Top 8 Email Marketing Tools in 2023

With the evolution of the internet in 1991, marketing was completely revolutionized. The Internet has opened the doors for a new form of direct communication in marketing, called email marketing. Marketers all around the world choose different email marketing tools, which help them in communicating with their potential customers and also gain new customers.

What is Email Marketing?

In this internet age, businesses started marketing their products or services to their prospects using emails. Businesses send bulk emails to their prospective customers by creating email campaigns, using different email marketing tools. Email marketing is also very useful to convert the leads into customers by sending the right content at the right time.

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Why Email Marketing?

Email marketing is a great boon to marketers to be in touch with their customers by updating them about their products or services. It is a great platform to educate your leads in different stages of their buying cycle. One of the reasons for email marketing is it is the most cost-effective marketing channel for businesses.

 Email Marketing Tools:

Email marketing tools play a vital role in email marketing these days. These are the software applications for sending a huge number of emails at once as bulk emails. By using the right type of email marketing tools suitable to their needs, businesses can craft beautiful emails and automate their journey with the customer.

Email marketing success depends on the email marketing tools/software you choose. So choose the marketing tools carefully.

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Choosing an Email Marketing Tool:

Email marketing is not only Sending personalized emails or updates to the customers but also about communicating using targeted content and delivering it to their inbox.

While choosing email marketing tools consider these factors:

• Email builder makes your work easy. Having a drag-and-drop email builder allows you to craft beautiful emails in no time.
• Segmentation is one of the important factors to be considered. Having an advanced segmentation feature in the email marketing tool helps you in segmenting your subscriber’s list.
• Updating a new leads list for salespeople plays an important role, for this email marketing tool with a real-time CRM integration facility is needed.
• Choosing an email marketing tool that provides unencumbered support to any type of pricing plan is necessary.
• Pricing is one of the factors that cannot be neglected while choosing an email marketing tool. Make sure the tool you choose fits your budget.

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Top 8 Email Marketing Tools:

There are many email marketing tools or software available in the market. Many of them provide different pricing plans with many advanced features as per the plan. Even if you are a beginner and want to start free plan is also provided by many of them. Depending on your requirement you can opt for any of the free or paid pricing plans.

Let us see a few best email marketing tools:

1. Mail Chimp: 

Mail Chimp is one the best email marketing service provider. Its forever free service plan makes it popular among the other email marketing tools.

Key Features and Pricing:

It comes with 4 pricing options like premium, standard, essentials, and free plan.

Premium plan:

• Premium plan starting price is rupees 23000/month with a storage capacity of 200,000 plus contacts and an unlimited audience.
• Provides advanced options like advanced segmentation, phone support, advanced multi testing, comparative reporting.
• Along with these features, it also includes features that come with the standard plan.
• The monthly email sending limit for this plan is 15 times your number of contacts.

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Standard plan:

• Pricing starts at rupees 1,150/month with a capacity of 100,000 contacts and 5 audiences.
• Comes with features like sending time optimization, behavioral targeting, customizing templates, data-driven automation.
• It also includes essential plan features along with these features.
• The monthly email sending limit is 12 times the maximum count of the contacts.

Essentials:

• Starting price at rupees 770/month with a storage capacity of up to 50,000 contacts and 3 audiences.
• A good plan for sending only emails.
• Has features like A/B testing, comes with 24*7 email and chat support.
• It includes free plan features along with its own features.

Free plan:

• As the name says it is free.
• Storage capacity is 2000 contacts and 1 audience.
• Features included are website builder, landing pages and sign-up forms, integrated marketing CRM.
• Free mail chimp domain.

Caveats for a Free Plan:

• Since it is free you don’t get advanced features like sending time optimization, advanced segmentation, A/B testing, Automatic email sending, etc
• Mail chimp branding is displayed on every email you send.
• Only email support is given.
• In the free plan, only a select number of templates are available.
• To get customized themes for particular messages you should upgrade the plan.

