Why You Should Outsource Your Content Writing Work To Agencies
Content marketing is one of the most effective strategies for businesses interested to increase website traffic, conversion, and generating leads. It is the top priority for any organization looking to grow in these challenging times.
It wasn’t long when businesses had to have their pricey in-house content writing team produce posts under their careful, vigilant watch – or perhaps make the mistake of taking all the responsibility of producing content for themselves. But today, things have changed. Businesses now can outsource content writing, which gives them easy means to integrate killer content into their marketing strategy.
Whether you are a startup or have a small business, you can increase your brand awareness, generate more leads and get a higher sale by outsourcing content by hiring freelancers or an agency to write content for promoting your products and services.
Not convinced? Let’s make a more in-depth look at why it makes sense to outsource content writing instead of having a team of writers in-house or producing marketing content yourself for your business.
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You will have more time to focus on strategy and business activities
One of the primary reasons for outsourcing content creating is you don’t have time to do it yourself. For publishing any form of article, you require extensive research and quality content production, which can be a full-time job in itself. And that’s before you even consider other important tasks in content marketing on different social media platforms to promote your products or services.
Honestly, being a business owner, you will have many things to look for on a single day, and you need to concentrate on more important things than writing content. It means working on strategy if you are the marketing director or handling other tasks if you are running the day-to-day operations.
The idea is, you can outsource content writing while having as much input as you wish by just guiding the agency or a freelancer. This way, you will then have all the time to concentrate on the operational aspects of your business without worrying much about content marketing.
Although generating content yourself may seem to be a simpler or cheaper alternative, this rarely makes sense to most businesses. It’s wise to stick to the company activities where your talents are the highest and leave a specialist with content development. Doing so will not only help you end up with better quality content, but you will even get more return than your initial investment.
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There is no doubt that businesses are created to make money. So, it makes sense for a business to do what it can to keep costs low and increase turnover. When you outsource content writing, it saves you the cost of employing content writers for the job and providing them all the employee benefits related to the job.
Besides, to keep up with the demand, your organization does not need to employ seasonal employees at peak periods of the year. Further, both temporary employees and full-time employees may need advanced training, resulting in company expenses and time being taken off during training.
Fortunately, outsourced content writers are already qualified to do the job, and therefore your organization would not require spending more than the actual job itself.
It means connecting with an agency for outsourcing content writing, and you can be more flexible with the money that you would spend on-in house writers, allowing you to get a budget for more essential investments, such as a new coffee machine, perhaps?
Similarly, if you have just started your business, outsourcing is a way to maintain your current projects in-house while leaving the more creative, experimental projects to a specialized team. By taking this approach, you will not spend precious time on the required work, and the cost of the experiment is also going to below.
You can publish more content in a small time frame
Even if you have basic content writing skills yourself, you can limit how much you can write on a day, week, or monthly basis. There is no denying the fact that putting high-quality content takes time. So, if you are going to throw a 1000-word every day, you will require appropriate time to take it out from your daily schedule.
However, your content is unlikely to affect your audience or bring you any benefit as part of your content marketing strategy unless your post fulfils the right criterion.
It takes time to develop good content to research, develop, and publicize. It might not be realistic to expect even a full-time writer to handle more than one post a day if you want to publish posts that are very well-researched and detailed. Therefore, if you want to publish content more regularly without lowering the standard of quality, outsourcing content writing is the right option. It will help you scale up as you can outsource as much content as you need by simply increasing your budget.
It is practically a more flexible option
Sure, having a full-time writer in your marketing team has its advantages. However, it means that you are stuck with this writer and cannot adapt over time to your growing needs for content.
Outsource content writing is a much more practical choice because it gives you the flexibility to hire more writers whenever you want to produce more time. Further, at any time you feel like the quality of a particular writer is slipped, or you want to try a different tone of voice, you can outsource a different writer.
Depending upon the industry you operate in, there might be times of the year with seasonal fluctuations in your business when it’s not practical to invest in content and other times when it’s ideal for creating more and more content. Outsourcing gives you the flexibility to scale up whenever your content production smoothly when it’s the right time and scale back down when there is not much need.
