16 Types of Management Courses in India

The demand for skilled managers has shot up in the past two decades owing to the flourishing industries, both big and small. A degree in management can boost your chances of being selected by a top company and catapult you towards dizzying heights of success. 

16 types of management courses list

 

That being said, choosing the right management course can be a factor that can either make or break your future. With the numerous types of management courses available, it is often confusing to choose the one that is appropriate for you. However, it is advisable to keep in mind your aptitude for the course subject than its popularity while selecting one.

 

We bring you a comprehensive list of sixteen types of management courses that you can choose to advance your career.

 

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1.Marketing Management

 

It won’t be too much to say that marketing is the most crucial aspect of any business that wants to thrive in the cutthroat world of competition. Marketing is a subject that gives you an extensive understanding of business administration and empowers you with the knowledge to overcome the most complex challenges in business.

 

Marketing management entails proper planning and implementation of the conception, promotion, pricing, and distribution of goods and services for the fulfillment of the goals of the organization and the individual. The main goal is to provide all-around satisfaction to the company, customers, suppliers, and channel members who are all part of the process.

 

Marketing management professionals are expected to effectively promote a company’s brand. Their job is to look for prospects and to encourage them to buy the company’s products or services. A course in marketing management may include diverse fields of study such as advertising, sales promotion, B2B marketing, market research, information system, etc.

 

The average salary range for marketing professionals may vary between Rs. 3 Lakh to Rs. 35 Lakh per year.

 

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2. Finance Management

 

This is one of the most popular types of management courses that you can choose if you are a finance enthusiast. Making effective financial decisions is at the core of any organization or company.

 

If you opt for financial accounting under finance management, you will gain expertise in executing communications with shareholders and stakeholders. Matters concerning internal perspective control, approach to deal with organizational information and checking the potency of products and services come under the realm of management accounting. Investment decisions and the basics of financial risks come under corporate finance.

 

Finance management graduates are expected to handle systematic analysis and information collection in the organization to aid in its financial decisions. Expertise in dealing with clients and getting a solid grasp of business models can help you in getting hired by top companies.

 

The biggest recruiting companies that hire skilled finance management graduates are Morgan Stanley, Goldman Sachs, ICICI bank, etc. The average salary range for marketing professionals may vary between Rs. 4 Lakh to Rs. 50 Lakh per year.

 

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3. International Business Management

 

Many domestic companies are planning to go global making international business management one of the most sought-after types of management courses. Most firms are spreading their operations across countries. Studying international business is essential for anyone willing to work in a global market.

 

This course gives you an in-depth understanding of the nuances of international business and an insight into the political and economical structure of a business operation. It lays emphasis on the interconnectedness of people and businesses from all around the world.

 

Within this program, a student can choose from finance management, organizational behavior, international logistics, political economy, strategic management, foreign trade policy, etc. Earning a degree in international business management can get you hired by leading companies like Goldman Sachs, Deloitte, and Amazon.

 

International Business Management professionals are offered a salary that can range between Rs. 8 Lakh to Rs. 24 Lakh per year.

 

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4. Operations Management

 

Operations management is at the heart of any business venture. Fundamental knowledge of operations is vital for all business activities including accounts, human resources management, logistic operations, and many others. Operations Management is one of the most important types of management courses that are relevant for sectors like manufacturing and service production.

 

As a student of this course, you will be provided a basic understanding of production processes, project management, faculty layout, and location.

 

Students with good analytical and mathematical skills will go a long way in a career in operations management. This is the reason that engineering graduates, commerce graduates, and chartered accountants are more suited for this line of career.

 

Operations management is one of the most preferred types of management courses after marketing and finance management. Foremost recruiters include Tata Steel, Tata Motors, ITC, Procter & Gamble, Amazon, Asian Paints, etc. Operations Management professionals are offered a salary that can range between Rs. 4 Lakh to Rs. 20 Lakh per year.