Sign–up Process:

Signing up is a very easy process in this email marketing tool. You just need your email id, user name, and password then press the sign-up button.

Email à User Name à Password à Sign up.

2. Converkit:

Converkit is a robust email marketing tool widely used by podcasters, professional bloggers, creators, and marketers. It is more targeted towards individuals than commercial businesses.

Key Features and Pricing:

It comes with 3 pricing options like creator, creator pro, and free plan.

Creator:

• Starts at a price of 29$/month for 1,000 subscribers.
• Comes with advanced features like send-time scheduler, direct integration with 70+ API you use, automated email optimizing.
• One team member can be added to your account.
• Along with its own features, this plan also includes free plan features.
• Email and chat support is available.
• Offers 14 days free trial.

Creator Pro:

• Pricing for creator pro is 59$/month up to 1000 subscribers.
• Contains more advanced options like synchronizing custom audiences for Facebook ad targeting, rewarding for referral newsletter, tracking delivery reports.
• Unlimited team members can be added.
• Includes all features of free plan and creator plan along with its own features.
• 24*7 Premium support is offered.

Free Plan:

• Totally free up to 1000 subscribers.
• Contains basic features like subscriber tagging, unlimited traffic, creating unlimited signup forms, customizable sales page, running a paid newsletter, selling recurring subscriptions.
• 30+ premium landing page templates are available.
• Offers basic support.

Caveats for a Free Plan:

• Automations email sequences are disabled.
• No team members can be added to this plan.
• Migration from another email tool feature is not provided.

Sign – up Process:

Signing up is a hassle-free process in this email marketing tool you should just answer few questions and give your email id, password, and then confirm your email address.

Answer questions à Email à Password à Sign up à Confirm email address

3. Sendinblue:

Sendinblue is an email marketing tool with the main focus on small businesses and medium-sized businesses. This marketing tool is complete software for both SMS and Email marketing.

Key Features and Pricing:

This email marketing tool has 4 types of plans like Enterprise, Premium, Lite, and Free.

Enterprise:

• This is an advanced plan with flexible and custom pricing.
• This plan is mostly for marketers who need more advanced options.
• Provides advanced options like Dedicated IP, marketing automation for an unlimited number of contacts, advanced open and click statistics, integration for popular platforms like FTP, Salesforce, etc.
• Includes all features of free, lite, and premium plans + own features.
• Unlimited landing pages, Service agreement, dedicated account manager, multi-user accesses are other friendly options limited only for this plan.

Premium Plan:

• This plan starts at rupees 3895/month with unlimited contacts.
• 24*7 email, phone, and chat support.
• 3 users can be added initially and can be extended up to 10 users with the addition of a certain amount per user.
• Combined features of free and lite plans along with its own features.

Lite Plan:

• Starts at rupees 1510/month up to 2000 contacts.
• There is no sending limit of emails.
• Along with its own features, it also includes free plan features.
• Unlike premium and enterprise plans, A/B testing and removing the Sendinblue logo are optional.

Free Plan:

• Pricing is totally free and storage capacity of 2000 contacts.
• Comes with many features like customizable design templates, personalization for Emails and SMS, advanced segmentation, customizable signup forms, and sales CRM optimization.
• Django-based language template building facility is the main feature.

Caveats for a Free Plan:

• A/B testing cannot be done.
• The email sending limit is only 300/day.
• Removing the Sendinblue logo and sending time optimization is not available.
• A landing page builder is available only for premium and enterprise plans.

Sign-up process:

This email marketing tool has a bit lengthy signing up process compared to other marketing tools, just giving your company name, email address, and password you can sign up or you can sign up with Google it asks your personal and company information for completing the profile.

Company Name à Email Address à Password} /Google sign up à Personal Information à Company Information à Choose plan

4. Drip:

The Drip email marketing tool is the most versatile marketing platform for e-commerce business along with digital marketers and bloggers.

