Master Digital Marketing Course

Best Digital Marketing Course Institute in India | Recognized by Govt of India

5 Months of Comprehensive Live Training | Master 40 Digital Marketing Modules

3 Months Program | 2 Months Paid Internship

15+ Live Projects | 10+ Case Studies | Tools Worth 79000+

Master Certification from IIM SKILLS & 13 Other Certifications Preparation With Google, Facebook & HubSpot

Recognized & Aligned Certifications With

gst course with govt of india
facebook certification in digital marketing
logo of hubspot certificate in digital marketing

What Do You Get?

2 Months Guaranteed Paid Internship.

Launch Your Digital Marketing Agency.

Write Your First Blog For Times of India.

Letter of Recommendation + Certification.

300+ Placement Partners For Interview Support.

Personalized Mentorship For Career & Businesses.

Launch Your Podcast with Apple, Google & Spotify.

Launch Youtube Channel & Go live with Affiliate Marketing.

Practical Learning

60+ Hours Live Online Training, 120+ hours of assignments, Industry case studies.

Master Certification

Master Certification from IIM Skills & Preparation for Google, Facebook & Hubspot Examination

Tool Driven Course

Work on various Internet Marketing Tools to get real-time hands-on Learning.

Lifetime Access

Lifetime Access To Training Material, Course Recordings, Class Presentations.

₹ 34,900

+18% GST

Digital Marketing Master Course Content

Introduction to Digital Marketing

  • Why Internet Marketing
  • Setting up the right expectation from the course
  • Delivery instructions
  • Assignments
  • Exams
  • Support Desk Timing and Process

Web Development at WordPress (Modules - 2)

Introduction to WordPress

During the WordPress Module, every participant will decide their journey & outcome of this course. As a participant, you will be working on real-time projects. Example: Student A wants to build an e-commerce store he/she will be doing that live in the training.

Things you will learn:

  • Benefits of using WordPress Website
  • Technical understanding about WordPress Site Management
  • Front end & backend website set up
  • WordPress Customization
  • Plugins
  • Secure Socket layer (SSL) for your Website
  • Understanding about themes
  • WordPress Speed Optimzation

Tools You Will Use

  • WordPress
  • Various plugins like Yoast SEO, Sucurri Security, All in One WP Migrator, Page Builders & many more
  • Cloudflare for Content Delivery Network
  • Various Website hosting options & How to integrate web hosting with the domain.

What is a WordPress Website?

This module can be called the foundation of this digital marketing training. As the primary goal is to understand digital marketing to its fundamental depths, this module is going to take the students through each and every bit of Building and developing a website at WordPress.

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There are strong reasons backing the question “Why WordPress and why not any other platform”


WordPress is the most used platform by a greater part of the self-hosted websites. It powers millions of websites and a lot of them have their businesses running solely through a WordPress-built site. 


Not just that, but WordPress is used by governments and some of the most renowned companies to build websites such as one for The White House and TED, etc.


The WordPress websites don’t require any kind of coding and are easy to customize which is why aspiring digital marketers and students can easily build the desired website once they learn all the terminologies of the WordPress operation.


Through this module, the students will be learning lessons specifically to know every detail about WordPress web development:


Technical understanding of WordPress site management


In this lesson, the students will be learning about the technical depths of how WordPress operates and how can they be used to build the desired website. WordPress has a very easy interface, but then it also has hundreds of options to help one build the kind of website they want and therefore through this lesson, IIM SKILLS aims to give students a very detailed idea about WordPress site management by covering all the technical details which are a must to manage such websites.


Themes and Plugins


WordPress consists of thousands of themes and plugins which are one of the most important tools for giving any website an attractive desired appearance. Not just appearance, but the plugins can actually help one with several features on the website such as SEO, contact form, etc.


The WordPress plugins altogether have more than a billion downloads, which shows how effective they might be is making a website functional. Whether it is an e-commerce website or blog, there are plugins for every requirement on the site. 


In this lesson, the students can expect to learn about the best themes and plugins suitable for a variety of websites and how they can be used along with their benefits and demerits. This is a very useful lesson of the module where the students actually develop knowledge about giving their website the kind of appearance and function they aimed for.


Secured Socket Layer or SSL Certification


The end goal of any marketing campaign is to sell something, whether it is information, product or service. Selling through a website can be a lot more profitable as the websites can reach an audience 100 times larger than a local audience.


Now that people will be making payments on a certain website, their details should be kept safe and private and that security is offered if the website has an SSL certification.


This lesson module holds all the necessary information which can help students learn how websites can conduct secure transactions. SSL plays a very vital role in digital marketing and has to be understood properly to avoid any kind of losses especially while running an online business or an e-commerce website.


WordPress Speed Optimization


The speed of your website matters because nobody wants to keep their consumers waiting, therefore it is important to optimize the WordPress site to make it function faster. There are several factors that can actually make a website function faster. So, for all aspiring digital marketers and entrepreneurs, this lesson is extremely important in digital marketing and can yield fruitful results.

Search Engine Optimisation (SEO) (Modules - 4)

Introduction to SEO (Organic Marketing)

History of SEO

  • Algorithms updates
  • Indexing & Crawling
  • Google Search Console

In this module, we will cover Advanced White Hat SEO Technique & how to avoid Black Hat SEO techniques.

On-Page Optimization

  • Keyword Research
  • Keyword Density
  • Content-Length in SEO
  • Keyword Stuffing
  • Commerical Pages SEO
  • Cornerstone SEO Content
  • SEO Content Structure

Off-Page Optimization

  • Link Building
  • Social Book Marking Roles in SEO
  • Avoiding Negative Practices
  • Guest Blogging link building (Naked Links, Custom Links & Keyword Links)

Local Search SEO Pages/Google My Business Listing

  • What are GMB & Bing Places (Apple Places – Only available in US)
  • How does it work?
  • SEO influence through GMB
  • Things required for GMB
  • Listing at GMB
  • Agency Model for GMB
  • Reviews & Post at GMB

Tools we will use:

For Keyword Research:

  1. Google Keyword Planner
  2. Ubersuggest
  3. kwfinder
  4. Answer the public

For Auditing:

  1. For Speed Test: GTmetrix, Pingdom, Google Developers Tools
  2. Performance: Semrush, SERP Rank Checker, Backlink Checker, Ubersuggest, Small SEO Tools
  3. On-Page Optimization: Wordcounter, Keyword Density Check, Plagiarism Checker
  4. Off-Page Optimization: Backlink Auditor, Domain Authority Check


Search Engine Optimization or SEO is the backbone of digital marketing. A lot of digital marketing campaigns depend upon search engine optimization. This is because the search engine accounts for more than a trillion searches per year, and being about to make it to the top results on search results can drive huge traffic to a website.

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So, this module holds very detailed information about how a website and its content can be optimized to find the best results. The prime objective of any SEO strategy is either to make a website or its content rank higher on search engines like Google.


In this module, we’ll be primarily focusing on 4 lessons, starting with:


History of SEO:


The search engines such as Google operate on algorithms to sort the most relevant results as per the search query. It is extremely important to understand the algorithm on which it operates in order to optimize a content piece or a website so that it ranks higher on Google.


Google has consistently updated its algorithm to improve consumer experience and the changes that occurred in the past can actually tell a lot about the present algorithms and the ones that might be used in the future.


This lesson of the module is all about analyzing the time to time changes and updates in the algorithm patterns and how they affected the rankings of websites.


Crawling and Indexing has a lot to do with rankings of websites and their contents. Search Engines especially Google uses software called web crawlers to crawl through every publicly available page. These crawlers go from link to link and bring data about those web pages back to Google’s servers.


After crawling, Google Indexes the site contents to its server, making it visible for a search result, and then depending upon the relevance, Google ranks the website.


The next thing in this lesson is Understanding the Google Search Console. The search console is basically a free service offered by Google to monitor, Maintain and Troubleshoot the presence of the site in the search results.


On-Page Optimization:


There are multiple things on-site which matter when it comes to the ranking of a website and the practices exercised on the site to make it more relevant to the standards of Google are called On-Page Optimization.


This lesson of the module is entirely dedicated to giving the students an idea about the factors on a website responsible for the rise or fall in the search results ranking. 