 

5. Human Resources Management

 

For a business to flourish and sustain itself, it has to hire, train, and re-train qualified people. That is where Human Resources Managers come into play. As long as the need for skilled professionals is consistent across industries, there will be a demand for HR professionals.

 

These types of management courses equip you with a detailed understanding of business functions. The essentials of talent acquisition, HR planning, reward management, talent, and competency-based management, etc., are included in the Human Resources Management curriculum.

 

Prominent recruiting companies are Crompton Greaves, Philips, Reckitt Benckiser, etc. The average yearly salary of an HR professional varies from Rs. 5 Lakh to Rs. 21 Lakh.

 

6. Retail Management

 

The retail sector has been recording steady growth fueled by e-commerce, consumer interest in big brands, and internet access. Retail management is a relatively new field of management study that has gained popularity because of its low implementation of quantitative skills.

 

The retail management course has a comprehensive curriculum covering everything from getting hold of the products or services to their end-delivery. Basics of customer preferences and consumer behavior are also included. It equips students with the managerial skills that will help them to get ahead in the retail business sector.

 

A specialization in retail management course will include the following courses: consumer behavior, visual merchandising, retail merchandising, retail stores and operations management, retail franchising, etc.

 

The biggest recruiters of retail management students are FMCG (Fast Moving Consumer Goods) companies, retail companies, and financial services, retailers. Prominent among them are Landmark Group, Infosys, Wipro, Future Group, Snapdeal, Flipkart, etc.

 

The average salary per year of a retail management professional varies between Rs. 5 Lakh to Rs. 20 Lakh.

 

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7. Media Management

 

Owing to the explosion in the entertainment sector and corporate companies backing a large number of films, there is a huge demand for skilled media management professionals. The media management course can be opted for by graduates regardless of their past degrees. However, mass media and media science graduates are more suited for this line of a career as they are already familiar with how the media industry operates as well as the nitty-gritty of media studies.

 

The main topics that are taught in the media management course are media research, event management, radio entertainment, television and print media, rural media, post-production basics, campaign planning, etc.

 

Recruiters seek enthusiastic and creative graduates who possess the ability to revamp and innovate any concept pertaining to media. They should be able to come up with unique ideas that grab the attention of people. After completing a media management course, you can secure roles like account executives, market research analysts, content writers, and media planners.

 

The annual salary of media management professionals varies between Rs. 4 Lakh and Rs. 7 Lakh.

 

8. Sales and Marketing

 

No business can thrive without skilled sales and marketing professionals. This course gives you an extensive understanding of the selling process as well as B2B and B2C marketing. In addition to a strong sales and marketing acumen, recruiters prefer graduates who are familiar with e-commerce, digital marketing, and software applications.

 

Good analytical abilities and communication skills can help you get ahead in this career. Depending on the course profile and experience, the job roles that are offered are management trainees, assistant manager, area sales manager, senior manager, etc. Prominent recruiters of sales and marketing professionals are Hindustan Unilever, Coca-Cola, Microsoft, Google, Citibank, etc.

 

The annual salary ranges between Rs. 3 Lakh to Rs. 25 Lakh.

 

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9. Social Entrepreneurship Management

 

The boom of startups in the past two decades has prompted startup founders to learn the essentials of startup management. There has been a steady growth in the demand for social entrepreneurship professionals with the growth of impact investing in India.

 

The social entrepreneurship management course includes modules like understanding of social entrepreneurship, social development, organization and management of social enterprises, international social development project management, fundraising, policy valuation, etc.

 

The chief recruiters of social entrepreneurship graduates are NGOs, impact investment companies, government organizations, corporates, and microfinance institutions. Taj Hotels, Tata Power, Swadhar Fin Access, Tech Mahindra, and Ambuja Foundation are some of the biggest recruiters.

 

The yearly salary of a social entrepreneurship professional ranges between Rs. 6 Lakh to Rs. 10 Lakh.