Key Features and Pricing:

Pricing is based on two factors

1. A number of active users.
2. the volume of emails in a month.

Basically, The Drip email marketing tool offers a 14-day free trial and paid plan.

Paid plan:

• Pricing starts at $19/month.
• Has a list size of 500 members, unlimited email sends SMS, and MMS sending options.
• This plan contains all the features of a 14-day free trial plus its own features.
• SMS option is a complement to its email.
• Attribution of e-commerce revenue is the main feature that will show us how much revenue can be generated from each of the email marketing campaigns.

14-day free trial:

• This 14-day free trial is very useful for knowing the ease of use of this email marketing tool.
• This trial package comes with features like visual workflow builder, split testing, FB audience integration, email automation, customized templates.
• It comes with an advanced feature like liquid templating, a markup language that displays some text dynamically.
• Provides best email marketing automation, live chat support, integration to popular e-commerce platforms like Data Analytics, WooCommerce, Shopify, and so on…

Caveats of free trial:

• SMS and MMS feature is only available for a paid plan.
• Email sending limit is 500 only.

Sign Up Process

Once the 14-day trial is completed you are asked to upgrade to a paid plan.

Try Drip Free à Name à Email à Password àCompany Name àCompany Website à Goal during trial à Start a free trial

5. Constant Contact:

Constant Contact is one of the fast-growing email marketing tools. In addition to email marketing plans, it also has tools for e-commerce, website, and social media.

Key Features and Pricing:

This email marketing tool offers prices based on contacts count.

It has two email plans:

1. Email
2. Email Plus

*This email marketing tool provides one month free trial for both plans.

Email Plus:

• Pricing for this email plus plan starts at 45$/month.
• Up to 10 users can have access.
• Comes with advanced features like e-commerce segmentation, customizable pop-up forms, and online polls for voting, coupons.
• Online donations, customer consultation, surveys, automated behavior, and welcome emails are the add-ons only in this plan.
• This plan is the combination of email plan features and its own features.

Email:

• This plan starts at 20$/month.
• Access is shared for 3 users.
• Provides features like unlimited monthly emails, sign-up forms, landing pages, tracking and reporting, e-commerce marketing, List segmentation, etc.
• Marketing channel engagements like social postings and social monitoring, logo maker, image library, FB and Instagram ad insights, and so on…

Caveats for an Email Plan:

• Features like e-commerce segmentation, quick responses like RSVP responses for customers are not provided.
• The account can only be shared with up to 3 users only.

*marketing advisors, learning resources, chat, and phone support are add-ons in both plans.

Sign-Up Process:

This email marketing service has a simple signup process; it provides additional discounts and cancellations anytime.

Email à Password à choose the number of contacts à to choose payment options à click next à verify email

6. AWeber:

This email service provider mostly offers tools that help small and medium businesses in email marketing.

Key Features and Pricing:

This service provider offers two pricing plans.

1. Free
2. Pro

Pro:

• In this plan, pricing starts at $19/month for up to 500 subscribers.
• There is also an option for selecting payments quarterly and annually.
• It offers features like unlimited subscribers, unlimited email sending, unlimited list profiles.
• Advanced features like email split test, click tracking, audience analytics.
• Offers e-commerce transaction fee at 0.6%.
• This plan includes free plan features along with its features.

Free:

• This is a free plan offering limited features.
• Comes with features like a storage capacity of 500 subscribers, an email sending limit of 3000/month, 1 list profile.
• An E-commerce transaction fee is 1.0%.
• Includes basic features like email automation, drag-and-drop email builder, unlimited landing pages, custom domains, sign-up forms, sales tracking, and so on…

Caveats for a Free Plan:

• Removing the AWeber brand logo is provided only in the pro plan.
• Sign-up forms from split test, custom segments features are not offered.

*free migration, 24*7 live support are provided in both the plans.

Sign-Up Process:

Sign up process for this email marketing tool is as follows:

Name à Email à phone number à Billing Information.