This lesson contains detailed information about some very important digital marketing practices such as:


  • Keyword Research
  • Keyword density
  • Content length in SEO
  • Keyword Stuffing
  • Commercial Pages SEO
  • Cornerstone SEO content
  • SEO content structure


Off-Page Optimization


Just like there are factors on the website responsible for its rankings, there are practices that are not to be exercised directly on the website but through other channels and these digital marketing practices also hold immense importance when it comes to website optimization for better ranking.


This lesson of the module covers a couple of topics such as:

  • Link Building
  • Social Bookmarking Roles in SEO
  • Avoiding Negative Practices
  • Guest Blogging Link Building (Naked links, Custom Links and Keyword Links)


Local Search SEO Pages/ Google My Business Listings


Digital Marketing doesn’t just apply to online businesses but also to local businesses. It could be used very appropriately to reach the local audience and generate more sales by listing their businesses on Google.


And it’s not just over with these lessons only but there are a couple of tools that play a very vital role in digital marketing. The students will have access to many such tools while going through this module. Some of the tools are:



  • Google Keywords Planner
  • Ubersugggest
  • KWfinder
  • Answer the public
  • GTmetrix
  • Pingdom
  • SEMrush
  • Back Link Auditor


Search Engine Marketing (Google Ads) (Modules - 4)

Introduction to SEM (Google Ads)

Types of Google Ads

  • Search Advertising
  • Display Advertising
  • Shopping Advertising
  • Re-marketing
  • Video Advertising

Things You Will Learn

  • Ads
  • Bidding & Ads Strategy (Google pay per click – PPC)
  • Competition Analysis
  • Running Ads Campaign
  • Mobile Ads
  • Shopping Ads for marketplaces

Tools We Will Use

  • Google Adwords
  • Keyword Planner
  • Youtube Analytics


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When we make a search on search engines like Google, many a time the first few results are marked as ads though they are highly relevant to the search. Those Google ads were made possible through Search Engine Marketing.


In this module, the students will gain fine knowledge and information about advertising on search engines and how it works. Therefore, this module specifically focuses on 4 lessons, they are:


Search Advertising

As mentioned, search advertising is basically a method of placing paid ads on search engine queries along with other published results, and what’s important about search advertising is that even though the ads are paid, they still appear on relevant queries which increases the chances of people going through it. The advertiser here has to bid on keywords to place their ads for a particular query. 


Display Advertising


Display advertising is the method of placing graphic ads in the form of a banner, sponsored post, or even pop ads. Such ads are usually placed with heavily crowded platforms and websites to reach the site visitors with that website. Display advertising is a very important method of digital marketing. The display ads appear across more than 2 million websites and in over 650,000 applications. There are interesting stats supporting how important a role display advertising plays in digital marketing. Display advertising reachers 90% of the global internet users that are more than 350 million users. In this lesson of digital marketing training, the students will learn in detail about how to create and post display advertisements reaching large audiences.


Shopping Advertising


Online shopping has become a lot easier these days through search engines. Consumers no more have to visit different e-commerce websites to shop online rather they can look for their products on search engines like Google and the results include an ad that features products with its price and description clicking upon which takes the consumer directly to the product page. The e-commerce industry has boosted ever since online shopping was introduced and therefore the competition in the market is definitely high. Grabbing people’s attention right from the moment they make a search can be a profitable take and shopping advertisements do the same, the consumer no more has t browse products instead they can directly visit the product page by clicking on ads. This is a very effective strategy in digital marketing and therefore necessary for the students and aspiring digital marketing trainees to learn.




Remarketing is a digital marketing strategy or procedure in which ads are targeted to audiences that have shown interest in the website or taken any form of action on it. This is a great way to charge the sales funnel with the right kind of audience. This digital marketing strategy has been very effective and is used largely to reach the right audience and the marketing is done in multiple phases. The students will have a great time learning this very effective and important digital marketing strategy to reach the correct kind of audience with relevant details so that the probability of potential leads converting into actual customers.


In this digital marketing module, the students will be learning to use some tools, a few of them are:



  • Google Adwords
  • Keyword Planner
  • SEMrush
  • Youtube Analytics



In this module of digital marketing, the students can expect to learn the following digital marketing practices:



  • Bidding on Ads
  • Running ad campaign
  • Competition analysis


Email Marketing (Modules - 4)

Introduction to Email Marketing

What is Email Marketing

  • Deliverability
  • Subjects, Open Rate & CTA
  • SMTP Server, 3rd party Server Email
  • Campaign performance & Analysis

Things You Will Learn

  • Setting up your Email Marketing Channel
  • Email Automation
  • Drip Email Marketing
  • Lead Nurturing using Email Marketing
  • Using Various 3rd Party Tools
  • Content, CTA & Customer Acquisition through Email Marketing
  • Spam Score Checker

Tools We Will Use

  • Mail Chimp
  • SMTP Server
  • Sendgrid
  • Mailerlite
  • Gmass from Gmail
  • Mail Tester
  • Campaign Builder

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Email marketing is one of the most important and effective strategies when it comes to digital marketing. Email marketing if done properly can yield great results as the ROI (Return on Investment) in email marketing is very high. Email marketing plays such an important role in digital marketing because the email list of any organization is the list of potential leads who have shown interest in their product or services.


By sending emails, the companies have the opportunity to communicate directly with the leads improving the chances of them converting into the end customers. Email marketing is a very important part of any digital marketing and sales funnel.


In this digital marketing module, the students and aspiring digital marketers will learn specifically about:


Email Deliverability:


In short and simple words, the deliverability of an email can be defined as the probability or chances of emails reaching the recipients’ inbox. The number of recipients opening the mails depends upon the deliverability of the emails sent. In this digital marketing module, the students will learn about improving the deliverability of emails to yield better results when it comes to digital marketing campaigns.


Subjects, Open Rates, and CTA:


The next important feature to focus on when it comes to email marketing is the Subjects and then the open rates. There is statistical evidence supporting the fact that subjects can influence the open rates of emails. According to Mailchimp, the average newsletter emails has an open rate which is 20 times higher than a Facebook post. It is also seen that emails with customized subject lines perform much better than normal ones and therefore Open rates and subjects are very crucial parts of digital marketing. In this digital marketing module, the students can expect to learn about what customizations and strategies can help one improve email open rates and they’ll also be learning about how to embed call to action (CTA) in emails to improve lead conversions.


The SMTP server and Third-party server email


First of all, SMTP refers to service mail transfer protocol. In short and simple words SMTP is the medium through which transmission of electronic mails is made possible. These servers are associated with e-mail service providers. But for improved delivery rates and sending features, organizations that send emails in bulk use 3rd party server emails with enhanced features guaranteeing better and secure transmission.


In this digital marketing module, students will be learning about the advantages and demerits of using SMTP servers and also they’ll be learning about what can improve their email marketing campaigns.


Campaign Performance and Analysis


Having metrics about an email marketing campaign is very important in order to understand the performance and improve the lacking areas. Not one but many factors are responsible for a successful email marketing campaign and to keep track of all those parameters there are several tools that can be immensely helpful in collecting the data about any email marketing campaign.


And in this digital marketing module, the students will be learning to use multiple tools to figure out data about marketing campaigns conducted to come up with improvised strategies that can improve the open rates and deliverability.


As mentioned students will be using multiple tools in this lesson, mentioned below are some of the tools that the students will be using:



  • MailChimp
  • SMTP Server
  • Sendgrid
  • Mailerlite
  • Gmass from Gmail
  • Mail Tester
  • Campaign Builder



So, primarily the students will be focusing on these things going through this digital marketing module:



  • Setting up an email marketing campaign
  • Email Automation
  • Drip Email Marketing
  • Lead nurturing using email marketing
  • Using various 3rd party tools
  • Content, CTA, and content acquisition through email marketing
  • Spam Score Checker


Inbound Marketing (Modules - 3)

Introduction to Inbound Marketing

Importance of Inbound Marketing

  • Reach
  • Funnel
  • Nurturing
  • Conversion
  • Delivery

Things You Will Learn

  • Building organic reach using Inbound Marketing
  • Funnel creation
  • Landing Page Optimization
  • Magical Call To Actions
  • Web Visitors Engagement
  • Drip Email

Tools We Will Use

  • Landing Pages
  • Modal Popup
  • Canva for Infographics
  • Mailchimp
  • Social Media Channels

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Inbound marketing in short and simple words is a strategical method of building audience engagement through creative methods that consumers can find more valuable and engaging and less like a commercial convincing them into buying something. In this digital marketing module, the students will be focusing on areas of digital marketing where they can generate real value to create more engagement than annoying ads.

