their career from their classmates and school faculty which is unhealthy for a child’s emotional state.

Difficult to Change Jobs:

Once you are popular, there is no going back. Companies may not want to hire a popular figure. They may consider you a threat to their brand safety. An online figure who made controversial statements may not even get a job after abandoning their previous career. However, there are some entities that come forward to hire them and give them a second chance. 

Mistakes Can End Careers:

Discussing politics on a social media platform is a bad idea. It can end your career. Politics is a controversial subject and you must stay away from it. A single video with a small mistake can end one’s successful career on social media. 


Social media is a source of entertainment and a way to connect with people. However, it also promotes employment for individuals with expertise in the subject. A person with in-depth knowledge and skills in a certain subject can post content to educate web users and thereby earn money. Companies choose social media influencers to market their products and services. This is why many people are inspired to become online celebrities. 

Being a social media influencer will allow you to enjoy a range of benefits; you can work from anywhere and at any time, you can create content on subjects you love, you can attract companies to offer collaboration opportunities, you can get free gifts, discounts, and invites to events.

An organic way to become a social media influencer or reach the list of Top Youtubers In India is by following the below steps

  • Choose a niche
  • Profiles optimization
  • Understand your potential followers
  • Create relevant content
  • Be consistent:
  • Interact with the audience
  • Be proactive to receive collaborations

Another approach to becoming famous is by availing of a course from an established and reliable entity. Pick programs as per your requirements for being a social media star. 

The disadvantages of being part of the Top Youtubers In India are 

  • No job security
  • Income depends on popularity
  • Account insecurity
  • Nasty comments
  • Family suffers
  • Difficult to change jobs
  • Mistakes can end careers

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Q. Is it worth becoming a social media influencer?

It is definitely worth being an online celebrity or a star like the ones in the list of Top Youtubers In India as you get to experience a gamut of advantages like receiving free products and invites to grand events. You can work anytime and from anywhere. There is no pressure to create content on fixed topics; you can pick your subject. You can make money by promoting the products and services of reputed and budding companies. There is also scope for you to get a role in other entertainment media like films. 

Q. Will my lifestyle change after I get included in the Top Youtubers In India?

Yes, when you become famous and have many companies offering collaboration opportunities, you become rich and enjoy a luxurious life. You don’t have to suffer to pay your bills or buy a dream home. You can also get the opportunity to meet and work with your favorite celebrities. That being said, you will also come across haters who pass negative comments on you, so you have to become strong-minded to handle such mean people.

Q. How can I be one of the most famous Instagrammers or Top Youtubers In India?

It is easier to become a social media influencer if you follow the below steps alongside collecting tips given by successful influencers and implementing them. 

  • Choose a niche
  • Profiles optimization
  • Understand your potential followers
  • Create relevant content
  • Be consistent:
  • Interact with the audience
  • Be proactive to receive collaborations

That being said, you can also join a course to acquire social media skills and flourish in your chosen career path. Some people buy accounts with followers and then post content to attract the target audience. Choose the option that is most affordable and convenient for you. 

Anuja Maniyala is a intern at IIM SKILLS. She worked as a creative content writer for AADOX and Quoteslyfe in the past. She has identified her passion for writing after working as a banker in some well-known companies like Wipro and HSBC. Her current target is to become an author of a unique and creative self-help book. Her enthusiasm and curiosity to learn about the human mind and behavior makes her different from the rest of the world.

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