5 Benefits Of Having An Effective Blogging Strategy
Blogging isn’t new to us these days. Anyone with access to the internet can highlight their talents, demonstrate their abilities and express their opinions on blogs.
Today, there is a colossal number of blogs on the internet. Good blogs, bad blogs, and everything in between. As of 2021, there are 570 million blogs on the internet. Nevertheless, many of these blogs are as good as non-existent. They never make it to the search results and they never fulfill their true purpose. Imagine creating content for your blog, only for it to go unnoticed. Heartbreaking, isn’t it?
So, what makes a successful blog? How can you turn something as simple as a blog into a source of income?
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A blogging strategy helps you achieve these goals.
What exactly is a blogging strategy, though? You have a blog and you have ideas. Now, isn’t it just enough to put out content whenever and however you feel like it? The answer is no. It doesn’t matter how much content you put out or how good you think your content is. If you don’t have an effective blogging strategy, your efforts are going to go down the drain.
A blogging strategy is a systematic way of curating and putting out your content. It is imperative that you develop one before you start creating content. The essential element that most non-existent blogs lack is a purpose. Blogging without a purpose is as good as not blogging.
It’s ineffective and will do nothing to support your brand. You want people to read your blog and then come back to it. A purpose is essential to make this happen. Why are you blogging? Who are you catering to? What do you aim to do with this blog? A blogging strategy answers these questions. It helps you define attainable goals and identify metrics to measure your success.
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Let’s look at some of the key elements of an effective blogging strategy:
- Define your goals
- Define buyer personas
- Study your competitors
- Optimize your content for search engines
- Promote your content
- Decide the frequency of your posts
- Measure your success
Taking these steps before you start creating content will help you reap great benefits from your blog.
While a lot of people use blogging as a way to express their opinions or pursue their passion, blogging is also widely used today as a part of a business’s inbound marketing strategy. Many businesses use blogs to build their brand and attract new customers. Businesses that invest in blogging for inbound marketing are more likely to generate more revenue. Many businesses use blogs to spread awareness about their products and services.
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A personal favorite of mine is Plum Goodness, a clean beauty line. Not everyone is familiar with clean beauty and its benefits. Plum blogs about various skincare and haircare solutions and spread awareness about the use of cruelty-free and all-natural ingredients. As a skincare geek that’s passionate about the environment, I find it very difficult to stay away from their website! Another example of a great blog is Gilette.
The blog is about skincare and shaving trivia and it’s a great way to market their products. They even have an Expert Advice section for expert styling tips. These blogs educate customers which helps them feel more confident about their choice to buy the products.
Most businesses today do turn to a blog for their marketing strategy because of how useful it is in building their brand. Here’s how you can create a brand-building blogging strategy for your business.
In this article, we’ll be looking at the benefits of blogging with an effective strategy.
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How can a good blogging strategy help in building your brand?
To answer this question, let’s first take a look at what brand building means. The process of creating awareness about your brand and promoting your products is known as brand building. It is an essential part of your making your product known and selling it.
Many businesses exist which nobody knows or talks of. Then there are brands. What sets brands apart from businesses? Brands have an impact on their customers. It is this impact that makes them not just another business.
A strategized blog gives your business a voice. This voice gives you the power to share your story with your customers. Talk about your business. Build awareness. Make yourself seen.
What do you bring to the table? What is the mission of your business? Customers are always looking for value addition to their lives. Sometimes, people might not know what you’re selling. Educate them. Let them see the benefits for themselves.
Identify the problems that you can solve for your customers. A blog gives you the platform to communicate your mission loud and clear to your audience. Talk to your customers about why you do the things you do, who you do it for, and how you do it.
The purpose of your blog can be anything, from educating to entertaining or selling your products. The most important thing is to use it to talk about what you stand for.
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You cannot have a successful business if your customers don’t trust you. However, that trust has to be earned and doesn’t come easy.
Blogging is an effective way to nurture your relationship with your customers. It lets you answer any questions your target audience might have and let them know that you can solve their problems. A good way to do this is to find out what your target audience is talking about. You can do this through surveys or the “People also ask” section on Google Search.
You can use your blog to let customers know that you empathize and that you’ve been in their shoes before. Empathy goes a long way in gaining the trust of your customers. An emotional connection is of the utmost importance when you’re trying to connect to a group of people. People don’t respond to desperate attempts to sell, they relate to feelings.
How does a blogging strategy help you gain the trust of your customers?