In this digital marketing module, the lessons will be revolving around 3 prime topics which are:


The funnel is basically the plan for the entire digital marketing campaign starting from how to reach a larger audience to then a percentage of that audience converting into end consumers and in between the process are the strategies to build that engagement. Digital marketing funnels play a very crucial role in any digital marketing campaign and funnel actually picturizes the expectations of digital marketing campaigns and every detail of how the strategies are going to be executed. 

In this lesson, the students will have an idea around building a sales funnel, strategizing a digital marketing campaign, and planning the details of the execution of those strategies.


In any digital marketing funnel, developing reach is the first and foremost strategy that can lead to the assumptions and analytical calculations about how many of them are potential leads. The more relevant audience you reach, the more is the probability of having a higher conversion rate. So, strategizing the reach pretty much has a very important role to play in any digital marketing funnel.  In this lesson, the students will be learning about building engagement through relevance.


Not every person you reach is going to buy what you sell. Some are not willing to buy, some don’t feel great about your pricing and similarly, some people are really interested in buying the service or the product. Those people are the end consumer who converted from potential leads to actual buyers and the process of getting them from just being interested in your product/service to actually buying it is called conversion in digital marketing.

In this lesson, the students will be learning about strategies to improve conversion rates.

The objectives of this module are to help students with the following:

  • Building Organic Reach Using Inbound Marketing
  • Funnel Creation
  • Landing Page Optimization
  • Magical Call to Action
  • Web Visitors Engagement
  • Drip Email

Inbound marketing has very diverse strategies and there is a need for not one but many tools to execute them, the students will definitely be using some of them. They are:

  • Modal Popup
  • Canva for Infographics
  • MailChimp
  • Social Media Channels
  • Landing Pages

Social Media Marketing (Modules - 6)

Introduction to Social Media Channels

What is SMM & its importance?

  • Facebook Marketing
  • Facebook Pixel
  • Linkedin Marketing & Ads
  • Twitter Ads
  • Instagram Ads & Organic
  • Pinterest
  • WhatsApp For Business Do’s & Don’t

Things You Will Learn

  • Setting up your Business Profiles on Social Media Channels
  • Running your ads campaign on Social Media Channels
  • Budgeting for Social Media
  • Organic and Paid reach at various Social Media Channels
  • Social Media Optimization
  • Online Reputation Management using Social Media
  • Social Media Automation

Tools We Will Use

  • TweetDeck
  • Hootsuite
  • Buffer
  • Pixlr of Instagram
  • Canva
  • Various Social Media Tools


Read More

In any form of marketing whether it may be traditional or internet marketing, “People” are always considered as the market. The more is the number of people, the larger is the market and therefore in internet marketing also, it’s always a good strategy to create awareness and buzz where more people are engaged. 


Not to mention, social media is the busiest and crowded market as it has billions of visitors and users every day with a constant flow of new people to the platforms. People make millions of posts on social media platforms every single day and the posts speak a lot about their interests.


Improving reach through social media by connecting to the audience through relevant content can bring more leads than any other strategy. Hashtags, locations, tags have become a great way of reaching people with similar interests. So, this internet marketing module is all about making students aware of using social media in ways to increase audience reach through content and social media ads.


In this module, we will be focusing on 7 lessons. They are:


Facebook Marketing


Facebook is one of our earliest encounters with social media which pretty much never left our lives. It is still and will always remain one of the masterpieces developed with a very balanced combination of computer science, the internet, and networking ideology. The organic reach of Facebook whether it is quite strong and the audience as of now is more than 1.3 billion, so if the ad campaigns on Facebook are driven properly, they can yield some really good results.


This module of the course aims to provide students with the knowledge of conducting successful internet marketing campaigns through Facebook marketing.


Facebook Pixel


Facebook pixel is a code that can be placed on a website to track the performance of ad campaigns and conversion rates through Facebook ads. It is a great way to gather analytical data that can help one understand and improve their internet marketing campaigns through Facebook marketing.


LinkedIn Marketing and Ads


As of now, the organic reach of LinkedIn is pretty strong and LinkedIn could be a very good marketing channel especially for B2B business models as the platforms are a great way to network with professionals and fellow entrepreneurs. In this lesson, the primary focus will be to learn how ads work on LinkedIn and how to improve ad campaigns on such a platform.


Twitter Ads


Every platform has a different kind of audience and they seek a different kind of content there. Just like on Instagram, people seek content in the form of pictures and videos similarly on twitter the format of the content is a little different. So, the ads need to be optimized according to the platform and in this lesson, the students will learn to conduct successful internet marketing campaigns through Twitter ads.


Instagram Ads and Organic


At this point, Instagram is one of the crowdest social media platforms with over 1 billion users. The organic search of Instagram is quite good at the moment and features like stories, tags, hashtags, and location enable it to reach a relevant audience. Instagram ads also have proven to be very useful when it comes to developing audience reach and therefore in this lesson the students are going to learn about building and developing audience reach through Instagram Ads.



Pinterest is one of the growing channels through which internet marketing could be made possible. Pinterest is more like a photoblog where the pictures can be representing website details etc. Users can create pins and boards which later could be found on a feed based on interests. Pinterest also allows businesses to promote their services and products, and in this lesson, the students can expect to learn in detail about internet marketing through Pinterest.


Whatsaap for Business 


Building communication is one of the key reasons for the growth of any business. businesses should be able to communicate with their consumers to improve their knowledge around consumer requirements and demands. Also, in-depth communication makes the consumer feel wanted. Whatsapp is one of the most successful communication-based platforms that could be used for building communication with consumers. This lesson of the module aims to convey the Do’s and Dont’s while using Whatsapp for Business.


This module mainly revolves around a couple of things, they are:



  • Setting up your business profiles on social media channels 
  • Running ad campaigns on social media channels
  • Budget for social media
  • The organic and paid reach of various social media channels
  • Social Media Optimization
  • Online Reputation Management using Social Media
  • Social Media Automation



Also, to run the advertisement campaign on social media and other purposes, there is a need for using the right tools and the tools we will be using for this module are:



  • Tweet Deck
  • Hootsuite
  • Buffer
  • Pixlr of Instagram
  • Canva


Integrated Digital Marketing Strategy (Module - 1)

One of the greatest challenges in the internet marketing industry is that it keeps changing and getting more advanced day by day. To keep up with the changing internet marketing trend one also has to keep up with the changes in strategies, methods of analysis, and many such things. In this internet marketing module, the students will be learning about mostly the execution of strategies and also evolving with the change in the market trends.

Integrated internet marketing strategies comprise some of the most used digital marketing strategies such as:


  • Web Designing and Management
  • Social Media Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Content Marketing
  • Local Listings Management
  • Paid Advertising


When used effectively and according to the purpose, market, and product, these integrated digital marketing strategies can yield some really beautiful results. The objective of this module is to ensure that the students can organize successful internet marketing campaigns for a variety of conditions including the market size, demand, product type, and the purpose of marketing. 

In this module, we’ll be covering a couple of topics that are fairly important for everyone trying to understand the Integrated digital marketing strategy. Starting with


Relevance is a very important term in internet marketing. To make your strategies work effectively the content needs to be relevant to the audience. Content translates into sales like no other strategy can but only when it is relevant to the audience you’re reaching. If you reach out to random audiences with your content, the probability is they find your content interesting but more than that there are chances of the content being absolutely irrelevant to them. This takes me to my next point which is

Audience Targeting:

This is a very important strategy when it comes to Integrated Internet Marketing. You must reach out to the right kind of audience and you do that by targeting the audience. There are multiple ways to target audiences and reach them with content one of them is Keyword targeting.

In this internet marketing module, the students will learn about developing relevant content that reflects the vision of the organization and then reaching out to the right kind of audience by Audience Targeting.

Web Analytics (Google Analytics) (Modules - 4)

Introduction to Google Analytics, Social Media Analytics 

Importance of GA.