You get to work with experts in the industry
It would make sense to hire a professional who is ideally suited for the role in any form of business. However, this can be not easy when recruiting new workers is not a choice. This is where a strong alternative is outsourcing.
Like any other field, writing companies train their employees to write compelling content in different niches, ensuring you can select the right person for the job. This means you don’t need to worry about recruiting new individuals or training current employees. Whatever type of content you want to outsource, you can get without making any in-house investment.
Moreover, outsourced content producers are often inclined to stay updated with the latest trends and practices to remain relevant. This can be an excellent benefit for your business, as it would guarantee that the content writer you are working with knows about the latest trends and will provide you with work that is up to the right standards.
You can promote your brand to a larger audience
Outsource content writing professionals usually have a strong network in the industry. They can publicize your post not only where you want but on their blog and networks too. It means they would allow your message to be conveyed to a larger audience than you couldn’t possibly be able to.
Not only that, if you outsource content writing to a specialized marketing agency, chances are you might be able to share your content on their social networks or even get a promotional interview on their company blog. And even if you are hiring professionals on a ghostwriting basis, they will help you get your content in front of more eyes. They can look out for different blogs to post your content and come with many other ways to publicize your content.
Outsource writing professionals know what works for other companies
Even if you have a strong marketing team, it might only know what works for your company. There is a whole world of content marketing practices and strategies out there outside the walls of your organization.
In many businesses, processes are inherited and rarely questioned. If it was done this way by a person who held a position before, who are you to change it?
With content outsourcing, you have the freedom to hire individuals that can work according to your requirements. You get the benefit of working with people who have the experience of knowing what works for one client and what doesn’t, as they have learned along the way.
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Now that you know about the benefits of outsourcing content writing, it’s time to look at the key steps of successfully outsourcing content marketing individuals.
Step 1: Assess your needs and budget.
This is one of the most important things to consider when you plan to outsource content writing. Depending upon what you need to write and how fast you need it, you need to make sure that you outsource the right content writing team.
Also, you need to make sure that you have the right budget in mind to start with. It would help you find out all the viable available options. While an individual who specializes in your niche may create impeccable content, you might not be able to afford them.
Step 2: Going for an agency or a freelancer
Suppose you have the option to choose between a freelancer and an agency. In that case, working with an agency is certainly more reliable, especially when you come across an event where your chosen writer is ill. This way, you can stay confident that your work will be delivered by another writer working in the agency. Moreover, with an agency, you don’t need to chase down your missing content or re-negotiate new deadlines. An agency can guarantee you quality control without affecting deadlines or workflow.
On the other hand, hiring an agency can cost you more than hiring a freelancer. Further, they charge every month and often don’t offer you the flexibility you are looking for. Freelancers are a cheaper option. Their rates are usually negotiable, as well, as they charge per hour or word. Freelancers can deliver your project much faster, and this makes them a suitable option for short-term projects.
It might be hard for you to decide whether to go for a freelancer or an agency; however, setting your priorities right can help you make the right decision.
Step 3: Test how you work with an outsourced content writing team
Testing your outsourcer is important when you are interested in working with them on a long-term basis. It would involve allowing you to get a feel for how your outsourcer does business, instead of just looking at the written samples provided by them.
A few things that you should consider when testing them:
- Make a valuable topic for the writer to showcase industry knowledge and research skills.
- Discuss and communicate a practical timeline.
- Give detailed feedback to the writer on the first draft.
- Review the quality of the content along with alliterations.
- Decide whether to hire or pass.
Yes, it’s very similar to hiring an individual for any other position when you look at all the elements listed above. Hence, you shouldn’t limit yourself to testing one – testing a few writers will give you a better chance to select someone suitable to work on a long-term basis.
Step 4: Keep close track of the process
Although you won’t require to micromanage your freelancer, you should be prepared to edit the content, change the articles’ tone, check for photos, and take care of the publishing work.