7. Get Response:

Get Response is a powerful email marketing software tool that helps in creating professional marketing campaigns. It provides paid social Ad creators for every plan.

Key Features and Pricing:

This marketing service provider has 4 pricing plans.

1. Basic.
2. Plus.
3. Professional.
4. Max.

Max:

• This is an advanced plan with flexible and custom pricing.
• Comes with advanced features like dedicated IP address, account migration support, 24*7 phone support, 500 attendees for webinars, and 10 hours of recordings storing capacity.
• This plan is a combination of all features in a professional plan and its own features.
• Customizing rebranding, dynamic Microsoft integration, assisted IP warm-up, transactional emails are a paid add-on, these are the special features only for this plan.
• Team management for up to 10 members.

Professional plan:

• Professional plan pricing starts at 99$/month, up to a list size of 1000.
• Unlimited customizable workflows push notifications, on-demand paid webinars with attendees up to 300, and 6 hours recording storage capacity are its main features.
• Includes all the features of the Plus plan and its features.
• Access to the account is up to 5 team members.

Plus Plan:

• Pricing for this plan starts at 49$/month, up to 1000 list size.
• The main features of this plan are 5 webinars with 100 attendees each and recording storing capacity for 3 hours.
• This plan comes with the all features of the basic plan + its own features.
• Up to 5 customized workflows and account access, up to 3 members is provided.

Basic Plan:

• The basic plan starts at 15$/ month and offers a list size of up to 1000.
• It offers basic email marketing features like unlimited landing pages, unlimited automation templates, A/B testing, split tests, and custom domain.
• Automation features like contact tagging, drip emails campaigns, along tracking and reporting.
• Web forms, surveys, email scheduling, list builder services are also provided, account access up to 1 member.

Caveats for a Basic Plan:

• Push notifications and Webinars are provided only in other plans.
• Advanced features like Automation segmenting, event tracking, and dedicated support are given only for the premium plan.

*Free trial for 30 days is provided for any plan. This email marketing tool offers billing options monthly, annually, and for 2 years.

Sign-Up Process:

Process for free sign-up is very easy; just give name, email, and password.

Name à Email Address à Password àVerify Email Address.

8. Campaign Monitor:

Campaign Monitor is the most powerful email marketing tool with simple and easy-to-use features. This provides free account creation and sending campaigns up to 5 subscribers, once the limit is reached you need to upgrade for any of the paid plans to send email campaigns.

Key Features and Pricing:

This marketing tool offers 3 paid plans.

1. Basic
2. Unlimited
3. Premier

Premier:

• Starts at 149$/month with storage of unlimited lists.
• Includes advanced features like advanced link tracking, sending time optimization, email builder section locking.
• This premier plan also includes features of an unlimited plan in addition to its features.
• To calculate subscriber engagement 6 common pre-built engagement segments are used.
• Advanced segmentation and phone and email support are provided.
• In addition to all its features, it also includes features of an unlimited plan.

Unlimited:

• Pricing starts at 29$/month for unlimited emails.
• Advanced options like previewing your emails in different inboxes, sending emails according to time zones, unlimited spam testing, and priority email support are provided.
• It is a combination of its features and basic plan features.
• A live-updating countdown timer for limited-time offers is a special feature.

Basic Plan:

• The basic plan starts at 9$/month up to 2500 emails.
• Comes with core features like a drag-and-drop email builder, professional templates for sending emails, link reviews.
• Marketing automation and email support are the basic features provided.

Caveats for a Basic Plan:

• Advanced features like email builder, spam testing, time schedules are provided only in unlimited and premier plans.
• Email sending limit only 2500, whereas other plans offer unlimited sending.
• Customer support is restricted to only emails.

Sign-Up Process:

Signing up is a little bit lengthy process.

Name à Company Name à Email Address à Password à Answer questions.

 Bottom Line:

Along with these email marketing service providers, there are many other email marketing tools available in the market. Choosing the best email marketing software suitable to your needs will help in expanding your business horizons.