  • Traffic Sources
  • Treemap
  • Channels
  • Goals Set up
  • Monthly Performance & Growth Metrics

Things You Will Learn

  • Google Analytics
  • Traffic Sources Analysis & Budgeting
  • Types of Traffic
  • Campaign Building
  • Campaign Performances & Measurement 
  • Social Media Analytics (Facebook Pixel, Twitter Ads, LinkedIn, Email Analytics)

Tools We Will Use

  • Google Analytics
  • Facebook Pixel
  • LinkedIn Ads
  • Twitter
  • Google for Developers


Read More

Web analytics is definitely necessary when it comes to digital marketing. It gives an idea about not one but many parameters which are responsible for the growth or fall of a business. One has to keep an eye on how the campaigns and content are performing in order to plan, manipulate and make changes according to it. Web Analytics doesn’t just refer to a number of impressions or readers on a blog, or views on a video but it is a lot more than that. 

In this digital marketing module, the students can expect to be taught the very fundamentals of judging the status of any digital marketing campaign through web analytics. 

The most common form of collecting web analytics is through Google Analytics. There are multiple benefits of going for Google Analytics, few of them are mentioned below:



Through Google analytics, one can check the real-time status of any digital marketing campaign as it automatically keeps tracking each detail about the performance of the campaign. So, it becomes a lot easier for digital marketers to analyze the status of the campaign in order to improvise any kind of change to get better results from the campaign.



That is true, Google Analytics has these features where the campaigner can go ahead and create customized reports. Google analytics has a drag and drop option using which one can create reports with details they seek only.




Using Google Analytics, one can easily figure out the age group of the audience consuming the content, location, and even gender. This helps in developing better and optimized content for the audience interested.


Social media analytics are also equally important and in this digital marketing module, the students will be taken through multiple ways to find statistical data supporting the performance of their campaigns on the web and on social media also.


There is a need for tools to find these analytics, they are:


  • Facebook Pixel
  • Google Analytics
  • LinkedIn Ads
  • Google for Developers


Online Reputation Management (ORM) (Modules - 3)

Online Reputation Management is the process of establishing a strong online presence of an organization or any entity which is responsible for how people are going to perceive the idea of the organizations’ value. 

This is a very important practice in digital marketing, as an organization with strong ORM can drive real good results. In this module, the students can expect to learn all the necessary practices and details of Online Reputation Management.

ORM basically covers the gap between how an organization wants to be seen and how they look online, and this doesn’t work on appearance instead it is the process of building results for what one will see when they’ll make a search.

For this one has to ensure that there are no negative trolls and comments. When a search is made, the organization should be owning a bulk of the results on the first page along with positive testimonials and third-party support as well.

In this, we’ll be primarily covering 4 topics, starting with:

Paid Media: 

Basically, this refers to the process of being featured either on someone else’s blog or through advertising channels such as Facebook advertising, PPC advertising, Google Adwords, etc.

Earned Media: 

This also refers to the presence of an organization on an external website but not through paid sources. This includes guest blogging and some other forms of advertising using third-party entities.

Social Media:

Social Media is a great way of portraying how the organization visualizes itself to appear. It can share relevant content and produce decent traffic to its websites.

Owned Properties:

Owned Properties refer to the blogs and other pages on the internet which the organization has control over, and using those pages to develop content and drive genuine traffic can also help with building a strong online presence.

Content Writing & Advanced Blogging (Modules - 3)

This module brings attention to a very fundamental aspect of Digital Marketing which is Content Generation. Content Generation comes in multiple formats, one of which is text or better known as “Blogging”

“Blogging is a great form of long-form copy which translates into increasing brand awareness.”

For students to understand Blogging and its role in Digital Marketing, this module has been elaborated into 6 different lessons, each explaining a different feature of content writing and how it corresponds with Digital Marketing.

  • Formats of writing:

Digital Marketing depends a lot upon the nature of the organization and the type of product or service it is developing and therefore the writing standard has to be the one that suits best for the product being marketed. In this lesson, the students are going to learn about a variety of writing formats and where to use them to find the most effective results. The kind copy that works best for one might not work the same way for another product which is why there is a need to introduce diverse writing standards enabling the students to take forward any sort of Digital Marketing campaign.

  • Keywords:

Using the right keywords can help you build the right audience to market a product. Keywords are an extraordinary source of finding people with relevant interests and therefore choosing the right keywords is altogether a very important part of Digital Marketing. In this lesson, the students can expect to learn the multiple methods of conducting keyword research and how to use those keywords to bring the best out of their digital marketing strategy.

  • Understanding Plagiarism:

Writing high-quality fresh content is the primary job in a digital marketing profile. Duplicate content is the first thing to avoid for internet marketers. In this chapter, you will learn how to use tools that help you to identify duplicate content.


Media Buying & Planning (Module - 1)

Media buying and planning refer to making a purchase of slots and space for displaying your advertisement. It is a form of paid media, used for running ads for targeted audiences to improve reach and better lead conversion. The process of media planning and buying includes paying various media platforms to get time slots and space to run the advertisement.

In this digital marketing module, the students will be provided with detailed information about making media purchases and then effectively operating them.

It is very important to understand that, once the campaign is active, the buyer needs to ensure that they appear to the right audiences at the right time and place. There should continuous monitoring of how ads are performing and for a low and dead response, the buyer should very strategically think of changes that can drive attention. Advertisements without the primary motive of driving commercial benefits and those which provide genuine value to the audience perform well.

Once the campaign is over, the media buyers need to look at the statistical data showing the performance of the campaign, and looking at both, the well-performing factors and also the non-performing factors, one has to plan changes before rescheduling ads.

This is a very important process in the advertising trade, and having a good hold over planning and buying media can help one grow their businesses real fast and smooth.

Affiliate Marketing (Module - 1)

Affiliate marketing is basically performance-based digital marketing in which the affiliates earn commission by developing sales for another business through their channels and marketing efforts.

Affiliate marketing is a way of reaching out to the audience, to whom business might have not reached through various marketing strategies but someone else could. So, in affiliate marketing, people can refer an item, product, services, etc, through mentioning an affiliate link on their pages, and any conversion coming through those referrals will result in the affiliate being paid a certain commission based on the price of the sold item.

Affiliate Marketing Through Blogging

Affiliate marketing is a very common digital marketing strategy adopted by bloggers. Bloggers usually have a regular flow of readers and have decent engagement in their articles. Blogs with similar niches to that of a business can influence people to purchase a product or a service by referring it through an affiliate link on the blog.

Affiliate marketing is not only limited to blogs only but anyone can do it, whether it is by placing the link on video descriptions or sharing the link via various channels such as Whatsapp, Facebook, etc.

There are a couple of steps that the students must learn so as to master affiliate marketing, they are:

  • Affiliate marketing works well for platforms with a good flow of the audience. So, in order to be an affiliate marketer one needs to have a strong audience reach.
  • Register into any Affiliate Program offered by mostly e-commerce websites and also by individual businesses that sell some kind of products or services. Some of the very known and common marketing programs are the Amazon affiliate partner program, Shopify affiliate program, etc
  • Once they have the reach they have to develop relevant content around the items or services they are going to refer to. Irrelevant products or services mentioned on blogs and other platforms do not perform well in terms of conversion.

Video Marketing (YouTube) (Module - 1)

At this point in time, video marketing is one of the most commonly used digital marketing strategies. It is also among the most effective strategies to generate excellent audience reach. With the advancement of the internet, the video platforms became more accessible and as of now every day more than 300 hours of videos are uploaded on platforms like YouTube. Video platforms are expecting over 2-3 million people as the audience in the coming 2 years which means the market which is already humungous is going to grow even big and so is the probability of an increase in audience reach.

In this digital marketing module, the students will be learning not just how to create videos but then marketing those videos and developing brand awareness. A lot of influencer-based marketing is largely dependent upon video marketing.

Videos are great sources of generating traffic and though it reaches a community out there, it still is an individual approach for every single person watching and consuming the content. So, the number of views on any video is the reach developed by that particular piece of content.