These are things you won’t have to worry about when hiring an agency for outsourcing content writing, but if you are going the freelancer, you or someone else in your company might have to perform these tasks.
It doesn’t matter who does it. What’s more important is that you must ensure that the final content quality is up to the mark. And therefore keeping a close track of the work is crucial. Ensuring that everything is done at the right time would make it much easier for you to publish your posts on time and won’t stop after publishing just a few articles.
Step 5: Collaborate whenever necessary.
Your freelancer or writing agency doesn’t need to provide you with the perfect draft on the very first attempt. There is always a high possibility that your first draft might have some mistakes here and there, don’t fret.
As long as you are willing to communicate with your outsource content writing professionals, they will be happy to accommodate your needs.
It’s important to think of your relationship as collaboration when planning to produce the best content. Give the writing team pointers, examples of articles you would like to follow, and assist them towards the optimum outcome.
Moreover, never hesitate to ask for an edit or even a rewrite. It’s a part of their job, and your freelance writing professionals should understand that.
Step 6: Let your outsourcer know all that they need to know about writing for your brand.
Another important step you must consider when connecting with freelance writing individuals is providing them with all the necessary information about your company.
Providing them information about your products or services will enable them to research and write more relevant to your business. Additionally, make sure to equip your writer with the material they need to deliver. This would include outlines, applicable resources that you trust in your industry for relevant information, coupled with the style guide to what you expect from the content (including fundamentals such as writing tone, content formatting, etc.)
So, outsourcing content writers would be an ideal fit for promoting your business. But how can you filter out the ordinary ones from the truly exceptional ones? Here are a few things you should consider:
Outstanding writing ability
This is one of the most important things to consider if you hire an individual to write content for you. Regardless of the writing genre, a good writer must effortlessly string words together to convey cohesive, valuable, and relevant ideas to readers. He should convey his message to his readers in a seamless way and use the right tone to engage the readers.
When you outsource content writing, it’s important to test a writer’s ability at writing, proofreading, and editing written materials. Ensure that their grammar, punctuation, and spelling are up to the standard you are looking for.
Excellent research skills
Exceptional content is always backed by strong research. A research-intensive material increases your reputation as a business and builds confidence with your audience. One of the important tasks of a content writer is studying and distilling data and translating it into phrases. At the same time, it is also highly necessary to use detailed information from trusted sources.
Before you outsource a content writer:
- Make sure they have the right research skills.
- Research from the right sources and references.
- Put them into simple, digestible words for your audience to read and understand.
Understanding of basic search engine optimization (SEO)
Online content without the use of the right keywords won’t help your business get any leads. Even the best content is of no use when it can’t be found on the web.
When you outsource content writing, it’s necessary to connect with a writer with at least some basic search engine optimization knowledge (SEO). Hiring someone who keeps a good writing profile and some knowledge of SEO can help you publish posts that can reach a larger audience.
Reliable and organized
You should not only look for a content writer that writes well but one that is also reliable when it comes to meeting deadlines. It demonstrates their integrity and capacity to get things done. This can be tricky to find out, as you won’t know much about their personality until you hire them. However, giving them a time-bound test will help you gauge if they have the skills to execute the instructions promptly.
Social media know-how
Social media has become a very useful platform for promoting products and services online these days. Hiring a freelance writer or writing agency with experience producing content for different social media platforms can quickly help reach your target audience. Content that goes on social media generally increases the chances of reaching many people online in no time.
Content marketing provides too many advantages to overlook, but not everyone has the time or money to write their content in-house and publish it.
Although outsourcing has some drawbacks, the benefits outweigh the drawbacks. Appointing a writer or the services of a content marketing agency helps you create higher quality, saves you time and money, and places you in a better position to reach your business objectives.
Don’t matter you would go for a freelance writer or writing agency. It’s always important to think about your budget, goals, and the time you need to manage them. Not only would this help you maximize working with top-notch content writing professionals, but it also guarantees you were publishing better quality content online.