One of the most important factors in building trust is consistency. Personally, I crave consistency in all my relationships. The same goes for my relationship with a brand. You need to show up for your readers every single time. A strategy helps you schedule your content.
A content calendar makes it easy to publish, and track the content you put out. For example, you can choose to put out new content for your readers every Thursday or the first Sunday of every month. That way, you show them that you are consistent and deliver on your promises.
It’s also essential to always be truthful on your blog. Trust comes with transparency. You can’t ever trust someone shady. So if you want your customers or readers to trust you, you’re going to have to be honest. If you’re reviewing products or expressing opinions on your blog, remember to fact-check all the information before you put it out there. The more genuine your content is, the more reliable you are in the eyes of your audience.
Build A Community
Blogging is perhaps one of the best ways to build an amazing community full of like-minded people. A sense of community makes people feel like they belong, and that trumps many other feelings. Your blog can become one that celebrates the coming together of like-minded thinkers.
A platform for discussions, opinions, and problem-solving. To engage users, you need to get them interested enough to want to interact with you. You have to get them talking about you or talking to you. Strategic blogging helps you to do exactly this.
To build a community, you have to know what that community looks like. Who is your target audience? Where are they from? What are their interests?
Define and describe your target audience. You could include details such as their age, geographic location, hobbies, gender, and any other details that might be relevant to your business. This is the first step towards curating content designed specifically for this audience.
Next, you’re going to want to look for what your competitors are talking about. Talk about what people in your industry are talking about. Discuss what’s trending. You might agree or disagree or have a different point of view. Let your readers know what you’re thinking and start a conversation. Ask your readers for their opinions.
There will be members of your target audience who will want to express their points of view. You can reply to the comments readers leave on your posts. In addition, you can also engage in conversations in your niche, on competitors’ blogs.
Blogging is also a great way to collaborate with other people who think alike. Get guest-bloggers to write for your website. Write something for their website. Network and grow your community.
And that’s how you can build an engaged community with a blogging strategy. Engaged readers will not only read your content. They will come back for more and even share your content.
Increase Traffic and Conversions
A well-thought-out blog is more likely to increase the number of visitors to your site. Customers often spend a lot of time doing research and looking for answers during the research stage of their journey. As the owner of a business, you can use strategic blogging to educate and inform your audience about your products or services.
Talking about the pain points of your customers can prove to be extremely useful. You can also use it to talk about common problems in your industry. Not everything on your blog has to be about your product. For example, you could talk about superfoods for the skin if you own a skincare line. If people stumble upon your website while looking for solutions to their problems, they’ll grow to trust your blog.
Your blogging strategy must include SEO best practices, such as appropriate headings, subheadings, keyword research, and density to optimize your website for organic search results. It should also include a good design for your page so that people are naturally drawn to your site. If your website is designed well, users will feel the urge to go through it and spend time on it. So, it is not just the content that matters.
Each visitor to your site is also a potential customer. However, it is not enough if customers just visit your website. You need potential clients to convert into loyal customers. Asking open-ended questions, engaging readers in conversations, and adding a meaning Call To Action in your posts can help achieve this goal.
Email subscriptions and lead magnets such as free trials, discount spin-wheels, e-books, and free services also help increase conversions for your business. In addition to these practices, also remember to promote your content across all social media channels to increase visibility.
Domain authority (DA) alludes to the number of backlinks or links to some reputable sites that land on your site. A blog is a great way to show your audience your knowledge and expertise in your niche.
Frequent and consistent blogging ensures that search engines recognize your website and show it as a relevant search result. Your blog must host valuable insights that readers find informative. Keywords that are relevant to your niche will also help you rank higher in searches. If your content is relevant and educational, other businesses or blogs might pick it up as a backlink for their content. This increases your site’s authority.
However, it is important to verify everything that is on your blog. Plagiarized content or false claims can land you in trouble. You’re not supposed to use your blog to brag or claim to be the best in the world. Honesty and transparency along with expert opinions let search engines know that you are a leader in your industry.
You become a credible source of information that search engines show to users. Another benefit that comes from this is that as more and more users read and trust your content, they will also start talking about it with their peers. Your readers will market your products for you.
These are some of the amazing benefits you can get from having an effective strategy for your blog, be it personal or professional.
Have you been blogging and not seeing any results? Do you feel like the content you diligently put out is getting lost in the abyss of information on the internet? If you feel like all your efforts are going to waste, you might need a blogging strategy. If you’re yet to start your blog, this is the perfect time to draw up a strategy for it.
So, what are you waiting for? Now it’s time for you to put your thoughts into action. Get blogging!