This digital marketing module aims to provide a detailed understanding to the students about developing viral content and also the balance of quality and quantity. There are many things to be taken care of when it comes to video marketing but one of the major statistical data about the performance of any content which one should eye on is “Watch Hours”

Just like there are statistics providing information around engagement on websites and content pieces, similarly, Watch Hours provide statistical information about what is the average duration of people consuming the video content.

Marketing Automation (Module - 1)

Marketing automation refers to the process of engaging digital marketing campaigns in an automated system and building multiple digital marketing campaigns around it. The automation tasks include automatic scheduling and execution of multiple digital marketing practices such as social media posting, sending emails etc.

Mentioned below are some features of marketing automation:

CRM Integration

Campaign Management

Customer Lifecycle Management

Email Marketing

Engagement Marketing

Landing Pages and forms

Marketing Analytics

Mobile Marketing Capabilities

Social Marketing Capabilities

There is a good amount of statistical data supporting the benefits of digital marketing automation. In fact, digital marketing automation is believed to have increased sales productivity by 4%.

The most common form of digital marketing automation are bulk mails and social media postings, but they are not surely limited to those only in fact there are several tools which help in the execution of multiple digital marketing practices through an automated system.

In this digital marketing module, we’ll be primarily covering these 3 topics. They are:

  1. Process and Strategy
  2. Lifecycle and Content
  3. People

Well, there are also risks in digital marketing automation if not carried out properly. Some of the time, automatic digital marketing practices make your campaigns look kind of spam which surely has a negative impact. Therefore planning and judging your own digital marketing automation strategies is important. Focusing on the above-mentioned steps and taking it smoothly, in the beginning, to study ROI and performing digital marketing automation further according to the results achieved.

Digital Infographics Resume Creation (Module - 1)

Resumes are the first form of communication with the employer. The resume speaks before the candidate himself and many a time these resumes drive a beautiful impression of the employer which lasts throughout the interview.

Now that the resume holds so much importance, few things might not be knowing about an Infographics Resume.

For those who do not know, An infographic resume is a curriculum vitae where graphics are used to describe more than words. The infographics resume has turned out to be a great way of building a resume in a more detailed manner. 

In this digital marketing resume, students can expect to be taught to build a digital infographics resume. These days employers demand an infographic resume before hiring and that is because graphics and designs speak a lot more than words. 

At this point, companies are seeking digital marketing candidates who are professionals and have been through formal training, and presenting a detailed infographic resume is the first and foremost form of professionalism that one can present.

Note: Some special modules are conducted on Wednesdays & Fridays from 8 pm to 9 pm. Participants will have multiple options to attend special modules.

Tools Covered

mail chimp email marketing tool for digital marketing
image of wocommerce digital marketing tool
digital marketing tool alexa
ahref digital marketing tool
ubersuggest digital marketing tool
FAcebook ads tool
sem digital marketing tool

Know the complete offerings of our Online Digital Marketing Course

Hands-On Assignments

Duration: 120 Hours

IIM SKILLS Digital Marketing Master Course is designed in a way to give you complete hands-on learning. Every week after your online digital marketing class you will be getting hands-on assignments about topics like Web Development, SEO, SMM, Email Marketing. All participants are requested to submit weekly assignments to the trainers before the next live class and they will be reviewed by the trainer. You will be working on real-time projects during the course which makes our DMMC Master program as Best Digital Marketing course in India

Web Development

Duration: 15 Hours

Your first lecture for the Online Digital Marketing course is on Web Development at WordPress. You will be asked to purchase your domain name & web hosting as well. The participant will design a website at WordPress in his/her first-week assignment.

Social Media Marketing

Duration: 15 Hours

Participants will be building Social Media Presence like Facebook Pages, LinkedIn Business profiles, and Twitter accounts. In this assignment, you will master social media marketing tools and learn to build social media audience aggregation, brand building, and customer acquisition.

Micro Video Marketing

Duration: 10 Hours

Learn how to create your first video campaign. In this assignment, you will be creating your Youtube Studio & you will be submitting your first video marketing campaign. You will master video marketing by working on video content development, tools management & infographics management for your video marketing platform.

Affiliate Marketing

Duration: 10 Hours

In this assignment, we will learn about affiliate marketing. The participant will sign up with multiple affiliate programs around the world and focus on earning their first $100 in the program itself. We will also learn about affiliate payment setup, Paypal integration, documentation required for affiliate marketing.

Google AdWords (SEM)

Duration: 10 Hours

Adwords is the most important part of digital marketing course assignments. In this assignment, you will learn how to design your various Ads campaign at Google. You will master the skills for running paid ads at YouTube, Search, Display Network.

Email Marketing

Duration: 15 Hours

Email marketing is the most effective Digital Marketing channel to engage with your audience if done right. During your Email marketing assignment, you will run a live email marketing campaign using Mailchimp, Mailgun and other platforms.


Duration: 25 Hours

All participants will be working live on their website on-page and off-page SEO. As SEO is the most crucial part of an internet marketing course, we will be doing various assignments in our SEO project which include keyword research, keyword density, speed optimization, competition analysis.

Content Writing

Duration: 30 Hours

Content is the King in the Internet World. If you want to rank your website in SERP you should have good writing skills. Our Writing Assignment includes niche research, keyword research, long tail, short tail keyword, competition-based keyword research, and blog writing. Every Participant will write different types of Pages for Web, Blog, Listicle articles during this Writing Assignment.

Liked Our Curriculum?

How Will You Benefit From Best Digital Marketing Course in India?

  • Students: It is predicted that Global Digital Ads Spending by 2023 will be USD 513 Billion. Considering the 60% growth in Digital Ads Spend by Brands, SMEs, and Start-Up there is a high demand for qualified Online Marketers across the globe. There is a major expansion opportunity in Digital Ads spend and it will open up more than 10 lac jobs by then.
  • Working Professionals: Non-Marketing Professionals like HR, Sales & IT employees now have limited career growth options due to oversupply of manpower at low cost and similar skills. Online Marketing is a vast and growing industry with the huge requirement of Skilled Talent and it’s a high-paying job. This is the right time for every working professional who wants to jump into the Online Marketing industry to learn this skill.
  • Traditional Marketing Professionals: Businesses have started spending a percentage of their Online Marketing Budget on Digital Media. Every Traditional Marketing Professional is required to know Online Marketing skills to grow in their current role or for the next career jump. To validate it further, traditional marketers must check online job portals and Job descriptions mentioned there.
  • Entrepreneurs: Brand Building, Customer Acquisition, Lead Generation everything at a low cost is the first preference for any Entrepreneur. Online Marketing is the most effective way to start, build, and promote your brand online at a very low cost as compared to print and other media platforms. At the same time, we can measure our exact campaign performances which are not possible on any other platform.
  • Digital Marketers: People with specific skill sets like Social Media Marketing, Email Marketing, or SEO can leverage entire Online Marketing to build a better career. Pursuing a renowned Digital marketing Course in India gives you a holistic understanding of Internet marketing, your chances of getting placed at better positions in marketing positions will increase.
  • Housewives, College Dropouts: Online Marketing Jobs including freelancing or work from home roles do not come with any prerequisites. If you are interested to re-start your career, Online marketing is the right industry today. Considering there are many such institutes be conscious about picking up the excellent digital marketing course in India or abroad.

Upcoming Events for Online Digital Marketing Courses

Weekdays Batch 18th Jan 2022

Tues & Thur - 8:00 PM - 9:30 PM (IST)

Saturday Batch - To be announced

Saturday 10:00 AM - 1:00 PM (IST)

Sunday Batch, To be announced

Sunday 10:00 AM - 1:00 PM (IST)

100% Money-Back Guarantee: If you do not like our course, you can claim a 100% money return after your first session.

Certification Fee: Price included an exam and IIMSKILLS certification fees.

Group Discount: 10% group discount on 3 or more registration.

Certified Digital Marketing Master Training Process

  • 1


    On successful registration, you will get access to 3 months Online Digital Marketing Course, pre-reading material, and a guide to buying your domain name and web hosting.

  • 2

    Select Your Batch

    Our Digital Marketing Training comes with Weekdays (Tues & Thur) and Weekend (Saturday & Sunday) options. You can select one day to master the skills.

    Note: You can change your days if you want to switch.

  • 3


    Participants need to appear to 70% of live classes to be eligible for IIMSKILLS Digital Marketing Master Examination.