 

10. Supply Chain Management with Operations Management

 

Supply chain efficiency has become more important with the rapid growth of the e-commerce sector. Effective supply chain management leads to controlled costs as well as the fulfillment of customer expectations. This is one of the best types of management courses that can directly influence a business.

 

An integrated course on supply chain management and operations management endows a student with the ability to examine the supply chain problems and come out with effective solutions.

 

A lot of firms engage multiple systems like manufacturers, vendors, and wholesale dealers for their functioning. To ensure timely delivery of products, there needs to be good teamwork between these departments.

 

Supply chain management gives students an in-depth understanding of the ethics involved in management and coordination, performance measurement problems, procurement methods, and party logistics.

 

E-commerce companies are the main recruiters of students studying supply chain management. The annual yearly salary ranges between Rs. 10 Lakh and Rs. 12 Lakh.

 

11. Hospitality Management

 

Hospitality is a thriving business that amounts to trillions of dollars on a global level. This sector employs a lot of people and money and thus requires a large number of skilled managers.

 

With the evolution of consumer trends and the rise of technology, the way people spend their time and money has changed. An MBA in hospitality management can prepare you for a flexible and lucrative career in this flourishing industry.

 

In its essence, hospitality is nothing but enhancing a newcomer’s experience. It is about making them feel like a welcome guest. It is interesting to note that our most special memories are associated with the hospitality industry – be it a trip to an exotic foreign location or a visit to an amusement park. It is one of the most people-centric types of management courses that enrich lives.

 

Besides recreational activities and vacation stays, the hospitality industry also includes dining, casinos, theme parks, and other travel businesses. With so many kinds of industries included in hospitality management, there is an endless need for trained professionals for decision-making and management of operations.

 

A candidate can opt for hospitality management at both undergraduate and post-graduate levels. However, even though one can opt for an MBA in hospitality after graduating from any stream, hospitality management graduates are preferred for a hospitality MBA.

 

Some recent trends in the hospitality business include a focus on health and wellness, travel planning based on technology, personalized loyalty rewards, etc.

 

12. Hotel Management Course

 

The term hotel management signifies management of every aspect concerned with the hotel business like hotel administration, catering, accounts, and housekeeping. The chief aim of studying a hotel management course is to have a deep understanding of running a hotel successfully.

 

Being a hotel manager requires you to have a bachelor’s degree in hotel management as well as some work experience in the hotel industry.

 

Hotel management courses can help you secure jobs in sectors like restaurant management, catering management, cruise ship hotel management, airline catering, etc. Some job roles that you can be offered are accommodation manager, hotel manager, event organizer, catering manager, restaurant manager, travel agent, etc.

 

If you dream of making it big in this career, you should possess qualities like a pleasant personality, good communicational skills, and a sense of humor. A passion to serve people and an inherent sense of curiosity also take you a long way in this industry. Hotel management is an evolving and dynamic industry. The demand for trained professionals is likely to soar in the future.

 

13. Rural Management Course

 

Rural management is one of the most unique types of management courses that not only provides you a living but also a gratifying experience of helping people in need. The rural management course, in essence, is about the effective management of rural resources. It includes the proper planning and implementation of rural developmental programs with the aim of benefitting rural people.

 

The rural population in India amounts to about 65% of its total population. The chief industries in rural areas are agriculture, poultry farming, and dairy. However, these industries don’t run to their full potential because of poor management. This is where good rural management can help. Therefore, there is an everlasting demand for efficient rural management professionals.

 

There are both undergraduate and postgraduate degrees in rural management. A student studying this course gains valuable insights into various agricultural methods, water harvesting, irrigation, development of dairy and poultry farms, etc. They also study how different financial entities can support farmers.

 

Rural managers help in bridging the gap between rural and urban areas. The voice of the concerns of rural people so that they are addressed by the government.

 

To excel in this field, you need to be passionate about helping underdeveloped sections of society. The relevance of rural management courses has skyrocketed in the present times with the increase in the overwhelming need for the development of the rural population.