    Note: If you complete your lecture through a recorded session it will be counted in your attendance.

  • 4


    Internet Marketing Course Examinations are conducted online & participants will receive Soft Copies For their Certifications.

    Google: 8 Exams
    Hubspot 3 Exams
    Facebook: 1 Exam
    IIM SKILLS: No Exam

  • 5


    Participants can take our paid virtual internship. The internship is for 2 Months, a fixed stipend of INR 3000/Month will be provided.

    * 2 months internship.
    * Participants can pick internships in 2 Domains (SEO or Content Writing).
    * Internship Certificate will be provided & LOR.

  • 6


    While you learn India's Best Digital Marketing Course you may be approached by many people to pick their freelance projects during your Online Marketing training. As a participant, you can pick up those freelancing projects and start working on them.

    Note: We do not promote freelancing projects.

  • 7

    Placement Support

    As a Top Ranked institute for Digital Marketing Courses & Trainings, we are approached by every organization for its hiring requirements. We help our students to schedule their interviews with those organizations.

    Note: We do not promote job guarantee

  • 8

    Happy Graduate

    Post Completion of Best Digital Marketing Course in India, You Can Do:

    1) Full-Time Internet Marketing Job
    2) Start your Internet Marketing Agency.
    3) Freelancing.
    4) Use Internet Marketing to grow your business.

Interested? Let's Start With

Here Are A Few Reasons Why IIM SKILLS Is The Know For Best Digital Marketing Course Institute

The IIM SKILLS Promise: You will have the best experiential, hands-on learning with the Digital Marketing Master Course. With a perfect blend of theory, practicals, and various tools, following the learning by doing training methodology, the institute transforms you into an employable professional. The institute also provides post-training support and guidance.

You Are #1

In a world of bots, IIM SKILLS is entirely human-centric. The institute cares and supports you all through your journey with a hand holding like none other. With a small batch size, the institute ensures personal attention to every participant.

Senior Talent

In the form of mentors, you have expert trainers with 12+ years of experience. Passionate about all things digital, the mentors are your friend and guide with an affable disposition.

Virtual Delivery

Enjoy Hassel Free Digital Marketing Course in Delhi NCR, Mumbai, Bangalore, Chennai, or Kolkata through the virtual course format, that delivers a highly engaging and interactive experience. Further, the use of case studies, assignments, and brainstorming within the group makes for exciting learning. The online option gives you the flexibility of time and place and is more educative than a traditional classroom setup.

Course and Certifications

The course syllabus covers the length and breadth of all topics under digital marketing. Along with the Master Certification from IIM SKILLS, the institute goes the extra mile to prepare you for globally significant certifications from HubSpot, Facebook, and Google.

Pay Once, Enjoy Lifetime Access

At a course fee that is already economical, participants have lifetime access to the continuously updated learning management system, the repository of all resources in the form of training material, class recordings, and presentations.

Fringe Benefits

IIM SKILLS also provides career counseling to help you decide on the right career path. It walks that extra mile and helps you with an infographic resume preparation, interview preparation, and offers job placement assistance. If all this were not enough, the institute also provides post-training support.

Professional Certificates in Digital Marketing

The Importance of a Certification:

Digital marketing is a field where abilities matter most. While even a three or four-year college degree may not make you employable right away, a professional digital marketing certification certainly will.

Read More

Professional certification in an integrated digital marketing course is proof of your ability to be an asset to an organization. It is an indication of your willingness to stay on top of any new developments, an indicator of the practical knowledge you possess.

Certifications in digital marketing also help people looking at promotional opportunities or seeking higher wages.

At a time when there is infobesity about digital marketing but a scarcity of skilled professionals, the only way to master this in-demand skill is to take up a course at a premium institute. Taking up an integrated course allows you to explore 360 degrees of digital marketing, going from basics to higher concepts.

An online digital marketing course will help you understand building online brand awareness, customer acquisition, targeted campaigns, buyer persona, and their journey, various digital channels, and so much more. Further, the real-life case studies and hands-on experience are invaluable in shaping your digital career.

Certifications from renowned industry professionals are widely accepted and of immeasurable value. With the IIM SKILLS online digital marketing course, you get a Master’s certification and guidance to prepare for globally relevant certifications from Google, HubSpot, and Facebook. These include:

  • Google Digital Marketing Certifications
  • Google Search/Analytics/Shopping/Display/Video
  • Facebook Blueprint Certification (The cost of this certification is to be borne by the participants)
  • HubSpot Content Marketing, Email Marketing, and Inbound marketing Certification
  • IIM SKILLS Digital Marketing Master Certification. (Fee Included)

These globally significant certifications validate your digital marketing skills and give you that competitive edge when applying for a job.

8 Certificates From Google

Digital Marketing Courses in Ahmedabad with certification

3 HubSpot Digital Marketing Certifications

IIM SKILLS Students Are Working At:

Alumni's Review

IIM SKILLS Digital Marketing Course is an eye-opener for the Next Generation Internet Marketers. It is definitely a Best Digital Marketing Course in India

The finest online digital marketing course is delivered by IIM SKILLS. From Faculty to the supporting staff, everyone delighted me with good learning and fantastic customer support.

I have done a Digital Marketing Master Course from IIM SKILLS and this is the best decision I have made so far in my life, course is very well planned, and the weekly assignments are a plus point for learners. I must recommend everyone to sign up for the Free Demo Lecture to taste the quality. The Faculty thrills you with the Best Internet Marketing Course Experience.

The experiences have been amazing, weekly assessments, 100% job placement support for freshers, resume preparation and the best part course was very well delivered with flexible hours over weekends.

Learning and immediately getting placed at the same institute makes your investment credible and worthy. Many thanks to the team IIM SKILLS & my faculties.

The experiences with an online digital marketing master course are amazing. I never felt class is missing an engagement during the live lectures. My Best Wishes to the IIM SKILLS team

Career Options in Digital Marketing in India

A Goldman Sachs report estimates the digital marketing career in India alone to be $160 billion worth by 2025. Interpretation in terms of jobs leads us to a figure of 60-65 lakhs of digital jobs. Incredible, isn’t it? Right now is the perfect time to explore this progressive domain for a rewarding career.

Digital marketing is a fascinating potpourri of various elements such as content marketing, search engine optimization, social media marketing, data analysis, pay-per-click, and so on. It is one subject that is highly versatile and offers a multitude of skills. What is more, is that each of those skill subsets can be a career in itself.

Among the vast array of digital marketing jobs, here are some of the more mainstream options.

Digital Marketing Manager: The one job where you have to don many hats and think out of the box continually is the digital marketing manager. He should have the capability to take an integrated digital marketing strategy from conception to execution through the various teams and then track and optimize across channels. There is never a dull moment when you are a digital marketing manager.

Skills: Strong leadership capability, excellent communication, and managerial skills, highly creative, strong analytical skills, and up-to-date with the latest and best practices online.

Read More
Search Engine Optimization Specialist: SEO professionals are most sought after today, and the demand has only led to a hike in salary. With cut-throat online competition, it is imperative to have a good search engine optimization strategy to be on top of the game.

Skills: Strong keyword research, link building, brainstorm innovative ideas to increase organic traffic, aid analysts in designing and implementing SEO strategies.


Search Engine Marketing Specialist: SEM specialists are much like SEO specialists and are responsible for attracting visitors through paid advertising and building a brand identity. Managing ad campaigns, responding to emails, researching, content creation are all a part of the SEM job.

Skills: SEO, organizational skills, pay-per-click, communication and writing skills, and understanding of stats, data, and analysis to determine the best course of action.


Social Media Specialist: Given that millions of internet users online are on various social media platforms today, you cannot underplay the role of social media. They curate content specifically for social media platforms, monitor site metrics, and engage with the audience, responding to queries and comments.

Skills: Great communication skills, familiarity with consumer analytics, and complete knowledge and love for social media platforms like Facebook, Twitter, Instagram, and Linkedin.


Content Management Specialist: There is no digital marketing without content. A content management specialist in that regard is an essential job profile. They are responsible for all content creation, editing, proofreading, checks for validity, and promoting a website through various outreach methods.

Skills: Working with content curators, interacting with all other teams to ensure the appropriateness of content across channels and platforms, and ensuring content readiness within the deadline.