 

14. Healthcare Management

 

Healthcare encompasses all systems that are committed to the prevention, diagnosis, recovery, and healing of medical conditions. It involves hospitals, medical tools and equipment, and health insurance. The industry has recorded appreciable growth in the past few decades. This can be due to increasing awareness in people about health and wellness, higher demand for better medical facilities, and health policies.

 

With the increasing population, it is a challenge for the healthcare sector to provide good health facilities for everyone. Therefore, there will always be a demand for efficient healthcare professionals other than doctors, nurses, and paramedics. The MBA in Healthcare Management has been designed keeping this in mind.

 

People interested in working with pharmaceutical companies, hospitals, and government healthcare agencies can opt for this course. As a healthcare manager, you will be expected to solve critical management problems pertaining to the healthcare sector.

 

Healthcare professionals are employed by marketing, IT, medical institutes, health insurance, and pharmaceuticals industries. Healthcare manager, healthcare finance manager, hospital administrator, and pharmaceutical project manager are some of the roles that are offered to health care management graduates.

 

MBA in health care management is also one of the few types of management courses where a student with a graduation degree in any stream is eligible. However, candidates with a background in medicine, pharmacy, physiotherapy, and related fields are preferred.

 

Some significant topics that are covered in the healthcare management course are health service management, health care planning, clinical pharmacy, medical ethics, quality management, medico-legal systems, etc.

 

15. Dairy Management

 

The reason we get fresh milk delivered at our doorsteps every morning without fail is because of the super-efficient dairy management system.

 

For a dairy to function seamlessly requires a presence of mind and a lot of multitasking by dairy managers. If you have these skills, you can enroll in the dairy management course and earn the valuable experience of running one of the most glitch-free and quality-oriented industries.

 

This is one such industry where critical decision-making and effective management of labor go hand in hand. Dairy centers like Amul in Anand, Gujurat, and Mother Dairy in New Delhi are some examples of successful dairy businesses in India.

 

Some topics covered by the dairy management course are milking management, calf management, feeding management, milk filtration management, manure handling, dairy farm planning, etc. After the completion of the dairy management course, you can choose to work as a farm manager, dairy manager, or the head of farm services.

 

Dairy management courses are available as either an MBA in dairy management or a Post Graduate Diploma in Dairy Management.

 

16. Event Management

 

The term “event management” is used for creating and managing events such as seminars, conferences, fairs, formal festivals, exhibitions, etc. Popular events like the IPL matches, famous literary fests, and trade fairs organized by a province are possible because of good event managers. This profession is especially suitable for extroverted people who like to create something magical and powerful. Creativity plays a crucial role in this industry and so do good communication skills.

 

To be a good event manager, one needs to be able to grab the attention of the target audience so as to successfully conduct an event. The core topics covered in these types of management courses include event logistics, event accounting, coordination, budget management, advertising, marketing, brand management, décor, customer service, etc.

 

The job roles you can acquire after the completion of an event management program are event planner, wedding planner, account manager, client service manager, brand manager, etc. Event managers are generally employed by NGOs, government organizations, marketing agencies, and advertising firms. Some notable recruiting companies in India that hire event managers are Wizcraft, Percept, DNA, etc.

 

 

All the above types of management courses provide a wide range of benefits over non-management courses. The biggest advantage is that the management students get to improve their social skills. They also gain insight into the running of businesses and receive valuable feedback from industry experts and mentors. Their analytical ability and decision-making skills are also enhanced by studying management.

 

However, care should be taken in choosing the right college. Also, you should pick a course according to your aptitude and interests.

Author:
Gargi is an Arts graduate and an intern at IIM Skills. She is a voracious reader and is passionate about writing, cooking and gardening. Gargi lives in Raipur with her mother.
Comments
  • I came across this article while searching for management courses. There seems to be a plethora of these courses depending on the domain. I also checked the link for the content writing courses through this article. I am quite impressed by the research done and style of writing this article. Therefore, I am keen on joining the content writing course. I would request you to please address my query- is the internship at iimskills paid?

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