Web Development and Web Design: An aesthetic website with a functional and user-friendly interface results from all the hard work that the web developers and web designers put in. A website is much like the face of your brand online.

Skills: Video editing, project and production management, and Adobe Photoshop and After Effects.


Analytics: Various digital marketing tools provide you with tonnes of data, but you need an analyst to make sense of that data and provide you with a way to move things forward. A digital marketing analyst is yet another indispensable job profile.

Skills: Attention to detail, ability to efficiently interpret data, statistical knowledge.


Audio/Video Production: With video consumption at its peak and an integral part of digital marketing today, the job profile of AV production is in high demand. The millennial and Gen Z consumers are more internet savvy and rely on videos for education, up-skilling, entertainment, learning new hobbies, and even for product reviews.

Skills: Video editing, project and production management, and Adobe Photoshop and After Effects.


Mobile Marketing: Mobile marketing involves optimizing your content across websites, mobile apps, social media channels, and other mobile devices. With people relying on their smartphones for everything and a complete eclipse of the TV, even the e-commerce industry sees better conversion rates from mobile devices.

Skills: Research, campaign management, organizational skills, and creativity.


E-commerce: The boom in the eCommerce sector has necessitated the new job role of an e-commerce manager. They are the people who handle the online sales presence and are responsible for tasks that include planning promotional campaigns, market research, pricing strategies, and returns management.

Skills: Experience with online retailing and web merchandising, knowledge about the latest innovations and trends in e-commerce.


Email Marketing: Emails are still powerful ways to connect with the audience and expect conversions as well. Dedicated email marketing managers take care of the planning, development, and implementation of email campaigns and strategies.

Skills: Creative ideas for email marketing campaigns and experience with the email marketing automation process, following best practices for lead generation.

Scope of Digital Marketing in India

It is impossible to undermine the importance of digital marketing in 2021 and beyond. As per Statista, the number of internet users worldwide stands at 4.13 billion in 2019. With internet proliferation, inexpensive smartphones, a more literate population, and ease of access to everything online, the potential for digital marketing jobs in India humungous.

The internet and digital technologies continue to transform the way we connect, share information, and manage businesses. You can either get involved or get left behind.  In a world with the motto of survival of the fittest, adapting, learning, and rising above the tide is the way to move forward.

Irrespective of the product/service/industry, digital marketing is here to stay. Whether it is the food industry, retail sector, health, training and education, automobile, entertainment, fashion, or real estate, every industry is incorporating and benefitting from digital marketing.

A drastic shift in traditional marketing, the low cost associated with digital marketing, its ability to transcend geographical boundaries, and reach global markets, are all factors enabling a transformation of the global village into a digitally empowered society.

With tech-savvy consumers, digital marketing keeps evolving and changing. The dominant trends to watch out for currently are AI technology (chatbots), videos, voice search, and highly interactive content such as polls, quizzes, and augmented reality.

The future of digital marketing is bright in the world. Scaling new heights with every passing year, digitally forward is the way to go. 

Digital Marketing Articles

A Beginner Guide To Digital Marketing

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Internet Marketing Interview Questions & Answers

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Digital Marketing Detailed Career Guide

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General Digital Marketing Course FAQs

How will I get Paid Internship? Is there any Terms or Conditions?

Every student enrolled at IIM SKILLS from December 10th 2021 or who have paid the registration fee for INR 34900 + taxes is eligible for our 2 months paid internship. Please read the below-mentioned details:

  • Working professionals can also participate.
  • The fixed stipend will be provided for INR 3000 per month.
  • The stipend will be provided to a student bank account or account used at the time of registration.
  • Students need to complete the regular work assigned to them.
  • The internship will be virtual with IIM SKILLS Partner firms. Weekly Reporting to internship managers will be there.
  • Flexible working hours will be provided.
  • The internship will be from Mon-Sat.

Note: Students who have paid the old enrolment fee or have enrolled before 9th Dec 2021 are not eligible for the paid internship. Old batches participants will be participating in our 3 months non paid internship as promised at the time of admission.

What topics I will learn in Digital Marketing Course?

Our Digital Marketing Course covers 40 Digital Marketing, You will be learning Digital Marketing from Basic to Advance. The major module for learning digital marketing training in SEO, Social Media, Email Marketing, Mobile Marketing, Affiliate Marketing as designed by industry experts.

What Makes this Institute Offering Best Digital Marketing Courses in India.

Unlike any other Digital Marketing course, we are focused on delivering hands-on learning about every digital marketing module. In our master’s program, you will do every week hands-on assignments that are evaluated by the trainers. Our online lectures are small batches to ensure complete attention to every student. You will be mentored by the trainers directly throughout the digital marketing course delivery.

You can learn more about the same from our orientation class video.

What is the eligibility for enrolling in the Digital Marketing Course?

Though there is no eligibility for joining any digital marketing course however we still recommend students who are not comfortable with English lectures excuse our online digital marketing training.

How will this course help me to improve my career prospects?

Digital marketing is a growing industry. Every year digital ads spend budgets are increased by the brands. Joining the Digital industry is surely not a bad decision today.

I do not have any technical knowledge? Can I enrol for this course?

Absolutely yes, people have a myth that Digital marketing training needs to have some kind of technical knowledge. One can get into any digital marketing course without any knowledge of technical skills like HTML, java or coding.

At the same time, our training trains you about the required technical knowledge.

What is the average duration of the Digital Marketing Course?

Our Digital Marketing Course has a duration of 12 weeks or 3 months of training which is conducted over Weekdays and Weekend. We cover all the modules in the said timeline and then to practice it further participants can get into our non paid internship program.

Is it Online Digital Marketing Course Or Classroom Based?

To provide Advance Digital Marketing training we are only delivering our current courses with online lectures. Our instructor-led online lectures are trainers led & interactive online digital marketing training. You can attend Digital Marketing Course in Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Ahmedabad, Gurgaon, Noida, Pune, or Kolkata even outside India like Dubai, Singapore, Oman, Muscat, Saudi Arabia through Virtual Instructors.

Who are the mentors at your institute?

There will be different mentors for different digital marketing course modules. Every mentor is an industry expert with overall 10+ years of marketing experience.

What if I miss the lectures?

We record our every online training which can be watched later on by every participant. These recordings are available in your learning management system.

Can I do Digital Marketing Training alongside my job?

Absolutely Yes, given our lectures, are only over Weekends and evening hours on Weekdays you will have a lot of flexibility to complete our course. In case both the course, timings do not suit your time you can also complete the internet marketing training with the help of class recordings.

Which is the Best Digital Marketing Institute in Delhi, Mumbai, Bangalore & Chennai?

IIM SKILLS offers the most respected digital marketing course in Delhi & NCR, Mumbai, Bangalore & Chennai. Our courses are available in live online classroom formats with the privilege to join from any part of India.

I am a start-up owner? How will this course help me?

Internet Marketing is the best way to promote your startup at low or zero cost. If the Internet is leveraged right, your startup will become successful very soon.

How Does Your Online Digital Marketing Trainings Help In Growing Businesses?

It has been proven that digital marketing can help your business grow digitally within a short time and a bit of hard work. In fact, not using digital marketing can negatively impact your business. All reputable organizations are expected to have a presence on social media platforms today. Your customers search for products or services offered by every day online and not set up your business profile online is not a good business decision. 

How beneficial Digital Marketing Trainings For Small Businesses is?

Small Businesses have limited marketing budgets and digital media is surely a great platform for them for their marketing needs, today starts up and big size companies all are using internet platforms to expand, grow and generate business online. A good digital marketing training helps you to learn and grow your business during your training period.

Is there an age limit to learning Digital Marketing Courses?

No there is no age limit to learn digital marketing courses.

How much practical training will be incorporated in the DMMC Digital marketing training?

Our training is 100% practical course. We under digital media can not be learned using theory as a concept that is the reason we have added a lot of hands-on assignments and case studies in our course curriculum.

How can I access my E-Learning Material After Enrolling For Online Digital Marketing Training at IIM SKILLS?

You will receive an email for the online training link every week before your lectures, apart from this you will also have learning management system access to read pre-reading material, watch session recordings.

Do I have to visit a learning center?

No, everything is catered online including your exams, placement support, enrolments, and fee submission in our DMMC digital marketing training.

What can I expect in the future of Digital Marketing?

Internet industry will grow further and as a early bird mover you can expect managment roles in next couple of years if you learn Digital Marketing from the best institute.

How Flexible Your Digital Marketing Training Sessions are For Working Professionals?

We can help you to customize your course with a mix of live and recorded lectures. This will help you to learn and complete the digital marketing master program.

Is this course a degree or a diploma in digital marketing?

Our course is Digital Marketing Master Certification Program.

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Digital Marketing Certification FAQs

What are the certifications provided by IIM SKILLS in the Digital Marketing Courses?

Through our digital marketing courses we help you to prepare for:

  • Google Digital Marketing Certification. (Free)
  • Facebook Blueprint Certification (*Participants are supposed to pay to Facebook for Exam)
  • HubSpot Certification. (Free)
  • IIM SKILLS Course completion Certification. (Fee Included)
I have heard of HubSpot, Google and Facebook certifications. Why should I get these certificates?

A lot of people who enroll in the Digital Marketing Course have similar questions in mind. A course helps to learn Digital marketing in the right way and certifications are validation to your skills. After completion of training, you can give online exams at respective certification bodies’ websites. These exams are online and mostly objective type questions are there.

Your course delivery coordinator will guide you further.

What are the topics covered in these Hubspot, LinkedIn, Facebook & Google Certifications?

Topics covered as part of digital marketing course modules are:

  • Hubspot: Email Marketing, Content Marketing & Inbound Marketing.
  • LinkedIn: SMM
  • Facebook: SMM
  • Google: SEO, SEM, Content Writing.
How will the certifications from HubSpot, LinkedIn, Google, Facebook help me to get a good job?

As mentioned above certifications after completion of a digital marketing course is validation to your skills. These certificates help you to land a digital job without a thought in the recruiter’s mind.

Digital Marketing Tools

What are Digital Marketing tools?

To master a course you would need hands-on learning and we need tools for the same. Digital Marketing Tools are available to help you for various purposes like competition analysis, performance measurement, and overall marketing performances and results. A digital marketing training without covering tools will be half knowledge about the subject. We emphasize in our course the maximum coverage of different types of tools.

What are the tools covered in the DMMC Digital Marketing Training Curriculum?

Our course covers various Digital Marketing Tools like:

  • SMM: Buffer, TweetDeck, etc.
  • Email Marketing: Mailchimp, Mailerlite, Mailgun etc.
  • SEO: Keyword Planner, Answer the Public, etc.
  • Content Writing: Plagiarism Detector, Keyword Density Checker, etc.
What is the importance of digital marketing tools?

Sometimes, to do the tasks digital marketers will have to rely on some tools. This can include anything from social media platforms to analytics tools that can help marketers in creating, testing, and measuring the performance of their digital marketing campaign. Through these tools, you can ensure that launching and testing of the campaign are done effectively and quickly. Here are the 5 most common digital marketing tools:

  • Social Media Platforms – The importance of social media platforms as a part of the integrated marketing strategy cannot be overstated. Platforms like Facebook, Snapchat and Instagram can help digital marketers in engaging with the audience and generating the buzz around the brand. Apart from the standard features offered by these platforms, there are some advanced features as well that were created especially for marketing. An example of this is the Facebook Ads Manager through which marketers can and run ads and track their performance. There are some social media management tools such as Hootsuite and Buffet that can make scheduling of social media posts and measuring the engagement easier by integrating with the social media platforms.
  • Design tools – Designing is another integral part of digital marketing. It becomes very important while creating content and ads like blog posts and social media posts. Design is a heavy player in the field of digital marketing and you will have to take the help of tools to do justice to it. Examples of such tools are Photoshop and Canva that help people with no skills in extensive graphic design. Through these tools, they are able to add dynamic images to their posts.
  • Analytics tools – These are another set of tools used by digital marketers. This includes social media analytics tools like Twitter Analytics and Facebook Insights that offer metrics for figuring out customer engagement and helping the marketers optimize their marketing campaign. Another example of this is Google analytics that is used for tracking statistics for traffic to a certain website. If you want to measure statistics associated with the backend of the website, the ones related to sales, conversions, and user demographics, there are tools available like Periscope. It is used for tracking user data, siting searches as well as conversion metrics.
  • Content marketing tools – Digital marketers focused on content marketing can use tools like Hubspot and CoSchedule for creating and curating content. Through these tools, marketers can identify the content opportunities and craft engaging social media and blog posts resonating with their audience. There is a tool called bugger that allows you to see what your fans are talking about you on the social media platform. The content related to this will definitely be impactful. An example of this is writing a specific news story or event for generating attention to your content.
  • Email marketing tools – Through email marketing platforms like Iterable and MailChimp, you can create campaigns that amplify your content and encouraging the users to engage with your brand. Your email can also contain links for buying products or signing up for events. You can also use the tools for building email lists and automating email campaigns. The platforms also offer analytics for email campaigns that make testing and optimization easy and quick.

Finance Related FAQs

What is the course fee? Is there any option for EMIs?

Our Digital Marketing Course fee is INR 29,900 + GST. You can avail up to 3 EMIS on leading Bank Credit Cards at no extra cost.

Note: EMIs are only available with a credit card for the Master Digital Marketing Course.

Do I have to pay anything else other than the course fees?

Yes, to build your Digital presence you will be asked to purchase web hosting and domain name after your enrolment in the digital marketing course. This will cost you somewhere between INR 500 to INR 1000.

Will I get a refund if I cancel my enrolment?

Yes, our refund policy states that after your first session you can ask for a 100% money return. In case of any other circumstances, we won’t be refunding the course fee.

You can refer to our refund policy here…

Digital Marketing Placement FAQs

Do you think short term courses will make me job ready?

Do not worry, we will make you job-ready. To be honest, you need to practice a lot to be equipped with the best digital marketing knowledge, our course is well designed that provides internships to practice and learn things better. Once you will implement and practice digital marketing on your own you will develop the confidence in managing it independently as well. Our institute has immense respect and known as the best digital marketing institute in India due to the well-structured program.

Digital Marketing Placement Support FAQs

What Services I can expect after Completing India's Best Digital Marketing Course?

Once you complete your course you can apply for the placements. Our placement support includes:

  • Helping you to find relevant jobs.
  • Helping you to prepare for the interviews.
  • Helping you with resume creations.

Note: Our Digital Marketing course do not promote 100% job guarantee. We go extra miles to serve you with the help regarding interviews however you are responsible to clear your interviews.

Will I get assistance post placement in case of any difficulty?

Definitely Yes. We offer lifetime support and help to all our Digital Marketing Course participants.

Does Curriculum of Course has Interview and resume preparation?

Relax, to ensure students get placed right after completing India’s Best Digital Marketing Course we have one of the major modules in our Digital Marketing course for Resume Creation and Interview Preparation. We will surely be contributing to the same.

Will there be job opportunities in Digital Marketing after a few years?

At the moment and after a few years as well Digital Marketing will have long term career options.

What are the freelancing opportunities after the completion of the course?

Yes, as mentioned above we will help you to understand how to sell your digital marketing services or starting your own Digital Marketing Agency. You need to also be aware that Freelancing is over-promoted by a few institutes in India. As a freelancer, you can not expect a great source of income.

It is better to either land a full-time job or else start your own business rather than focussing on Freelancing after undergoing with Digital marketing course.

What is the average salary of a digital marketing professional?

Average Digital Marketer earns/month:

  • Freshers: INR 18,000-25,000
  • 6 months-2 Years Experience: INR 25000 – INR 30000
  • Mid Management Professionals: INR 35000 or above
  • Senior Management Professionals: 1 lac +

Digital Marketing Salaries varies on the basis of location, academic, skills & institute you have pursued your Digital marketing course.

Will you provide with internship opportunities after Completing Digital Marketing Course?

Yes, we have a research-based internship as part of our course for Content Writing, SEO & SMM. Participants need to qualify for the same. Also, participants can only pick up one area to pursue an internship.

Note: Research-based internship eligibility test does not stand for an eligibility test as a prerequisite to the digital marketing course.

Other Cities To Learn Digital Marketing

Ahmedabad | Bangalore | Bhopal |

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